Today, the world experiences a phenomenal change in terms of having an increased interconnectivity all around the world. With the advent of digital technologies and their growing role in people’s lives, one can say that the Internet is on its way toward reaching out to prospective customers and influence their buying decisions. In fact, it’s the perfect opportunity for marketers to engage and attract more people to purchase their products or services.

However, the only way to pull this feat off is by making sure that you’re not making mistakes in your overall digital marketing strategy . In this article, we’ll discuss the common mistakes that you should avoid to improve your marketing efforts in the long run.

1. Taking the consumer journey for granted One of the biggest mistake you may commit in your marketing strategy is not understanding the consumer journey better. Remember that consumer journey plays an essential role in every buying decision your customer has. Hence, not taking it seriously can impact your entire marketing approach. While targeting customers, knowing the propensity of your potential customers and establishing a more personalized marketing strategy can help you become more effective in your marketing efforts. By doing so, you can be able to provide a better service experience to your customers while increasing the overall conversion rate of your site.

2. Underrating the importance of mobile Because of latest technology trends nowadays, the adoption of mobile phones is indeed increasing.

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