How To Achieve Small Business Visibility In A Competitive Digital World
Gaining traction and online visibility can be quite challenging for many small businesses but it’s not impossible. It’s a vital part of any business, regardless of its size.
You could be selling the best products and services in the market, but none of that will matter if no one knows about your business.
This is why being visible in the digital world is one of the best ways to expand your business’s reach, convert an audience into a client base, and form a brand image.
In this article, we’ll discuss some ideas to help grow your business’s digital footprint in today’s competitive digital world. So, let’s get started!
Create a business website optimized for mobile devices
The first and most important step in establishing your business’s online presence is to create an official website for it.
Less than 64% of small businesses have a website and roughly 97% of individuals use the internet to find local businesses. This means that if your small business doesn’t have a website, you’re going to miss out on a significant amount of online traffic.
Additionally, not having a business website might make consumers feel that your business is out of touch with modern trends, untrustworthy, and unprofessional.
Once you have a website, you should consider writing a press release to kickstart your relationship with internet users. Here is a press release guide by Get the Word Out to help you get started!
Also, ensure that your website is mobile-friendly and has an intuitive design, fast-loading pages, optimized images, and an aesthetically pleasing interface. Posting valuable content that addresses the main pain points of your buyer persona on your website is also a good idea.
Statistics show that 38% of internet users stop interacting with a site if it has an unattractive design. Try not to miss out on that 38% of traffic!
Just be sure to only include appropriate information on the website — you never want to overload the site and make it look clunky.
Establish an email list
Creating an email list is an easy way to help your business succeed. A big enough list allows your business to actively engage with potential clients and leads.
If your website still hasn’t been completely launched yet, you can use “coming soon” pages and motivate users to sign up for your mailing list.
Another good way to build up your list is to produce gated content, meaning your clients must sign up to receive access. A regular weekly or monthly newsletter will also help promote your business and collect potential leads at the same time.
Once you have a sizable list, you can use the services of a skilled copywriter to warm it up and drive it down the sales funnel. Upwork and Fiverr are two reliable platforms for finding affordable freelance copywriters.
Focus on SEO strategies
Search Engine Optimization (SEO) is vital for increasing your website’s traffic and boosting your brand’s reach and presence.
This strategy allows potential clients to have a better chance of finding your business online when they search for items related to it by enhancing your ranking in Search Engine Results Pages (SERPs).
To rank high, you must work on the two categories of SEO: on-site and off-site SEO.
On-site SEO involves optimizing a web page to rank higher and gain more traffic from search engines like Google. Examples of on-site SEO techniques include optimizing content using keywords and improving meta descriptions and title tags.
Off-site SEO refers to changes made outside a website that can influence search engine rankings. It includes things like designing your website in a way that makes it easy for search engines to scan it, eliminating duplicate content, and making sure the website loads fast.
Here are more details on SEO.
Create a business blog and produce engaging content
A highly effective way to increase visibility in today’s digital environment is to create a blog for your small business.
Establishing a blog is a great way to create a loyal following while simultaneously increasing your digital presence.
77% of internet surfers regularly read blogs. The demand for quality content is always out there and it’s up to you to create good content for your target audience.
How do you produce good content? By creating buyer personas that focus on your target audience’s pain points and then creating content that answers their queries as part of your content strategy.
The more valuable your content is, the higher the chances of converting leads into customers.
Utilize social media
One of the easiest ways to increase your business’s visibility in digital marketing is to use social media. Consumers today expect businesses to have social media accounts and to post on them regularly.
Roughly 3.6 billion people around the world are present on social media. If your business doesn’t have a social media presence, your target audience may not even know that you exist.
In addition, having an active social media presence and a solid media strategy allows your brand to become more transparent and build lasting relationships with your customers.
There are many different social media platforms such as Twitter, LinkedIn, Facebook, Youtube, and Instagram and it can be difficult to tackle all of them. Make sure to figure out which platform is used most often by your target audience and establish a presence there!
