Consumer Marketing Strategies That Will Help You Promote Employee Benefits

Consumer Marketing Strategies That Will Help You Promote Employee Benefits


Every year, companies look for new and effective methods of promoting and marketing their employee benefits packages. With professionals now comparing employee benefits more and more often when searching for a new career, it’s become more critical than ever for employers to participate in popular benefits such as group health insurance coverage. With many different skill shortages in the job market today, it has become easier for employees to quickly move from one job to another, meaning that the right benefits are often critical to boosting employee retention. So that they can better attract and maintain the best talent, companies today need to take getting the word out about the benefits they offer seriously.  

Create Marketing Materials That Understand Employee Needs

Whether you’re marketing online, in print, or a bit of both, a smart marketer knows that no matter what you are promoting, addressing the ‘why’ of what you are offering is important. This will help to boost your chances of conversion and sales in any marketing setting, so it’s a tactic worth using when you are presenting employee benefits to both current and potential employees. Understanding what people are looking for when it comes to the type of benefits that they get, which brands are used, such as alternatives to Solutran, or if the benefits can grow with their family, is an important part of successful marketing. 

Communicate About Employee Benefits

Many companies make the mistake of limiting their discussions about employee benefits to only when they are introducing new hires to the company. Or they discuss employee benefits separately to other types of compensation offered to workers. However, doing this fails to give employees a bigger picture to see when it comes to the full amount that they are being compensated for their work, and can end up downplaying the employee benefits packages. Instead, communicate about the employee benefits often, as one of the many perks and rewards that come with working for you. 

Share Employee Success Stories

If you have employees who are using the benefits that your company offers and they have a successful or feel-good story to tell, then it’s worth considering asking them if they would like to be part of your marketing campaign to help attract the top talent to come and work for your company. This can be as simple as a written review by the employee, or you could even create a full video ad of their story for a more personal touch. 

Convey Positive Messaging

Most people don’t find the idea of going through employee benefit plan documents while deciding which are the best options for them that appealing. When marketing your employee benefits offerings, it’s important to inject as much positivity as you can. Market the choice that employees have to choose the benefits that work for them, or the platform that you use to make searching through and selecting benefits easier for individuals. 

When it comes to attracting the top talent to your company with appealing employee benefits, it’s worth considering marketing strategies that have been tried and tested to work well with consumers.