10 Top Keyword Research Tools for 2023

10 Top Keyword Research Tools for 2023 (Free and Paid)

Keyword tools for research have been the most discussed among the SEO and marketing industries. An effective tool for keyword research is vital to discover relevant and popular keywords that you can incorporate into your site’s content or improve the effectiveness of your paid advertising campaign. With these tools, you will identify the types of terms and phrases users are looking for and the difficulty to rank for these terms on the search engines. With this data, you can enhance your website’s content as well as meta tags and make the best use of these terms when linking.

Let’s examine how the tools for keyword research can benefit you:

  • Find new keywords to be targeting: These tools can help you find new terms and keywords you would not have considered but can bring more targeted visitors to your site.
  • Learn about keyword demand It is possible to prioritize keyword-targeting efforts using tools to research keywords to determine the number of searches for this phrase or the number of people looking for a certain keyword.
  • Analyze the difficulty of a keyword: Few tools can give you an idea of the level of difficulty to rank for a specific keyword based on its competitiveness and strength.
  • Check your ranking: Many keyword research tools allow rank tracking that allows you to track the performance of your website for certain terms over time.

In the end, tools for keyword research can be an essential component in any SEO strategy. They can help you identify and focus on the most relevant keywords to bring more targeted traffic to your site.

Top 10 Keyword Research Tools

Therefore, we are now bringing some of the top keyword research tools that companies ought to consider using in 2023.

1. Ahrefs Keywords Explorer

Ahrefs Keywords Explorer is a tool for keyword research that gives details on the search volume Keyword difficulty, keyword volume, and cost per click (CPC) on each keyword, along with the number of results as well as the number of domains with a referring link for each keyword.

The tool offers data on the number of queries a keyword gets each month on Google. It utilizes information from its live database of websites to calculate how hard it is to rank within the top 10 results for a certain keyword. Ahrefs offers data about the average cost-per-click (CPC) that advertisers are charged for keywords on Google Ads. It also provides an outline of the search pages (SERP) of a specific keyword, such as the number of outcomes, the number of domains that refer to it, and the most popular pages.

2. SEMrush Keyword Magic Tool

Keyword Magic Tool from SEMrush Keyword Magic Tool from SEMrush is a tool for keyword research that allows users to discover new keywords as well as obtain details about keywords, like the volume of searches, the competition for keywords as well as the cost-per-click (CPC) details.

It’s one of the top tools for keyword research to build lists of keywords that can be used in online marketing campaigns, and to filter them according to various variables such as geography, language, and the type of keyword (e.g., short-tail and long-tail, etc.). The tool that can help you find keywords from SEMrush offers additional features, such as keyword clustering, so that users can group their keywords into groups and other keywords.

3. Google Keyword Planner

Anyone who has access to a Google Ads account can access this tool for free since it’s a function offered by Google Ads. Users can conduct research and decide on the keywords they would like to incorporate into their advertising campaigns online using Google Keyword Planner. Google Keyword Planner tool.

The Keyword Planner tool to search for keywords and gather details about the keywords, including keyword volume, competition, as well as the average bid per keyword. Additionally, the tool provides suggestions for keywords based on the input of users and the content on pages. This tool will be most beneficial for anyone who is looking to promote their company on Google and other partner platforms.

4. Long Tail Pro

It is a tool for finding long Tail Pro is an application for researching keywords for searching for long-tail, low-competition keyword for websites as well as other online content. It is designed to aid users to improve search engine optimization (SEO) and to increase the amount of natural traffic to their sites.

The keyword suggestion feature in Long Tail Pro, which produces a list with similar keywords that are based on a seed keyword also known as a phrase is among its best characteristics. To aid users in understanding the possibilities to rank for a certain keyword, the tool provides information about the volume of searches, the level of competition, and the expected costs per click (CPC) on each keyphrase.

5. LSI Graph

LSIGraph is among the top free tools available for keyword research that helps you find long-tail keywords. It makes use of the technique of latent semantic indexing (LSI) to assist users to discover similar keywords and phrases to their companies products or services or even content. LSI is a method employed in search engine optimization to comprehend the meaning and context of phrases and words on web pages and LSIGraph assists users in identifying LSI keywords that could be relevant to their website’s content.

It utilizes the technology of latent semantic indexing (LSI) to assist users to find similar keywords and phrases to their business’s products content, services, or products. Through LSIGraph, users can discover long-tail keywords that could be relevant to their SEO content strategy. LSI is a technique used by the search engine to determine the meaning and context of the words and phrases that appear on a website.

6. KWFinder

Created by a group of people known as mangools, KWFinder is a great tool to discover and analyze new terms, even for novices. It combines crucial indicators from various sources to help you in quickly make decisions. These sources can offer you new content ideas as well as new viewpoints on the topic and much more potential for keyword search within your field.

However, the tool isn’t extremely reliable for low-volume keywords in niches that are specific to the area. If you’re working with high volume and highly competitive keywords the KWFinder excels.

7. KeywordTool.io

The most significant benefit of using the Keyword Tool is the extensive collection of keywords it suggests from Google’s autocomplete as well as related search suggestions. It allows users to create many relevant keywords for their site or content quickly. Keyword Tool is a reputable tool for analyzing keywords that can be useful to anyone who is trying to increase Search Engine Optimization (SEO) and web visibility.

This tool for researching keywords is impressive and can provide you with a variety of keyword suggestions and concepts without the need to sign up for an account. It allows you to filter and extend your results to be even more precise. In addition, the free version can provide users with more than 750 long-tail terms for each search term which can be extremely helpful in any type of pay-per-click (PPC) marketing campaign. The tool will help you figure out the keywords people are searching through Google to help you choose the best keywords to use in your ADs. In the end, this is a fantastic tool to use and is certainly worth it.

8. Serpstat

Its Serpstat Keyword Research tool is an ideal tool to come up with hundreds of keyword concepts as well as analyze their metrics and learn the keywords your competitors rank for. Input a keyword, then the program will display to you the volume of searches as well as competition, CPC, and difficulty of the keyword.

The tool also displays search terms that are organic or PPC as well as the websites that are currently ranking for that keyword, as well as the number of backlinks they have, and the domains that are referred to. This tool is an excellent method of getting a comprehensive analysis of a particular keyword. Over time, SerpStat has established itself as one of the most reputable brands for SEO in both PPC analyses. It has the edge over any other competitor on the market, by having a database with over 100 million words and 180 million PPC ads plus 200 million suggested search terms. It has more than 30,000 clients across the globe.

9. Moz Keyword Explorer

It is Moz Keyword Explorer is a simple, in-box tool for keyword research that gives precise and reliable recommendations for keywords. Beyond the difficulty of the keyword and related keywords, as well as other standard metrics, the Moz SEO tool is unique in two attributes that differentiate it from similar tools such as the Organic CTR score and Priority score. The organic CTR score is a useful metric to help to determine the likelihood of the performance of a certain keyword. However, the priority score is a mix of all the aspects that a particular keyword research tool considers when recommending keyword choices.

10. SpyFu

SpyFu is the top popular tool to analyze the strategies of your competitors’ keywords. Keyword analysis tools can reveal valuable keyword opportunities that are virtually unexplored and is a major benefit when you’re in a highly saturated niche.

It will let you know which keywords your competitors are buying, the bids they’re making on, and what their advertisements are saying. Enter a domain and you’ll receive reports of the keyword phrases that your competitors are most commonly using as well as paid keywords and their competitors, and an estimate of their daily budget for marketing.


Numerous tools for keyword research are available to assist businesses in understanding the terms and phrases that the target audience is looking for. However, it is crucial to choose keywords that are relevant to your intention, since you might not want to display your content if it’s not what users are seeking. Therefore, make sure that it is pertinent and know the intent of the user to achieve better results.

It is possible to create more effective and relevant campaigns and content by using the 10 above tools for keyword research, which will yield a higher return on investment for advertising efforts.