3 Ways to Show Appreciation for Your Valued Customers

3 Ways to Show Appreciation for Your Valued Customers


It is a well-known fact in the business world that it is more advantageous from a financial perspective to retain your current clients than it is to bring in new ones. While bringing in new clients should be one of your top goals as an entrepreneur, being able to count on consistent business from your current client base should be your main focus.

One way to retain clients is to make a concerted effort from time to time to show your appreciation for those customers who have continues to stick with you. Depending on the type of business that you own, how you go about your customer appreciation efforts might take a bit of creativity.

You should expect to invest a bit in your customer appreciation, but not to much as you risk breaking the bank. The goal is to make a slight investment in your current customers to motivate them to continue doing business with you, thus presenting a solid return.

With that in mind, here are three ways in which you can show your appreciation for your valued customers without overspending on this initiative.

1. Give Out Branded Gifts

Who doesn’t love to receive a free gift every once in a while? Your clients will certainly appreciate the gesture of a customer appreciation gift, whether it is given with a purchase or simply for seemingly no reason at all.

When you choose your customer appreciation gifts, it is a good idea to opt for branded, such as quality branded reusable coffee cups. This is the type of gift that your customers will use on a routine basis, and because it features your company’s brand, they will be reminded of your business every time they use it.

2. Offer a Percentage Off a Purchase

Another great customer appreciation offering to consider is that of a certain percentage off their next purchase. By giving a coupon or voucher for, say, 10% off a single purchase, you show your appreciation for your customers and encourage them to make a purchase when they might not have otherwise done so.

Since this is a customer appreciation method that involves reducing the cost of a purchase, you will want to choose the amount wisely. Just ensure that the percentage off that you offer is enough to entice a customer to make a purchase.

3. Ask for Feedback

Sometimes, you can make your customers feel more valued by simply offering them the opportunity to allow their voices to be heard. Requesting routine feedback from your clients regarding the manner in which your business handles their needs is a great way to keep them in the loop and make them feel as though they are a greater part of the picture.

When you ask for customer feedback, you can do so using an anonymous survey or by simply asking them for their opinion when they make a purchase. This will help you obtain honest feedback that you can use to improve your business.