‘Change-maker’ consultancies are lagging with their own digital marketing
A “worrying gap” has been discovered between the low adoption of digital marketing by management consultancy firms and the digital-first approaches now demanded by their clients.
As reported by Consultancy UK and part of the UK-based ‘State of Digital Marketing in Professional Services 2018’ report, a reliance on traditional word of mouth referrals is lingering among professional services firms, compounded by a complacency to adopt spend big on new and innovative marketing channels.
That’s despite 75 percent of those companies surveyed realising the need to go digital in their marketing. The result is that many of these companies – which tout expertise in digital transformation strategies – are not landing in front of their target audience in an evermore competitive and crowded digital marketplace.
Conducted by Propero Partners and based on responses from firms of various sizes and operating years, the survey found that only 13 percent of companies invested more than £20k per annum in marketing. Most shockingly, though, was that 53 percent don’t invest any budget at all, while 15% are giving digital marketing the swerve full stop. As noted by Consultancy.UK, these firms offer services based on innovation, effective change and progression, with an emphasis on adaptability and agility.
By lagging behind in digital marketing, not only are they missing out on potential leads, but their perception among clients could suffer if they’re not seen to be practicing what they preach.
Diving Deeper into Online Reputation Management with the Best Tools of 2023
As a business owner in 2023, navigating the ever-evolving digital landscape can feel like walking…
0 Comments7 Minutes
Building a Profitable E-Commerce Business: Strategies for Success
In the dynamic landscape of modern business, the proliferation of e-commerce has ushered in plenty…
0 Comments9 Minutes
How Online Courses Enhance Cyber Security Skills and Knowledge
Developing Cyber Security Skills and Knowledge In today's digital world, cybersecurity skills…
0 Comments6 Minutes
What is AI Influencer Marketing?
In 2022, the influencer marketing sector witnessed a substantial rise, reaching a market size of…
0 Comments9 Minutes
Building a Brand with White-Label Website Builders
Since COVID-19 hit the world and lockdowns started, everyone has been motivated to create their…
0 Comments10 Minutes
Driving Growth to Web-based Businesses with the Help of Digital Marketing
Let’s Talk About Digital Marketing In the current digital age, businesses are turning to online…
0 Comments6 Minutes
Transforming Social Media Management: The AI Advantage in Digital Marketing
In the ever-evolving digital marketing realm, staying ahead of the curve requires a strategic…
0 Comments11 Minutes
Digital Marketing Trends in Healthcare You Should Know About
The healthcare industry is rapidly evolving, and digital marketing plays a pivotal role in shaping…
0 Comments6 Minutes