How to Use Bing Chat for SEO: A Guide to the New Bing
Bing Chat is a new feature from Microsoft that combines the power of GPT-4 and Bing search to provide conversational and informative responses to any query. Unlike ChatGPT, which is limited by its data and subscription model, Bing Chat can access the latest web results and perform more complex tasks. In this blog post, we will explore how Bing Chat can be used for SEO purposes, such as finding keywords, creating content, analysing competitors, and engaging users.
As SEO experts, we know that optimizing our websites for search engines is not an easy task. We have to keep up with the latest trends, algorithms, and best practices. We also have to use various tools and platforms to perform different SEO tasks, such as keyword research, content creation, site speed analysis, meta tag generation, schema markup implementation, and more.
But what if we could use one tool that can do all these tasks and more? What if we could use a tool that can understand our queries and provide us with relevant and helpful answers? What if we could use a tool that can search the web for the most up-to-date and accurate information and present it in a conversational and engaging way?
That’s where Bing Chat comes in. Bing Chat is a new feature from Microsoft that uses GPT-4 and Bing search to provide conversational and informative responses to any query. GPT-4 is the latest large language model from OpenAI that can generate natural language texts based on any input. Bing search is the second most popular search engine in the world that can provide web results for any query.
By combining these two technologies, Bing Chat can do many things that other tools can’t. For example, Bing Chat can:
- Create comparison tables for any two products or objects that you want to compare. For example, you can ask Bing Chat to create a table comparing the specifications of the iPhone 13 and the Samsung Galaxy S21, and it will try to find the most relevant information from the web and present it in a table format. You can also specify which variables you want to compare, such as display, battery, or camera. This feature can help you with SEO tasks such as finding keywords, creating content, and analyzing competitors. You can also export the table into different formats, such as Markdown or HTML.
- Perform multi-step web searches based on your queries. For example, you can ask Bing Chat to find the best restaurants near you, and then filter them by cuisine, price, or rating. Bing Chat will use its web search capabilities to provide you with relevant results and refine them according to your preferences. You can also ask follow-up questions or request more details about the results. This feature can help you with SEO tasks such as finding keywords, creating content, and engaging users.
- Draw text art based on your requests. For example, you can ask Bing Chat to draw a heart, a smiley face, or a logo for your website. Bing Chat will use its GPT-4 skills to generate text art that matches your request. You can also specify the size, shape, or style of the text art. This feature can help you with SEO tasks such as creating content, designing logos, and attracting attention.
- Perform date and time conversions for any location or timezone. For example, you can ask Bing Chat what time it is in London, how many days until Christmas, or when is the next full moon. Bing Chat will use its web search and calculation abilities to provide you with accurate answers. You can also ask it to convert the answers into different formats or writing styles. This feature can help you with SEO tasks such as finding keywords, creating content, and planning events.
- Turn any web page into a quiz based on its content. For example, you can ask Bing Chat to create a quiz from this article about Bing SEO. Bing Chat will use its web search and natural language understanding skills to generate multiple-choice questions and answers based on the article’s main points. You can also specify the difficulty level or the number of questions for the quiz. This feature can help you with SEO tasks such as creating content, testing your knowledge, and engaging users.
- Help you get up to speed on current events by providing you with summaries and key takeaways from the latest news articles. For example, you can ask Bing Chat to summarize the latest news about COVID-19, Brexit, or climate change. Bing Chat will use its web search and natural language generation skills to provide you with concise and informative summaries of the most relevant news articles. You can also ask it to provide sources or more details for the summaries. This feature can help you with SEO tasks such as finding keywords, creating content, and staying informed.
These are just some of the things that Bing Chat can do for SEO purposes. There are many more features that you can discover by using Bing Chat yourself. To access Bing Chat, you need to use Microsoft Edge browser and log in to your Microsoft account. Then you can go to bing.com/chat or click on the chat icon on the Edge sidebar.
Bing Chat vs Chat GPT
If you are looking for an AI chatbot to help you with your SEO tasks, you might be wondering how ChatGPT and BingChat compare. Here is a table that summarises some of the main features and differences between the two chatbots.
| Feature | ChatGPT | BingChat |
|---|---|---|
| Language model | GPT-3.5 (GPT-4 for ChatGPT Plus) | GPT-4 |
| Platform | Standalone website or API | Integrated with Microsoft’s search engine |
| Internet access | Browsing feature for ChatGPT Plus users | Can perform web searches and offer links and recommendations |
| Image generation | Can only generate text | Can generate creative content, including images using DALL·E |
| Best used as | A personal assistant | A research assistant |
| Usage limits | Unlimited conversations per day; ChatGPT Plus users get 25 GPT-4 messages every 3 hours | Users get to ask 20 chats per session and 200 total chats per day |
| Pricing | Free; ChatGPT Plus available for $20/month | Free |
Bing Chat is still in beta mode and has a waitlist for access. If you want to try it out before everyone else does, you need to join the waitlist here: https://www.bing.com/chat/waitlist
Bing Chat is a new feature that has a lot of potential for SEO experts like us. It can help us perform various SEO tasks faster and easier than ever before. It can also provide us with more up-to-date and relevant information than other tools. It can also make our SEO work more fun and engaging than ever before.
If you want to learn more about how to use Bing Chat for SEO purposes or have any questions or feedback about it, feel free to contact us at adlibweb.com/contact-us
We hope you enjoyed this blog post about how to use Bing Chat for SEO purposes. Stay tuned for more blog posts about digital marketing tips and tricks from adlibweb.com
ChatGPT: The AI Chatbot with Human-Like Conversational Abilities
Artificial intelligence that can talk with you in simple English and reply to almost any question you could have has long been a science fiction promise. ChatGPT has dominated social media over the last week as users showcased the app's versatility. It gained over a million users in only five days, a feat that took Netflix three years and social networking site Meta (formerly Facebook) ten months to achieve.
The OpenAI chat platform employs the company's GPT3 (Generative Pre-Trained Transformer 3) technology to allow users to connect with the AI on nearly any topic.
Microsoft and Elon Musk are among the company's backers. After being trained on a massive data set, one of the most potent language processing models can respond in several ways and even in several languages.
Because it can respond in English, which sounds human, it varies from past AI chat tools; if you weren't aware that AI was in charge, you might assume you were speaking with a natural person. People have been demonstrating how it is doing their duties or activities for them outside of simple talks, like drafting complete job applications, academic papers, and even code.
Although OpenAI claims it evaluates talks "to improve our systems" and may utilize your discussions for AI training, the service is presently free to test out and requires you to join up with an email and phone number.
What is the ChatGPT AI bot?
ChatGPT can analyze natural language from humans and create incredibly detailed and human-like text using dialogue-based AI. It is the most current advancement in the Generative Pre-Trained Transformer (GPT) family of text-generating AIs.
Who created it?
The new AI is the latest chatbot from Elon Musk's independent research group, OpenAI. Musk declared in a blog post that the research center would "advance digital intelligence in the most likely way to benefit humanity" when he and other Silicon Valley investors, including technology venture capitalist Sam Altman, co-founded the organization.
Twitter's previous CEO resigned from the board and severed relations with the company. On Sunday, he tweeted that he had stopped OpenAI from using the platform's database for "training" when he "learned" about it. He said that in the future, "need to understand more about governance structure and revenue plans."OpenAI started as a non-profit, open-source initiative. Both are no longer valid.
Exactly how significant is ChatGPT?
Think of the interruption as being on an internet level. "ChatGPT is frighteningly good. We are close to dangerously potent AI, according to Elon Musk, who joined OpenAI as one of its original members before leaving. Sam Altman, the CEO of OpenAI, reported on Twitter that ChatGPT drew more than a million users in the first five days of its launch.
According to the Swiss bank UBS's study, ChatGPT has the fastest pace of growth. The research estimates that ChatGPT had 100 million active users in January, just two months after its launch. In contrast, it took TikTok nine months to achieve 100 million subscribers.
How is ChatGPT implemented?
DALLE 2 for picture creation is now in ChatGPT, the newest AI product from OpenAI. A machine learning model, or transformer, decodes and examines sequential input, including text written in natural language. With networked "neurons" that can learn to identify patterns in data and predict what will happen next, it performs in a highly similar manner to that of the human brain.
It was taught using a machine learning method called Reinforcement Learning from Human Feedback (RLHF), where human trainers acted as both the AI chatbot and the user in talks for the model. It was trained using a ton of Internet data, including conversations.
This type of learning allows ChatGPT replies to appear human and genuine. And the bot does more than regurgitate what it has remembered. The language model developed by OpenAI is "creating an internal representation, not just of the surface text, but of the ideas and concepts behind it," according to Professor Mike Sharples of Educational Technology at the Open University in the United Kingdom.
Unreliable data
What it can do and what it knows are both limited. Because it was educated on a data set and is not Internet-connected, its knowledge base has reached its limit, which is currently the end of 2021. Journalists and analysts can wait to put their mice and keyboard away because they cannot keep people current on current events.
(Robot open AI Chat GPT Artificial Intelligence)
ChatGPT may be in error as well. Even simple math problems are answered incorrectly by it. The usage of ChatGPT is prohibited on several platforms, including programming question-and-answer website Stack Overflow. The website administrators defended the temporary restriction with the following statement: "The main issue is that, despite ChatGPT's answers frequently being incorrect, they typically look good and are simple to produce."
In the ChatGPT FAQ, OpenAI admits that sometimes its results might be "harmful instructions or biased content" and occasionally giving the wrong answer. Additionally, it claims to be able to provide "reasonable-sounding but flawed or absurd answers."
It can also quickly answer a question when it is stated one way but needs help when it is phrased slightly differently. In these cases, instead of asking the user to explain, it often makes assumptions about what the user meant to ask. The firm advises verifying whether or not its responses are true, and there is an opportunity to give feedback on its responses by giving them a thumbs up or down.
Is ChatGPT beneficial or harmful?
An intelligent chatbot by the name of ChatGPT has the power to both enhance people's lives and assist with time-consuming daily tasks like writing emails or looking for answers online. However, several technological issues must be resolved before it is widely used to prevent adverse outcomes like spreading incorrect information. AI and ML models frequently need intensive training and fine-tuning to perform at their best.
Does this suggest that artificial intelligence will one day run the world? Not yet, but OpenAI's Altman is confident that AI intelligence that is comparable to human intellect is pretty close. Altman tweeted in response to Musk's claim that artificial intelligence is "dangerously powerful": "I agree on coming close to dangerously strong AI in the sense of an AI that poses, for example, a significant cybersecurity concern. Since we might achieve total AGI within the next ten years, we must also take the danger of it extremely seriously.
Can humans be replaced by ChatGPT?
There is worry that vocations that need content development, such as playwrights, lecturers, programmers, and journalists, would become obsolete.
Academics have constructed test answers that they claim would be completely graded if supplied by an undergraduate since its introduction. Simultaneously, programmers have utilized the tool to quickly resolve code bugs in specialist programming languages.
(Robot open AI Chat GPT Artificial Intelligence)
Because technology can generate a written language that looks and sounds like human speech, some people believe it may someday replace journalists. However, the chatbot requires additional intellect, moral judgment, and critical thinking abilities that are essential for good journalism.
Some inquiries and searches will be rendered worthless after the present knowledge base expires in 2021. According to the business, ChatGPT may also produce "plausible-sounding but incorrect or nonsensical answers," which convey false information as truth. Supervised training can be deceptive since "the ideal answer depends on what the model knows, rather than what the human demonstrator knows," according to OpenAI. The data used by OpenAI to train the model is devoid of a source of truth.
ChatGPT and AI Assistant for WordPress websites
The WordPress ChatGPT plugin AI Assistant allows you to automate several programming and content creation tasks. The AI chatbot, for instance, may respond to your questions, write blog posts or articles for you, or even write code in programming languages like HTML, CSS, Java, or Python. You won't need to spend time learning how to code or developing material from scratch, which might take time. You may also delegate these activities to the AI Assistant to free up your time to focus on other parts of your website or business.
Once the plugin is activated and installed, a ChatGPT symbol will be visible in the bottom right corner of your WordPress dashboard. It will open if you click on it. You may communicate with this advanced WordPress chatbot by writing your inquiries. Along with answering your question, it also maintains track of your previous discussions and suggests answers based on them.
Read 5 best ChatGPT plugins article which provides more information on the possibilities and substitutes if you're seeking additional ChatGPT plugins for your WordPress website.
The Benefits of Integrating Chat GPT in Your Website's Design
Introduction
As technology continues to advance, it is essential for businesses to adapt and integrate new tools to stay competitive in the market scenario. One such tool is Chat GPT, which is a language model developed by OpenAI. It uses machine learning algorithms to generate human-like responses in text-based conversations.
There are numerous benefits of Integrating Chat GPT into the website design, including enhanced user experience, cost savings, competitive advantage, data collection, analysis, and scalability. In this article, we will discuss each of these benefits in detail and provide insights on how businesses can leverage Chat GPT to improve their business operations and customer satisfaction.
Enhanced User Experience
One of the most significant benefits of integrating Chat GPT into your website's design is enhanced user experience. By providing visitors with instant and personalized responses, businesses can improve visitor engagement and satisfaction.
As an artificial intelligence-based tool, Chat GPT can offer quick and accurate responses to visitor queries, which can reduce response times and improve customer satisfaction. Visitors can receive immediate support for their queries without roaming and navigating through complex menus or searches. It can lead to a highly positive experience on the website.
Moreover, Chat GPT can provide a more convenient way for visitors to interact with the website. Visitors can communicate through chat rather than making a call or write entire mail just to get an appropriate response. This can be particularly valuable for visitors who prefer not to use the phone or who are located in different time zones.
Integrating Chat GPT into website design can also help visitors find what they are looking for without wasting their time and effort. It can suggest relevant products or services, provide links to helpful resources, and guide visitors through the website's navigation. This can save visitors time and effort and improve their overall experience on the website.
Overall, by enhancing the user experience, integrating Chat GPT into website design can help businesses improve visitor engagement, satisfaction, and retention. This can ultimately lead to increased conversions and revenue for the business.
Cost Savings
Integrating Chat GPT into website design offers a range of cost-saving benefits for your business. By automating customer support, you can reduce the need for customer support staff, which will reduce labor costs. This can be particularly advantageous for you if you run a small business with limited resources and are looking to streamline your operations.
In addition, there is no complex maintenance regime for Chat GPT, which can save you money on website maintenance and updates. As a self-learning tool, Chat GPT can continually improve its responses based on visitor interactions and past user behaviour data. This can lead to a more efficient and cost-effective customer support solution for businesses.
Moreover, Chat GPT can improve your efficiency in addressing customer needs and queries, leading to faster response times and reduced wait times for visitors. It can result in increased customer satisfaction and loyalty, as users are more likely to return to a website that offers quick and efficient customer support. It reflects the clear sign of better ROIs without major investments.
Additionally, Chat GPT can reduce the need for call-based support, as visitors can receive support through direct chats instead going through long calls at customer care or support. It can lead to reduced costs associated with telephonic support along with reduced labor and infrastructure costs.
Chat GPT is also capable of providing a more streamlined customer support experience, as visitors can easily access support through the website, without the need for lengthy phone calls or emails.
Overall, integrating Chat GPT into website design can lead to significant cost savings for businesses. Besides such benefits, improving customer satisfaction and engagement are complementary.
By utilizing advanced technology like Chat GPT, businesses can improve their operations, streamline their customer support, and ultimately, increase revenue and success. For this process, a web design company can help you add ChatGPT to your website’s design in native way.
Competitive Advantage
Integrating Chat GPT into website design can give you a significant edge over your competitors. In today's competitive market, it's crucial for you to stay ahead of the curve and utilize advanced-level technology to enhance your customer service.
Chat GPT is a cutting-edge technology that can demonstrate your commitment to providing exceptional customer service, which can increase your brand recognition and trust among customers.
By providing personalized and efficient customer service, you can differentiate yourselves from your competitors and stand out in the crowd. Customers are more likely to engage with businesses that offer advanced customer service solutions, which can lead to increased customer satisfaction and loyalty.
Moreover, Chat GPT can help you provide a consistent customer service experience across different channels, such as social media and email. It can further enhance your brand recognition and trust among customers, as they can rely on the business to provide a seamless and efficient customer service experience.
Chat GPT is also capable of helping you collect valuable customer feedback and insights, which can be used to improve products, services, and website design. By analyzing customer data, you can get a better understanding of customer behavior and preferences, which will help you make informed business decisions and improve your overall customer experience.
Overall, integrating Chat GPT into website design can provide you with a competitive advantage, by demonstrating a commitment to exceptional customer service, improving customer satisfaction and loyalty, and providing valuable customer insights for well informed business decisions.
Scalability
Integrating Chat GPT into your website's design can also improve scalability, a crucial aspect of any growing business. Chat GPT's ability to handle a large volume of inquiries and questions allows you to scale your operations without adding additional resources or workforce, which can be particularly valuable for businesses experiencing rapid growth or seasonal fluctuations in demand.
By automating customer support with Chat GPT, you can scale their operations while maintaining excellent customer service at the same time, a vital aspect of any successful business.
Furthermore, Chat GPT can be customized to meet the specific needs of the business, making it a scalable solution that can grow and evolve with the business. As businesses expand and their customer base grows, Chat GPT can be updated and adjusted to accommodate the changing needs of your business. This flexibility can save you both time and money, and allow you to focus on more critical business tasks and strategic growth initiatives.
In conclusion, integrating Chat GPT into website design can help businesses improve scalability, reduce costs, and focus on more critical business tasks, making it a valuable tool for any growing business.
Data Collection and Analysis
Integrating Chat GPT into website design can also lead to valuable data collection and analysis. By capturing data about customer behavior and preferences, you can analyze this data to improve your website design and user experience.
Moreover, you can use this data to make informed business decisions, such as identifying areas for improvement, optimizing marketing campaigns, and developing new products and services.
Chat GPT can capture data about customer behavior, such as the types of queries visitors ask, the time of day they visit the website, and the pages they spend the most time on. By analyzing this data, you can identify patterns and trends, and make data-driven decisions to improve your website design and user experience.
For example, if you notice that visitors frequently ask about a particular product or service, you may consider highlighting that product or service more prominently on your website. Alternatively, if visitors spend more time on certain pages of the website, you may consider optimizing those pages to improve engagement and conversion rates.
Moreover, you can utilize this data to optimize your marketing campaigns. By understanding the types of queries and concerns visitors have, you can develop targeted marketing campaigns that address these concerns and offer solutions to their visitors.
Overall, integrating Chat GPT into website design can lead to valuable data collection and analysis, providing you with insights to improve your operations and drive business growth.
Potential Challenges and How to Overcome Them
While Chat GPT can provide numerous benefits, you may face potential challenges when integrating it into your website design. One of the challenges is ensuring the accuracy and relevance of Chat GPT's responses, as the technology may not always provide the right response to every query. To overcome this challenge, you should regularly monitor and update the training data used to train the Chat GPT model, ensuring that it remains relevant and accurate over time.
Another potential challenge is ensuring that Chat GPT remains consistent with the business's brand tone and style. This can be addressed by customizing Chat GPT to reflect the business's personality and values. By using customized responses that align with the business's brand, you can ensure that Chat GPT maintains consistency with their overall brand image and messaging.
Another challenge you may face is ensuring that Chat GPT is accessible and easy to use for all website visitors, including those with disabilities. To overcome this challenge, you should ensure that their Chat GPT solution is compliant with accessibility standards and can be used by individuals with disabilities, such as those who rely on screen readers or other assistive technologies.
Overall, there may be potential challenges when integrating Chat GPT into your website design, in the web development process. You can overcome these challenges by customizing the solution, monitoring and updating the training data, and ensuring accessibility for all visitors. By addressing these challenges, businesses can fully leverage the benefits of Chat GPT, improving customer satisfaction, reducing costs, and gaining a competitive advantage in the marketplace.
Conclusion
In conclusion, integrating Chat GPT into website design can provide a range of benefits for businesses, including enhanced user experience, cost savings, competitive advantage, and data collection and analysis. By providing personalized and efficient customer service, businesses can improve customer satisfaction and loyalty, while also reducing costs associated with customer support. For better control over the process, it would be better for you to h
By utilizing advanced technology, you can demonstrate your commitment to customer service, leading to increased brand recognition and trust. Finally, by capturing valuable data about customer behaviour and preferences, businesses can make informed decisions to improve their operations and drive business growth.
As technology continues to advance, you must stay up-to-date with the latest tools and techniques to remain competitive. By integrating Chat GPT into website design, you can leverage advanced technology to improve your operations and drive business growth, ultimately leading to increased revenue and success. If you are finding it difficult to add ChatGPT to your website, you can take the help of a web development company to do it on your behalf.
Author Bio
John Niles is a Growth Hacker and Content Marketer at Web Development Company- WPWeb Infotech. With years of experience in the field, he has a proven track record of driving growth and engagement through innovative strategies.
5 Ways AI is Transforming Digital Marketing for Business
Technology in the hand of digital marketers is a catalyst for campaign efficiency, more targeted marketing, and smart goals. Today, technology has become fundamental to getting things done whether in businesses, homes, or manufacturing plants. Interestingly, consumers too expect businesses and brands to leverage these technologies. When a brand incorporates innovative technologies into its operations, this likewise offers seamless customer interactions.
Therefore as a marketer, you must know the type of technologies that can benefit your business and targeted audience. Technologies like AI (artificial intelligence), VR (virtual reality), and online tools, when utilized effectively can improve marketing efficiency and also help customers enjoy their interaction with brands.
At this juncture, we would like to explore how AI, a popular technology, is transforming digital marketing for businesses globally.
AI or Artificial Intelligence
AI is a technology that bestows machines and computers with capabilities to perform like humans. Anything that functions like human beings or is better than them in certain aspects has AI behind it. Today, AI deployment is widely used in homes and in businesses because it simplifies tasks, and offers a seamless experience. More so, as AI capabilities gradually become better, this means that its application will increase.
AI outside homes goes beyond Alexa and Siri or virtual assistants. In a business context, AI is key to complex problem-solving, task, and workflow automation. In the digital marketing arena, AI capabilities are windows to a lot more than earlier thought. AI paves the way for continuous data collection which enhances decision-making processes.
More so, AI helps digital marketers to remain proactive which is ensured by data analysis. Besides this, there are many more ways through which AI is transforming digital marketing for businesses globally;
- Machine Learning
Machine learning is a facet of AI. It is a technology that enables computers to learn by leveraging past data or behavioral patterns. Machine learning (ML) analyzes data and predicts output. Regardless of how complex the data is, machine learning allows computers to function optimally without requiring multiple commands. It’s the facet of machine learning that allows AI to perform tasks like humans and also prove reliable even in the most intricate scenarios.
Machine learning can help digital marketers attain insights into large sums of data and leverage it during decision-making. The algorithms can accurately indicate the behaviors that customers will take in the next season or coming days. When properly leveraged, AI with its machine learning capability eliminates bias and errors that can be made by humans.
It can offer quick data interpretations which allow digital marketers to make more informed decisions. Machine learning capabilities are what make AI reliable in every area of application. In fact, one study indicated that AI will power the world economy with $15 trillion by 2030. So, digital marketers can surely use machine learning to identify and analyze patterns with the assurance that AI’s relevance will never phase out.
- Data Accessibility
Data is an asset when running a business. In fact, every passing year only indicates how data availability and accessibility are essential for many business facets. For example, any brand today must rely on data when developing its market penetration strategy. Moreso, businesses in the financial, IT, blockchain, and security require data to operate effectively.
When it comes to digital marketing, data is key to running optimized campaigns and it’s only AI that can help digital marketers access valuable data. AI technology can analyze massive amounts of data in the shortest time possible. Marketers can review customer demographics, purchasing habits, and competitors and then make informed decisions.
Besides that, data helps digital marketers personalize experiences. They are able to access crucial information about customers, for example, purchasing range, shopping habits, names, location, and email addresses which they leverage to personalize interactions.
Additionally, with data, marketers can improve marketing outcomes by developing strategies that will fetch the intended results. Moreso, data through website analytics, social media analytics, and keyword research can improve promotional efforts on social media avenues. Also, marketers can use the data to make predictions and improve future campaigns.
- Chatbots
Many customers may wonder what chatbots are and whether they’ve ever used them. But it is more likely that they have used them. Customers globally use chatbots unknowingly and they stress how these software applications help them access information timely. Today customers can attain assistance online with the help of chatbots and online service portals. Besides improving customer experiences, AI-powered chatbots are a great way to upgrade marketing efforts.
Modern chatbots facilitate natural conversions which allow customers to enjoy their experiences online. Customers don’t feel like they are interacting with robots. AI-powered chatbots improve conversations over time. That‘s because they use previous customer interactions and conversations to provide the intended answers.
Modern chatbots are being enhanced to engage better with online users. That includes using a natural tone, predicting user questions, and offering answers based on previous conversions. They also help online users troubleshoot problems where necessary.
Considering these innovative business solutions allows marketers to make businesses appeal more to all customers. Additionally, AI-powered chatbots help marketers access vital information about their targeted audiences.
- Task Automation
Automation in business operations is crucial. It increases efficiency, and productivity, and also reduces resource wastage. In digital marketing, automation is key to eliminating repetitive tasks and creating more time for the most important tasks. Besides that, AI allows digital marketers to automate many tasks.
Currently, there are many AI tools such as ChatGPT software and other tools like Grammarly with AI elements in them. These tools help digital marketers to get more done in less time. That is during content generation. Also, AI can help digital marketers run paid campaigns effectively. For example PPC (pay-per-click).
Marketers are able to create engaging and high-quality content that appeals more to customers. Besides that, leveraging data helps them optimize the content marketing funnel where they create content for every stage of the funnel. In this way, marketers are able to generate more leads, convert more customers into loyal buyers and retain them.
Additionally, marketers can schedule campaigns to improve efficiency. AI in marketing also ensures hyper-personalization where marketing is tailored to individual customers. Marketers can leverage AI in different aspects of marketing but it may require analyzing the different business financial ratios to make the best decisions. It is ideal to start small and then increase AI applications depending on the revenue generated.
- Reduction of Errors
AI can reduce errors in every area where it is applied. Whether it’s in content creation, data analysis, decision-making, and predictive analytics, AI can eliminate would-be errors. With the fact that AI learns over time, there are higher chances of attaining quality insights from AI. This is most especially when dealing with huge data.
There are more chances of human errors when computing large sums of data and these can affect a campaign’s effectiveness. However, with AI, such errors are eliminated which protects businesses from heavy consequences.
On the other hand, AI usage helps marketers make faster decisions. They don’t need to hire external experts to attain insights from the data. As long as marketers know how to use AI-powered tools, this helps them make better decisions anytime and anywhere. All that a marketer needs to do is choose the right AI tools and ensure data protection.
Conclusion
The use of AI is increasingly becoming popular across industries. That’s because AI is associated with a range of capabilities that at times supersede human abilities. If you’re a digital marketer, it is motivating to know that there are many ways you can incorporate AI into your marketing efforts. Streaming from content creation, data collection, and campaign scheduling to personalization among others, all these are arenas where AI can be applied.
Its use can help you collect relevant information that can power marketing campaigns. Running digital marketing campaigns on data enhances their effectiveness. More so, it can help you with proper resource utilization. Additionally, AI can also help you analyze customer behaviors and this can lay grounds for improved decisions. With that, AI is revolutionizing digital marketing in many ways that are helping businesses to move forward.
ChatGPT Is a Time-saver, Not a Fully Automated Content Writer. Here’s Why
ChatGPT launched to the public in November 2022 with a flurry of interest. So much so that it amassed 100 million monthly active users in just three months, making it the fastest-growing app of all time.
And while its natural language processing is impressive, it still has a ways to go in deciphering reliable sources and statistics and learning how to make ties throughout the content to create a more natural flow and human-sounding content.
For that reason, ChatGPT isn’t ready to be your automated content writer. Instead, it’s a tool to help you get started and save some time drafting content.
The Problem with Using ChatGPT for Fully Automated Content
Accuracy, SEO, creativity, and originality: those are the main problems with using ChatGPT as your fully automated content writer. That doesn’t mean ChatGPT is obsolete, but it does mean you have to proceed with caution.
1. Accuracy
CNET decided to be an early adopter of AI to write articles. But it quickly put a pause on that because it found errors in more than half of its AI-written stories. CNET then had to issue corrections on 41 out of the 77 AI-written articles.
The articles were on topics like “What is Compound Interest,” “Does a Home Equity Loan Affect Private Mortgage Insurance” and “How Much Should You Keep in a CD.”
While the topics were general money topics, AI still made errors in collecting information from internet sources to create the material. And CNET admitted that some of the language wasn’t entirely original, bringing to light concerns of plagiarism.
With the dawn of AI content generators has come secondary tools to help fact-check the material. But the reality is, there is nothing quite like an expert who has studied the topic to read and review content.
2. SEO
Then there’s the issue of whether AI-written content will rank for SEO or drag your website’s domain authority down entirely, impacting your search rankings.
Google has stated time and again that low-quality, auto-generated content will not rank well for SEO. That's not to say that Google is anti-AI-content, but it certainly requires a keen eye and fact-checking.
And the problem with ChatGPT is, it is a content writer that is not specifically designed for SEO. So it isn’t supplying you with content clusters related to your main topic or helping answer related questions your customers might be asking.
That means the content isn't diverse. It will cover a topic in a straightforward sense, but not in a way that evaluates a searcher's intent to help answer questions and get to the heart of what the person was looking to answer.
3. Creativity
Your English teacher might have taught you to avoid literary tactics like hyperbole, comparisons, juxtaposition, cliches, etc. But the reality is, these literary tactics can make challenging concepts understandable and boring concepts come to life.
And AI isn’t quite there yet with that kind of creative writing. Instead, what you get is very matter-of-fact content that overall does the job but doesn't necessarily do much for building a relationship with customers or breaking down a topic into a more understandable sentence.
A chatbot can’t feel, so it can’t describe those feelings. It can’t use relatable experiences or unique comparisons that no one else has made thus far. One creative writing student put the AI tool to the test and asked it to write poems in various styles. But no matter how many times the student asked for a non-rhyming poem, the tool couldn’t seem to pull it off.
And that’s the struggle with getting a machine to write content for you entirely. It won’t add those human emotions or sentiments that only humans can experience and explain.
4. Originality
ChatGPT writes formulaic, structured content in one style – the style it was programmed to write in. And the information it draws from is information that’s already published elsewhere.
In most cases, the AI tool rewrites the content such that it passes plagiarism checkers. But sometimes it even fails that task to some degree.
The reality is, using AI for content writing means you get rewritten content from your competitors, or worse, average Joes just sharing their thoughts on a hobbyist blog.
True thought leadership comes from taking the time to sit down and share your thoughts. Even if you use a ghostwriter, it’s still your original thoughts, sentiments and tone shining through.
What ChatGPT Can Be Used for
With its limitations fully explained, now here’s a look at how ChatGPT can be a time-saver for your marketing team. As you work through your B2C or B2B marketing strategies, here’s how AI could fit in.
1. Gathering Topic Ideas
While you shouldn't trust AI to write website or blog content for you without a thorough review, it can help come up with topic ideas. Ask the popular chatbot about the top issues facing your industry today.
Noodle with your ideas by asking further questions to arrive at valuable new topics. Or input some questions related to a topic you know your customers have an interest in. This will help you lay the groundwork for writing your article and gain an understanding outside of what your customers have told you.
2. Drafting Sales Emails
The great part about email is that it has nothing to do with SEO. Your content in this medium won’t get the same scrutiny that public website or blog content will.
So far, the tool has proven effective at drafting email marketing campaigns. One of its greatest strengths for this marketing channel is access to data and information on the best words and phrases to use to increase open rates. The subject lines for these emails perform well in most cases.
When instructing ChatGPT, ensure you tell it that the email is an outgoing email to a prospect. This will give the tool more context to work with and create appropriate content.
Whether you use AI to write the full content or just assist with the subject and preheader text, it often produces valuable content that helps save copywriting time.
3. Social Media Content
Social media is another area that has minimal influence on SEO and less scrutiny for originality. AI is good at writing product descriptions for social posts or drafting content to accompany a social post.
This frees up time to write other types of content that AI is not as proficient in and can help ensure that brands produce consistent and regular social media posts.
4. Headlines
Summarizing a product or topic into just a few words is challenging. Using AI to assist in this process can be beneficial if you give it the right information to help draft this content.
And much like email subject lines, AI can use what it knows about attention-grabbing headlines to draft succinct yet engaging content.
5. Meta Data
Another area where getting character counts just right can be challenging is drafting meta data. If you’re struggling with this, ChatGPT or another AI writing tool can help create engaging meta data that helps engage users and hopefully earn clicks from search engines.
Like any use of AI, be sure to review the information for accuracy and improve it where needed.
Using AI for Content
Ultimately, content marketing can be one of the most effective ways to build a relationship with prospects and customers. As such, you want to be sure you’re putting this task in capable hands, whether that be AI or a skilled copywriter.