SEO tip: How can you avoid the Pogo-Sticking effect?
You might have stumbled upon a term called pogo-sticking, an SEO term used for describing a situation where the searcher navigates back and forth between the pages in the results. Most SEOs dread this situation because they believe the search engine tracks user behavior.
Pogo sticking happens when any searcher tries to click on a link on the SERP. After clicking on the link, they realize that it is not what they were looking for in the first place. This effect is also defined as going back and forth from a SERPs page to an individual search results webpage.
Mentioned below are some common reasons why user pogo-sticking method-
- Slow-loading sites.
The users will likely bounce if your webpage takes more than three seconds to load.
- Content mismatch.
The users will go back and click on the following result if your content is not optimized for the user’s intent.
- Poor quality content.
The visitors are also likely to leave if your content is hard to read and does not answer your audience’s queries.
- Poor page experience.
When your site shows too many ads, or it is hard to navigate, it will send the visitors back to the results page.
How can you avoid pogo sticking?
The phenomenon of pogo sticking results from a bad experience users had with the website they were on previously. When you tend to offer your visitors a seamless page experience and try to write content that perfectly matches their queries, you reduce the possibility of pogo-sticking.
Following are the ways you can avoid pogo sticking-
- Write for the user intent.
The process of fulfilling a reader’s expectations by offering satisfying answers that match their queries is called the user intent or search intent. Let’s say you search for ‘buy headphones’. What pops up in front of you are the commercial pages which sell that particular product. This implies that the search engine knows from the query that you want to buy headphones. On the contrary, if you search ‘best headphones,’ there are huge chances that you need a piece of expert advice on which headphones to buy.
Knowing this type of query helps you understand the kind of content you ought to create to appear on the very first page of the search engine.
- Craft skyscraper content.
If the content that you put up does not understand every question users need to get answered after performing a particular search, you could land up in trouble. Hence, you should focus on offering comprehensive and insightful content which practically answers every question which is related to the query.
- Make your website load at ‘light speed’.
If your website takes time to load, it could potentially drive the visitors away. Hence, it is your duty to ensure that your website loads faster.
- Make your website content easy to read.
If your readers have a hard time understanding the content of your webpage, they will leave your site and go to the competitor’s website. Hence, you should always begin by making use of a larger font which is readable. It is the first impression you can make on the visitors.
Building a Brand with White-Label Website Builders
Since COVID-19 hit the world and lockdowns started, everyone has been motivated to create their…
0 Comments10 Minutes
Driving Growth to Web-based Businesses with the Help of Digital Marketing
Let’s Talk About Digital Marketing In the current digital age, businesses are turning to online…
0 Comments6 Minutes
Transforming Social Media Management: The AI Advantage in Digital Marketing
In the ever-evolving digital marketing realm, staying ahead of the curve requires a strategic…
0 Comments11 Minutes
Digital Marketing Trends in Healthcare You Should Know About
The healthcare industry is rapidly evolving, and digital marketing plays a pivotal role in shaping…
0 Comments6 Minutes
How Logo Designing Trends Affect Emerging Brands
In the ever-evolving landscape of branding and marketing, the role of logo design cannot be…
0 Comments8 Minutes
How A.I. is Revolutionizing the Digital Marketing Landscape
In the ever-evolving realm of digital marketing, the advent of artificial intelligence (AI) has…
0 Comments9 Minutes
What is DevOps Security
DevOps teams are not immune to the perils of the Digital Age. In a landscape where cyber threats…
0 Comments8 Minutes
Boosting Sales with AI-Powered Conversations: Turning Leads into Customers
Whether for B2B or B2C businesses, lead generation is a sales lifeline. Lead generation helps…
0 Comments9 Minutes