4 Vital Marketing Points in Post-COVID Times

4 Vital Marketing Points in Post-COVID Times


Marketing strategies that performed well before the onset of the global pandemic were turned on their head when the breaking changes took place. Now everything is slowly returning, but the marketing has changed. What was productive a few years ago will no longer bear any fruit. 

People have completely revised their values. That is why every company must adapt to change and offer customers what they want. People began to value their health more, choose affordable services and products, and also get everything from life, gaining new experiences. 

Speaking of new experiences, in post-COVID times, some companies have started to gain momentum faster than others. Car rental businesses are booming as customers can start traveling again, but do so without harming their health by renting a car. In addition, people crave to get everything from life. They want to rent not just an ordinary sedan while traveling, but something more exotic. That’s why they prefer to rent a car Lamborghini or any other luxury car. The price of renting such cars is becoming more affordable for many travelers. Also, car rentals offer first-class service, which attracts the attention of travelers. 

We will talk about what companies should pay attention to when implementing marketing strategies in post-COVID times. 

Accurate knowledge of your client 

If before the definition of the target audience was important, now it has become even more important. Now every marketing strategy must be directed to a specific buyer while taking into account all his values. It is no longer enough to consider just the demographic criteria of the audience. 

If we are talking about international business, then it is important to study thoroughly the places where your business operates, as well as what is important for people living in certain regions. 

The service offered must be in line with the customer’s values. They have changed significantly in recent years. 

Compliance with the values of buyers 

Now, when creating marketing strategies, it is important to consider the following consumer preferences: 

  • Many began to appreciate the availability of services and goods. People began to live more within their means, trying to pay more attention not to which brand they choose, but to how functional the product is offered to them; 
  • Buyers choose what is the safest and also tend to shop, reducing the risks when visiting stores or other establishments; 
  • Protecting the environment is also on the list of values. People pay attention to what products they buy, as well as company policies, and base their choices on brand trust; 
  • Shoppers are looking to get the most out of life by choosing companies that offer extraordinary experiences.

Emphasis on hyper-personalization 

What kind of service companies offer is of great importance for buyers. Thus, the company offering the most personalized approach is well ahead of its competitors. 

Companies that began their digital transformation, which involves using technology to collect customer information, in the pre-Covid times were able to complete it faster with the advent of the global pandemic and began to offer exactly what consumers want to receive. It is important not only to collect any information but also to skillfully handle it. Thus, hyper-personalization comes to the fore. 

Strong customer relationships are the key to prosperity 

In these difficult years, it became clear that the strong ties that we have built over the years have become especially significant. Thanks to the existing relationships, many teams were able to keep most of their income. 

Finding new clients has become much more difficult as clients continue to turn to the businesses and companies they trust. In the process of finding new customers, it has become important not so much what product or service you offer, but what solutions you offer. 

Conclusion 

The marketing strategies that worked a few years ago no longer work. What is important now is accurate knowledge of the client, compliance with the values of consumers, hyper-personalization, as well as maintaining strong relationships with clients.