Four Ways To Improve the Health and Wellness Culture of Your Digital Marketing Agency
Happy, healthy employees drive the success of your digital marketing company. However, the stress of their job as well as their home life can make taking care of themselves difficult. Helping them focus on their wellbeing, encouraging them to rest, and working with them to prioritize their family over the business can alleviate some of the pressure that they feel. Here are four ways to improve the wellness culture of your agency.
Offer Gift Cards and Membership To Services
One of the reasons that employees avoid the gym is that they have issues affording the membership. They also struggle to pay for health services and are unable to enjoy massages and red light therapy benefits. You can assist them with this by lowering the cost of these to make it easier to manage. Reach out to your local gym and spas and see if they offer a corporate discount. If they do, work out an agreement for your staff to participate in what they offer. If your digital marketing corporation is spread out across the country, consider sending out gift certificates instead. This gives everyone in your company the opportunity to take care of themselves when they are off the clock and gives them a place to unwind after a long day.
Arrange For Them To Work From Home
Balancing a family and a career can be a challenge and cause stress on your employee. If they have to stay home sick or be with an ill child, they must use paid leave and fall behind on their tasks. Setting up your digital marketing company to allow them to work from home can put their minds and hearts at ease and allow them to stay on track to meet their deadlines. Research the costs to install a virtual private network or to put your most utilized databases on the cloud. Send each member of your staff the access to connect with these. You may have to schedule a seminar to teach them the process or set up one-on-one tutoring for those struggling with the concept. If your budget allows, purchase laptop computers to send home with them to make things simpler for everyone involved.
Encourage Your Employees To Get Rest
Staff members who get the proper amount of sleep are the most productive in the company. However, this can be a challenge to monitor as an employer. Schedule tasks for your employees that allow them to leave their assignments at your facility instead of taking the load home with them. Post suggestions for the best methods to fall asleep where everyone can see them. Contact a local professional in your community and ask them to come and speak to those who work for you about the options available to them to get better slumber each night.
Promote Self Reflection
Having a clear mind can help a staff member concentrate on their task at hand. Mediation each day can relax them as well as sharpen their focus as they work. Set up a space within your facility where employees can go to do this. Dim the lights and provide a system where they can play relaxing music if they want it. You should also have a comfortable spot for them to sit and rest. Yoga is another option that allows individuals to self-reflect. Have a local instructor come in once a week to lead a class for all those who are interested. The health and well being of your employees should be a priority of your digital marketing agency. Providing them with methods to help take care of themselves and offering them ideas and opportunities to rest or meditate will lead to a happier, more productive staff.
How to Build a Marketing Dream Team for Your Brand
Just hiring individuals experienced in SEO, social media marketing, or PPC is not enough to build a marketing team. To grow your brand, you need to choose marketing professionals strategically.
Here are several steps to take.
Understand the Key Players in your Marketing Team
There are a few key roles in every successful marketing team, including:
- Content research and development professionals, who are responsible for producing content
- Acquisition professionals responsible for generating new leads
- Monetization professionals who convert leads into paying customers
First, consider hiring an experienced professional who would be responsible for each of these marketing areas. As your brand grows, you will strategically expand your marketing team.
Mind Brand Reputation
Building a reputable brand requires lots of time and dedication. It often takes years to position yourself as a credible industry player. Unfortunately, even the tiniest mistake can compromise everything you have been working on.
That is why you should hire trustworthy marketing professionals who understand the significance of a positive brand reputation. Start by hiring a background check company that will research your top candidates’ past. That way, you can decide whether they are the right choice for you.
Write Detailed Job Descriptions for Each Marketing Position
Take time to write thorough job descriptions, goals, and KPIs. That way, you will attract qualified candidates for different marketing positions.
Most importantly, you will simplify onboarding and team management processes. Your marketing professionals will know what your company expects from them. These documents will drive your marketers’ day-to-day responsibilities and help you evaluate their performance more effectively.
A detailed job description should have the following elements:
- General information
- Job purpose
- Core responsibilities
- Key Performance Indicators
- Key personality traits
Keep your Expectations Achievable and Realistic
One of the most common mistakes young brands make is setting unrealistic goals. Never bite off more than you can chew. Your new brand needs to build a name for itself in a highly competitive marketplace. You are competing against big industry players who have been investing in marketing and branding for years.
Be honest with your marketing team about your current marketing budget and digital capabilities. For example, do not waste money on a wide range of marketing channels to attract wide audiences. Instead, focus on connecting with those consumer groups interested in your products. Next, understand which channels they use and invest in them.
Invest in your Marketing Team’s Continued Success
To build a consistent and recognizable brand, have a detailed marketing strategy and stick to it. Only that way can you achieve your desired goals and increase your conversion rate.
To ensure your marketing team’s continued success, document your digital marketing strategy. The foundation of any strong marketing plan is SMART objectives. Keep your marketing goals specific, measurable, achievable, realistic, and time-bound.
Next, create a detailed digital marketing calendar that outlines your marketing processes. It shows who is in charge of the project and informs employees about their tasks, key responsibilities, and deadlines.
Most importantly, invest in digital marketing analytics tools. Monitor your team’s performance by choosing relevant metrics. The goal is to understand whether they are meeting your KPIs. Fortunately, there is an analytics tool for almost every aspect of your marketing strategy, from social media to website performance.
Get the Most of Your Marketing Team
Once you hire your marketing team, provide them with continuous training and career advancement opportunities. For starters, assess their current digital marketing knowledge and experience. Test results will help you identify which marketing areas each team member excels et. That way, you will choose the right training programs for them.
For example, when hiring a content marketing professional, you should seek an individual who can wear multiple hats. Apart from creating compelling content, they should also understand other marketing areas, such as SEO or social media. Most importantly, train them to use digital marketing analytics tools, such as Google Analytics. That way, you ensure they can track the success of their campaigns and improve performance in the long run.
Ready to Build your Marketing Team
Building a marketing team for your young brand can be challenging. There are many factors to consider, including their industry experience and the willingness to learn.
Be realistic when setting marketing goals and allocating resources to marketing channels. Only that way can you reach the desired objectives and grow your brand strategically.
Do you have any additional tips on building a marketing dream team? Please, share your thoughts with us!
Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.