Advertising Alternatives That Attract More Traffic to Your Website
What never gets old is the question of how to attract more traffic. Whether you’re an entrepreneur, marketer, or blogger, you’ll always be searching for new opportunities to drive traffic. This has become even more important now that search engines are frequently modifying their algorithms. Instead of laying all your eggs in one basket, why not diversify your advertising efforts for the best outcome? This way you’ll be sure the traffic will increase. Here are some marketing alternatives to help you out.
Paid Advertising
Most marketers don't want to wait too long for a marketing strategy to show results. That's why they resort to paid advertising. This method only works if you have a generous budget. With the right resources, paid ads can help drive an immense amount of traffic. They go hand in hand with social media. With 4 billion active accounts, social networks represent a vast and diverse field to target. Also, targeting has never been easier. To make the most out of paid ads, you should try advertising on lesser-known networks. They pay off more in the long run.
Guest Blogging
Writing blog posts for other blogs is a great way to connect with someone else's audience and improve your reach. Some blogs have already built high authority attracting wide audiences. By sharing valuable content with them, you'll be directing a part of the audience to your website. To find guest blogging opportunities, you find blogs belonging to the same niche. Then reach out in a friendly way and offer writing a guest post on a few topics. Make sure to follow guidelines when writing a well-researched content piece. After they publish your piece, maintain the contact and continue searching for new opportunities.
Social Media Conversations
Millennials and Gen-X love to follow their favorite brands on Instagram where they spend most of the time every day. If they're your target audience, then this is where you'll find them. Social platforms also allow you to entertain and start conversations. This is something you can't do through search engines. If you offer them written or visual content that catches their interest, they'll have no other choice than to click to find out more. There's no better network for starting a conversation than Twitter. Use it to share tips, relatable thoughts and reflections and keep the conversation alive.
Content Marketing
Marketers underestimate the power of content without any logical reason. Short or long-form content such as blog posts, guides, or infographics drives traffic organically. Users want to see educational content on their feeds. That content doesn't have to be only in the written form. Webinars, podcasts, and videos are also content types. Which content type you'll choose depends on your audience's needs and preferences. If you're unsure, then try a few formats — photos, videos, and blog posts — and see which one resonates best. Then you can give your audience the content they want and get the traffic you want in return.
Customer Service
All your efforts to drive traffic will be in vain if you're providing unsatisfactory customer service. Did you know that 89% of customers would buy products from the same brand again if they experienced positive customer service? To provide outstanding service to your customers, you should follow three rules. Make sure to reply to your customer's answers promptly. The replies should be personalized. Also, acknowledge your mistakes and offer vouchers or refunds. You can also ask your customers to leave reviews that can help indecisive buyers make a purchase.
Partnership with Influencers
If you're new in the market, it's highly unlikely customers will want to buy your products. Even if you're using paid ads, they'll be very reluctant to make a purchase. That's because you don't have their trust yet. To build it takes time. You may not be willing to wait that long. But if you partner with influencers, then your brand will gain significant exposure. Influencers are known for their online shopping recommendations and users trust them. With their stamp of approval, you'll get much closer to your target audience. You can pay influencers to market your products, if you have the budget. If not, then try featuring them on your blog or social media and get their attention.
Email Marketing
Public social media channels aren't a good way to connect with individual customers. In such channels, they don't get your undivided attention. However, if you were to use email as one of your primary mediums, then you could dedicate yourself fully to your customers. If you already have an email list, then you can start sending out newsletters. The newsletters can contain the latest updates about the business. You can also use it to announce upcoming sales or discounts.
Final Word
What is the best way to attract more customers is one of the most common questions in the marketing world. Since everyone wants fast results, they like to try different alternatives and make the most out of their efforts. No matter whether you decide to use one or all of them combined, you’ll be changing the way you attract traffic and customers for the better.
Author Bio: Jess Cooper
Jess Cooper is a part-time journalist and blogger based in Sydney, Australia. She is an energetic, creative, highly motivated person with plenty of interests. The most prominent areas of interest include makeup and cosmetics, fashion, style, event organization and decoration, healthy food, fitness, learning languages as well as home improvement. Jess loves learning about new things and having the chance to combine those insights with her ideas and spread them to the world. She enjoys having a mindful and well-organized, healthy life, filled with all kinds of different activities and interwoven with close friendships.
