The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence

The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence


Do you want to increase your online presence to reach more people?

Today we are living in a digital world. Consumers are spending more and more time online than ever, which is why every business is going online. But taking your business online is not sufficient for your digital presence. You must implement the right marketing strategies.

This is why we have put together this ultimate guide to marketing strategies that will enhance your digital presence and enhance your business.

But before jumping onto the strategies let’s first have a look at the role of digital marketing in businesses.

So, let’s get started!

Why Digital Marketing Strategy Important for Businesses?

Digital Marketing has become an undetachable part of the business world! 

The reason is pretty simple. Businesses are directly dependent on where consumers are spending their time. The online presence of users has increased more than ever. As per a report, the average daily time spent on social media by internet users is nearly 145 minutes in 2020.

Statistics like these indicate that businesses need to improve their online presence, and digital marketing helps them to do so. However, the ability to use the Internet does no good unless an online marketing strategy is used. Regardless of what your business scale is, a proper marketing strategy is essential for building high revenues.

Let’s have a look at the key reasons why digital marketing is important:

Optimized Cost: By providing a clear direction for your business and optimizing resources, digital marketing helps you to achieve cost-effective results.

Track your Performance: If you are using digital marketing analytic tools, it’s easy to see how people are engaging with your promotions. You can measure things like clicks, for example, even when people don’t buy anything. This makes reaching your target market a lot easier.

Helps in Brand Building: Digital Marketing plays a significant role in creating a positive image among customers and thereby helps in establishing your brand.

Guarantee the brand’s longevity: Starting a business is challenging, but maintaining it and getting it to run in the market is even more difficult. Digital marketing makes it easier for your business to reach a lot of customers. 

So, now you know the importance of digital marketing, let’s get to know what kind of strategies you can incorporate to accomplish your business goals.

Marketing Strategies Guide to Improve your Digital Presence

Marketing online can be competitive, but there are many benefits to harnessing the power of the Internet. You can reach thousands of people with a single message all with the right marketing strategy.

Moreover, even though there are a number of marketing strategies, you need to consider the factors that are related to them such as,

  • business goals (short-term, mid-term or long-term)
  • budget for ads/ campaigns or 
  • digital channels

Here’s how you can make the right marketing strategy and improve your digital presence.

Know your Buyers and Build Personas

Before you can formulate a successful online marketing strategy, you need to know who you are trying to reach. If you don’t know who wants your products or services, you can’t plan an effective marketing campaign. 

The best way to determine your target audience is to create a buyer persona. A buyer persona is an imaginary person who represents all the people who would want your products or services. Your buyer persona should be made up of people with different personalities, likes and dislikes so that together they will reflect the different wants and needs of people in your community.

So, if you know who your ideal customer is, you can tailor your marketing efforts to appeal to them. First, adjust the profile information for current customers based on the personality of each buyer. Research further to learn more about them. Don’t make assumptions about your audience. Use this information to form different personality types of people for your business. This identification helps shape your digital marketing strategy and determines which channels to use to reach people.

Setting goals and Objectives

To create a digital marketing plan, you need to know what you want to get out of it. Goals give you direction and help you measure your achievements. Short-term goals are immediate targets that help you reach larger goals. With clear, specific goals in place, you can focus on the strategies needed to achieve them.

The key to effective business growth is achieving goals that are essential to your business’s ongoing development. Your marketing strategy should incorporate these goals, like improving your business revenue by 10% and increasing monthly content creation by 5%. You can measure, manage and optimize your strategy using data analysis.

Budget setting

When it comes to executing any marketing plan, it is very important to set up a budget. Basically, a budget is a detailed plan of estimated revenue and expenses for an upcoming period. This will determine how much you are willing to spend on your campaign. 

The total amount to be spent should be reviewed, and then it should be divided between different channels. For example, if you have a budget of ₹ 40,000, it would be best if you spent the money on digital marketing—which is usually 7-11% of a company’s revenue

Selection of the Digital Marketing Channels

Once you establish your goals or objectives, the next step is to select the right digital marketing channel to reach your targeted audience. In simplest terms, these are platforms where you provide information about your product or service to increase awareness of your brand and increase conversions. 

There are the following channels that you can use to achieve your objectives:

  • Websites (Content Marketing)
  • Email Marketing
  • Search Engine Marketing
  • Search Engine Optimization
  • Affiliate marketing
  • Social media marketing

Plan Your Content Around Them

If you’re planning a content marketing campaign aimed at B2B buyers, you need to come up with a good idea for the kind of content you’ll use. To decide what kinds of things your target audience might want to read, you can create a content calendar and plan the content accordingly. 

The ideas will depend on your buyer personas—the profiles of the people you think are most likely to buy from you—and on the keywords they’re using to search for them.

Review Your Current Online Marketing Strategies 

If you want to improve your digital marketing strategy, you should regularly review and analyze it. This review allows you to understand how your campaign is performing and how you can improve it. To evaluate your digital marketing strategy, look at three different types of media:

Received media: Your media will include any free information that people generate about your company. This information is generated by your advertising efforts and other activities. Generally, this media will range from content written about your company to a mention of your company in a blog post or article.

Media owned by you: In the world of business and marketing, your media is any media you own or have ownership in. This includes blogs, social media profiles, your website, or any other products produced featuring your name or likeness.

Monetary media: Paid media is media you pay for to promote your business, including paid ads like pay-per-click (PPC) ads and social media ads.

Measuring Results of the campaign

It’s not enough to set and run a digital marketing campaign. You have to measure its results to see whether it worked, and that means tracking goals like social media mentions, website performance, conversion rate, organic traffic, Return on Investment and more.

Final Thoughts

That’s all we had in our little pocket guide for you! Hope this helped you in the best possible ways.

Remember, the market is changing every day and so is the adaptation of people towards them. And all these two make digital marketing very dynamic. So, keep upgrading your products and strategies in order to establish your brand in the market.