Misconceptions About PPC Advertising
We love PPC advertising. There is nothing better than opening a good campaign and calculating the ROI neatly with a little pride. But do the feelings obscure the clear view? Because far too …
Tag: PPC
AdWords Match Types Best Practices: A Step-By-Step Guide
Google AdWords Match Types can be overwhelming. If you have used the Google AdWords platform recently, you would have noticed an endless amount of options and settings that are available. One …
Tips to get the most from your Google campaign
Google Adwords has 1.2 billion advertisers currently and this figure is expected to grow at a rapid rate over the next few years. What makes it so popular? Simple, it works. Google Adwords is w…
The Best Of: SEO vs. PPC [Infographic]
North East SMEs need to get the most from their digital marketing budget, which is why it’s important to understand SEO vs PPC — how they work and how they differ. This excellent infographic from…
The Step-by-Step Guide to Google Ads in 2019
Google Ads is a powerful platform, especially for small businesses. If you know the cost and margin of your product then Google Ads is a no-brainer. Businesses often see 3-10X the return on their i…
How Understanding Searcher Intent Helps You Rank Higher
Search engine optimization is one of the most effective ways to boost your brand visibility and drive high-quality traffic to your site. Of course, the higher you rank, the more people you will attrac…
Cold Push Notifications. How Not To Screw Up The New Advertising Format.
Push notifications are short messages with the link to the sender. You have definitely seen them before, here’s just an example of what they may look like: The history of push notifications began in …
Highlights from the Google Ads Keynote 2018
Google AdWords is now officially called Google Ads and this is not just a branding move. The Keynote Conference Google held on Wednesday morning brought a lot of innovations out of the lab and the m…
The Secrets Behind Doubling Your Video Ad CTR
Grabbing a Bigger Slice of Audience Attention Is Easier Than You Think Working for a leading video creation platform like Powtoon has its perks —not the least of which is having a front row…
PPC campaign structures: why more segmentation isn’t always better
If you’re a seasoned PPC advertiser, you’ll no doubt know the importance of segmentation. But did you know that too much segmentation can be a bad thing? We examine how segmentation can be taken too f…
