5 Necessary Steps to Create a Killer Video Content Strategy

5 Necessary Steps to Create a Killer Video Content Strategy


Video content has become a major trend in marketing. That is why every marketer and any businessperson knows they need a killer video content strategy in order to stand out from the crowd. However, just coming up with an idea for a video is not enough. You need to have a proper strategy that will help you achieve your goals. So, if you are looking to create a video content strategy, here are some necessary elements.

Make a Simple Video SEO Strategy

SEO is not only relevant to your website, it is also important to your video content. People use the internet to find specific videos and they also use it to search for information, and the biggest tool they use for searching is Google. That is why you should include SEO in your video content strategy. There are a few things you have to incorporate into this strategy, including:

  • Titles – best way to catch people’s attention
  • Keywords in the video description – also include the link to your website here
  • Use tags 
  • Have a great thumbnail 
  • Optimize for mobile phones

Identify Your Audience

This is another integral part of your video content strategy. You should spend as much time needed to develop and identify your target audience. You should know who they are, what channels they use for communication, what motivates them, and how they can connect with your brand. Without this information, you can’t reach your audience and you won’t be sure your video will resonate with them. 

So, to start you off, here are the basics you should know about your audience:

  • Demographics – age, gender, etc.
  • Location
  • Preferred social media platforms
  • Their preferred channels
  • Preferred media types on those channels

The Style of Your Video Content

Your brand probably already has a certain design associated with it, and your video content should reflect it. This might include elements like colors, typography direction, and so on. However, you should take one step further when defining how videos fit into your brand. So, when coming up with the design consider both photography and live-action cinematography and see which one fits better with your brand. Also, explore animation and how it could reflect your brand and the goals of the video. Basically, have a few outlines and ideas in your plan and try them out. You can easily experiment with a few ideas and styles in a creative studio of your choice and see which type and design and style of video content fit nicely into your brand and goals. 

Define Your Goals

Goal definition is part of every marketing strategy, including video content. You have to decide which stage is the most important to target and explore a few options. To define the goals of your video strategy consider these:

  • Awareness – this is the opportunity for the viewer to see they have a problem and your video will attract them to you to solve that problem. 
  • Consideration – the viewer is considering how they can solve the problem if they turn to you. 
  • Decisions – the solution is clear and you want to remain top of mind and present your customer with proof that your product or service is better than those of the competition. 

Figure Out Your Story You Want to Tell

When creating a video you have to have a story. Your video is able to tell the most fun stories but it can be a difficult part. Make sure to create an outline with the following elements to help you come up with the best story to tell:

  • Protagonist with a goal – this person should relate with your target audience
  • Conflict – your customer’s problem that you can solve
  • Quest – the way you introduce the product or service
  • Decision – the solution has been found.

With these four main elements of your story, you will be able to create the outline and the goal of your story. Then you can proceed with coming up with the style of the video and slowly start recording everything. 

All kinds of content are present on the market, and lately, people have been interacting with video content more. That is why many brands have jumped on this trend and started creating thrilling video content. However, in order to be able to stand out from the crowd, you have to dedicate a lot of time and effort to research and find the best way to tell your story through a video. Hopefully, this short guide will help you achieve all your goals. 

Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.