Push notifications are short messages with the link to the sender. You have definitely seen them before, here’s just an example of what they may look like: The history of push notifications began in …
Google AdWords is now officially called Google Ads and this is not just a branding move. The Keynote Conference Google held on Wednesday morning brought a lot of innovations out of the lab and the m…
Grabbing a Bigger Slice of Audience Attention Is Easier Than You Think Working for a leading video creation platform like Powtoon has its perks —not the least of which is having a front row…
If you’re a seasoned PPC advertiser, you’ll no doubt know the importance of segmentation. But did you know that too much segmentation can be a bad thing? We examine how segmentation can be taken too f…
Most web based entrepreneurs are of course familiar with the concept of keywords, and these professionals no doubt already know how important these focused words can be to the success of their busin…
As you know, effective branding amplifies brand awareness and recognition. It builds trust. It helps generate new customers. Best of all, it increases sales and revenue. Related: 5 design bottlenec…
AdWords is one of the most commonly used marketing tools by small and large companies, regardless of the industry. Google AdWords campaigns are usually aimed at improving the overall brand’s visibili…
Getting the right audience on your website greatly determines how successful, or better still how much money you make from your online business. It is the number 1 key to online success. The Importan…
Look, I’m sure you’ll agree that every marketer in a growing business eventually reaches this crossroads: Should I double down on my traffic generation efforts? Or Is it better for me to work to m…
It is a well known that Amazon is the first choice of sellers and each seller keeps on trying to stay ahead of one another. The competition becomes tougher when you and your rival seller have the si…