The Business Side of WordPress: Monetization Strategies and Best Practices

The Business Side of WordPress: Monetization Strategies and Best Practices

WordPress is a content management system (CMS). It is used to create any website, from blogs to business websites and e-commerce stores. It is an incredibly versatile content management system. The best thing about WordPress is that it is quite easy to monetize. 

In this article, let’s discuss a few monetization strategies for WordPress. In this way, you can generate a secondary income from your WordPress website. 

The techniques of monetizing WordPress depend on quite a few factors. For example, it depends on the niche your website belongs to. Apart from that, your target audience and traffic levels are also key deciding factors. 

Let’s discuss some of the main factors in detail. 

Digital Advertising 

Ad Revenue is one of the basic ways of monetizing your WordPress website. You earn based on impressions (CPM) or clicks (CPC).

In a pay-per-impression model, you get paid even if a user sees the ad. On the other hand, in a pay-per-click model, you only get paid when a user clicks on the ad. 

A benefit of this approach is that it works as a passive income stream. You do not need to create any products or deal with customers. Also, it is quite easy to implement with ad networks. 

However, this approach comes with its cons. The major downside of this approach is that the revenue might be small. Apart from that, display advertising also affects user experience. 

If you still want to use ads, ensure that the ads you display are relevant to your audience. This will help to improve click-through rates.

To start display advertising on your WordPress website, all you need to do is sign up for an ad network. Generate an ad code and place it on your website. Make sure that you place it on your website strategically without harming user experience. 

Affiliate Marketing 

Another method of advertising is affiliate marketing. Affiliate marketing is promoting other brands’ products and services on your website. If you can generate a sale for them, you will also earn a portion of the profit. 

One of the major benefits of using this strategy is that you can set up a diversified income stream. Also, you do not have to create your products or services, which saves you a lot of hassle. 

The earning depends on the product’s popularity. A tip for earning your audience’s trust is honestly disclosing your affiliate partnerships. Also, be honest in your reviews. Otherwise, this will affect your brand’s reputation. 

Offering premium services 

Another way of making money through WordPress is by offering premium services. 

For example, you can offer consulting services where you share your knowledge and expertise with customers. You can also develop in-depth coaching programs for your audience. 

Online courses are another way of monetizing your WordPress website. You can create online courses on virtually anything (that’s in demand, of course!), from cooking and sewing to web designing and marketing. 

Another type of premium content that you can offer is exclusive content. This could be in-depth how-to guides, ebooks, articles, or even premium newsletters. 

If you are a techie, you can also develop and sell premium WordPress themes or plugins that offer enhanced features and functionalities to website owners.

So, the possibilities for selling premium services are endless. You must tap into your expertise and see what you are best at. 

Selling products or services

If you have your products or services to sell, you can use your WordPress website as an ecommerce store. Our advice is to try to build a niche audience. 

Through such ecommerce integration, you will have direct control over your product offerings. In this way, you can turn your ecommerce website into a brand. 

However, you will have to face competition with other ecommerce platforms in the industry. So, you’ll need to work on your unique selling point (USP) and ensure that your products align with your customer’s needs and wants. 

You will also need proper inventory management if you are selling physical products.

This strategy is relatively difficult as compared to other strategies. But on the upside, it does offer good returns as well. So, give it a shot if you have a niche with demand. One thing you must remember is to develop a secure and user-friendly platform. Think of it as a physical store where customers buy items. Your website should also be customer-friendly and welcoming. 

You can also use extensions such as WooCommerce Popup Carts to increase sales on your WordPress website. 

Sponsored Content 

Another method of generating income through your WordPress website is through sponsored content. You can collaborate with brands and publish their content on your website. In exchange, you will get paid.

For example, you can write sponsored blog posts if you are a good writer. These blogs could be reviews of other products. 

The best thing about this method is that it offers opportunities for long-term collaborations. But of course, there is a prerequisite for this: you must have a well-established platform with good traffic.

Job Board 

Yet another method of monetizing your WordPress is creating a job board for your niche. Then, you can charge companies to post their job listings on your website. 

WordPress itself offers several job board plugins to do this. This is one of the best ways of generating a consistent income stream. 

It is also a really good way of attracting an audience. You are providing value to your audience by offering them opportunities. So, they will not only visit your website more, but they will also respect your brand. 

It will take time to give you good returns, but once it starts, no one can stop your website from earning well. 

Best Practices for Monetizing your WordPress Website 

Choose the Right Monetization Strategy

Make sure that your monetization strategy aligns with your niche and target audience. 

For example, if you have a food blog, you can display ads or give sponsors for cooking equipment or ingredients. Do not use irrelevant ads on your website. This will ruin the customer experience. 

Focus on Quality 

Your number one goal should be offering quality. Money comes after quality. So, remember that quality and good user experience are monetization prerequisites. 

Choose Reliable Monetization Partners 

Another good practice is to choose reliable monetization partners. Whether you are working on ads or affiliate programs, focus on quality instead of just money. 

Be Transparent 

Another important tip is to be transparent about your monetization methods. This helps to build trust and credibility with your audience. 

Track Your Results

The final tip is to track your results. Keep an eye on which monetization strategies are working and which aren’t. 

You can track your results using several tools, such as Google Analytics, MonsterInsights, and Jetpack Stats.


You can monetize your WordPress website by following these tips, best practices, and strategies; remember to be patient. You won’t see results overnight. 

Be consistent. Work on quality and keep generating content consistently. Analyze your results and refine your monetization strategy consistently.