There are 4.1 billion people using the Internet across the globe, with over 5 billion Google searches made per day. These two statistics alone should inspire you to think about how you can expand your physiotherapy clinic online. However, these stats also indicate competition. There are thousands of business websites offering the same services and products you are. This makes it challenging to market your brand online.
Statistics aside, having a strong Internet presence is a requirement if you want to boost revenue and acquire qualified leads — and we’re not only talking about search engine optimization (SEO) itself.
Most of today’s digital marketers are working towards creating high-quality content to reach a larger audience and promote their goods and/or services. Many professionals such as dentists, lawyers, and accountants are now using content marketing to advertise their business. SEO together with a great content optimization and effective strategy of online marketing in Houston. It’s a combination where you can acquire more patients while promoting your services on a much larger scale.
But before we begin, you need to understand what SEO is and what it can do for your physiotherapy website.
Search engine optimization or SEO is the process of boosting your website ranking in the organic search results. This is to increase your traffic and capture qualified leads for your business. For this reason, work on writing a search engine optimized content.
Here are various helpful ideas on how to create great content and develop a steady stream of SEO traffic:
Choose the Right Keywords
When optimizing your website for SEO, keywords are important factors that you need to consider. They are phrases or words that searchers enter into search engines. They’re basically called “search queries.”
Selecting the right set of keywords to use can increase your ranking in search engine result pages (SERPs). If your website content is relevant to what users are looking for, search engines like Google will rank your website accordingly.
First, you have to conduct keyword research in order to choose the most suitable keywords for your content.
There are numerous keyword research tools you can use such as:
- Moz Keyword Explorer
- Long Tail Pro
- Google Keyword Planner
- Ahrefs Keywords Explorer
Another way to find keywords is by analyzing your competitors. This can be done by searching on Google using the keywords you want to use. Then, check how your competitors rank for those keywords. You can also use the SEMrush Keyword Tool to find this information.
Create SEO Optimized Headings
Once you’re done choosing the right keywords, it’s time to integrate them into your site. A good place for them is in the heading of your content. The first thing your readers will see on each page is the heading, making them an important element in SEO. Having a proper heading for your content makes it easier for users and the search engines to navigate your page.
A great technique when it comes to creating SEO-optimized content is to add a context-specific keyword in the heading. When doing this, remember that SERPs can only display a number of words. Avoid words getting cut off by writing summarized information about your content.
Another important aspect to keep in mind is to have subheadings in your content. It’s an additional advantage if you add keywords in these subtitles since it can help boost your website’s online visibility. Just remember not to stuff keywords since it can harm your content and the page will be flagged as spam.
Overlay: Boost your online presence by building quality backlinks.
Build Links for Your Content
Link building is the process of inserting relevant links within your blog posts or service pages. The inclusion of links on your content can help increase your SERP ranking. It diverts readers to another similar topic on your website. This makes them stay longer.
For example, if you’re writing about physio exercises to alleviate knee pain, you can insert links to articles about knee stretches and/or strengthening from a reliable sports website.
Building links for your content can be done in two types:
- Internal Link Building – This is the process of inserting links of your other pages to direct readers to relevant content on your website. It can help boost your traffic since it makes it easier for search engines to crawl and analyze your content.
- External Link Building – This is the process of incorporating links from other authoritative websites and if you link out to another site. However, you need to make sure you link to reliable websites. If place “spam” external links in your content, it can affect your website’s credibility. Remember to choose websites that have 50+ domain authority. Most of them are considered as a reliable source of information. So, if you want to insert a link about knee pain, you can link to WebMD, a trusted health website.
You can create high-quality content for your physio marketing in Vancouver, but the lack of photos can lose the interest of your readers. Choose engaging images to helps readers stay on the page.
You can also use infographics to strategically boost the message of your content. For instance, instead of writing a whole article about how to relieve knee pain, you can break down information and data in a fun step-by-step guide.
When inserting images, remember to add appropriate Alt tags. Alt attributes work best for SEO when you insert your focused keyword in the alt tags. These tags help search engine bots to crawl your website much faster.
Overlay: Optimize your meta descriptions to increase click-through rates.
Meta-descriptions are brief explanations of what your content is about. It is found on SERPs, under the heading and URL of a website’s content. The main purpose of a meta-description is to give potential readers insight into your post. It should be 155-160 characters in length.
When writing a meta-description, be sure to make it catchy and compelling. Keep in mind that when people search for information on Google, the first thing they see is the heading and meta-description. Remember, creating a great meta-description can increase your chance of getting a higher click-through rate.
Tips: Summarize your content in two sentences. Incorporate your keywords in the meta description without forcing it or making it promotional.
Optimize Your URL Structure
URL optimization is an important factor that most people tend to ignore. The Uniform Resource Locator (URL) is the address bar of the browser of a website or blog. To fully optimize your URL, it should be readable, memorable, and devoid of numbers.
When you create an article for your website, the URL automatically generates a random set of numbers. For example, https://www.domain.com/blog/1243-66fd=434. The problem with this URL is that readers can’t determine the topic through the URL. Avoid this by optimizing your URL like this: https://www.domain.com/blog/physio-exercises-alleviate-knee-pain.
Aside from making your URL readable, make it more SEO-friendly. This can be done by inserting keywords on your URL. By doing this, you can help boost your ranking since an optimized URL can easily be located by search engines. In addition, try to avoid creating a long URL. Keep it short, the first 3 to 6 words are the only ones given more leverage.
Creating a solid SEO marketing plan can be a challenging task for physiotherapy clinics, but with the help of these strategies, you can boost a steady amount of traffic online. The main purpose of incorporating SEO in your content is to boost your search engine ranking. Remember not to overdo and abuse these tactics since Google can easily determine spam, bad backlinks, and keyword stuffing. These aspects can get your website penalized and may negatively affect your ranking on SERPs.
If you own a physiotherapy clinic and if you’re looking for a marketing strategy to outlast your competition, it’s a smart choice to invest in SEO. If you’re not employing SEO in your marketing endeavours, your competition will. The sooner you begin in strengthening your online footprint, the harder it’s going to be for your competitors to surpass you.
If you don’t have the sources or inclination to do the SEO by yourself, hire a professional like Local SEO Search, to deliver premium online advertising for your physiotherapy business. Choose a company that can help you climb to the front page of Google.