If your pages aren’t designed with UX in mind, it’s going to hurt your e-commerce business on multiple levels. Not only will users turn away from your site towards another that’s easier and more intuitive to use, but Google doesn’t look so fondly upon poor UX, and that will show up in your ranking. Still, many e-commerce businesses don’t have a solid grasp on everything that UX encompasses. While 75% say credibility is connected to site aesthetics, it isn’t all about photos and illustrations. It’s the combination of overall look, layout, and usability of a site that either adds to the UX or seriously detracts from it. For e-commerce businesses, UX design is a necessity. Your entire business depends on your ability to provide each user with a positive experience. This means understanding the needs, wants, values and trust factors of each person that lands on your site. Even in a tight niche market, this can be difficult to accomplish, so we rely on certain universal UX design elements that appeal to every customer, no matter who they are or what brought them to you. Here are five of the universal UX design elements that you should be optimizing on your e-commerce site today. Responsive Design As an e-commerce business, the responsibility of meeting your customers where they are is entirely on your shoulders. This is a weighty task considering you have no idea which customers are coming to you from desktops, smartphones, or tablets. You might have an […]
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