Portugal is a home to several golf courses that attract thousands of golfers every year. Take, for example, the Algarve golf courses, a place in which experienced and upcoming golfers always want to set foot. Other exciting golfing resorts are found in Costa Blanca. A good example is Las Colinas Golf & Country. There are many other top-rated locations such as Font Del Llop Gold Resort, Tecina Golf Club and Finca Cortesin Golf Club. Given the existence of hundreds of golf courses in Portugal, therefore, means that golfers can never run out of options when it comes to choosing a befitting location.
In this post, we explore top marketing strategies golf courses should employ to edge out competitors. But first, take note that a top-rated golf course presents golfers with the following:
- They provide visitors with as many social amenities as they would like to access, often doubling as holiday resorts. From a fitness center, clubbing areas, hotels to swimming pools, the list is endless.
- The best golf courses are found in serene and ambient locations, usually away from bustling city life.
- They are well-equipped with golf equipment.
- The best golf courses are also very popular. There are many other ways of gauging top-rated golf courses in Portugal and Costa Blanca but let’s reserve that for another topic.
Marketing a golf course: Internet strategies that work
You would agree that the internet is the new frontier of marketing. It transcends traditional methods of popularizing a product or service because, in the new age of information and technical, most people now shop online. The following are, therefore, effective marketing strategies that golf courses should employ to stay ahead of the pack:
1 Establish a strong presence on social media
Social media networks such as Facebook, YouTube and Instagram have become way too popular to ignore, especially in marketing. Millions of businesses now operate social media accounts. It means that an effective social media marketing campaign has the potential of communicating your brand to millions of people around the world. Golf courses that run social media accounts are more likely to win clients than those that don’t have Facebook profiles.
There are many ways of establishing a strong presence on social networks. A good strategy is uploading high-quality pictures/videos of a golf course to creating informational content about your business than sharing them in groups and communities. The more people like share and comment about your golf course, the more popular it becomes.
2 Optimize your site for Search Engines
While Google SEO strategies keep changing, SEO remains an indispensable internet marketing strategy, even for golf courses. Start by adding a voice search on your website. Most importantly, optimize content about your golf course using keywords, backlinks, internal/external links, image/video tags, and hashtags for maximum exposure.
3 Offer to teach golfers using high-quality and exciting blog content
It is no secret that Google prefers ranking high-quality content to shallow blogs. Golf courses can apply this information as a marketing strategy. Golfers visit websites that help them become better at teeing. On your website, therefore, focus beyond informing prospective clients that there is a golf course somewhere in Costa Blanca or Spain.
Aim to also teach about golf basics, including advanced golf techniques experienced golfers use to beat competitors. Establish a blog section that advances this information. Web spiders find easy showing and ranking useful content on search engine result pages (SERPs).
4 Avail golf packages on your website
Another internet market strategy golf courses can use to popularize their services is occasional giving offers. People do search for attractive golf packages on the web and only websites that answer to their quests show up in SERPs. With this information, you can roll out an effective internet marketing campaign about your Costa Blanca golf course. It is an approach that most golf courses in Portugal use to beat competitors. It can be holiday price cuts for golf holidays, discounts on vital equipment or a short course about golf.
In a nutshell, there are many internet marketing strategies that golf courses can apply in every campaign. The ones we have explored in this post cover most aspects of digital marketing. Applying them correctly, therefore, boosts organic search results that direct traffic to your golf course website.
Also published on Medium.