A Guide to Choosing the Right Time Tracking Tool for Your Marketing Needs

A Guide to Choosing the Right Time Tracking Tool for Your Marketing Needs

Time tracking tools are all the rage these days. It seems like every day, we hear about a new startup that has created their own version of an online, cloud-based time tracking tool. Not only do these programs help your company keep track of how its employees spend their time working on projects, but they can also be used for things like invoicing and estimating project costs. In this article, we’ll go over some basic information about what a time tracking tool is and how it works. We’ll talk about why your business might want to invest in one – or several – and then give you tips on choosing the right one for your specific needs as well as creating an effective strategy for using it effectively within your marketing department.

What is a time tracking tool?

A time tracking tool is a software application that helps you keep track of how much time you spend on projects. It can be used for nearly any type of work, including marketing tasks like creating content or sending emails.

Time tracking tools can help you to see where your time is going so that you can make changes to increase productivity.

How a time tracking tool can help your business improve its marketing strategy.

Time tracking tools are great for finding out how your team spends their time. This can help you identify inefficiencies in your marketing strategy or pinpoint areas where you’re spending too much time or not enough.

  • Time Tracking Tools Help You Find Out what’s Working and What’s Not: If there’s one question that I hear most often from marketers looking for a time tracking tool it’s “how can I tell if this is working?” With a good time tracking tool, you’ll know exactly how many leads were generated from each campaign and how long it took to close each sale.
  • Time Tracking Tools Help You Identify Inefficiencies: Marketers tend to be pretty busy people; they spend most of their days doing all sorts of things with little downtime between projects. Because of this, it can be difficult to get an accurate picture of how much time is actually being spent on different tasks throughout the day – especially when multiple people are involved! A good way around this problem is by using software like Hubstaff (or another similar product) which allows users to record what was done during specific periods so that everyone knows where they stand before moving forward into new opportunities down the road.”

Main Features of a Time Tracking Tool.

Time tracking tools also offer a range of features that can help you manage and track your team’s tasks, such as:

  • Time tracking, reporting, and invoicing. These are the basic functions of any time tracking tool and they should include the ability to record work hours by task or project.
  • Scheduling and task management. This function allows you to create an overview of all your projects or tasks so you can assign each one an estimated duration based on the information from previous jobs. This will help prevent over-allocating resources or under-allocating them and ensure that all projects are completed on time (or within budget).
  • Integrations with other tools. Some companies use multiple tools for various aspects of their business—for example, project management software for managing team members’ workloads or customer relationship management (CRM) software for managing customer relationships—so it’s important to find out if any time tracking tools offer integrations with these types of programs before making a purchase decision!

Tips for Choosing the Right Time Tracking Tool for Your Business Needs.

Check out reviews for each software option you’re considering.

  • Check out reviews from users. One of the best ways to find out how a time tracking software performs for you and other people is to read what real users have to say about it. We’ve found that most user reviews are pretty honest, so this is a great way of getting an idea of what kind of experience people are having with each tool.
  • Check out reviews from experts and industry leaders. You can also use expert opinions as a good gauge when choosing the right time tracking tool for your marketing needs—but make sure they’re experts in the field before taking their recommendations too seriously!
  • Check out company-provided reviews or testimonials. Some companies may provide detailed information on their products through written testimonials, case studies, or other forms of review material on their official websites or social media pages (like LinkedIn). These sources will provide valuable perspectives on how well their product works based on real-world experiences with actual clients; however, keep in mind that these kinds of testimonials might not always be 100% truthful since they were provided by those who have something to gain from promoting the software provider itself (e.g., employees incentivized by commissions based upon sales figures).

Take the tools for a test drive.

A great way to ensure that the software you’re considering is right for your needs is by taking it for a test drive. This can be done by downloading a free trial version of the product; however, keep in mind that these trials typically come with certain limitations such as time constraints (e.g., 30 days) or restrictions on how many users can access them at one time.

If you can’t find a trial version of the software that you’re considering, consider contacting the company and asking if they would be willing to provide one. If they agree, then it may be worth your while to try out their product before committing any money or resources towards it.

Watch out for hidden costs.

Most marketing tools come with a set of tracking tools, but there are many add-ons you may need to purchase in order to get the most out of your time.

For example, if you’re using a tool that tracks emails sent and received, be sure that it also includes an email template editor. This way, you can craft the perfect message for each contact and make sure they’re interested in what you have on offer before sending them anything at all.

Other things to look out for include:

  • Automated emails based on triggers (such as when someone signs up)
  • Integration with other systems like CRM or project management software

Make sure the software will integrate with other tools you use frequently (for example, accounting tools).

When it comes to choosing the right time tracking tool for your business, you’re going to want to make sure that any software you choose integrates with other tools you use frequently (for example, accounting tools). This will ensure that your data is always up-to-date and accurate.

Integration with other software is important because it allows you to seamlessly transfer data from one system into another without having to manually do so yourself. This can be especially beneficial if your team uses multiple time tracking tools at once: integrating them all together lets users check their hours from a single dashboard rather than having separate apps open on their desktop screens. Additionally, having an integrated product means that employees won’t have to switch between tabs in order for them to view their total hours worked across multiple projects or clients within the same day.

The next step up would be integration with other marketing platforms such as website builders (eCommerce), CRMs (contact management systems), and email marketing applications like MailChimp or Constant Contact).

The right time tracking tool can save your company’s marketing team from many headaches!

A marketing time tracking tool can help you make more efficient use of your team’s time, which is especially important if you have limited resources.

It can also save your company from making costly mistakes. For example, if a campaign fails to meet its goals, the data from the marketing time tracker may reveal that it was not executed properly or not communicated effectively to its target audience. This type of information is critical for determining what went wrong and how to improve future campaigns.

Having a dependable time tracking tool is vital for keeping your marketing team on track. ClickTime’s time tracking software offers essential features for tracking time spent on projects, monitoring team progress, and streamlining workflows. Designed with marketing professionals in mind, ClickTime’s software provides access to robust timesheet reports and real-time dashboards, which enable you to manage your business and optimize profitability and staffing levels.


In this article, we’ve discussed the different features that time tracking tools have and which ones you should be looking for. We also gave some tips on how to choose the right tool for your business needs. As you can see, there are a lot of different options out there when it comes to choosing one! However, if you follow these steps carefully then it will make finding an ideal solution much easier.