SEO or PPC – Which One Should You Choose?
Are you unsure whether you should use SEO or PPC? Are you struggling to understand which one is better for your business? Let’s check out the differences, pros, cons, and benefits of using SEO and …
Tag: PPC
Why Your Law Firm’s Google Search Ads Aren’t Working
Google Search Ads (formerly Google AdWords) has become the place to advertise for many different types of businesses - large and small - looking to show up on the first page of Google’s Search results…
Misconceptions About PPC Advertising
We love PPC advertising. There is nothing better than opening a good campaign and calculating the ROI neatly with a little pride. But do the feelings obscure the clear view? Because far too …
AdWords Match Types Best Practices: A Step-By-Step Guide
Google AdWords Match Types can be overwhelming. If you have used the Google AdWords platform recently, you would have noticed an endless amount of options and settings that are available. One …
Tips to get the most from your Google campaign
Google Adwords has 1.2 billion advertisers currently and this figure is expected to grow at a rapid rate over the next few years. What makes it so popular? Simple, it works. Google Adwords is w…
The Best Of: SEO vs. PPC [Infographic]
North East SMEs need to get the most from their digital marketing budget, which is why it’s important to understand SEO vs PPC — how they work and how they differ. This excellent infographic from…
The Step-by-Step Guide to Google Ads in 2019
Google Ads is a powerful platform, especially for small businesses. If you know the cost and margin of your product then Google Ads is a no-brainer. Businesses often see 3-10X the return on their i…
How Understanding Searcher Intent Helps You Rank Higher
Search engine optimization is one of the most effective ways to boost your brand visibility and drive high-quality traffic to your site. Of course, the higher you rank, the more people you will attrac…
Cold Push Notifications. How Not To Screw Up The New Advertising Format.
Push notifications are short messages with the link to the sender. You have definitely seen them before, here’s just an example of what they may look like: The history of push notifications began in …
Highlights from the Google Ads Keynote 2018
Google AdWords is now officially called Google Ads and this is not just a branding move. The Keynote Conference Google held on Wednesday morning brought a lot of innovations out of the lab and the m…