The Benefits of Adhering to Online Video Ad Standards

The Benefits of Adhering to Online Video Ad Standards


In recent years, online video advertising has become one of the most popular and effective ways to reach consumers. However, in order for online video advertising to be successful, it is important to adhere to certain standards and best practices. By doing so, advertisers can ensure that their videos are both effective and efficient. In this blog post, we will discuss the benefits of adhering to online video ad standards.

What are online video ad standards and why should you care?

Advertising is a crucial part of the online video ecosystem. It helps to fund the creation and distribution of content, and allows businesses to reach new audiences.

However, with such an important role to play, it’s vital that advertising is done in a way that is respectful of users’ time and attention. This is where online video ad standards come in.

Online video ad standards are a set of guidelines that outline the acceptable practices for online video advertising. They cover things like the length of ads, the number of ads that can be shown in a single video, and the placement of ads within the video content.

Adhering to these standards helps to ensure that users have a positive experience with online video advertising, and that they are more likely to engage with the ads that they see.

There are a number of different online video ad standards, but the two most widely used are the Interactive Advertising Bureau’s (IAB) standards and the Video Advertising Bureau’s (VAB) standards.

The IAB standards are the more comprehensive of the two, and they are used by a number of major companies, including Google, Yahoo, and AOL. The VAB standards are less comprehensive, but they are still widely used, particularly by smaller companies.

It’s important to note that adhering to online video ad standards is not mandatory. However, if you want to ensure that your ads are seen by as many people as possible, and that they have the greatest chance of being effective, then following these standards is a good idea.

So, what are online video ad standards, and why should you care? Put simply, they help to ensure that advertising is done in a way that is respectful of users’ time and attention, and that is more likely to be effective. If you’re looking to get the most out of your online video advertising campaigns, then following these standards is a good place to start.

1. Improved video quality

By following online video ad standards, advertisers can ensure that their videos are high-quality and free of any technical issues. This leads to a better user experience, which can result in increased brand awareness and sales.

While there are a number of different online video ad standards, some of the most important include using high-quality video footage, ensuring videos are properly encoded, and providing clear calls to action. Adhering to these standards can be time-consuming and expensive, but the benefits far outweigh the costs.

High-quality video is essential for engaging viewers and ensuring that your message is conveyed clearly. Videos that are poorly lit or have poor sound quality will likely turn viewers off and leave them with a negative impression of your brand. In contrast, videos that meet online video ad standards will grab attention and keep viewers engaged from beginning to end. 

2. Increased video views and click-through rates

Adhering to online video ad standards can also lead to increased video views and click-through rates. This is because high-quality videos are more likely to be shared and liked by viewers, which can help to increase your brand’s reach.

Click-through rates are particularly important for advertisers as they provide a way to measure the effectiveness of their videos. A high click-through rate indicates that viewers are interested in your product or service and are more likely to take action after watching your video.

3. Better video recall

Another benefit of online video ad standards is improved video recall. This means that viewers are more likely to remember your brand and what you offer after watching one of your videos.

This is due to the fact that high-quality videos are more engaging and visually stimulating, which helps to imprint your brand’s message in viewers’ minds. In contrast, poorly made videos are often forgettable and have little impact on viewers. 

Improved brand recall is especially important if you want to increase brand awareness or boost sales. After all, what’s the point of investing in video advertising if your target audience can’t even remember your brand afterwards?

There are a number of ways to improve video recall, but one of the most effective is to create videos that tell a story. Stories are more memorable than facts and figures, so if you can weave a tale around your product or service, you’re more likely to stick in viewers’ minds.

4. Greater video sharing

When videos meet online video ad standards, they are more likely to be shared by viewers. This can help to increase your brand’s reach and expose your product or service to a wider audience.

Greater video sharing also leads to increased brand awareness and sales as more people are exposed to your brand.

5. Improved brand awareness and sales

Finally, adhering to online video ad standards can also lead to improved brand awareness and sales. This is because high-quality videos leave a positive impression on viewers and can help to build trust in your brand.

In contrast, poorly made videos can damage your brand’s reputation and deter potential customers from doing business with you.

How to improve your videos to meet online video ad standards

To ensure your video ads are effective, you need to make sure they meet certain standards. Here are some tips on how to improve your videos to meet online video ad standards:

  • Keep it short and sweet: Online users have short attention spans, so your video should be no longer than 30 seconds.
  • Make it visually appealing: Use high-quality visuals and graphics that are eye-catching and easy to understand.
  • Use a call to action: Include a call to action at the end of your video so viewers know what you want them to do next.
  • Test it out: Before you launch your video ad, test it out on a few different devices to make sure it looks good and functions properly.

By following these tips, you can be confident that your video ads will meet online video ad standards and be effective in reaching your target audience.