The Digital Marketing Maelstrom Is Pushing the Discipline Forward
Many farers in the seas of marketing were taught to think of the customer as their north star. Marketers and marketing analysts know customer wants, needs, fears and aversions and bring that knowledge to bear when making or influencing business decisions. Because marketers are the holders and evangelists of the truth that businesses won’t succeed unless they align their interests with that of their customers. And if customers don’t benefit from a business’s success, that success won’t last long.
Yet in spite of most marketers understanding this maxim, so many steer their ships off-course. They disregard — or worse, work against — customers’ interests for short-term gains. At what cost? Higher attrition, reputational damage, susceptibility to disruption, and maybe even legal action, among other consequences.
Marketers’ abuse of customer trust persists at high levels. Marketers and analysts are currently experiencing a storm-like convergence of challenges, amidst customer data scandals and breaches and following the launch of the General Data Protection Regulation (GDPR). But if there’s any benefit to this newfound, not-exactly-glowing outside scrutiny of marketing, it’s a call to self-examination. To re-chart missions and get back on course. At the core of the customer-level data collection that fuels digital marketing is a tacit agreement — now made explicit by GDPR — that customers give their info but get something in return, and that exchange will be transparent.
Diving Deeper into Online Reputation Management with the Best Tools of 2023
As a business owner in 2023, navigating the ever-evolving digital landscape can feel like walking…
0 Comments7 Minutes
Building a Profitable E-Commerce Business: Strategies for Success
In the dynamic landscape of modern business, the proliferation of e-commerce has ushered in plenty…
0 Comments9 Minutes
How Online Courses Enhance Cyber Security Skills and Knowledge
Developing Cyber Security Skills and Knowledge In today's digital world, cybersecurity skills…
0 Comments6 Minutes
What is AI Influencer Marketing?
In 2022, the influencer marketing sector witnessed a substantial rise, reaching a market size of…
0 Comments9 Minutes
Building a Brand with White-Label Website Builders
Since COVID-19 hit the world and lockdowns started, everyone has been motivated to create their…
0 Comments10 Minutes
Driving Growth to Web-based Businesses with the Help of Digital Marketing
Let’s Talk About Digital Marketing In the current digital age, businesses are turning to online…
0 Comments6 Minutes
Transforming Social Media Management: The AI Advantage in Digital Marketing
In the ever-evolving digital marketing realm, staying ahead of the curve requires a strategic…
0 Comments11 Minutes
Digital Marketing Trends in Healthcare You Should Know About
The healthcare industry is rapidly evolving, and digital marketing plays a pivotal role in shaping…
0 Comments6 Minutes