4 Mistakes To Avoid When Planning A Digital Marketing Campaign

4 Mistakes To Avoid When Planning A Digital Marketing Campaign

Mistakes are bound to happen, even for the most experienced marketers. Perhaps you look back on those failed campaigns you made and have learned from them as well. But while mistakes are a part of professional and business growth, this doesn’t mean you should commit them. If you aren’t careful, mistakes can be costly, and these may be hard to reverse.

So, an awareness of these failures helps. The more you’re aware, the less likely you are to commit these in your digital marketing campaigns. More so, if you aren’t sure where to start, don’t feel compelled to correct these on your own. You can always seek the help of a digital agency in your area to do the work for you.

That said, here are the four mistakes to avoid when planning your campaigns:

1. Failure To Diversify Marketing Channels

When it comes to digital marketing, the channels should be diverse. You don’t just have to focus on your website as there are other means like social media and email marketing.

If you don’t diversify, you’re depriving your business of more chances for growth. When you don’t have social media presence and your competitor does, it means all the attention is on them. Those platforms comprise a population of potential customers who would’ve started supporting your products and services had they known you exist. 

As you plan your marketing campaigns, make sure the budget is there so you can successfully diversify. By doing so, you can have a wide reach and you can relate to your audience in their preferred media.

2. Targeting The Wrong Customers

If you haven’t spent time researching who your target audience is, then you may be making the mistake of targeting the wrong customers. This won’t help make your marketing strategy more effective. The reason for this is your ad may end up in the eyes of individuals who aren’t even interested in your products and services. And unknowingly, there are also others on the online community who are more interested whom you just haven’t reached yet.

To avoid this mismatch, here are tips that’ll come in handy:

  • Survey your potential customers;
  • Check out your competition, so you’ll have insights on who they’re targeting and who their buyers are;
  • Respond to every comment and email as soon as possible because these may be queries of potential customers who are interested in what you have to offer.

3. Copying The Competition

No matter how small your business is and how desperate you may be for growth, never end up copying the competition. You can take inspiration from their ads and who they’re targeting, as well as look for their weak points so you can use these to your advantage. But never create campaigns that are similar to your competitor’s. When you do so, your authenticity and trustworthiness will only get affected.

Surely, you wouldn’t want to be known as a company that’s only a clone of another. Rather than copy, you can use your research to make you stand out. What are your unique selling points? What are your strengths? What’s your core purpose as a brand?

The answers to these questions can help you create an identity that’s separate and different from others, even if you may be targeting the same customers and selling products and services within the same niche.

4. Setting Unrealistic Digital Marketing Goals

Keep your marketing goals realistic. If you’re still a small business with limited reach and resources, then you can never compare your success and use the same digital marketing styles as those companies that are more established.

When your digital marketing goals aren’t realistic, then you may just be hurting your business’s growth potential. When you start, ask yourself what your objectives are. Classify these into short-term and long-term. Working with the wrong goals is only setting your campaigns up for failure.

The more realistic you are with your digital marketing goals, the higher the likelihood you’ll be able to achieve these.


If you’re in the pursuit of changing, improving, or refining your digital marketing campaigns, you have to avoid the mistakes above. Be thorough with planning your campaigns and make sure these are based on strong and sound research. 

With an emphasis on the digital community, it’s not surprising that the competition is becoming even stronger. You may not always have the time and resources to keep revising. You can start by going through your campaigns and see if you’re committing any of the above. By doing so, any changes can be properly done.