Using Tech for Digital Marketing
In today’s digital marketing landscape, the options for brands are seemingly endless. There are so many different approaches that you can take to boost your visibility and drive more traffic to your website. Unfortunately, it can be pretty overwhelming when you first dive into the world of digital marketing. So many marketers struggle with utilizing technology for their business objectives. With that in mind, here are some ways to use tech for digital marketing that you might not have considered.
Build a Responsive Website
For any type of campaign to really be effective, you need to make sure that your website is responsive and mobile-friendly. Actually, now might be the best time to build a website from scratch. If your site is more than a couple of years old, the technology behind it may actually be less effective than it was when it was first created. That’s because nearly half of all internet traffic comes from mobile devices. This means that if your website is not mobile-friendly, you’re missing out on a huge chunk of your potential customer base. With responsive websites, you have the potential to reach a much wider audience.
Protect Your Marketing Data
Protecting your marketing data is an essential part of any modern digital marketing strategy. Luckily, you can find ways to protect your marketing data without breaking a sweat. Public key infrastructure can help you encrypt your marketing and customer data so that no one can view it without a digital certificate. You can also use a password manager to generate and store unique, complex passwords for all your various accounts. This approach will ensure that hackers can’t easily break into your accounts and steal your data. Managing your passwords using a single, secure app also makes it much easier for you to change your passwords on a regular basis, which is important in today’s digital landscape.
Use Data To Guide Decisions
Marketing data can also be used to make better decisions across all aspects of your business. If you are able to track the effectiveness of your different campaigns, you can predict what types of campaigns will have the highest ROI. For example, imagine that you have an offer that you want to run through email marketing. You’ve decided to run two different types of ads: one with a coupon and one without. You could run both types of ads and see which one performs better. Then, you can decide to use the coupon-based ad as your main offer. This type of data analysis can help you make better decisions about all aspects of your business. From deciding which channels to spend more time on to creating better content for your website, data tracking is an essential part of digital marketing.
Leverage AI for Content Creation
As long as you do it the right way, it helps to integrate artificial intelligence (AI) into your digital marketing strategy. AI is quickly becoming a staple tool in the digital marketing toolbox. You can use AI-powered software to create content for your website or even create an entire marketing campaign. But one of the most important places to integrate AI into your digital marketing strategy is with your ad campaigns. AI can help you identify which ads perform best and make sure that your money is being spent wisely. Good software can make sure that your ads are reaching the right people and are being seen by the right people. AI can also help you make sure that people don't think that your ads are spam.
As you can see, there are tons of ways that you can use technology for digital marketing. Some of these are more obvious than others, but they’re all essential to any good marketing strategy. If you can use these tools effectively, you can create an effective strategy that will help you reach new customers and drive more traffic to your website.
Future-Shaping Technological Trends: Explained
The simultaneous convergence and interplay of several technological developments is what distinguishes the fourth industrial revolution from earlier ones. The fourth industrial revolution is being driven by a number of significant technological developments, which we will outline in this post. These trends, in our opinion, will permanently change the way we do business and live our lives.
Machine Learning and AI
Although artificial intelligence as a concept has been around for a while, its impact is becoming more noticeable. AI-powered personal assistants (like Apple's Siri) are already ubiquitous on smartphones, and streaming services like Netflix employ AI algorithms to forecast what and when we will want to watch. By allowing a computer to grow its intelligence without explicit programming from a human, machine learning goes one step farther in this regard.
Machine learning is already being used by Microsoft (through its cloud computing platform Azure) to build, train, and deploy AI models and streamline its operations, but in the future it will be used more and more by environmental scientists and medical professionals (to predict, detect, and prevent disease faster than ever before) (to help uncover tangible solutions to the ongoing climate crisis).
Internet of Things (IoT)
The internet of things is a further tech which has been around for some time but has not yet reached its full potential (IoT).
Consider the following scenario: You are on your way to deliver a presentation to your department as a whole when you are unexpectedly caught in a traffic bottleneck that appears to drag on for miles. Your phone will be able to identify the delay and send the information to your office Computer thanks to new technology. The meeting will be rescheduled at the most convenient time, and your coworkers will be informed so they don't just sit around waiting. Your car will adapt to the current traffic circumstances and use less gasoline while doing so.
Augmented and Virtual Reality
The "metaverse" is probably something you've heard about, but you might have written it off as just a Gen Z jargon or the domain of science fiction screenwriters. While it would be reasonable to make any of those conclusions, the metaverse is gradually becoming a reality thanks to VR and AR technologies that allow us to enter a system of 3D environments, and engage in social interaction there.
With the advent of platforms like Microsoft Mesh, businesses will be able to collaborate using "mixed reality applications" that render as 3D "worlds," using customized avatars and immersive, interactive spaces to resemble the sensation of being in the same space. Early examples of the metaverse included extremely popular games like Fortnite and Second Life, where participants connect with others in virtual worlds using avatars.
Natural Language Processing (NLP)
Simply put, NLP is what makes it possible for a machine to comprehend human language (in both spoken and written form).
In order to simulate a human-to-human contact and provide 24/7 help without the need for a human customer care representative, AI-powered assistants like ChatBot employ NLP to read, understand, and answer to client enquiries on many prominent websites.
It will become harder to determine whether you're speaking with a human or an AI-powered bot as we continue to improve the language processing capabilities of computers.
Digital trust
Fundamentally, digital trust refers to users' confidence in businesses to build a secure digital environment where interactions and transactions may be carried out easily, safely, and securely.
Many think that distributed ledger technology and blockchain will be crucial in increasing digital trust and securing communications. Despite this, there is still a ways to go before the technology is fully available to all kinds of enterprises.
A number of businesses working together with the countless innovative thinkers and doers who are significantly advancing the blockchain sector may find the solution. The crypto industry is developing quickly. Amazing opportunities have been made possible for people all across the world.
Cryptocurrencies are revolutionizing future payments, businesses, and services by boosting e-commerce, enabling cross-border transfers, raising remittances abroad, and stabilizing volatile fiat currencies. The Bitcoin wallet is also crucial since it gives you a place to save your bitcoin keys and gives you access to your funds.
3D modeling
Nowadays, almost anything may be used to make 3D things, including chocolate, metal, powder, concrete, and liquid. Today, 3D houses may be constructed.
This might revolutionize the industrial industry. In summary, 3D printing enables producers to generate items that are challenging to produce using conventional techniques, to simplify the production process, and to produce highly customized goods (including one-of-a-kind products), all while lowering waste and costs.
Medicine
AI and Medicare Healthcare have a long-standing, unbreakable relationship. Investments in technology and developments in the tech sector had a significant role in bringing us out of the stone age, particularly through curing ailments that had afflicted mankind since the beginning of time.
Big Pharma firms will soon use AI-driven technology to streamline the drug distribution process, which will enhance communication between customers and medicine suppliers. Medical experts will be able to provide us with tailored information directly, and we will be able to provide them with quick feedback.
Synthetic biology and gene editing
When "bad" genes are found—genes that potentially harm the health of an organism or its offspring—gene editing can have unique advantages. These negative features might theoretically be changed thanks to recent advances in gene editing technology. Gene editing might thus result in some significant advancements in the struggle against illness in people, animals, and crops.
Novative energy sources
Green hydrogen is one of the most cutting-edge zero-carbon energy options. With green hydrogen, water is electrolyzed to separate into hydrogen and water without any byproducts being produced. Historically, green hydrogen was essentially impractical since the process required so much power. Renewable energy sources might, however, alter this. For instance, if more extra renewable energy becomes available on the grid, that energy might theoretically be utilized to power water electrolysis.
How Technology Can Assist You in Digital Marketing
Digital marketing is a delicate process that you need to get right if you want to give your company the best chances of succeeding in a competitive marketplace. Trying to keep up with the latest practices in this domain is difficult to assess, especially when the landscape shifts so rapidly. This article will provide you with the tips and technical know-how to make sure you evolve your digital marketing with technology.
Refine Your Internal Systems
Digital marketers often make the mistake of first placing the bulk of their focus on external results. These metrics are important to show your progress, but it all begins by taking care of your own internal systems. Managing your data, streamlining your approach, and getting clear on your objectives should always come first.
Implementing cloud migration tools will allow your business to discover more ways to reorder and organize sensitive data that drives your core business. Furthermore, experiment with using remote communication platforms to sync up with your team around the world. Have a clear plan in place before you begin a marketing campaign.
Website Tools Aid Your Reach
Your website is the hub of all your activity online. Everything you do should point back to your website in one way or another. Because this medium of exchange is so vital, you need to be following standard design principles and maximizing usability on your website at every turn.
If you are lost in the details of making a website, you can use a website builder tool to automate this process for you. Make sure your website is easy to navigate, with information readily available. Once you have the basics down, you can begin fleshing out your pages with greater detail.
Make Use of Social Media Platforms
The social media revolution has become the greatest shift in digital marketing. This technology is powerful in its ability to harness an audience and expose them to your client's products and services. A firm handle on social media will propel your digital marketing efforts in every domain.
When using social media as a marketing tool, focus on your content creation. Regular images that fit your brand will help to establish visibility for your ads. Experiment with video, blog posts, and other interactive content to capture an audience and speak to them directly.
Data Analysis Is Powerful
Data analysis is reaching new levels of power and efficiency, as showcased through PromQL data processing systems. If you are prudent about capturing relevant data, you can unlock amazing benefits by using this data to inform your digital marketing campaigns. Collate data and analyze it when running an ad, for example, and you can quickly tell where your ad is working and what needs work.
Data tools are also excellent for giving more value to your marketing efforts on social media and other public platforms. These tools will give you information on how long people are viewing your ads, which ads are underperforming and much more. With this data in your pocket, you can make more productive choices to enhance your offerings the next time.
Artificial Intelligence Provides Leverage
Artificial intelligence and machine learning are making waves in industries of all kinds, and the field of digital marketing is no exception. AI solutions have the ability to analyze your advertisements, communicate with your audience, and even generate content for you. Finding the right AI tool can be a challenge, but it will provide limitless leverage for your marketing.
Learn about artificial intelligence and begin to implement it in small ways before diving in too deep. The right approach will yield results without wasting valuable human brainpower. AI is useful for a variety of tasks, so be sure to find tools that fit your particular needs.
Digital marketing undergoes several changes due to the roving nature of this field. Follow the best practices and integrate the technology discussed above to ensure that you're staying as sharp as you can with your digital marketing efforts.
Tech For Marketers
As a marketing professional, you look for all the options that will give your campaign the most success and promote your company in the best way possible. There is technology today that makes your tasks simpler while helping you reach a larger audience. Through analytics, email, and SEO marketing, you can create the perfect message and then alter it to suit the demographics you want to reach. Here are a few new advancements specifically for you.
Sending Emails Out To Subscribers
One of the most popular methods of marketing today is sending messages to your clients via email. This avenue gives you a platform to announce sales, offer new products, or inform the recipients of other news in your business. It also introduces other options for reaching your customers, such as ethnographic market research or video chats. When you consider this idea, weigh using a subscription service over sending them one at a time. It reduces the effort you will take to address and process them individually. Letting another organization handle this for you leaves you with the sole task of composing the text and formatting it the way it should look. They will handle the rest and then inform you of the results once the campaign is finished.
Studying the Numbers Of Your Clients
The way you can determine whether the marketing you have done has been successful or if you need to change something is by studying the analytics that come from what you are doing. You can use the data collected from sales, the demographics of the customers that have purchased from the website, mdr pricing, and the location of each transaction to pinpoint your advertising and alter it to satisfy certain clientele. It is important to study these numbers throughout the campaign to ensure that it is successful and that you reach the largest target market possible. Set up a database or spreadsheet to track your results and consult them daily. Share this chart with those who you will be collaborating with so that everyone is aware of what is happening with your plans.
Using Search Engines To Promote Products
When a client looks for something on the internet, they will frequently use a search engine to locate what they want to know. Companies today are using this tool to reach new customers and promote their products. Investigate the options available to you to utilize this for your own campaigns. Reach out to the organization that operates the website and inquire what you must do to take part in SEO marketing. They will be able to offer you pricing as well as a section that records the analytics of your advertising. If you are doing this for another company, share with them what you have learned and give them your recommendations. Write blog posts for your or their website that use keywords that coincide with certain terms on their sites. The more often that you do this, the higher the business will rise in the listing and will more likely be seen by those browsing for that category.
Adapting To Cell Phones and Tablets
Today customers frequently find their information on their cell phones or tablets instead of their computers or laptops. These devices are always on hand and can quickly find what they want. As you design your campaign, you will want to adapt it to fit the size of screens. There are software programs that can assist you with this and help you lay out your message to appear the way you want it to. Be sure to review each ad utilizing this platform so that you know it appears correctly to the end-user and functions quickly and efficiently. Using the right technology for your marketing campaigns will ensure that you get the best possible results for your work. Using a website to send your emails, adapting your blog posts to give you the best possible results on a search engine, and designing your message to work on a cell phone or tablet will assist you to reach new clientele and increase your sales.
When Do You Need to Upgrade the Technology at Your Office?
For the most part, businesses can function only as productively as their technology will allow for. Investing in technology can be a considerable expenditure for businesses of any size and operating budget, but this investment can offer strong returns that come in the form of productivity. Here are examples of reasons why a business may need to upgrade its technology.
Using a Hybrid Workplace
If your team in the office is in regular contact with team members who are working outside of the office, you may need to evaluate your current security initiatives and make upgrades as needed. You need supporting infrastructure and programs to sustain secure communications for remote workers.
In particular, keeping an eye towards security while you utilize a hybrid workplace dynamic could allow you to mitigate threats that stem from employees’ use of workstations out of a local network. Using a Secure Shell Protocol (SSH) is an example of a technological tool for communication. What is SSH and how does it protect communication? This tool functions as a safeguard to limit the accessibility of information to access attempts that do not originate from designated sources.
Switching to New Software
Planning to use a new workflow management or customer relationship management system may merit an evaluation and upgrade of your supporting infrastructure. The RAM demand from the installation of a new system that must simultaneously operate while your previous programs are still in use could present possible challenges. Employees are commonly anxious when companies roll out these types of changes. Some people rely on being task oriented in order to complete their work at a good pace. Making changes to an interface and the way that people enter or access information can hinder their productivity considerably.
Understandably, employers have to be conscientious about taking steps to ensure that a new rollout goes as smoothly as possible for everyone. Preparatory measures can include technology upgrades, offering training sessions for employees, and establishing directives about who to contact for help.
Performance Issues With Multiple Workstations
Computers that are aging out can become a serious source of frustration for individual team members. If you purchased most of your workstation computers at around the same time, it is foreseeable that they may start to go at roughly the same time. Numerous troubleshooting issues with slow performance can represent an unreasonable use of resources in addition to a needless drain on staff’s time.
Replacing more than one machine at once may be a preferable course of action to letting computers wane while gradually replacing them one by one. You may be able to get better pricing on a bulk purchase, and you can track depreciation easier when you buy multiple workstations within the same fiscal year. Also, the process of setting up workstations can be handled more efficiently when you are able to do several at once. Lastly, people will not be dejected about having to work with an old and poorly performing workstation while other employees have new ones.
Cyber Security Maintenance
Protecting data and avoiding financial harm from a breach are significant concerns for businesses across an entire range of sectors. Cyber security management issues can create unreasonable risk exposure, so it is important that companies take adequate measures to safeguard their networks and data.
Taking steps to prevent and detect breaches may be a matter of legal compliance. Some states have stringent consumer protection laws that regulate how companies store their customers’ personal information. Professional responsibility for certain professions such as legal services providers may be in violation of ethical duties if they fail to take satisfactory measures to protect clients’ information. Likewise, medical care providers could be out of compliance with HIPAA regulations if they fail to practice effective oversight of data security.
Conclusion
Ultimately, businesses need to do upgrades when they identify one or more benefits. Improvements will ostensibly pay for themselves in the form of liability protection, workflow efficiency, and employee engagement in their job tasks.
5 Crucial Reasons Your Company Should Take Advantage of New Technology
A lot of work goes into maintaining a successful company, and whether or not your business thrives is dependent upon a multitude of factors. The way a company achieves success today is vastly different than what it took to prosper just decades in the past. The boom in technological advancements has shaped the way the world does business, and these innovations can do a lot to help your company reach its goals.
However, an already crowded digital landscape feels more daunting with each new technological advancement. Rather than remain in the dark, and thereby committing to potential irrelevance or obsolescence, heed these reasons on why your company should embrace technological innovation to keep moving forward.
1. It Facilitates Communication
Whether it’s a quick question or a whole digital meeting, technology enables a smooth, convenient way for all members of your team to stay in touch. With clear and swift communication, your team is better able to handle whatever issues arise and move forward to the next task with ease.
The ease of digital communication is often a double-edged sword, as it can put pressure on employees to be available at all times. Fortunately, technology has advanced to centralize communication for businesses. Certain technologies, such as a central Virtual Desktop Infrastructure or employee communication platforms, also provide a principal location where your company’s important data and task loads can be hosted.
2. Storage Is a Snap
Gone are the days of filing cabinets, manilla folders piled upon desks and fax machines. With cloud storage, thumb drives and online databases, your company’s data can be held in singular locations, which also enables employee access without needing a supervisor to dig through a filing rack of papers to find an employee an important document.
Digital storage is also more secure. In the event of a physical disaster or cyber-emergency, important files and data are kept safe through external, off-site storage and encryption to prevent data loss or hacking.
3. You Can Better Monitor Performance
Managers and business owners alike have a lot on their to-do lists. Through automated and digital performance tracking software, checking up on the status of employee efforts, financial reports, order timelines and productivity goals is made possible with only a few navigations on the computer.
When higher level employees are able to swiftly monitor business processes, it frees up their time to be able to tackle other projects that serve the company’s overall goals. As well, knowing that their performance is monitored helps to keep employees motivated and on task, increasing your company’s overall output.
4. Marketing Is More Accessible
Before the invention of social media and digital communication platforms, getting the word out about your goods and services would have required a different kind of legwork. With many marketing platforms out there, publishing a marketing campaign can be done with just a few clicks, and it may even cost next to nothing.
Digital marketing is advantageous because it allows you to reach potential customers where they already are. Through native ads and cleverly crafted digital content, you can reach your target audience in a matter of seconds.
5. It Improves Customer Relationships
One essential component of a successful company is consumer trust. If a customer cannot rely on your company, in either consistency of brand or their retail experience, they are less likely to return–and they may convince others to stay away in the process. With a strong digital presence, customers are more likely to feel as though they can access your business with questions, comments or concerns and be answered in a satisfactory way.
It’s important to utilize several platforms so that both new and existing customers have a way to get in touch, and it’s equally important to respond consistently and in a timely manner. When you do, consumers are more likely to develop a good report with your company, which leads to better customer relationships, higher conversions and more revenue.
The Key Reasons to Upgrade Your Business Technology
There’s no time to sit still and rest on your laurels in business. If you do this, you’re opening the door for the competition to gobble up your market share. This is why it is essential to stay on top and continue pushing forward with your company.
There are many different ways in which you can continue enhancing and refining your business. You might decide to step up your marketing efforts, for example, or introduce new products and services. One of the most effective methods, however, is to upgrade your business technology.
Why is this so essential for your business? Well, here are the key reasons to upgrade your business technology.
Don’t let finances get in the way
Upgrading business technology is not a cheap process. As a result, many opt against doing so because they perceive it to be outside of their budget. However, this could end up costing a company a whole lot more in the long run – as the following points will help illustrate.
The good news is there are several different ways in which you can acquire the funds to upgrade your tech, and you don’t necessarily have to dip into your current bank balance. One of the best options is a business line of credit. Acting in much the same way as a credit card, you can gain access to a healthy sum of money – but you only pay interest on the amount drawn from your account.
One way businesses can save on technology upgrades is by buying refurbished business equipment. Many companies do this to keep hardware costs down. Your business is set as long as you find a reliable supplier of refurbished equipment.
New technology boosts productivity
New technology helps to increase business productivity in a number of ways. For instance, if you install the latest desktop computers with modern software, the rate at which tasks are completed will be sped up significantly.
More importantly, new software also presents a large opportunity in the form of automation. The more your business can automate tedious yet laborious tasks, the more time you have to spend on more important jobs – the type that will generate more sales and relevancy for your business.
It solves problems
Modern technology is particularly advantageous in solving problems faced by your company. As an example, you might be struggling to send out emails to customers. You want to personalize each email, but doing so takes considerable time and resources that you cannot afford to use up. With a content management system (CMS), however, you can automate the entire process – including the personalization of each email – and complete the task within a matter of minutes.
This is only one example. There are tech solutions for everything from accepting payments to keeping your finances in order. If your business has an issue, technology likely has a solution.
Added protection for data
The continued rise in cybercrime is no secret right now. Despite the looming threat of data being stolen, plenty of businesses fail to take the necessary precautions to protect their precious files, customer details, bank account details, etc.
If you upgrade your technology and utilize the right software, that threat is reduced considerably. Something like cloud computing can also keep your data back up, which provides an added layer of protection for your business.
Biggest Technology Trends of 2020 Marketers Need to Know
Technology is racing ahead—almost every year, technology trends change wildly, impacting how businesses and marketers use them to reach audiences.
2020 is set to see big changes to the kinds of technology that will become available to companies, as well as how businesses can utilize them to adapt to evolving marketing trends.
We look at the biggest technology trends of the year that marketers need to follow.
Emergence of 5G
5G networks have already become a mainstay in certain parts of the world—though they are still a bit more expensive than the average user can afford.
However, in 2020, 5G is set to become more available and affordable, and brands will be able to tailor their marketing efforts for the high-efficient network.
The reason why the prospect of 5G is so exciting for marketers is because of the incredible speeds it promises—think 4G but 100x times the speed for uploads and downloads.
This means being able to route large amounts of data to control systems and devices, better than ever before.
Marketers could essentially use 5G networks to connect with their audience almost at real-time—data could be processed quickly enough to deliver a personalized experience on the go.
Live streaming on social media apps like Facebook, Instagram, Snapchat, TikTok, YouTube, and Twitch will also become faster even when you aren’t connected to a home network.
The possibilities are endless with such high-speed internet, so marketers should be prepared for a major rollout in 2020.
AI Customer Experiences
Artificial intelligence has left the realm of science-fiction and is set to become an essential tool for marketers.
This is particularly true when trying to improve customer experience—AI is now being used to create sophisticated software, such as chatbots, to handle customer queries in real-time.
With the machine-learning capabilities of new AI-powered systems, chatbots are now able to generate responses that mimic human interaction.
From their conversational tone to the amount of data they are able to process to give sophisticated responses to customer queries, AI has improved in leaps and bounds.
Marketers will also find themselves using AI to power data-analytics software—the AI we are now privy to can collate, segment, and analyze data faster and more efficiently than before.
The kind of AI software we are discussing isn’t yet widely available. However, as 2020 wears on, broader versions of this software will become accessible to marketers.
Sophisticated Automation
Speaking of AI, sophisticated automated software systems are also becoming the norm in 2020.
Marketing automation has brought massive benefits to businesses, but this technology is only going to get better.
Alongside AI, current automation systems will also be employing robotic process automation—that automates routine, labour-intensive tasks—to make work more streamlined.
This will also help to create more effective job roles within businesses—from manufacturing to HR, a number of tasks will be commandeered by automated systems, thus freeing up employees to take care of more important tasks and decisions.
Even in decision-making, enterprise robotic automation software is set to play a large part—with the current state of AI only set to improve, software and systems will also be able to participate in decision-making.
Having said that, machines and software are programmed by humans, which means human biases against race, gender, and abilities can influence them.
To create truly sophisticated automated software, you need to ensure that the behind-the-scenes team is as diverse as you want your company to be.
Ecommerce Goes Mobile
The rise of mobile phones has been unprecedented, though, with the increasing capabilities of smartphones, it really isn’t much of a surprise.
People can do almost anything and everything via their phones, which is exactly what they are doing—right down to conducting e-commerce purchases.
For an e-commerce business, it is important to note how often and effectively customers are able to make purchases via their mobile phones—so as to optimize mobile apps and websites.
But it isn’t just the ability to scan items and make purchases that have gone mobile—payment methods are becoming far more mobile-friendly.
If you haven’t tailored your e-commerce app for Apple Pay or Google Wallet, 2020 is the year you should be doing so. Because customers are relying on these apps now.
And Apple is all set to introduce its very own credit card, so that is another payment system that e-commerce businesses need to be cognizant of.
We are quickly speeding past a cashless world, to one where even cards are obsolete—and we are seeing those changes come into effect in 2020. Can e-commerce companies keep up?
Omnichannel Experiences
Most marketers associate omni-channel communications with social media, web, and e-commerce email marketing.
But in 2020, omnichannel isn’t going to be focusing only on how you send messages—marketing will have to focus on the experiences customers have.
Marketers need to think about how to engage their audience at multiple touchpoints and across multiple senses.
It won’t simply be enough for businesses to create apps that share information and allow customers to make purchases—it’s about giving them a wholesome experience.
This means reaching out to your audience through conversational messaging apps (the chatbots we mentioned earlier), as well as augmented or virtual reality.
Some businesses have gone against the tech trend to create offline experiences such as self-driving cars and table-top games.
Marketers need to realize that customers aren’t a money-in-product-out segment of society—they are people who want additional value if they are to support a brand.
Businesses will need to be innovative in this area—and this doesn’t mean investing in one-off gimmicks. They may have their value, but they won’t bring in a loyal customer base.
Start working on a multi-experience marketing plan as soon as possible in 2020—it will make a massive difference to your audience engagement and bottom line.
Importance of Transparency
Technology has been used to violate the ethical rights of customers—and this is becoming a matter of concern for marketers, who increasingly need more data from their audience to create personalized and memorable experiences.
Transparency is no longer a luxury afforded to businesses—in 2020, it is a necessity.
Organizations need to let consumers know why, how, and where they are gathering data from and how they plan to use it.
And be prepared to answer when consumers ask these questions—especially on public platforms like social media.
In 2020, transparency will be going hand-in-hand with accountability—the companies that can be as transparent as possible will also be the ones cultivating a dedicated customer base.
Conclusion
The above six technology trends will have a strong impact on marketing strategies in 2020.
Marketers need to be prepared to adopt these technologies and adapt to their new circumstances—that is how they will achieve their 2020 goals and generate more revenue.
Ronita Mohan is a content marketer at Venngage, an infographic and design platform. She enjoys writing about digital marketing, sharing productivity tips, examining pop culture, and championing the need for representation.
Twitter: @Venngage