What to Know Before Engaging with a Digital Marketing Agency

What to Know Before Engaging with a Digital Marketing Agency

If you’re considering an agency to help with digital marketing, you’ve come to the right place. There’s a lot to consider before investing time, money and resources into a marketing agency that, at least for now, feels more like an additional obstacle to your goals, rather than a trusted partner. We’ve compiled a list of the most important questions to ask yourself before engaging with another company to handle online marketing efforts.

These are questions we typically ask our prospects to learn more about them, and information we like to know before creating a customized marketing strategy for their business. By understanding these key factors, you can set yourself up for long-term success alongside a reputable agency. Why do you want to hire an agency? I love to start my conversation with prospective clients by understanding exactly why they want to hire an agency for their digital marketing efforts. So much can be uncovered about your pain points and marketing approach by simply understanding your motivation for outsourcing. Your reason could be as simple as freeing up time and resources to focus more on the day-to-day operations of your business, or as complex as a CMO realizing there are gaps within their internal marketing department that needs to be filled.

After all, it’s typically more cost effective to outsource rather than hiring additional staff. What are your primary digital marketing challenges? Does any of the following sound familiar?