Ways to Increase Your Online Presence

Ways to Increase Your Online Presence

The internet has opened a myriad of opportunities for small businesses. It has greatly transformed the marketing industry. Unlike before when businesses only relied on print and electronic media to advertise their products and services, the internet has led to the rise of all manner of digital marketing strategies.

Considering the fact that more people are connected to the internet, it makes more sense to take your business online as well. Modern business owners understand the importance of having a website and a strong online presence. This is because a majority of people today rely on the internet to search for information about certain products and services before purchasing them. But how do you achieve a strong online presence?

Below are ways to increase your online presence:

Create A Beautiful Website That’s Optimized for Mobile Devices

The first step towards increasing your online presence is creating an official website for your business. A website serves as your online office or store where customers can visit anytime and get whatever information they want about your business. However, having a business website is not enough.

You need to make it as beautiful and attractive as possible. Ensure your pages load quickly, images are optimized with responsive site designs. It is also important to optimize your website for mobile devices. Many people use their mobile phones to browse the internet. If your website can’t open properly on a mobile device, then you won’t have many people visiting your site.

Build an Email List

Building an email list is another great way of increasing your online presence. The first step is to come up with a list of targeted customers and their email addresses. This will enable you to actively engage with them and generate new leads. You can even choose to reach out through social media platforms, for example, you can look into using automate LinkedIn inmail systems if you like to use LinkedIn. 

In case you haven’t launched your website officially, you can create a maintenance plugin with a “coming soon” button and urge users to sign up for your email list. Another strategy to build an email list is to gated content that requires your customers to sign up first before accessing it. You can also start a monthly newsletter to generate leads via your distribution list.

Create Interesting and Engaging Content

There’s no better way of attracting users to a website than creating interesting and engaging content. Do not just post articles that describe your business or products. Try to produce content that makes users eager to read more.

The best way to do this is by creating buyer personas that are in line with the needs and interests of your customers. Create content that triggers certain emotions and answers some of their questions about your business. You can engage customers through question-and-answer sessions, guest posting, and podcasts.

Search Engine Optimization (SEO)

Search engine optimization is a technique of increasing a website’s online presence by ensuring that your page is highly ranked in popular search engines like Google. The strategy makes it easy for people to find your website whenever they search for terms related to your business or brand.

For your website to rank high, you must implement two types of SEO: off-site and Onsite SEO. On-site SEO is the process of optimizing elements of a web page so it can rank higher and attract relevant traffic from search engines.

On the other hand, off-site SEO refers to external efforts that affect your search engine rankings (SERPs). It involves improving the perception of users and search engines concerning the popularity, trustworthiness, authority, and relevance of your site. In other words, off-site SEO vouches for the quality produced by your website.

Actively Engage in Social Media Platforms

Approximately 3.5 billion people use social media across the world. If your business doesn’t have a social media platform, then you are missing out. Customers may not know about your existence. Social media platforms like Facebook and Twitter can help you reach a lot of people within a short time. It is a cost-effective way to market your brand.

But it is not enough just to have a social media page. You must ensure that the page is active by constantly posting interesting content and engaging your audience.

In general, having a strong online presence can significantly contribute to the growth and success of your business. Building an email list, creating engaging content, having a social media presence are some of the ways of increasing your online presence.

How to Give Your Online Business a Bigger Reach

How to Give Your Online Business a Bigger Reach

Running an online business is a difficult thing. Part of the trouble that comes from running an online business is the fact it is a relatively new thing. Having a business that was strictly online 20 years ago was unheard of. Now, a huge number of businesses work this way, and it’s easy to see why. Most consumers do their business online anyway, so why not stay there? If you can get enough business from websites and social media, why waste money on rental space and insurance? 

One thing that many of these online businesses struggle with is improving their reach. For traditional businesses, it’s pretty clear what you have to do. For example, if you are a clothing store, how do you get a bigger range? You open up a store in another location, this way people in a different area will have easy access to your business. Unfortunately, there is no equivalent to that online. However, you do potentially have the whole world at your fingertips online. So, how do you give your online business a bigger reach? 

Improve Your Website 

This is step one for any business. Poor website design is enough to deter potential customers away from your site. That’s not even considering the website's functionality. If you have a poor site, how can you ever expect people to return, or new consumers to visit? You need to have a top-class website that will get people coming back. This will also help improve your SEO score. This means that more consumers will discover your site through search engines, leading to a wider reach. 

The importance of website quality cannot go underestimated. Without top quality, your business will never grow. This is why it is worth investing in website designers to help achieve a top level business website. 

Don’t De so Localized 

One mistake that businesses make is that they center their attention too much on a local area. If you are a small butcher located on the street, that’s fine. But there’s really no benefit to this for an online business. No matter where you are located, anyone anywhere can access your website. This means you have potential consumers from all over the globe. If you offer a certain service, you may be forced to work within your local area, but for the most part, businesses can work with people across the globe. Keep this in mind when updating your website. It could even be valuable to have content in various languages, which you can do with a translation management system. This means people who speak various languages can learn about your business. 

Consistent Social Media Presence 

Social media is such a crucial part of online businesses. They help to promote growth, provide updates, and build a following. They also give you a much bigger reach for your business. People from all over the globe can follow, like, and share information regarding your business. This is why it is so important to maintain a consistent social media presence. 

Five Digital Marketing Hacks to Increase Your Reach

Finding hacks that will improve your digital marketing strategy is the holy grail for all businesses interested in increasing their reach. Widening the scope of your online and digital marketing is necessary for enticing new customers to engage with your brand, for selling more products and for building a more comprehensive reputation but it can seem like a difficult target to achieve. 

With these five tips, your business can reach more potential customers, save money, grow savings, and start trading farther and wider than ever before.

Blogging and Blogger Outreach

There is no reason why every business with an online presence should not use blogging to market their business. A blog is an incredible tool for informing and entertaining audiences, drawing in new customers and securing the loyalty of old ones. When used correctly, blogs can direct visitors towards the important pages of your site such as contact details or sales pages, and can even improve your search engine optimization. 

Blogger outreach, using external bloggers and other publishing sites in order to increase your reputation and build inbound links to your website, is a fantastic way of achieving a wider reach and higher website traffic. 

Data Lists

Another effective way of increasing the number of people who have heard of your business is to reach out to them directly. This can be done easily through the purchase of data lists, possible with leadlists.com.au. These databases provide you with the contact details of new customers who have an interest in other businesses like yours, so that you can be sure they will be interested in hearing from you

With these regularly updated email lists in your arsenal, you can quickly and easily fire out targeted and engaging digital marketing material to a whole new batch of consumers. 


While social media influencers are often criticized by those jealous of their success or those who do not quite understand how such “new celebrities” work, they are an unbelievably useful network for businesses looking to increase their reach.

Generally, an Instagram influencer is considered famous once they have around 30,000 followers. Investing in and gaining the support of these influencers is a fast-track method for having your product or service advertised to a potential new customer base of thousands.  

Using Technology

New technology affects every aspect of business, and digital marketing is naturally no different. Augmented reality, for instance, provides customers with a unique shopping experience such as being able to see what a new pair of glasses would look like on their face or what a new bedside cabinet would look like in their room. Exploring these new trends is a useful tip for staying on or ahead of the curve.

Find Low-Cost Marketing

A number of the aforementioned digital marketing tips are available to explore at little to no cost. Social media accounts should be run with care, precision and professionalism, but unless you are paying for advertisements or promotional posts, they cost nothing to run. This type of “low-cost” marketing, along with blog posts and improving your SEO, should be the foundations of your strategy.