5 Activities to Include in Your B2B Tech Marketing Mix

5 Activities to Include in Your B2B Tech Marketing Mix


Suppose you are in charge of B2B tech marketing for (or with) a B2B firm. In that case, you must ensure that your marketing activity mix includes the majority of the most current best practices that have lately acquired popularity. Before proceeding to the article you might like to check the Trending Book on bookslike.

B2B marketing has recently borrowed many of B2C’s delights and tricks in the digital world. Social media has made everything personal and emotional, including business, prompting B2B organizations to re-introduce themselves as more approachable and disclose human team members via personal branding. The mobile age has made micro-targeting a helpful tool, as previously inaccessible data is now easily measured. New marketing analytics technologies have evolved, and marketing has become much more precise. 

Five B2B Technology Marketing Activities to Incorporate

Entrepreneurs are responsible for staying abreast of current trends and finding ways to integrate them with the enterprise’s needs and key performance indicators (KPIs) while maintaining consistent and engaging messages.

It will undoubtedly be a substantial amount of work, and it may seem daunting, but don’t worry. You’ll be on the right track if you include these five SAGE Marketing-recommended marketing activities into your strategy.

  1. Consumer Focused Methodology

Despite the noticeable differences between business-to-business (B2B) and business-to-consumer (B2C) sales, one of the most effective marketing strategies for B2B companies today is to focus on their customers. Why?

The web gives people limitless alternatives for any resolution they could be looking for. Therefore, it is the responsibility of a marketer to signal to buyers that the response is one of the finest fits for them.

What’s the trick? Make sure the “robot” button is deactivated. Although your target audience may consist of C-suite executives, you must not forget that they are also humans. Your B2B marketing should, therefore, make them feel essential.

Put the needs of your customers at the center of all you do. If they feel like you’re listening to them and responding to their needs, as an alternative to just rambling on about how excellent your resolution is, they will be a thousand times additional prone to pay attention to what you have to say.

For example, you don’t have to push sales with every piece of content; instead, you may provide helpful information to your readers without expecting anything in return.

  1. Use of Social Media in Advertising

Social networking is an obvious choice. Importing a genuine LinkedIn post once a month won’t guarantee great results. Various audiences use different social media outlets daily. Despite widespread assumptions, TikTok has become a business tool for many companies.

TikTok’s user base has quadrupled since 2019 and might reach 1 billion by 2025. Social media must be included while creating B2-B marketing strategies. Digitalization has not only varied channels but also increased the time users spend on their devices, which means more places and opportunities to reach your audience on social media and form lasting impressions. This opportunity must be taken.

Analyze and discover which social media platforms are most relevant to your target. Build a social media strategy and Gantt chart to organize your content and ensure your B2B tech marketing social media content is consistent and diverse.

As with any marketing activity, you must constantly review results and adjust strategy depending on what’s working.

  1. Automate your Overall Mobile Marketing Strategy

Successful B2B digital advertising strategies also often include inbound marketing. Unlike outbound marketing, which offers your audience they are not interested in, inbound marketing focuses on attracting new customers via the production and strategy of tailored content.

The payoff is excellent if you optimize your incoming properly.

Making use of mobile B2B technology marketing requires :

  • Recognizing that many of your recipients will be accessing your emails on the go means you should tailor both the visual design and the written content to mobile devices.
  • When deciding on a media outlet, you must consider where your traffic comes from.
  • In one of the tech companies I run, I discovered that mobile website visitors were highly engaged with the content, spending a lot of time consuming our blog posts and reviewing our offering, but weren’t converting to leads, so I analyzed the data and adjusted my online funnel to better accommodate them. As a result, we’ve resolved to maintain our sponsored programs targeting mobile devices (at the very top of the funnel) while shifting our attention to remarketing advertising designed to attract leads via desktop research.
  • Using the opportunities for precise targeting provided by mobile marketing.
  1. Promote Growth and Development as the Team Leader

Remember that a content marketing pipeline was formerly designed to cultivate leads. Your website is an integral part, but email marketing is also essential. Soft and hard offers may be sent to different buyer roles at various stages of the purchasing process using analytics-driven, targeted email marketing campaigns.

Like drip campaigns, these emails are sent out gradually over time to a specific audience subset, allowing you to make more personalized offers. You may increase engagement (and education) with a steady stream of helpful material and promotions.

  1. Promote your Products via Influencers

It combines conventional public relations techniques with cutting-edge B2C marketing strategies. Find the people and companies that are the most influential in your industry. Try reaching out to them with well-written product marketing materials, freebies, demo invites, and the like to see if they will help you. 

Keep in mind that you should not program this task to run automatically. Leaders in a field can tell at once if they are the focus of a marketing automation system, and they will likely ignore such efforts. One by one, walk carefully out of respect for their accomplishments. Keep paying customers for their support (branded products were developed for this reason) and track how much impact they’re having on your key performance indicators (using UTMs or any other attribution tool).

Wrapping Up

There should be no complacency or resting on one’s laurels. Your company must regularly evaluate its B2B marketing strategy and look for ways to enhance them to stay competitive.

Internet marketing is a dynamic field that’s constantly evolving. Still, the companies able to collect and use data on their performance across various marketing activities are in the best position to succeed.

Inbound marketing, in which content serves as the backbone of the strategy, has replaced traditional outbound methods as the standard in the industry. To achieve your marketing objectives and bring in the new leads and income you need, you need to handle inbound marketing in a systematic and coordinated manner.

Knowles Precision Devices, a customer of TREW, has implemented these inbound strategies by creating a comprehensive marketing plan that details its target audience, marketing objectives, upcoming campaigns, and more. This case study goes into further detail regarding their findings.

There you have it. If you want to improve your B2B digital advertising strategies, using these five steps will provide you with a solid foundation and help you cover all your bases.

Author Bio

Jesica Garcia – a great tech freak and a professional Software Engineer, belongs to a tiny town in the UK, Stamford. It is her own choice to be a content writer. Before starting the online work, she taught computer science in a school. Apart from her Software Engineering career, she has also completed her master’s in Education and Politics. She is very passionate about helping people understand about content writing and marketing. She is a keen observer and possesses a very humble personality. Additionally, she is a keynote speaker and a social worker.