4 Reasons to Fail International SEO & How to Fix It

4 Reasons to Fail International SEO (& How to Fix It)

International SEO refers to optimizing your website in order for search engines to recognize the countries you wish to target and the languages you use for business.

you can perform international SEO in 2 ways

  • Country targeting
  • Language targeting

However, managing and optimizing websites across the globe presents unique challenges for international SEO.

SEO best practices should be the same for all websites. International SEO is often a challenge.

Even for SEO professionals India, why is it so difficult to manage and optimize global websites? Why is it so difficult?

These issues can be caused by many different reasons, and every site is subject to a different kind of problem. This article will discuss the four most frequent issues that keep international owners awake at night (and the marketers who assist them).

To make it easier, I will refer both to the original site that was created for the country where the company’s headquarters are located as the “original” and “local” sites for the global sites.

You will now be able to identify the problems, the reasons, and the solution to the most common causes of international SEO failure.

1. The local sites is not localized and optimized

Although this may seem absurd, all sites should be optimized and localized.

Are you familiar with the location of sites?

This is the practice of optimizing websites for specific areas. Local SEO is necessary if your business is a local one, such as a restaurant, shop or agency. You want your web pages rank for specific search queries that are performed by local audiences.

Local sites are often not prepared for the internet. Perhaps they didn’t have the time to properly translate local pages and sites before launching their websites. Once the site is launched, it can be updated with new content. Because the pages and websites have already been optimized, they are translated into the local language.


Please try to launch your website and pages as soon as possible after all translation and localization work has been completed.

Local keyword research and optimization techniques can be added to the site. You can also launch local content.

It is important to remember that optimization should not be difficult, especially if the local site uses the exact same template and website design.

Local teams usually have a smaller budget. The translation costs of a company headquarters team might not be as low as the local team.

2. The Local site was not created for the local audience  

It doesn’t really matter where your business is located. Target audiences may have different needs and interests from one country to another.

Pages and content that provide the best results for a specific country or region’s original website may not be the best for other countries and regions.


Do your research and study the audience of each country.

Due to resource limitations, it is difficult to search all local markets simultaneously. You should choose countries and regions that are most important to your business by size.

It will help increase your page’s visibility among your target audience if you use local words in your content.

Another way to increase conversions and visibility is to move popular items among your local audience to the top.

3. SEO projects do not consider multiple sites 

The global website’s structure and content is similar to that of the local website.

This is why SEO best practices for one site are not sufficient. You need to think about how multiple sites can co-exist without being in conflict with one another.


Analytic tools can be used to determine the exact location of organic search traffic for each site.

If you have a lot of visitors from Japan or Australia visiting your US websites, it could be that they are more popular than the local ones. Both speed and retargeting issues could be a problem.

You can test whether a page ranks in a particular country. These pages are not translated. The best keywords are product names and part numbers in this case.

Local hosting can be used to speed up the download of your webpage.

4. Local sites are kept free-range

You should maintain consistent SEO efforts and high quality quite easily by using the same website structure, web templates design, content, etc. on all global websites.

You can reuse the same web template designs for your website. All you have to do is optimize it for your original site and distribute it to all other local sites.

Local teams may be able to come up with unique local templates, content, and micro-sites to meet their specific needs.


Local teams often feel they should create their own pages and websites. This is often because they feel the websites they have created are not designed for local business growth.

For all local SEO teams, create global best practices guidelines and standards. Educate them about the basics of SEO and why they are important.

It is important to inform the local team that any deviations from these standards could cause serious problems for not only local sites, but all sites.

Local teams can help solve this problem by participating in planning and discussions. They will be able to voice their concerns and understand their goals and be better prepared to face any changes that may be made to the site to improve performance.

Author Bio: Manpreet Sabharwal is a Digital Marketing Expert and CEO of Snap Visibility, a digital marketing platform that provides A to Z digital marketing services to all types of businesses. She loves search engines and does SEO exercises for dinner. Having been in the industry for many years, she has helped some small businesses meet their long-term sales goals. Whether it is generating leads for a business or improving your online presence on search engines or providing SEO Services India, Manpreet Sabharwal is an expert player in all of these.

She is a specialist in search engine optimization, local search, usability business improvement, PPC, Content marketing, and social media marketing.