Online marketing is incredibly fast paced, and if your focus is just to ride every single marketing wave that comes by, you’re a goner. Especially in this industry, it’s important you understand online marketing to its core instead of chasing the new bitcoin.

Fundamentals of online marketing, as well as new strategies and testing, will always be effective. But in order to get to that point, you must be skilled at what you do. However, the greatest are always testing and refining their campaigns to ensure they are effective.

Here’s how to always be on top in a world that’s constantly changing.

Adapt & Don’t Be Attached

The world of online marketing is fast paced, constantly changing, and a fight for survival. “You’re only as good as your last campaign,” says Bogdan Stevanovic who is an MD and Founder of Aquare.co . As an entrepreneur by nature, he thrived on this idea, but it also led him to a realization that he should never be attached to his idea. As Bogdan’s knowledge grew and the launch of his initial business continued to get pushed further back and delayed. He decided to use any money that he had left to buy and build three new websites that he then used to monetize on Google AdSense and Affiliate programs.

The websites began to bring in cash flow right off the bat. It was lighting a fire and creating a greater desire to do more.

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