Industry executives predict what will happen in 2019 and beyond
We asked industry executives to predict the trends that will affect our work, and our lives, in 2019.
“More clients in more places will ask for better work. Our work, and worth to our clients, is not solely dependent on either technology or great ideas; it’s dependent on us delivering the two combined. Now that for many the machine is in place, we’ll see clients demand great creative ideas like they have never demanded them before.”
“There’s going to be a much longer arc around this movement around data transparency and management. I can see … where managing your own personal data is just a part of your life, like managing your finances.”
“Distrust will continue to build among brands and their media agency partners as clients begin voluntarily participating in the federal investigation into media buying practices. This will prompt other clients to heighten scrutiny of their contracts, conduct further auditing and, ultimately, put their media accounts into review. Unfortunately, whether or not any legal wrongdoing is discovered, the process itself will result in the erosion of these critical relationships. Hopefully, the industry can get past this murky period quickly in order to focus once again on more positive discussions.”
“Someone is going to jail. There is too much dirty data out there. Are the IDs being used for digital marketing real? Were they obtained legally? The DOJ is focused on our industry and someone’s going in. Not me.”
Click here to view original web page at Industry executives predict what will happen in 2019 and beyond
How to Improve Customer Experience With a Loyalty Program
Customer experience and satisfaction are the needs of every business today! With the global…
0 Comments9 Minutes
The Role of AI-driven Marketing Automation in Streamlining Workflows
Information overload has left brands grappling with the challenge of tackling vast amounts of data…
0 Comments12 Minutes
Critical Challenges in Automation Testing and How to Overcome Them
Software development methods now include automation testing as a necessary component because of…
0 Comments8 Minutes
How to Scale Your Business with Pimcore Development Services
In the quickly evolving digital world, companies are always looking for creative ways to move…
0 Comments8 Minutes
What are Niche Edits?
A link-building tactic known as "niche edit" is when publishers or website owners enhance…
0 Comments12 Minutes
Understanding the importance of Metadata and busting the common myths
Metadata is an important aspect of the website. It gives to the search engines about what a…
0 Comments8 Minutes
Common Data Migration Challenges and How to Overcome Them
In the era of technology, data serves as the backbone of companies. Whether it's client details,…
0 Comments13 Minutes
SIEM at a glance (Security information and event management)
You have a contingency plan like most other intelligent businesses, but what if it fails? And,…
0 Comments12 Minutes