5 Benefits Of Taking A DevOps Course For Businesses

Business in the digital era is a cut throat world. From aggressive takeovers to mergers just to survive - it’s tough to stay afloat. Which is why for software companies especially investing in IT infrastructure and development has become more than just a want.

It’s no longer optional.

At least if you want to ensure you have a major stream of revenue over competitors. And, more importantly, streamline your production to keep users/clientele happy at all times.

The good news is an emerging practice known as DevOps can help you do this. And through this article, we plan to go over the exact benefits that DevOps can have on your company if you decide to invest in it of course.

Shall we get started?

First - Let’s Get The Elephant In The Room Dealt With

What on Earth is DevOps?

It’s such a strange and awkward term. It does not help that there are as many definitions for DevOps teams as there are clouds in the sky.

As confusing as it may be in the beginning. Don’t worry, we got you. Basically, DevOps is the process of streamlining your pipeline to deliver higher, more consistent value to end users.

This is done through automated business processes, and improving the collaboration and productivity between engineering and development teams responsible for creating, and perfecting the software of your company.

The entire idea behind DevOps is to shift the barriers that tend to delay launch day and help minimize the collateral damage of delays and bugs.

So, Now That We Know What DevOps Is, How Does It Help Your Business?

Of course, you want to know exactly why and how DevOps in your business will increase your profits, and improve customer satisfaction. The advantages that we have listed below are in chronological order of significance.

Faster Time To Market

One of the significant benefits of implementing DevOps in your business is the ability to deploy new patches, or even applications far quicker. We are talking about almost a 40-percent reduction in the duration of project development.

This is thanks to the various tools that DevOps teams rely on to be efficient. Including continuous integration, and automation - which are both important tools for successful teams. This saves up a bucket load of time, that can be invested in developing, testing, and finding bugs.

You can find out more about the benefits of Conformity regulations, Continous Integration, Continous Development, and Automation in DevOps by reading this article.

Improved Flexibility And Support

Another benefit of DevOps is scalability. See, unlike general programming - Developers can work on blocks of code at a time. This means bugs are easier to trace and fix. The software is easier to update and combine for the end product.

There are also various microservice technologies such as the cloud that provide a more efficient infrastructure for teams to work on and communicate about various problems that may be causing software to bug out.

Team Work And Communication Are On Point

The idea behind DevOps is a team responsibility. That’s why things are broken up into segments. Developers rely on Engineers just as much as the Engineers rely on Developers. This provides strong workforce morale and communication over problems. Leading to affirmative action, and more discipline in the workforce.

Of course, there are also more efficient tools used for tracking, organizing, and monitoring progress on the pipeline for development. Helping teams are more coordinated.

There Are Some Challenges To Overcome

Now, we don’t want to make it seem to good to be true.

Yes, it is true that DevOps can help solve a lot of problems that businesses typically face on a daily basis. However, implementing DevOps in your business will be far from easy.

For example, DevOps specialists do not come cheap. There is a reason why we are referring to this as an investment. On average, to hire a specialist with enough experience to be worthwhile, you will be looking at roughly $121,583 to $143,707 per year.

Another challenge that businesses tend to face is tools selection. There are so many tools available to choose from, that finding the ones that meet your teams needs perfectly can be a real headache.

Not to mention when your business does scale, you may find the need to change things up and opt for tools with a bigger work capacity. Which at the end of the day can be a difficult transition for your team. Here is a guide to help you get started with your tool selection if you do happen to seriously consider investing in DevOps for your business.

The good news is that’s about it. If you are looking for a reasonably easy way to get your profit up, improve customer satisfaction, and idea - end product development, DevOps is certainly the way to go.


Why Audience Testing is a Crucial Step in the Business Naming Process

After a hardworking entrepreneur like yourself has dedicated hours or maybe even days of brainstorming and getting ride of every possibility, you have finally come across the perfect name for your digital marketing agency. Or, at least you think it be the perfect name.

If your brand name cannot generate enough word of mouth and interest with your target demographic, all of the time and effort you put into coming up with your digital marketing brand name will have been wasted. Our complete guide for coming up with a business name will help you get the most out of the time you dedicate to selecting a name for your new business.

Come up with a bunch of great names

This is the perfect time to start getting creative and thinking outside of the block. Continue writing down every business name suggestion you can possibly think of. Don’t feel pressure to judge whether the names are good or not. Just keeping brainstorming digital marketing business names.

Remember that a high-quality name has to be simple to say, spell, and impossible for your target audience to forget. In addition, make sure that you perform a quick search to double check that there is a suitable URL available for your digital marketing agency. This will help prevent you from falling in love with a given business name only to discover that the name is already in use or the domain is way too pricey for your budget.

Create a shortlist

Once you have gathered a number of potential names for your new digital marketing business you can start to get rid of the names that you don’t think will work with your overall tone of your brand. The purpose of this step is to get you to narrow down your choices so you have around four or five potential names remaining.

In addition, you should consider more than just what you as the business owner thinks of the name, you should keep in mind the audience you are trying to appeal to. Not all audiences will respond to a name in the same way. For example, millennials may not prefer a traditional, established name in the same way that previous generations might gravitate towards that type of name.

Get feedback from your target demographic

After you have compiled a great shortlist, it is the perfect opportunity to invite some outside opinions. It’s always a good idea to ask members of your target audience what they think about your name because their opinion is the most important for your brand’s success. You can narrow down your target audience based on various factors like their gender, age, location, hobbies and interests. In addition, when asking your target audience about the name make sure that they slow down to fully consider your question and your name in the specific context of your digital marketing brand.

Here are a couple of examples of what the questions for your target audience should look like:

  • Which one of these apartment hunting apps are you most interested in learning more about?
  • Which one of these denim jacket brands are you most likely to try?

The questions that are rooted in a strong are the most effective because they make your target audience slow down and think about your specific your brand in the context of your business.

You can also try asking questions that are based on value or benefit propositions. For example:

  • Which one of these names would be the best fit for a small bookshop that wants to give customers the feeling of being in a magical world of fantasy?
  • Which of these production companies names do you feel most embodies prestige and trust?

Analyze your results

Finally, it is time to examine the results of your audience testing.  You might find that the results may surprise you, or maybe they won’t. We have found it is very common, in the thousands of name tests we’ve now performed with our customers, the customer’s favourite name will simply perform terribly with their target audience. And this is the reality check that makes the testing process so important for entrepreneurs.

Of course, there isn’t a foolproof testing method that will give you a clear, and exact answer as to whether or not your digital marketing brand name will be a success. However, audience testing can add an additional level to your name validation process. It can help you choose a business name that will do well with your audience.

Grant Polachek is the Director of Marketing at Inc 500 company Squadhelp.com, the worlds #1 naming platform, with nearly 20,000 customers from the smallest startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation. Get inspired by exploring these cool company names.

Photo by Antenna on Unsplash


How to create engaging presentations

As an experienced corporate event goer, I know all too well the boredom that comes with most classic conference presentations. The audience even anticipates it in some cases, and have switched off before they even get into the room. Which is partly why we created Presentation Experts, to design and create memorable presentations that keep people on the edge of their seats, not slumped back in them half asleep.
Now, the biggest concern presentation designers and creators battle with on a daily basis is the challenge of crafting something both educational and entertaining that will suit the professional needs of their usually very 'corporate' clients. But the hardest part isn't the idea creation, it's the challenge of designing something that will engage the audience for the duration and will make a lasting impression.
Conferences especially are plagued by bland presentations that leave most viewers un-inspired and quite frankly, bored! It's always been my personal mission to fight back against the boredom and deliver a change, but realistically, what else can be done to make it a more interesting experience for the audience once they have been rectified? Take a look at our infographic below to find out:

Paul Campbell is the founder and directors of the Purple Patch Group, a business that started life as an event agency in London over ten years ago. Through years of live events experience on both sides of the fence, managing them, and sitting front row, Paul and fellow other director Holly created the Presentation Experts. A specialist design agency focusing on creating outstanding presentations for live events, speakers, and other events visuals. To find out more about them and see some of their work visit their website below.


2019 Digital Marketing Best Practices - Updated for 2020

It is 2020, and it means another year to navigate the world of digital marketing and its constant changes. For your business to be truly successful and to remain on top, you need to keep your marketing strategy updated.

Just like technology, digital trends also keep evolving. If you do not keep up, you will be left in the dust. Although some tactics stay the same, like the importance of search engine optimization, there are also groundbreaking trends that can change the tide.

The latter is examined by the clever minds behind Serpwatch and summarized in an infographic that covers the latest facts and statistics on digital marketing and their impact in 2019. As a business, you must grasp their importance and apply them to your current strategy.

Selecting a great web hosting service for your blog or startup is critical (and it does not have to be expensive to get started).

You should look for high server uptime, easy server setup, fast site speed, enhanced security features, and relevant integrations (for example 1-click WordPress setup if you want to start a website based on this content management system, which is recommended).
We've analyzed all the leading web hosting providers and ranked them in an unbiased way to help you make an informed decision and get started with your website and business idea.
In the end, you know exactly what's the best hosting provider for your use case, no matter whether you are low on budget, want to start a WordPress site, want to launch an ecommerce store, or even think of free web hosting (which limits your revenue potential significantly).

To help you along, we have listed three best practices on digital marketing that can get you started.

Incorporate More Video Content

Video consumption is rapidly growing. As a matter of fact, 55% of people consume video content thoroughly, and 43% would prefer to see more video content from marketers. Beyond its substantial market share, video marketing produces results as well.

It is found that almost 50% of internet users look for a related product or service videos before visiting a store. It is not surprising that product videos can increase purchases by 144%. Having a video thumbnail in the search results can cause a significant surge in your search traffic, increasing your organic traffic by 157%.

Creating appealing videos is a sure way to engage potential customers and drive conversions.

In 2020 this will continue to be a major factor.  In particular, you need to look at social video from Facebook and from Instagram.  We have a few tips in this recent article: Video Marketing Statistics You Should Know to Outsmart Your Competition in 2020

Give Customers a Personalized Experience

When it comes to email marketing, the open and click rate matter a lot. The average email open rate across all industries is around 18.16%. This can be improved with the use of personalization.

It means you need to tailor the email content to each individual using the subscriber data you have gathered. Using their names and providing them with content that considers their preferences can go a long way. It is discovered that email personalization can increase response rate by 100%.

Engaging customers by giving them a personalized experience can build a lasting relationship that lasts beyond the buying cycle. It is an essential strategy that you need to consider in your marketing strategy.

Devise an Effective Content Strategy

Many experts believe that content is everything. Content marketing receives three times more leads compared to paid search advertising. In fact, before engaging with a sales representative, 47% of buyers have viewed 3-5 pieces of content.

That is why your marketing campaign should include an effective content strategy, and blogging is one of the best ways to implement it. B2C companies have proven its effectiveness, with those who blog more than 11 times per month get more than four times as many leads compared to those that blog only five times per month.

A good content strategy goes beyond blogging, as it also includes a solid content plan for all online forms. Your blog content could be shared on social media and repurposed into videos that you can then upload on YouTube. It includes everything, from written and visual to downloadable content.  For a good free photo editor we use Fotor.

Your goals for this year are not impossible as long as you keep in mind the best practices that could bring success to your digital marketing strategy.

Other areas that you need to watch out for are in 2020:

If you want more insight into what 2020 has in store for us then take listen to this podcast

For more information and tips on making your marketing strategy even more effective, check out the infographic below and start planning your 2019 still valid in 2020.


The Entrepreneur’s Foolproof 5-Step Guide to Finding and Validating Business Ideas

Every entrepreneur, regardless of how experienced, can have a tough time to zero in on an awesome business idea. But whether you have too many or none whatsoever, you don’t need to lose hope. There are ways to beat this blockage by simply thinking creatively and not giving up.

Among the solutions recommended by specialists, you’ll find advice such as working out those creative muscles by simply generating lists of ideas, going out of your way and looking for problems to solve, and sorting through your interests.

Of course, there are other exercises and activities you can try, and if you want to learn more, there’s a full article here on business ideas that will provide more solutions and information.


7 Data-Led Insights Into Paid Social Ads

It’s been said that the world of paid online advertising is under siege from a potent combination of growing consumer antipathy and convenient ad blockers, and that may indeed be true. Even the most tasteful website banner ad is likely to struggle to get any purchase today.

That doesn’t mean that the industry in general is under threat, though. Viewed on a macro level, it most closely resembles an effort to achieve a conclusive victory in a game of whack-a-mole — you can render the ads ineffective in one area, but they’ll only pop up all the stronger in another.

Consider this: even as the initial online advertising format was starting to suffer, social media was hurtling through its infancy, preparing to entirely overhaul the digital marketer’s playbook. And today, with the leading social media channels having reached near-ubiquity, paid social media advertising is one of the most effective promotional tools you can turn to.

But how should you use it? Let’s take a look at 7 notable insights (backed by data) about paid social ads, and consider what they mean for your marketing:

Facebook is dominant overall

Given the solid handful of viable platforms out there, and the logistical difficulty of giving each one the same level of attention and investment, it’s important to decide early on which platform (or platforms) you want to focus on. To that end, bear in mind that Facebook is the clear overall winner when it comes to the most vital metrics.

It has the biggest audience by far, hitting 2.32 billion active monthly users in Q4 2018, and it has an advertising service to match — a study of senior ad buyers in the US clearly identified Facebook advertising platform as second only to Google’s for ROI.

What does this mean for you? Well, the takeaway is simple: if you’re going to pull all of your eggs in just one basket — and you don’t have highly-niche requirements — then Facebook is the only option that makes any sense.

Twitter ads struggle to convert

It generally seems that people aren’t sure what to make of Twitter’s influence beyond soaking up some casual browsing time, and you can understand why. Unlike Facebook, it has never quite managed to turn its mainstream acceptance into a grand money-making operation — and one reason for this might be its evident weakness when it comes to driving conversions.

Despite having a click-through rate that doesn’t differ hugely from Facebook’s, and a much lower average cost-per-click, Twitter’s ad service converts at a hugely-weaker rate. It even converts much less frequently than Google Ads, which is a glaring indictment of a service that should be more compelling than the comparatively-bland Google platform.

This doesn’t mean that Twitter ads are never worth using. It’s just not a good idea to prioritize them unless you have a carefully-cultivated plan to reach a specific audience and there’s no viable alternative.

Instagram costs go up throughout the year

When’s the most expensive time to place an Instagram ad? You might not be surprised to learn that it’s towards the end of the year, and broadly in the lead-up to Christmas — after all, when the weather is turning for the worse, and smart savers have amassed reasonable festive fortunes, retail therapy is most certainly on the menu.

But it’s actually part of an interesting year-long trend, because the average CPC for Instagram ads trends up as the year progresses. The early year peaks in March, the summer peaks higher in June, and the yearly pinnacle is reached in October (during the wild advertising confluence of Halloween hype with Thanksgiving and Christmas anticipation).

If you’re planning to advertise on Instagram, then, take a close look at the peaks and valleys. You may well find that offsetting a planned campaign by a couple of weeks will be enough to significantly reduce its costs.

The Pinterest audience is eager to buy

Pinterest doesn’t attract the kind of attention that Facebook and Twitter get, and it even falls below Snapchat in the what’s-worth-mentioning pecking order, but overlook it at your peril. It may have a niche audience, but if you use it correctly, that can be an incredibly good thing.

Why? Well, according to a Pinterest survey, 84% of Pinterest users use it for retail inspiration. That’s an astonishing number, and really speaks to the difference between Pinterest and other social media channels — Pinterest users are almost all prospective buyers.

Consequently, if you’re planning to sell something with some visual impact, and it’s clear that there’s an audience for it on Pinterest, it might be exactly the platform you need to drive high-value conversions.

LinkedIn is the king of B2B advertising

If Pinterest gets overlooked, then LinkedIn gets completely written off. It’s perceived as a stuffy bore with no friends and nothing interesting to say — something that professionals should use to tick some boxes but can otherwise safely ignore.

This perception is highly inaccurate (at least, as it pertains to B2B advertising), because according to LinkedIn research, it drives 80% of B2B leads. And if you think about it — really think about it — then it shouldn’t be surprising. When you want to reach out to a business in a more compelling way than sending an email, but you also want to remain steadfastly professional, where else can you go but LinkedIn?

If you’re running an exclusively-B2C operation, then forget about LinkedIn, it won’t help you. But if you’re getting involved in B2B, then a solid portion of your advertising budget should go towards LinkedIn — perhaps the bulk of it. Remember to focus on copy, though: visuals are less important in the toned-down LinkedIn world, so settle for free stock images if you need to break things up, and invest your time and money in copywriting.

Video ads lead the pack

Factoring in all the available platforms, and all the supported ad formats, you have a lot of creative freedom to find a suitable direction. What should you go for? Basic text? Images? Banners? Animations? Video. Video is the clear choice, particularly on Facebook.

Here’s why: 71% of consumers said they find Facebook video ads relevant or highly relevant to them. And because Facebook is one of the two biggest drivers of video consumption (the other being YouTube), that 71% encompasses a lot of people, and clearly attests to the incredible granularity of Facebook’s ad targeting system.

In short, here’s the insight: if you’re not running video ads on Facebook, you should be. Given the sheer size of the audience, that percentage is undeniably remarkable.

Consumers are willing to follow brands

Let’s say you’ve committed to your paid social strategy, setting out a wide range of carefully-designed ads to push traffic to your product landing pages. If you get plenty of clicks and conversions, then you’ve clearly succeeded, yes?

But that shouldn’t be the limit to your goals with your paid social advertising. It should be accompanied by a general social media marketing plan, and here’s why: 4 in 10 people surveyed have said that they follow brands they like on social media. The best-case scenario isn’t getting in, making a sale, and getting out — it’s getting in, earning attention for your brand and your product, and yielding broader rewards.

So when you start investing in paid social media advertising, don’t allow it to be an isolated tactic. Use the channels as fully as possible to turn as much as possible of your directed traffic into organic traffic, and you’ll reach new levels of ROI.

These 7 insights should help you shape the direction of your paid social advertising strategy. If in doubt, stick with Facebook, work in an organic marketing plan, and bet everything you have on the potency of video.


A Guide for Using Instagram Stories to Your Advantage

It’s easy to get lost in the world of Instagram Stories. You don’t even have to click to get from one Story to another, the app will do that for you. Although it is a relatively new Instagram’s feature, it is already hugely popular for both brands and individuals.

Instagram users love the chance to get a sneak peek at the workings of various brands, and brands use the feature to market themselves.

An Instagram Story is a way for users to share videos, text, or images which they may not want to remain on their profile indefinitely. Stories are deleted automatically after 24 hours.

A huge number of brands are already utilizing this feature very successfully, appealing to not only their current followers but also helping potential followers to find them more easily.

Some common uses for Stories include posting announcements to build hype around an upcoming event or new product launch, offering behind-the-scenes snaps of videos to keep users interested in the brand, or offering product demos or tutorials.

Coming up with constant content may be hard work and time consuming, but the results will be worth it.

Use the infographic below, filled with case studies from some of the most well-known brands, to get some inspiration of how you can use Stories to your advantage.


Creating a Winning Team for Your Digital Marketing Agency

It’s safe to say that 2019 has already brought so much innovation in terms of marketing trends for the upcoming period, from how we collaborate with influencers, all the way to the changing consumer needs reflected through content creation. However, what most digital marketers tend to overlook is the relevance of the human factor in their organization: the employees you choose still remain a pivotal piece of the success puzzle for any marketing agency out there.

Simply put, no matter how much you invest and how creative you are when it comes to your marketing output and dazzling your clientele, rest assured that long-term success will depend heavily on your internal structure and communication. Now, let’s go back to the basics of finding top talent for your business and creating the right atmosphere for them to thrive in, so that your business can flourish as well.

Set the tone in the job description

It’s good to understand both sides of a story if you intend to make some changes to your approach or expectations. For example, how you present yourself through those job ads will make or break your ability to speak to the right potential mastermind of your next cutting-edge client deal. What turns many candidates away is precisely the manner in which you choose to speak of your brand in job postings everywhere.

The discrepancy between how you and how your readers see this is staggering: 72% of HR managers will be perfectly happy with the way they write a job description, while only 36% of candidates will agree with this statement. Chances are that you’re missing out on potential “perfect fit” people simply because of this one step in the process. Talk to your employees to see how you can adapt your approach, your wording, or the application process itself – some genuine feedback can go a long way in helping you restructure your future job descriptions for a stronger effect.

Hire for diversity not uniformity

For too many companies, hiring for the sake of a diverse image is precisely and only that – a matter of image and public perception. Hopefully, you aim to actually contribute to your community, expand your horizons, and help your own team reap the rewards for this excellent practice. Why? Simply because diversity in the workplace has monetary, performance, and all-around innovative benefits. To put things in perspective, diversity-focused companies are almost three times more likely to recognize and build leaders, which makes them infinitely more successful in every possible way.

Diversity is so much more than a buzzword, it’s the building block of modern businesses who strive for something more than success in numbers. For this reason, many companies rely on disability employment services to expand their search to candidates one would not typically find perusing the ads. With the right support, these people will not only flourish in your company, but they’ll help your business flourish in return.

Enable transparency

How information travels within your company walls will greatly influence how successful each individual can be while they work with you. Some of the greatest, most successful CEOs have recognized this correlation, and David Siegel as an example, shared all reports with all employees, organized weekly metrics meetings, and enabled all-level employees to join any mailing list they please. Talk about a perfect example of cross-company transparency.

Not only does this strategy help boost morale and the feeling of equality among your employees, but it also provides everyone with equal ability to innovate, offer productive suggestions and ideas, and inspire necessary changes in each team under your wing. Collaboration is only possible if you give your people the means to expand their knowledge and make well-informed decisions, and David Siegel’s three-step method is the perfect starting point.

Utilize the right tools

As you already know very well, digital marketing is a complex system of intertwined elements, from building long-term relationships with customers and delivering stellar content, to balancing paid campaigns and organic efforts. However, these infinitely complicated strategies can be simpler to deliver and easier on your teams with the use of right tools. How do you currently manage your employees and their workloads? How do you measure the impact of their input?

Even a single project management tool can help you streamline your in-house processes, allow you to work with remote teams, and understand how well each employee contributes to business growth. That way, you can identify bottlenecks, individuals who could use some support or a mentor, and equally distribute the workload to make your work more efficient. Finally, you can use this system to organize regular meetups for your marketing gurus to exchange knowledge and experience through workshops and presentations, which can become vital in company-wide success.

 

Creating the right team is a never-ending process that requires continuous revision and a keen eye for detail to spot flaws and imperfections. However, you can use these simple guidelines to streamline this process and help your digital marketing gang thrive in this increasingly competitive world of ours – because a happy team equals a successful business.

Lauren Wiseman is a marketing specialist, a regular guest author in adlbweb.com, contributor to bizzmarkblog.com and entrepreneur. She helps clients grow their personal and professional brands in the fast-changing and demanding market, strongly believing in a holistic approach.

 

 

Photo by rawpixel on Unsplash


39 Digital Marketing Tips to Skyrocket Leads & Sales

Once in a while, a really well-researched article comes along which you can use time and time again as a checklist.  The 39 Digital Marketing Tips by Matt Cayless over at bubblegum is one of those.  I would strongly recommend reading and bookmarking it!

Digital marketing is changing the game and nowadays the opportunities for growth are boundless.
Because there are an abundance of new opportunities available for you to connect with your customers.
Not sure how to begin?
Good news!
We’ve broken our advice down into simple digital marketing tips to help you skyrocket leads, and sales, for your business.

Here are the contents


5 Mailchimp Alternatives for Advanced Email Marketers

Mailchimp is a pretty good tool and provides great value for money when you’re running newsletter campaigns. With strong A/B testing features, advanced analytics, seamless integration with top email verifiers and great reporting capabilities, Mailchimp is certainly a well-known tool amongst email marketers.  

However, when you’re ready to take your email marketing campaigns to another level, you might benefit from checking out some of the more powerful tools available today.

There are of course a large number of contenders our there that can be seen as alternatives and this article details but 4 of them.  GetResponse is another one of these contenders but rather than go into detail here, you would better looking at this GetResponse vs Mailchimp review, which is extremely detailed.

1) Omnisend

Omnisend is one of the best options for advanced email marketers specifically because it provides all the right tools for each of the steps in your sales generation process. Among its most important features is its integration with a variety of channels, allowing you communicate with your customers in whatever media they prefer. Even in Omnisend’s free tier, SMS is already supported. When you’re ready for a Pro account, you can implement a truly omnichannel approach with Facebook Custom Audiences, Google Customer Match, Facebook Messenger, Viber, and WhatsApp.

Apart from seamless integration with a variety of channels, Omnisend has interactive signup forms, detailed segmentation features, powerful automated workflows, and live website tracking. They offer a free tier option, which allows up to 15,000 emails per month. When you’re ready for more even more features, you can take advantage of their personalized rates based on the number of subscribers you have.

2) AWeber

AWeber offers pretty advanced email automation features, which are relatively easy to use because of its drag-and-drop interface. It also makes creating emails easy because, if you’re not up to customizing their HTML email templates, they also have a drag-and-drop editor for more than 700 responsive templates. Additionally, they offer a feature that allows you to easily generate emails based on your latest blog posts.

Although it’s pretty easy to use and provides powerful enough email automation features, AWeber lacks in channel availability. It doesn’t accommodate SMS or Google remarketing lists. Although it can be used for Facebook custom audiences, that feature is not built in and requires third-party solutions. Nevertheless, AWeber could still be a great option for advanced email marketers. They offer a 30-day trial period and paid options start at $19 per month for up to 500 subscribers.

3) Klaviyo

Klaviyo is a feature-packed Mailchimp alternative. It has incredible automation options to help you with capturing email addresses as well as preparing and sending out emails. It also has impressive popups, automated workflows, and detailed segmentation options. Additionally, Klaviyo has a drag-and-drop interface, making it more intuitive for those who prefer a more visual UI.

While Klaviyo is, indeed, a very powerful email marketing tool, it requires third-party apps in order to integrate with different channels. However, it does allow you to manage and target your Facebook advertisements based on your Klaviyo segments.

With Klaviyo, pricing can be tricky. It does have a free option but that only accommodates up to 250 subscribers and a maximum of 500 email sends. Their lowest paid option is $25 a month, which seems a bit steep even if it allows unlimited email sending since it’s limited to a maximum of 300 subscribers

4) Drip

The most impressive feature of Drip is its heavily visual interface. While this intuitive design makes it suitable for beginners, it has pretty advanced automation options that will excite marketers of all levels. Automated workflows are where Drip really excels and that could be really valuable, depending on your brand’s marketing goals.

Where Drip lacks is in customization options for email templates. Their visual editor leaves much to be desired since you can’t customize any further than the header, body, and footer. While other tools allow you to create and manipulate different blocks within the body for a truly customized layout, Drip lacks this option. Nevertheless, if automated workflows are central to your marketing strategy, Drip might be a good option for you. At the lowest tier of $49/month, you get unlimited email sends to a maximum of 2,500 subscribers.

5) Moosend

One of the newest and easiest to use Mailchimp alternatives is Moosend. This feature-packed email marketing and marketing automation platform comes with features like a Drag-and-Drop email editor that requires no HTML knowledge, a short learning curve, a wide variety of ready-made email templates to choose from, and an intuitive UI.

Despite its unique features, like the Drag-and-Drop landing page editor, the video email marketing tools, or the customer support option for all pricing plans, Moosend doesn't offer any CRM option.
However, what it lacks in terms of tools, it more than makes up for with 100+ integrations.

Moosend's pricing starts at $8/month, billed annually, while it also offers a Free Forever plan for up to 1,000 subscribers.

Always remember that your email marketing campaign is only as powerful as your tool allows. Omnisend, AWeber, Klaviyo, Drip, Moosend and even Mailchimp all have their advantages. You just have to figure out which will help you build and implement the email marketing campaign that your business is ready for.

Photo by rawpixel on Unsplash