3 Tips for New E-Commerce Sites

3 Tips for New E-Commerce Sites


Starting a new business can be tough. You have to not only find ways to stand out from the competition but also lure customers in and get them to take a chance on your brand. One way to do this is to offer discounts or free shipping on your first order. Of course, you’ll need to ensure that your product is high quality and that your customer service is top-notch, or you risk losing customers after their first purchase. But if you can deliver on what you promise, offering discounts or free shipping on your first order is a great way to get things started on the right foot.

Make Shopping Your Site Easy

As an online retailer knows, making it easy for customers to find what they’re looking for is essential. If potential buyers have to search for too long, they’ll give up and look elsewhere. That’s why it’s necessary to have clear calls to action on your site and a simple purchase process. Reduce the number of steps in the checkout process, and provide multiple payment options. Once you open a business account online, you will be ready to make easy transactions. As a result, you’ll improve your sales and satisfaction levels.

Image Is Everything

To sell products online, you must use high-quality images showing your items in the best light possible. Since customers can’t physically touch or try on your products, you must have clear, well-lit photos that accurately represent what you’re selling. Of course, you’ll also want to include several angles and close-ups so customers can get a good idea of what they’re buying. In addition, make sure to use descriptive captions and product descriptions, so customers know exactly what they’re looking at. You can give your customers the next best thing to an in-person shopping experience with quality product photos.

Free Returns Make Customers More Willing to Shop

For many online shoppers, the fear of buying something that doesn’t fit or isn’t quite what they wanted is a natural deterrent. As a result, many retailers offer free returns to ease these concerns. You can encourage customers to take a chance on your site by providing free returns, knowing they can always send an item back if it’s not right. In addition, free returns can help to build goodwill and create loyalty among your customer base. In today’s competitive market, anything you can do to encourage customers to shop with you is worth considering, and free returns are one strategy that can make a real difference.

Anyone who’s ever been in the market for a product or service knows that making a purchase decision can be tough. With so many options available, it’s often difficult to know which is right for you. That’s where customer testimonials come in. By featuring positive reviews and testimonials prominently on your site, you can give potential customers the social proof they need to make a decision. And since customer testimonials are effectively free advertising, there’s no reason not to take advantage of them. So if you’re looking to increase conversions, make sure to include customer testimonials on your site.

Live chat support is a great way to boost conversions on your website. Customers appreciate getting their questions answered in real-time and having someone available to chat can make a big difference in whether or not they make a purchase. Live chat also allows for sales prospecting, further increasing conversions. If you’re not already offering live chat support, it’s worth considering – it could be the key to boosting your website’s performance.

To ensure your eCommerce site provides the best experience for your visitors, it’s essential to regularly test different versions of your site. A/B testing, also known as split testing, is a popular and effective way to compare two versions of a web page to see which one performs better. By tracking how each group responds, you can see which version is more effective and make changes accordingly. A/B testing is a valuable tool for any eCommerce business – so if you’re not already doing it, now is the time to start!

Following these simple CRO tips, you can set your new eCommerce site up for success!