15+ Experts Recommend the Best Marketing Books to Read in 2022

15+ Experts Recommend the Best Marketing Books to Read in 2022


The bittersweet feeling that comes after turning the final page of a great book is typically followed by a wave of anxious questions.

How did I get to the finish line so quickly? Why does it have to come to an end? What should I read after this?

Because online marketing is a rapidly developing industry that sees the emergence of new strategies, theories, tactics, and tools on a daily basis, the only way to stay on top of the competition is to stay connected and be ready to grab anything new and helpful that comes along.

However, a Google search won’t be sufficient because the internet is filled with trash; and although hundreds of marketing books are released each year, the vast majority of those publications are destined to collect dust on shelves.

My goal is to get you on the right track, but after that, the rest is up to you. Being a marketer myself, I have a strong understanding of the kinds of books that will inspire you and the kinds of books that will keep you rooted in reality. Always keep in mind that it is never too late to get new knowledge.

It is inevitable that all good things must eventually come to an end; nevertheless, you are in luck since there is always another fantastic book waiting for you to read. You have arrived at the right place if you are interested in expanding the contents of your reading list.

The following is a collection of books that were recommended to us by various industry professionals, as well as books that they consider to be their own favorites in the field of marketing.

We anticipate that the end result will be a definitive collection of texts that are essential for modern marketers, along with contributions from some of the most brilliant minds in the business world.

Before you get started, make sure you’ve read some of our other recent recommendations for marketing books, which are as follows:

Selling the Invisible by Harry Beckwith

This Marketing book is by far the best marketing book I have come across. It has helped me in many marketing-related queries regarding my business and helped me understand the market as well. Harry Beckwith’s wisdom comes from twenty-five years of working with thousands of business professionals, and he shares it in this book with fascinating and often surprising examples ranging from Federal Express, Citicorp, and a developing Greek travel agency to a clever baby-sitter. You will learn how to eliminate your clients’ anxiety about hiring you and how to make your invisible characteristics visible in this book filled with excellent insights.

Recommended by: Finn Cardiff, Founder of BeachFix

Building a StoryBrand: Clarifying Your Message so Customers Will Listen by Donald Miller

This book focuses on one of the most important aspects of digital marketing: developing your brand’s voice and reputation. The author demonstrates how to leverage what your customer needs and the image you want to portray to develop a successful brand image. It explains how to craft an effective but basic message that will improve the effectiveness of your marketing across all media. It also looks at how your entire marketing team contributes to this brand image through writing, imagery, and intent, giving you a comprehensive look at the subject. This book helped me identify my company’s differentiator, or what sets us apart from the competition. It helped my marketing team and me in establishing our brand image and optimizing our marketing operations so that we could be more successful.

Recommended by: Lanny Tuchmayer, Director of Operations, Bergel Law

“Hacking Growth” by Sean Ellis and Morgan Brown 

This is one of my favorite books on marketing and business development. In a word, growth hacking is all about customer service, product development, and other aspects of the business. This book will teach you everything you need to know about digital marketing and how to utilize it effectively to grow your business. This is one that every marketing manager should read in order to develop a holistic approach that will help them better grasp how to employ digital marketing in business development.

Recommended by: Tanner Arnold, President & CEO at Revelation Machinery

This is Marketing by Seth Godin

Perhaps the single most significant impact of this book is that it motivates you to rethink your marketing strategy. As entrepreneurs and marketers, we often believe we have a strong understanding of what our target audiences require and develop tactics to address those needs. This Is Marketing is a thought-provoking book that makes you pause and think about where you’ve been from and where you’re going. It’s jam-packed with takeaways and introduces marketers to a more ethical approach to marketing – one that doesn’t assault your customers with low-cost approaches for the sake of getting results. This is a book you should have in your marketing toolkit if you’re searching for a long-term marketing strategy that relies on creating a long-term trust to see tremendous results.

Recommended by: Zephyr Chan, Founder of Better Tools

Little Red Book of Selling by Jeffrey Gitomer

I would recommend this book to any business owners, marketers, and executives. It covers a wide range of issues and may undoubtedly help in the creation and development of efficient marketing plans that make a difference. As you read this book, you’ll most likely take notes and apply the information to transform your marketing strategies into a sales machine. After all, you’re attempting to sell something when you market! Any new person in the company needs to understand the concept of ‘selling,’ and I know how valuable this skill set would be in the long run if I could learn, grasp, and perfect it. I learned a lot about how to engage customers and how to persuade them later. One of the best things about this little book about marketing is how much information Jeffrey has compressed into such a small space. You can simply carry it and even keep it with you at all times if you truly wanted!

Recommended by: Jay Ehrenfeld, Chief Marketing Officer at EZContacts

Social Media ROI by Olivier Blanchard

Leading branding and marketing expert Olivier Blanchard attempts to explain the key concern on many business executives’ minds: what exactly is the return on investment of social media, and more importantly, why should my company be using it? Finally, how can the investment be justified? This book will teach you about social media strategy, planning, execution, measurement, analysis, and optimization best practices. You’ll also learn how to identify and realize the financial and non-financial business results you want to attain, as well as how to get there.

Recommended by: Martin Lassen, Founder & CEO of GrammarHow

Think Outside the Inbox: The B2B Marketing Automation Guide by David Cummings & Adam Blitzer

This book has a wealth of information from two B2B marketing gurus who know what they’re talking about. They explain how automation may be used in conjunction with email marketing to strengthen your strategy and grow your business. Using the knowledge you’ll gain here and the skills supplied by these specialists, improve your email marketing techniques by understanding their interests, actions, and intents. Technology has become an integral aspect of our marketing tactics, and this book does an excellent job of merging the two issues.

Recommended by: Joe Troyer, CEO & Growth Advisor of ReviewGrower

Positioning by Al Ries & Jack Trout

This book is a classic that is taught in marketing classes at many colleges. Even people with no training in marketing will find the book fascinating because many of the patterns outlined in it can be seen in action. This book is on the world’s power of branding. This book is for you if you want to name your product or establish a specific image for your company. Al shares his thoughts on how brands transmit meaning and how they fail to keep that message consistent while establishing line expansions. He establishes guidelines that allow you to be heard in a crowded market while avoiding confrontation with the market leaders.

Recommended by: Dustin Porreca, SEO Manager at Elevate Demand

Influence: The Psychology of Persuasion by Robert B.Cialdini

Whether you’re a marketer or not, you should read this book. It is a well-researched book that explains why people make the decisions they do. Marketers can learn about the psychology of consumer purchasing decisions and personalize their campaigns to achieve the best results. Reciprocation, commitment and consistency, social proof, liking, authority, and scarcity are all aspects that influence our actions. Dr. Cialdini provides readers with insightful examples that are both intriguing and relevant. The majority of the characteristics are supported by human behavior research, while others are simply common sense.

Recommended by: Alex Savy, Co-Founder, and Editor-in-Chief of Comfynorth

Conversion Optimization: The Art and Science of Converting Prospects to Customers by Khalid Saleh & Ayat Shukairy

This is the best marketing book for marketers because it will assist you in attracting more online customers. This book also shows every step of the process, from attracting visitors to closing a sale. You’ll be familiar with a variety of strategies for combining successful sales techniques with the specific needs of the people you want to attract. Conversion Optimization is a book that offers practical advice on persuading visitors to make a solid purchasing decision without driving them away with data overload or tedious navigation. You’ll learn how to use marketing designs, principles, analytics, and usability on your website to increase your buyer-to-visitor ratio after reading this book.

Recommended by: Bram Jansen, Chief Editor of vpnAlert

Alchemy: The Surprising Power of Ideas That Don’t Make Sense by Rory Sutherland

This is an excellent book to read. It is based on the misunderstanding that people are rational thinkers who make logical decisions based on evidence. However, they aren’t and don’t. This book can help marketers gain a new perspective on how to influence people and better understand how people make decisions. It reveals their hidden desires, their susceptibility to placebos, and their preference for feeling over reasoning. All of these unique insights give marketers a significant advantage when it comes to coming up with new ideas and having lightbulb moments. As said by Sutherland himself, “To be brilliant, you have to be irrational.”

Recommended by: Gerrid Smith, CMO of Joy Organics

Turn Your Story Into Your Competitive Advantage Book by Dave Gerhardt

The book is about how to develop your personal brand by placing yourself as the company’s story, heart, and soul. It’s a well-organized manual for anyone who wants to start establishing their own personal brand. Gerhardt discusses finding a mentor, editing podcast episodes, and even real-life instances of various types of promotion on social media. Overall, it is a book that teaches you how to stand out from the crowd and how to differentiate your brand. The book is the best resource for founders, CEOs, and even marketing teams looking to uncover their company’s specialty, strategize for the future, and build brand awareness that gives your products the legitimacy and trust they deserve.

Recommended by: Edward Mellett, Co-Founder at WikiJob.com

Marketing Rebellion: The Most Human Company Wins by Mark Schaefer

It’s easy to feel left behind, bewildered, or perplexed by changing trends in today’s corporate scene, which can happen in a matter of weeks or months. However, Mark Schaefer argues in his book Marketing Rebellion that it is feasible to keep your brand relevant even in the face of such changes just by perceiving marketing differently. In other words, rather than focusing solely on technology and strategy, this book teaches you how to look at the world through the eyes of the consumer in order to keep up with and even get ahead of the competition.

Recommended by: Alex Popa, CEO of Whizcase

The Innovator’s Solution (Creating and Sustainability Successful Growth) by Clayton M. Christensen

This book is a masterpiece when it comes to diving into the core reasons why innovation is so important for business growth, as well as how to apply it effectively to your company’s procedures. It also highlights the numerous dangers to avoid and blunders that can transform being disruptive into a major risk if not effectively executed.

Recommended by: Andreas Velling, Chief Marketing Officer at Fractory

Turning Strangers into Friends and Friends into Customers by Seth Godin

This book is one of my favorites since it provides an interesting fresh perspective on the topic of marketing. It’s not just about convincing people to buy your goods or service; it’s also about establishing a relationship with them so that they become consumers. The book is jam-packed with fascinating examples and case studies and written in an approachable tone. Permission marketing is a new way of thinking about marketing, and this book is all about it. It’s all about obtaining authorization to market to people and then cultivating a relationship with them so that they become clients. The book is jam-packed with fascinating examples and case studies and written in an approachable tone. This book is well worth reading if you’re seeking a fresh perspective on marketing.

Recommended by: Nima Nikoobian, Partner at Impel Dynamic

Building a StoryBrand by Donald Miller

I recommend that marketers read Donald Miller’s “Building a StoryBrand,” which is considered a marketing classic. I strongly suggest it since it may assist marketers in carefully determining the correct words to communicate with their audience and potential customers about their brand. Your marketing may fail if you don’t use the correct terminology when promoting your brand or product. Fortunately, this book will show you how to use the correct terms. Building a StoryBrand is a tried-and-true technique for me to properly communicate my brand’s value proposition and benefits to my target audience.

Recommended by: Nick Jordan, Founder & CEO of Workello