The Secrets Behind Doubling Your Video Ad CTR
Grabbing a Bigger Slice of Audience Attention Is Easier Than You Think Working for a leading video creation platform like Powtoon has its perks —not the least of which is having a front row…
Tag: PPC
PPC campaign structures: why more segmentation isn’t always better
If you’re a seasoned PPC advertiser, you’ll no doubt know the importance of segmentation. But did you know that too much segmentation can be a bad thing? We examine how segmentation can be taken too f…
Google Adsense 101
Most web based entrepreneurs are of course familiar with the concept of keywords, and these professionals no doubt already know how important these focused words can be to the success of their busin…
How to use PPC to amplify your brand
As you know, effective branding amplifies brand awareness and recognition. It builds trust. It helps generate new customers. Best of all, it increases sales and revenue. Related: 5 design bottlenec…
5 most common Google AdWords mistakes that will make you broke
AdWords is one of the most commonly used marketing tools by small and large companies, regardless of the industry. Google AdWords campaigns are usually aimed at improving the overall brand’s visibili…
5 Proven Tactics to Drive Target Audience to Your New Website
Getting the right audience on your website greatly determines how successful, or better still how much money you make from your online business. It is the number 1 key to online success. The Importan…
More PPC Traffic or More Middle of the Funnel Conversions? Which Option is Best for You
Look, I’m sure you’ll agree that every marketer in a growing business eventually reaches this crossroads: Should I double down on my traffic generation efforts? Or Is it better for me to work to m…
Different PPC ads on Amazon
It is a well known that Amazon is the first choice of sellers and each seller keeps on trying to stay ahead of one another. The competition becomes tougher when you and your rival seller have the si…
Best PPC Management Company For Branding & Promotions
Succeeding with PPC advertising means knowing how to pick a PPC management company that finds the user-satisfied keywords and offers conversion advice at a price you can afford. Sometimes it seems th…
Google AdWords: Terms you need to know
Featuring the New AdWords Experience here are the Google AdWords terms you need to know, to get you start with your paid campaigns and increase your conversion. Campaign — Campaign on Google Adwords …