5 Essential Digital Marketing Strategies Hotels Need To Use

5 Essential Digital Marketing Strategies Hotels Need To Use


Gone are the days of searching for hotels by an exit, hopping off and cruising the streets to find anything available. Instead, travelers book rooms far ahead, researching cities online and solidifying reservations with a button. It’s easy, and it’s simple.

However, this method also demands companies develop a solid marketing platform, encouraging customers to choose their establishment over others. Dominate the internet and garner attention by using the following hotel marketing strategies.

1. Create a Well-Developed Website

When planning their vacations, people take a lot of time considering their residence and location. What city do they want to stay in? What hotel offers the best value? They may spend weeks perusing online websites, getting a feel for various venues and amenities. The website must reflect your place’s highlights and prove enticing to others.

Hotel websites should remain informational, easy to navigate and aesthetically pleasing. For instance, when customers look at Westin Richmond, they can see a list of perks such as the hotel’s indoor and outdoor pool, exercise room and meeting facilities. Pictures emphasize the cleanliness and attractiveness of the property. It’s a showcase website that draws in clients.

2. List the Hotel With Search Engines

Search engines are today’s phone directory. Even better, they update regularly and provide quick results! However, like the good old Yellow Pages, you must be in the engine for people to find you. If you don’t have a listing, your hotel name isn’t showing up to possible patrons.

Make sure you list your company. This process allows them to find you in a quick business request. Potential visitors can read reviews and find out about prices.

3. Embrace Social Media

Advertising works best where people spend time, and today’s clients are hopping on tablets and phones to check their social media pages. Get a presence on these platforms, posting pictures and hashtags about your operations.

Make videos that grab attention and pair with influencers who have developed a large following. Their approval is one significant way to bolster your customer base. Ask someone to come and stay. Let them post pictures and brag about the locale. Hire social media employees who post for your place, making fun videos or snapshots showing off the building.

4. Focus on Search Engine Optimization

Being online and ranking high should go together. Those lists have an order, and engines do it on purpose, helping people see the more substantial, reliable website at the top of the list. You want to be near the upper level or on the first page. Frankly, most people don’t click past that point.

Understand the current search engine optimization criteria, known as SEO. They’re often looking beyond site format to see if you have existing content and remain easy to use. Focus on local information and relevancy and take time to establish validity.

5. Invest in Blogs

When people pick a hotel, they want several things: location, comfort and convenience. Focus on the last one for a bit. Travelers want to stay amid entertainment and activities, making it easy to head out the door and return when done.

Bloggers describe what to do in a town, reviewing the museums, tours, restaurants and locale, including hotel stays. They often have lists of activities recommended for tourists. Collaborate with them to post the area and promote your hotel venue.

Final Thoughts

Hotels survive on numbers. Draw people into your place by using digital marketing strategies. These practices build your online presence, encourage customers to choose your establishment over others and create a reliable reputation for dependable service and stay. These are musts for hotel prominence in today’s fast-paced, internet-driven world.