small business marketing

3 Tips To Help Your SME Stand Out And Stay Ahead


Leading a distinctive business in today’s climate can seem like a nigh on impossible task. 

As The Telegraph rightly note, there are millions of SMEs out there, with each serving as part of the backbone of the British economy. For others to hear your voice among all the noise, a few choice strategies are required. To stay ahead of the competition, you first need to stand out, and while it is difficult to fight for prominence as an SME, maintaining your success is challenging also.  

Here are 3 tips to help your SME stand out and stay ahead. 

Outsource Marketing

You can orchestrate your own marketing efforts, but the results might not be as impactful as they might be coming from dedicated specialists. 

To reach its full potential, your firm needs to be exposed to the masses as effectively as possible. You can’t do that with middling results, so utilising the skills of SEO experts and top tier brand design agencies is the way forward. You can strike up a productive partnership with any one of these supporting players and have a more visible firm in your lap sooner rather than later.  

To work with the best, look no further than Ice House Design, who have provided a steady flow of brand design strategies for a rich range of clients. They understand that effective branding brings clarity, creates differentiation, fosters loyalty, and influences decision making. Additionally, they also note the fact that their strategies can help attract and retain talent. Ethos, values, and aspiration are at the heart of their efforts, so to work with them will bolster your position considerably.  

Hire Dynamic Characters 

There are a lot of qualities to look for when deciding who to recruit among potential employees.

Once a brand design agency has given you a characterful framework to accentuate, it’s important that everyone you recruit emulates the quality of that brand.  This is especially true in customer or client facing roles, where they must represent not only the needs of the business, but the character of the company too. 

But what would a strong character consist of? Proactive attitudes and the ability to take on constructive criticism are amongst many people’s pick of favoured personal qualities in the graduate market, but they can extend to any job candidate too. The best kinds of workers are flexible, with a demeanour that organically adapts to each situation appropriately. Don’t just hire a nice person or a productive worker; instead, focus on recruiting more dynamic talent. It is no use being nice if the employee has a poor aptitude for work, and it’s no use being productive if their personality turns customers off from the firm.  

Customise Delivery Services 

The more unique your delivery service is, the better. 

Shipping out goods effectively is the opportunity for your firm to put its money where its mouth is. For example, Uber Eats use their delivery service to show support for the black community, offering free delivery from restaurants run and owned by black people. They are also offering discounted rides too. Staying ahead can sometimes mean matching the public mood, pushing hard for a social good. 

Free next day delivery and order tracking are also highly appealing prospects for many. It all shows that your SME isn’t just standing to make a profit by any means necessary, but to legitimately improve everybody’s quality of life. Proving that intent will undoubtedly help your business to stand out and stay ahead.