Video Email Marketing: How to Embed Video in Email
Video is a powerful medium.
We spend almost three times longer on web pages with video than on ones without. So why not harness the power of video in the emails you send to your list?
Why embed a video in your email?
Well-crafted video captures the attention and imagination in a way text can’t. It puts us in the same room as the other person and mimics a face to face interaction. When it comes down to it, most people would rather watch a video than read a long email.
An example of one of our fun Biteable mailout videos promoting new scenes
So far, the marketing results are promising! Just using the word video in your email subject line increases open rates by 19% and click-through rates by 65%. But it’s not all sunshine and virtual roses. The easiest way to share a promo video with your email list is to embed it. The problem is that most big email providers like Gmail, Outlook and Yahoo don’t support embedded video. If you take that path, you don’t just risk sending your list a video they can’t play – you also increase your chance of ending up in the spam folder. So, while embedding a video does improve the user experience, the cost can be too high.
Click here to view original web page at Video Email Marketing: How to Embed Video in Email
How to Improve Customer Experience With a Loyalty Program
Customer experience and satisfaction are the needs of every business today! With the global…
0 Comments9 Minutes
The Role of AI-driven Marketing Automation in Streamlining Workflows
Information overload has left brands grappling with the challenge of tackling vast amounts of data…
0 Comments12 Minutes
Critical Challenges in Automation Testing and How to Overcome Them
Software development methods now include automation testing as a necessary component because of…
0 Comments8 Minutes
How to Scale Your Business with Pimcore Development Services
In the quickly evolving digital world, companies are always looking for creative ways to move…
0 Comments8 Minutes
What are Niche Edits?
A link-building tactic known as "niche edit" is when publishers or website owners enhance…
0 Comments12 Minutes
Understanding the importance of Metadata and busting the common myths
Metadata is an important aspect of the website. It gives to the search engines about what a…
0 Comments8 Minutes
Common Data Migration Challenges and How to Overcome Them
In the era of technology, data serves as the backbone of companies. Whether it's client details,…
0 Comments13 Minutes
SIEM at a glance (Security information and event management)
You have a contingency plan like most other intelligent businesses, but what if it fails? And,…
0 Comments12 Minutes