Marketing is a pivotal component for the perennial success of any company, and is always dynamic and evolving. Productive marketers are adept at using techniques to connect and convert prospects. But, productivity is a huge challenge that workplaces face in today’s fast-paced world. A productive marketing department operates at peak performance daily to have an outsized impact on expanding the growth of a business. Be it in B2B or B2C Content and Digital marketing every marketer looks for a potent roadmap to attract and engage clients and turn them into leads.
Marketing campaigns undertake company decisions, creative demands, promotions, budgetary restrictions, and employ digital integration frequently when developing their marketing strategy. PowerPoint presentations with engaging slides prove to be extremely fruitful to promote marketing campaigns. A stellar slide deck showcasing the strengths and details of your company products and services will reinforce your brand to your stakeholders. Construct 100% editable awe-inspiring presentations with professionally tailored Marketing templates with SlideModel.com to enhance your marketing campaigns.
Here are ten great productivity hacks to boost your marketing campaign:
Define Goals, Set Strategies and Do The Right Planning
It is imperative to set some goals and objectives aligned with your brand’s perspective to have successful marketing campaigns. Marketers should focus on planning and form strategies to be productive in the market and have far-reaching brand productivity.
How will digital marketing assist you? Which resources to utilize for content marketing? Which channels are best for promotion? Who is your target audience? What does your organization aim to achieve? These are some questions which should be kept in mind to execute flawless marketing plans. Work up an all-inclusive marketing plan to cover every strategy, goal and plan you aim to achieve.
Design a Stunning Website
One of the best ways to reach your audience and promote your product is through striking websites. A productive marketing tactic includes a website design which instantly grabs the attention of your audience. Create a gripping landing page with ‘call-to-action’ buttons like ‘Subscribe to our newsletter’, ‘Want to receive the latest updates?’ to engage the clients.
Ensure to imbibe your website with the right SEO tools to generate heavy site traffic. A tip here is to assimilate your website with enough graphics and visuals like images, videos and presentations as the audience tend to get bored with text quickly. Fast page loading speed, readability and ease of navigation for better mobile optimization are some other points to keep in mind while designing your website.
Craft Captivating PowerPoint Presentations
Believe it or not, PowerPoint presentations are the backbone to make any marketing campaign lucrative. A presentation formulated with designer templates is the best companion for a meeting with your investors or allure your target audience. The visual charm, charts, animations and graphics add stars to your marketing media.
Generate high-quality, inbound leads with presentations constructed with the best templates available out there with SlideModel. Market Research Diagram, Demand Generation, Sales Funnel, Sales Pitch, Inbound Marketing Templates are just to name a few amazing templates on it. Integrate your presentations on social media, YouTube, brand’s website and deliver it with poise in your next sales pitch.
Employ Productivity Trackers- Content Calendars
When you run marketing campaigns, it is essential to use company-wide calendars to stay organized. A content calendar will help you keep track of the many moving parts of your campaign and allow you to plan out your daily activities. Build a structured and hassle-free marketing campaign with 2021 Calendar Template from SlideModel.
Prioritize important marketing projects, keep your team on the track of deadlines, schedule meetings with clients by maintaining a calendar. With a calendar, your digital and content marketing team is guided right to produce, push content and engage deliverables at the right time.
Automation With Tools
Marketers work round the clock to pull as many clients and audience as they can that sometimes contributes to inefficiency. Minimize your time wastage, organize your workflow and manage your projects productively with cloud-based tools and software available online.
Even in remote work, perform at your best with digital tools which can streamline your workflow and render marketing profitable. Marketo, Customer.io, Constant Contact, Hubspot, Adroll, Eloqua are some great marketing automation tools to choose. Customize your company calendar, manage marketing projects, and track your team’s progress to deal with marketing productively.
Invest in SEO Best Practices
Digital marketing is the new forte in the marketing arena that is gaining ground on full speed. Incorporate your company blogs, websites, presentations and social media pop-ups with the right SEO tools. It aids to improve search engine page ranking (SERP) and foster traffic to your brand’s promotional content.
Include tailing keywords in titles, headers, backlinks, landing pages, web directories, meta titles, social media posts and meta descriptions. WordPress offers a repository of plugins to improve your SEO like Yoast SEO, Rank Math, SEO Press, W3 Total Cache and much more. With SEO tools, your company’s search ranking will be on the forefront always.
Conduct a Thorough Competitor Analysis
The key to establishing a successful business is a detailed analysis of your competitors, their strengths, strategies, weaknesses and advertising tactics. In today’s market of cut-throat competition, one area which marketers should be wary of is their competitors. An analysis is essential for your PPC (Pay Per Click) campaigns to increase conversions and bring revenues to the business as well.
Form presentations with charts, competitor data, statistics to have even more detailed and comprehensive analysis. Work out the points of why your marketing strategy should be superior to them, your USP of products and what makes the customer choose your competitors etc. Be a step ahead of your competitors by fostering a unique marketing strategy.
Harness Social Media Marketing
The 21st century is dominated by the influence of social media platforms like Facebook, LinkedIn, Twitter, Instagram, Whatsapp business, and YouTube. They are used by marketers to promote their products widely. Advertise on these social media platforms and turn your brand into a spectacle which attracts your customers.
Social media marketing is cost-effective, engages customers, improves brand loyalty, generates site traffic and enhances SEO rankings. Identify your target market and practice pull marketing where your customers are automatically interested in your services. Place direct referrals to your blog/site, tell your brand’s story, and drive conversions with the social media.
Make Your Product Sell With Infographics
Infographics are powerful visual tools to practice smart marketing. They are quick to create and pique your audience’s interest with their visual appeal. Build infographics to generate inbound links with fewer words and more images. Blend in attractive data presentations like pie and bar charts, diagrams and statistics which align with your brand.
Visualise your product’s journey, display powerful arguments and encourage your audience to share the infographics. You do not need to be tech-savvy to create top-notch infographics. Utilize plenty of Infographic PowerPoint templates from SlideModel to forge your charming infographics.
Build Strong Networks
Networking is essential to find success in marketing. It is not just about the meetings, conferences and events but connecting with customers is equally important. Garner positive reviews on sites like TrustPilot, include Chatbots on your site, author relatable blogs and develop brand loyalty.
Productivity is about accomplishing the most work in less time. This guide of 10 actionable tips will assist you in maximising your marketing productivity. Get more leads and enhance your revenues in the long-run. A golden rule here is that it’s always better to work smart than hard.
Logan is a digital nomad entrepreneur and writer at SlideModel. When he is not writing online, you can find him designing presentations or running a half marathon outside.