Take your SEO game to the next level - remember to verify your GBP!

Take your SEO game to the next level – remember to verify your GBP!


Your business’s online visibility, search result dominance, and keyword relevancy can be the main focus areas. However, creating and verifying a Google business profile can benefit any local company. It adds credibility and authenticity to your existence. Plus, reviews from your customers can send positive signals to Google, helping it to prioritize you over others. Many companies run SEO campaigns in this specific domain. You can talk to them for help. Finding a reliable expert can be a challenge without some basic knowledge. Still, anyone with experience and a more extended presence can be trustworthy. If you don’t want your budget to get stuck, you can choose some wise options.

Think of a monthly subscription plan. If you need to learn about it, look for a monthly local SEO option from Web20Ranker. Before this, you need to verify your business page. Else, a genuine agency will not take up your case. Here are some quick insights on video verification to guide you.

Verification process

A verified business account on Google can help you promote your brand, become visible to your customers, use analytics, and answer reviews. Once you complete this, Google will recognize you as an actual entity, making you a GBP candidate. You can fulfill this requirement in many ways, of which video verification is one. It would help if you kept a few things in mind when preparing a video:

  • Show that your business exists (capture the company building’s interiors and exteriors along with outdoor signage) in a short, continuous, and to-the-point video.
  • Adhere to the on-screen instructions and prepare everything before recording anything.
  • The person (owner/ manager) making the video should be a part of the business.
  • The location of the video should match the business listing’s area in GBP.

What to expect?

After recording essential detail, you can turn your video off and upload it on your mobile or desktop device. You don’t have to worry about file size when adding it to the app. Once you submit your content, you may have to wait about five days for the review team to check your video. Wait for the notification that confirms verification. 

In case of trouble, the “Get Verified” button will appear on your page. It means you must try a different business profile verification method. For this, you can check your Business Profile on Google Search and click on the top right side of the page. The three dots will lead you through the options like Advanced Settings, Video uploads, and Delete videos. If you no longer need that video, you can delete it.

Optimizing your GBP is crucial, but you must verify it before anything else. It can increase your business’s reputation by 2.7x and earn you seven times more clicks. You can get 70% higher store visits and a 50% conversion rate. Isn’t this a fantastic thing? Once you take care of this essential step and get things going, you can improve your local SEO efforts by finding the right partner. Any skilled agency will have the perfect solution for your needs and be transparent in its approach.