Some people seemingly default to easy-to-measure marketing channels such as pay-per-click advertisements rather than choosing other channels such as print and television advertisements, whose effectiv…
by Robert Kilonzo Did you know that you can drastically increase your sales with just a few tweaks? This is what growth hacking is all about — It is about leveraging your existing resources…
WEB TRAFFIC AND WHY IS IT NEEDED: Web Traffic, going by the experts’ outline, is the cumulative number of visitors to your website who visit your pages, open links & spend time over your portal. …
Referrals are a great way to boost conversions but they don’t just come to you, you have to look for them and win them over proactively. The good thing is people group together with others that shar…
Freelancing is much more than getting paid to do what you’re good at. You’re also a marketer, business manager, and maybe even an accountant, all at the same time. As a freelancer, you’re running th…
Take the Stress Out of Your Campaigns Immediately by Planning Simple Marketing Workflows Your Small Team Can Implement Today When building out your content strategy, it helps to visualize the path a …
About a month ago a colleague, from the main headquarters of the company I work, for came to speak about Inbound and Outbound marketing. The company has the same problem many other IT companies have, …
The Future Role of a Search Professional During the latest Brighton SEO, Yext’s Duane Forrester shared his predictions on what a future SEO job description might look like. For those unfamiliar with…
Whether you’re a newcomer to the digital marketing world with no understanding of PPC or if you’re somewhat familiar, our PPC For Beginners blog series is a perfect place to start. It is written for…
When you’re deciding to launch a paid online advertising campaign, it is a good idea to have a plan before you start paying for media. If you go in without a strategy, there is a good chance that you …