3 Tips for Working in Digital Marketing

3 Tips for Working in Digital Marketing


Digital marketing is an exciting but fast-paced role to work in. You may be assigned one task, only to have another dropped into your lap. Having organizational skills and the ability to prioritize isn’t just a lucky skill to know, but one that is essential to staying on top of your digital marketing job. The harried pace of a digital marketing team is pretty common, after all, staying on top of trends and research is a key function of the role. However, getting used to that pace and the exciting thrill of the job can take some time. 

There is an adjustment period to getting into the swing of any job, and if you have the right training and tools to rely on, then you can succeed at whatever you put your mind to. Whether you’re a senior executive or intern, SEO or content worker, leveraging the right strategies can propel you forward in your career and make life so much easier. Here are a few tips to keep you on the right path to success in your digital marketing job.

Be Organized

To handle a job that sometimes has your role bouncing from one thing to the next, you’ll need to have good organizational skills. You need to be able to keep the tasks managed and know where you’re at and when you’ve completed them. When it comes to many departments or areas in business, like revenue operations, multiple tasks going on in the background and you may find yourself never without one task or another that needs to be completed. 

Don’t stress over an ever-changing workload, stay on top of it by creating to-do lists, and streamlining tasks as efficiently as you can. This can mean batch working similar articles, breaking projects into smaller steps, and keeping things updated on your calendar. Once you’ve broken out those tasks into manageable goals, you can place them on a to-do list and dedicate a time of day to work on those tasks. 

Set Goals

Your job will go a lot smoother if you have obtainable goals to reach for. Try setting goals every month so you can compare your achievements at the end of the year. Not only are goals a healthy way to get what needs doing, but it’s also an excellent way to stay on task and motivated. Striving for a goal can shape character, promote growth, and give a feeling of satisfaction in the job.

Prioritize Tasks

It’s easy to get caught up in one task and not want to budge until it’s done. Unfortunately, when you work in an ever-changing and demanding field, you’ll need to be flexible with shuffling job tasks. Prioritizing tasks will become something needed frequently, and if you can manage this, you’ll be able to manage your role calmly and clearly. 

It’s easy to feel overwhelmed when your daily expectations of what needs completed get changed abruptly, along with the workload doubling. To keep from hitting a mental overload, or dealing with eventual burnout, first look at dates on when something should be completed. Focus on what area the tasks affect and its importance. Place the higher important items first on your to-do list and set aside a chunk of time to work on them, then proceed to the next and continue. 

You will always be able to handle change in job tasks if you break it down to small achievable goals. Of course, during the reprioritizing phase, it’s ok to delegate duties that can and should go to someone else who can handle them while you’re managing the higher ticket items. Communication will be key in letting your team know what you need from them so you can work together. 

Working in a digital marketing role can be fast-paced and stressful if you don’t have a grasp of task management. Luckily, with a few smart tips, you can keep yourself organized and on task.