How to Catch People’s Attention with your Fantasy Sports App?
Even if you look in the wide and narrow, you’ll find fantasy sports fanatics in every corner. Fantasy sports have been identified as an ever growing industry especially due to the freedom it offers and the involvement of monetary prizes. With the year by year increase in the active user base for this industry, the number of fantasy sports apps developing every year is also increasing, making it difficult to promote your fantasy app rightly. Thus, we come to your rescue. We have found some remarkable and highly trusted strategies to promote your fantasy app in the right manner. Read on to know more.
Fantasy Sports in India
But before we get started with how to promote your app, it is important to understand the market and mindset of the audience in this market. India is one of the largest consumers of sports, especially cricket, which automatically makes India one of the biggest players in the worldwide fantasy sports industry. While fantasy sports were first introduced in the country somewhere around the year 2008, it has grown multi-fold today. The craze for sports and one of the world’s biggest populations being some of the few reasons.
However, it is difficult to please the audience of the Indian fantasy sports industry until you strike the right chord. The fantasy fans in India want something different along with the usual features and benefits, then only you shall be able to stand out to them. Now, let’s understand how you can make the Indian fantasy sports audience turn heads with your very own fantasy sports app.
How to attract an audience to your fantasy sports app?
While there are a lot of fans in the market, the number of fantasy sports platforms is equivalently high. Therefore, for a new player merging in this industry, it becomes very hard and challenging to make a place of their own. It requires a lot of thinking and breakthrough to be able to stand out in the crowd of many as a leading fantasy sports App choice for fans. Thus, we are here with some of the most amazing and trusted ways that can help you attract a lot of people to your fantasy sports platform, despite the crunch in the market. Here, read on.
Offer Amazing Features
The first thing you should focus on while coming up with your own app in the fantasy sports industry is that you are offering features that just take the audience by awe. While the basic offering remains the same on your fantasy sports app which is allowing the users to participate in the real-time matches with their own teams and grab real money prizes, you still have the feasibility to play with other features. You can focus on coming up with easier solutions like instant withdrawals, offering expert made fantasy teams, providing fantasy tips, etc., to your users. This shall allow them to differentiate between you and other market players, putting you at an advantage.
Focus on the UI/UX
Your next focus should be on offering them an unforgettable experience right from the start. Therefore, try investing time and money in your UI/UX. Make sure that you have an easy to use UI that keeps the users hooked and offer them an accessible as well as dependable experience. You can lay emphasis on offering them a personalized experience by allowing them to curate the app as they want in terms of the color theme, their avatars, and as well allow them to be able to decide their favorite tournaments for which they can receive specific notifications. Apart from this, offer a fast customer support service and quick query resolution for a better user experience.
Safe Transaction Experience
One of the biggest factors that affect the real-money gaming industry is the involvement of money. It creates a potential risk factor and therefore, the users are not able to trust new market players very easily. Therefore, the next thing that you should put your energy into is creating a safe and trustable environment for the users. Promote testimonials from your winners, showcase how you have safeguarded the transaction process on the app, and how you are putting efforts to make your app a safe and trustable hub for your users.
Build Trust
You can only get through the hustle of marketing your app in a crowded industry if you are able to build trust among your existing audience. The best marketing strategy that works in any industry is word of mouth, especially for an industry where money is involved at every stage. Therefore, make sure that you offer a trustable platform to your audience so that they can do your marketing for you.
Market it Right
Well, everything is not about just creating a user-oriented app, but you should be able to promote it in such a manner that you reach out to your audience in an apt manner. Therefore, you should have a brilliant marketing strategy. There are many ways in which you can market your app, and all you need to do is find the strategy that shall work for you. While marketing your apps, decide your strategies based on your goals. You shall divide your focus areas as lead generations, conversions, and retention. Because a successful marketing strategy is always a combination and balance of these three. You can seek help from social media to create awareness among your audience about your app and provide amazing discounts as well as offers for the conversion and retention thing.
Now that you know how you can catch people’s attention with your fantasy sports app, it’s time to get started with the preparations. Analyze your current efforts with respect to these tips and find out where you are lacking. Put in efforts to build your app and shine among the other players in the market.
5 Ways In-App Advertisements are Changing the Ad Industry
In the digital age, a large portion of the events in the average user’s day happens through a screen. Swift technological advancements have left no industry untouched, and because cell phones and personal electronic devices are considered necessities rarely left at home, digital marketing is an incredibly powerful vehicle for advertisement.
Most users start and end the day with their cell phones. Digital marketing strategies that include in-app advertisements capitalize on an environment already being accessed by their target consumers to facilitate a rapid and user-friendly connection between product and consumer.
With the advertising landscape becoming increasingly more virtual, the precision and convenience of well-placed in-app ads are more apparent than ever. Read on for significant ways that mobile apps are revolutionizing the advertising industry.
1. Mobile Ads are More Personalized
Gone are the days of marketing departments whose primary focus rested on composing advertisements aimed at large, general audiences. Thanks to intuitive data collection, for which users must consent, finely targeted ads are the way of the future.
Child safety gear companies may option their content within parenting apps, while a local realtor may find luck within an app with a regional audience. Through in-app advertisements, companies can publish and promote their content within applications that already appeal to their ideal consumer, typically in apps that are in similar or adjacent industries.
2. Publication Is Instantaneous
Digital marketing content can often be published with merely a few clicks, so the distance between publication and reception is significantly decreased when compared to print, broadcast, or radio ads. Better still, in-app advertisements direct users to relevant, current products and services that can be purchased or accessed right then and now. The removal and replacement of time-sensitive or seasonal ads are just as swift and convenient, enabling companies to rotate advertised content as needed.
3. Native Ads are Less Invasive
Advertisements within apps aren’t always pop-ups or suppressive displays that block access to the application momentarily, both of which can be frustrating for users. Native ads, or those that conform to the interface of the app in question, are user-friendly and organic ways to publish marketed content that carry less risk of potential irritation with targeted consumers.
Well-executed native ads function like any other user-published content on the chosen platform, but with a thoughtful, prudent, and clickable call to action that feels accessible and natural for users to engage. Whether by video, infographic, or photograph, native ads rarely look like paid content and feel more to users like a part of the rest of their online community.
4. Ads Adapt to Consumer Behavior
Market research can be costly, both financially and in budgeted time, but effective advertisements require data regarding targeted audiences and their wants, needs, locations, and habits. To the credit of digitally perceptive artificial intelligence, mobile advertisements today are capable of tracking demographics, engagement time, and location without further intervention from companies or publishers.
The malleability of in-app ads means less time for both marketing and IT departments to be tasked with time-consuming, hands-on adjustments. Automation recognizes user behavior and patterns and works to put ads in front of the most ideal audiences and consumers possible.
5. Consumers are More Likely to Click
Data suggests that mobile, application-based advertisements are more successful than web-based ads. The click-through rates of in-app advertisements far exceed other digital advertising formats. Intuitive ads optimized for mobile viewing, ones that utilize and work with traditional device gestures and thumb placement, are even more effective.
The easier it is for users to interact with an advertisement, and the fewer users feel they are being sold to, the greater chance companies have of connecting with targeted demographics. Digital, in-app advertisements are slowly becoming a favored marketing medium, one that is edging out many other forms of advertisement in favor of this more approachable, user-friendly relationship between company and consumer.
Get 10,000 downloads in the first month of your launch. Complete guide to Mobile App Marketing
What is common between a convenience store, a multi-billion dollar airline company, and a new e-commerce startup?
They can all leverage mobile apps to market their products and services.
The ubiquity of mobile apps is slowly becoming as apparent as that of websites. It won’t be surprising to see mobile apps become as common as websites in the near future. DIY app making solutions are already making it possible to build a WooCommerce or WordPress app without writing code.
Launching a mobile app in this day and age is a sign of progression. However, it is not a guarantee for success. Mobile apps fail all the time.
There are many reasons why a mobile app fails. The most frustrating reason of all is sub-par marketing.
If a company creates a good app that offers a reasonably good service, then it deserves a decent user base as well. Bad marketing can throw all the good work a company does in developing an app down the drain.
Our focus in this article is to provide a powerful user acquisition strategy.
The goal: power your app to 10,000 downloads within the first month of app launch.
The following sections provide a breakdown of this strategy. By the end, you will have a clear idea of where you need to start with your app marketing campaign.
Step #1 - Start app promotion before launch
Generally, companies start marketing their mobile app after it finally goes live on the Google Play Store and Apple App Store.
This is not a bad approach. After all, companies sap most of their energy figuring out how to create an app until they finally do so. This leaves little room for app marketing.
However, this approach will not work if you want to reach 10K downloads within a month after launch.
You need to raise awareness before app launch too.
A film studio starts promoting a new release weeks and months before it officially hits the screen. You need to do the same for your mobile app. Use your website or blog as a base to start talking about the app you’re building. This will help some of your regular readers to know about your app.
Write social media posts and engaging blogs on external websites to discuss the key problem your new app will solve. Leverage every channel at your disposal to make sure people know about your app at the very least.
This ensures you to complete the first stage of a marketing funnel, awareness, before the app launch. Reaching a target like 10K downloads within a month requires a meaty build-up.
Step #2 - App Store Optimization: Make no mistakes with the easy stuff
App store optimization (ASO) can help you acquire new app downloads organically. It is perhaps the easiest way to create a stream of app downloads. You don’t even need to invest ridiculous amounts of money to master app store optimization.
What is ASO?
It simply refers to the process of optimizing various meta fields of a typical app listing. These meta fields include the likes of the mobile app title, description, tags, images, and so on.
An app store ranks mobile apps on certain search keywords based on how optimized the app listing is. If your meta fields contain certain relevant keywords, the ranking strength of your app naturally grows.
There are various tools you can use to research important keywords. Some of them are listed below:
- Appnique
- Sensor Tower
- AppMind.co
- TheTool.io
- Search Man
These tools will help you find relevant keywords to rank your mobile app for.
However, do note that the app store rankings don’t just depend on the presence of relevant keywords in your description. Other factors like volume of downloads, listing page conversion rate, ratings, and app reviews are also some other factors that contribute to rankings. Some of these factors are out of your control. You should thus focus on solely improving the meta fields of your app.
Do note that you must, always, stay away from mindlessly stuffing keywords in your content as that may do more harm than good for your app.
Another factor to remember here is the aesthetic appeal of your app listing. You can rank well on important keywords but still miss out on app downloads if your icon and screenshots are poorly made. Create a captivating icon and an appealing set of screenshots can have a direct impact on conversions.
Step #3 - Make early adopters a priority
Someone moderately familiar with app marketing would jump to social media and app install campaigns after getting over ASO.
Social media and app install campaigns are important. However, getting to 10K downloads within a month after app launch mandates the use of some unconventional tactics.
Hitting such a high volume of downloads is not easy. You don’t just have to reach a large number of people within your target audience set. More than anything else, you need to reach people who’ll convert quickly.
In other words, you need early adopters.
Early adopters simply refers to a segment of users who’re the first to adopt any new product or technology. Making these people download an app is easy because they have a natural interest in the niche the app belongs to.
How can you reach early adopters? Here are a few tactics which may help -
Guest posts
A deep online search will help you find numerous blogs in your niche with a core base of dedicated readers. You should request these blogs to feature your app on their to create awareness.
You can also offer to submit a guest post on their website. Some of them will be open to a free guest post as well, provided your content is relevant. Others may charge you a fee for the same.
Effectively utilize your marketing budget to publish a blog post on these highly-trafficked blogs. Promote the standout features you’re offering and dangle attractive rewards to close the deal.
Getting backlinks for your app listing page may even help enhance your app store rankings as well. There are various studies done by ASO experts which find a correlation between the number of backlinks an app listing page has with its overall rankings.
These guest posts will reach the core readers. These readers are generally industry professionals who’re always interested in trying out new apps related to their field. In other words, these are the early adopters you need to reach in order to hit the 10K mark.
Smart Influencer Marketing
People generally see influencer marketing as a practice that involves paying Instagram celebrities and YouTubers to promote a product or app.
This is partially true. However, influencer marketing is much more than hiring social media stars.
The digital world is full of influential personalities. You may not have the resources to go after the influencers with millions of followers. However, you can identify smaller influencers with a growing base of followers.
Influencer marketing is not a binary choice between getting the biggest influencers or getting no one. You can target smaller influencers that are popular within a narrow (and highly engaging) audience.
Step #4 - Run outbound campaigns
You will have to consider running social media and app install campaigns at some point. These platforms are too big to ignore and promise widespread reach.
The main challenge in running an outbound campaign is ready. There are simply too many platforms advertisers can leverage to run an outreach campaign. Keeping the social media platforms aside, there are numerous mobile ad networks and video marketing options which advertises can also pursue.
The solution? Choose specific platforms which promise maximum reach instead of trying to raise awareness everywhere you can. If your goal is conversions and downloads, it makes a lot of sense to invest in mobile ad networks. Many ad networks facilitate CPA campaigns that can have a strong impact on the campaign.
In conclusion
Besides the tactical nature of the job, getting to 10K downloads is a matter of will and persistence. The steps mentioned in this piece will help give your app marketing campaign a clear direction and purpose. However, you will have to figure out the nitty-gritties of each measure on your own.
Using a mobile app builder, you can easily create a premium app for Android and iOS devices. App development in other words has already been simplified.
The next frontier is app marketing. This article provides a solid framework to run an app marketing campaign. It is up to you now to deploy these steps for your own mobile app promotion campaign.
Author bio
AppMySite is the world’s first AI-powered mobile app builder that helps businesses create native mobile applications for their WordPress and WooCommerce websites without coding. AppMySite writes about everything related to mobile apps and its marketing.