How To Augment ROI With These Five Digital Marketing Strategies

How To Augment ROI With These Five Digital Marketing Strategies

Digital marketing is growing by leaps and bounds and is a boon for businesses, as it generates enticing results in a short amount of time. For businesses today, operating in the contemporary world and facing cut-throat competition has led to an increase in customer expectations.

As a result, successful business leaders are amalgamating traditional and digital marketing methods to generate revenue. In the past, generating leads through methods like TVCs (TV advertisements), hoardings and paper ads brought tremendous results, but these strategies have largely been replaced by digital marketing, which has brought a revolution in the marketing industry with immense benefits.

Increasing revenue and improving return on investment (ROI) is an essential focus of every business, and as the CEO of a digital marketing firm, here are a few practically proven, useful insights that have helped our business to expand, along with tips to help you do the same.

Data Is A Gold Mine Understanding the significance of data is the stepping stone for success in business. One must know how to use it for analysis and planning. Using data is important, as apprehending significant details like where leads are coming from and which potential users are clicking on ads can help inform your strategy. Data is growing at an expeditious rate but is still underutilized by many marketers today, according to research by Teradata. Make use of data analytics tools to collect relevant information about data.


Black Friday Marketing Ideas for Every Business and Budget

Black Friday Marketing Ideas for Every Business and Budget

Black Friday was commonly known as the day where retailers would go back into the “black” following a year of operating “in the red”. At a loss, in other words. The term didn’t come into widespread use until the 1980s . Since then, the day has evolved into a key event for many businesses – across both sides of the pond. 2017 online sales hit £1.39 billion in the UK alone, up 11.7% from the previous year. Every business can benefit from participating in a Black Friday promotion. There’s a significant increase in spending on Black Friday compared to normal shopping days – as much as £7000 per hour in some cases. But with so many businesses jostling for attention, your Black Friday marketing ideas need to be nothing short of spectacular.


Unilever, Nestlé, Diageo, others join new council to 'clean up' digital marketing

Unilever, Nestlé, Diageo, others join new council to 'clean up' digital marketing

Video marketplace Unruly has announced the creation of U7, a new brand and agency-powered council that will focus on the health of the industry and strive to clean up digital marketing. U7 is made up of 10 leading global advertisers, including Nestlé, Unilever, Diageo, Samsung, American Express, L’Oreal, GSK, The Wall Street Journal and Mars. Leaders from Wavemaker, Havas and Carat are also part of the council.

The group's first meeting, "Hearts & Minds," will focus on the role of emotions and trust in the future of advertising. Unruly is also launching Programmatic Guaranteed, a new tool that allows buyers to access guaranteed buys across exclusive sites at a fixed price.

U7 is striving to open the dialogue between advertisers and adtech companies to help marketers better understand emerging technology. The council's formation comes as marketers are demanding stronger digital standards for addressing brand safety and transparency and amid ongoing scrutiny over the practices of digital platforms and agencies. The involvement of some of the top global advertisers should send a message to tech companies and others that these stakeholders are intent on cleaning up the digital ecosystem.

Unilever , for example, has expressed its commitment to investing only in platforms that are working to create a better digital ecosystem. Even though marketers are investing more in digital, many have expressed concern over digital media's lack of reliability. They also want more transparency in traffic, viewers and engagement and access to customer data.


11 Voice Search Statistics Digital Marketers Need to Know

11 Voice Search Statistics Digital Marketers Need to Know

More and more consumers are using voice search to perform search engine queries, find local businesses, make purchase decisions, and more. And when consumers search for local businesses with their voices, they usually engage with those businesses in the same way — by calling. Below, we’ve compiled the top statistics digital marketers need to know to succeed in tomorrow’s voice-first world.

65% of 25-49 year olds speak to their voice-enabled devices at least once per day.

The 25-49 year old demographic is the most likely to perform daily voice searches, followed closely by 18-24 year olds, and 50+ year olds, respectively. Though 25-49 year olds are the most active voice searchers, the 18-24 demographic is credited with helping to drive early adoption of the technology (Source: PwC ).

61% of 25-64 year olds say they’ll use their voice devices more in the future. The 18-24 demographic mirrors this trend, with 57% saying they’ll increase their voice device usage in the coming years (Source: PwC ).

71% of wearable device owners predict they’ll perform more voice searches in the future. Though wearable users are the most optimistic, tablet and speaker users are not far behind (Source: PwC ).

Half of all online searches will be voice searches by 2020. The voice search revolution will dramatically alter how consumers engage with businesses. Marketers who optimize their SEO for voice searches will gain the advantage in this new landscape (Source: ComScore ).


3 Fresh Perspectives: Sales And Marketing Alignment In The Digital Era

3 Fresh Perspectives: Sales And Marketing Alignment In The Digital Era

Digital marketing has quickly become ubiquitous enough that you can drop the adjective and just call it “marketing.”

That said, the scope and definitions of marketing are also changing. This makes the perennial issue of sales and marketing alignment all the more challenging.

Or does it make it easier? Or does it make the question irrelevant?

I caught up recently with several experienced CMOs, founders, and business leaders to get some fresh perspective on the age-old issue. Digital Marketing is a Game Changer “Digital marketing has done more to align sales and marketing teams than perhaps any other industry change,” said Jeff Hilimire , CEO of Dragon Army and cofounder of 48in48 , a charitable hackathon. “Digital marketing efforts to attract and convert customers, such as digital ads, electronic whitepapers, and email campaigns, can be tracked at every customer touch point until the lead is handed to the sales team. This allows for ultimate accountability and creates more trust between these two teams.”

Furthermore, the transparency around data and analytics can create a more collaborative working environment. “When everyone is on the same page, it becomes much easier to build trust and partnership,” he concluded. Advice you can use: Utilize the power of your marketing technology stack to build a common vision and set of actionable metrics across functional lines.


The Mobile App Development Process [Infographic]

The Mobile App business is reliably an intriguing area to pay unique personality to. Over the latest couple of years, the industry has grown immensely and it will keep making on. These days we can locate a couple of business applications, way of life applications, instructive applications, and on-request applications et cetera the Google Play Store and the App Store.

What is your focal explanation behind working up a Mobile application? Support snatch the opportunity to take after the gathering point of view or need to pick the true blue issues? Your answer will pick whether your application will energize or not. Here I am sharing you the data concerning the conceivable predetermination of mobile app development.Read more


What a Development Team Can Teach You About Agile Digital Marketing

What a Development Team Can Teach You About Agile Digital Marketing

In this article, Sarah Fruy, Director of Online Marketing at Pantheon, draws on her personal experience working with a development team and how she applied agile approaches to typical marketing tasks. Sarah describes different elements that make a development team efficient; then, she relates those elements to digital marketing professionals and provides actionable strategies for them to apply to their current marketing problems.

Ultimately, Sarah explains why marketers should start adopting an agile digital marketing mindset to accomplish their goals. From a distance, development and marketing teams might appear to have little in common. But if you take another look, a development team's methodology can easily translate into the inner workings of a marketing team's goals and needs. Take pair programming, for example. This generally known approach allows two programmers to work together at one station.

While one team member writes the code, the other reviews each line for accuracy and bugs. Additionally, if one programmer gets stuck on a complex line of code, the other is there to offer ideas and get to a resolution faster. Surprisingly, studies show that this approach only slows the process by 15 per cent, and with a marginal reduction in speed comes a number of compelling advantages. The main benefit is a 15 per cent decrease in the number of bugs in the code, which can save time down the road when it comes to proofing the finished product.


99% of businesses plan to up digital marketing spend next year

99% of businesses plan to up digital marketing spend next year

Nearly half (41%) of businesses with 100+ employees invest more than $500K in digital marketing every year.

That’s according to a US-based survey of 501 marketers by small business publisher The Manifest, at least, in a study which set out to discover how companies invest in digital marketing, and how their investments are set to change in the year ahead. While respondents hailed from a wide mix of seniority levels and companies, more than three-quarters (76%) agreed that marketing has changed more in the past two years than the entire 50 years before.

It’s a mindset that’s seeing traditional marketing formats - such as pamphlets, billboards, flyers and print - slip off the priority list. Instead, 99% of Manifest’s respondents that said they planned to up spend on “at least one” digital marketing channel in the next year. “Everyone is online, all the time, and digital marketing is crucial in reaching this huge audience where they are,” said Aylin Cook, head of content marketing at digital marketing agency Single Grain . “In comparison to an ad in a newspaper or a billboard, which reaches a finite market, most of the world is online.”

Giving credit to the findings, marketing intelligence firm Warc yesterday revealed its Martech: 2019 and Beyond report, where it suggested that traditional media spend is being ousted by marketing automation tools for email and social, which has seen spend increase by 44% in just the last year.


Three digital marketing trends dominating marketers' thoughts right now

Three digital marketing trends dominating marketers' thoughts right now

Each year the ad tech industry flocks to Dmexco to tackle some of the biggest challenges facing digital marketers and publishers.

Building on recent years where concerns around brand safety, viewability and GDPR dominated, delegates and exhibitors seemed more optimistic. Conversations shifted from outlining problems to providing more solutions on how to improve transparency and trust throughout the digital marketing and publishing chain.

Ads.txt implementation across the landscape and rapid adoption has driven the conversation forward. Of course, we still face many challenges: a fragmented marketplace; evolving relationships between ad tech vendors, brands and agencies; not to mention navigating a new data economy. Despite these ongoing obstacles, there was a sense that the industry is on the cusp of real disruption – from new technology to future consolidation – paving way for a more simplified and effective future.

Here’s some of the notable trends that captivated the dmexco crowd.

The need for simplification and the move to in-housing Something that won’t come as a huge surprise is that the market is looking for simplification. Complex supply chains perplex the smartest of marketing professionals. Both marketers and publishers can be overwhelmed with choices about which vendors to use and the best ways to reach their objectives. While we are seeing industry consolidation, there are still many players left in the mix, resulting in confusion.


Global spending on digital marketing nears $100 billion - study

Global spending on digital marketing nears $100 billion - study

FRANKFURT (Reuters) - Spending on digital marketing grew by 44 percent last year in the United States and Britain to $52 billion, a study has found, estimating that global outlays on such tactics are approaching $100 billion.

In contrast to placing online ads through intermediaries, digital marketing, or "martech", has the appeal of enabling brands to target consumers directly via social media, search-engine optimisation or voice-activated assistants, such as Amazon's <AMZN.O> Alexa. The growth in part reflects a desire to take functions in house following high-profile complaints by consumer giants Procter & Gamble <PG.N> and Unilever <UNc.AS> over fraud in online advertising.

The issue of 'brand safety', which can be jeopardised when ads appear next to unsuitable online content, has also frustrated marketers and encouraged them to seek greater control over how they target audiences. "Clearly marketers are seeking to build in-house strength and are set to spend more on martech to remain competitive," said study author Damian Ryan, a partner at UK accountancy firm Moore Stephens. "Our research finds that this budget is coming from media spend and will have a resounding impact on the value of media-centric agencies," he added, referring to traditional ad agencies that are struggling to adapt to the digital era.