4 steps law firms should take to improve their digital marketing
Clients rarely search for legal services before they need them, and by the time they reach that stage, your firm will be competing with everyone else for the active buyers.
The thing is, active buyers make up just 3% of a market, so the most effective digital marketing strategy is to target the other 97% to nudge them into buying mode. That way, your firm is at the forefront of their mind when their hour of need arrives.
Doing this requires a deep understanding of your customer, and that’s where a lot of law firms fall short.
The legal profession has a tendency to employ “selfish” marketing tactics, focusing on talking about the company (“We have 35 years of litigation experience”), its achievements (“Here are all my degrees”) and what it can do, instead of addressing its potential clients’ needs. Does your marketing talk about yourself or your firm more than it talks about the prospect and their hopes and dreams, pains and fears? Whenever you’re helping anybody do anything, it’s about acknowledging the current state they’re in, and the desired state of where they want to be.
The 80-20 rule applies here: 80% focused on your prospect and 20% on how you can help. So, what can you do to increase your potential market? Create an ‘ideal client’ profile Law is a broad umbrella, so the first thing you should do is figure out which of your services gives you 80% of your revenue and then create a marketing persona.
Click here to view original web page at 4 steps law firms should take to improve their digital marketing
Top 10 Magento 2 SEO Extensions to Boost Your Store’s Visibility
SEO is the key to a successful store! Have you ever given thought, if your store is simply…
0 Comments12 Minutes
How to Optimise Your PPC Campaigns with AI
As the methods of Internet marketing evolve, Pay-Per-Click (PPC) advertising remains one of the…
0 Comments10 Minutes
Putting Cybersecurity Under the Spotlight: How Security Audits Strengthen Your Defenses
While organizations understand the importance of cybersecurity, there is an opportunity for many…
0 Comments12 Minutes
How Marketing Agencies Can Choose the Best High-Performance SEO Tools
High-performance SEO tools combine comprehensive features, durability, speed, and accuracy. They…
0 Comments9 Minutes
Simplify the Running of Your Business With These Tips
Finding enough hours in the day to tackle all the jobs on your to-do list can be a major issue…
0 Comments4 Minutes
Best SEO Practices for Multi-Location Businesses
Businesses operating across multiple locations benefit from unique opportunities but also face…
0 Comments7 Minutes
Unveiling the 7 Essential Components for an Exceptional Website
Even a beginner can identify what makes a good website, but when it comes to building one, things…
0 Comments8 Minutes
Top Blockchain Trends to Watch in 2024
Blockchain has time and again proved its capacity to redefine many sectors and this prediction of…
0 Comments6 Minutes