How digital marketing has evolved over time
We now have new technologies like machine learning and cloud computing to better analyze and utilize big data. Photo: Reuters I’m writing the preface for my friend Hugo’s new book on long tail marketing.
We’ve known each other for three decades, stretching across the internet era, the mobile internet era, and the era of big data and artificial intelligence. During that long period, the marketing industry has also undergone major shifts. When the internet was just on the rise, there was still a lot of scepticism about the technology. We would struggle to explain to our bosses what a pageview or unique visitor meant.
Around 1998, people began frenetically digitalizing content, believing that as long as there was content, traffic would come and hence advertising money. But the outcome turned out to be disappointing. The fantasy of “content is king” faded out very quickly. After all, clients are not going to pay for marketing campaigns that are not effective in driving business. After the internet bubble burst in 2000, two new marketing concepts gradually emerged: behaviour targeting and real-time bidding. However, both concepts require large numbers of data support in order to achieve the desired effect.
Then came the smartphones, which make online and offline integration possible. Behaviour and location data soon became the growth engine for big data-backed digital marketing. From a lack of customer data, the industry is suddenly faced with an overwhelming amount of data.
Click here to view original web page at How digital marketing has evolved over time
Key Trends in Local SEO: What Businesses Need to Focus on in 2025
What if your website gets lost in the digital noise? What if it fails to reach your target…
0 Comments9 Minutes
How a Restaurant Marketing Agency Can Transform Your Business
Food is the most important thing that helps a restaurant build its reputation. Apart from food, a…
0 Comments6 Minutes
Digital Marketing: The Ultimate Guide On How To Change Your Business And The Way It Operates
Marketing has without a doubt been the heart of all enterprises. But now the scenario is distinct…
0 Comments7 Minutes
10 Ways to Build a Strong Online Reputation for Your Online Business
We live in a society where almost everything has shifted to the digital world, including shopping,…
0 Comments12 Minutes
Marketing Your Events: How to Keep Your Attendees Engaged?
Undoubtedly engagement at an event is significant for its overall success, and modern technology…
0 Comments12 Minutes
How to Manage Multiple Reddit Accounts
Reddit is more than just a social platform; with 82% of Zoomers trusting the platform’s review,…
0 Comments3 Minutes
6 Ways to Fund Your Digital Marketing Business
Digital marketing is one of the most lucrative online careers, but just like any industry, there…
0 Comments7 Minutes
Web Application Development: Trends and Best Practices 2024
Web applications are the solutions that are at the core of today’s enterprises. The fast pace of…
0 Comments8 Minutes