5 Highly-Rated Online Marketing Courses to Enroll in 2023
More and more people today are considering studying online marketing to build a career in a highly in-demand field. Well, this should not be surprising given that almost all aspects of a business have shifted online, and it is generally understood how direly one needs to promote oneself to the broad and highly competitive market.
While the prevalence of the field of study is one of the reasons for choosing marketing, there are other potential elements that can influence your decision. For example, studying marketing can help you become your own boss; it will stack enough skills to help you become a successful entrepreneur.
Moreover, it can offer some exciting opportunities to work across multiple sectors and industries and can help get experience and exposure to local and international markets. Anyhow, whether you want to see yourself as a marketer or want to start a business, you will need to study marketing.
Studying marketing, by and large, equips you with an understanding of why customers think and behave in a certain way when making a transaction. Plus, you will learn the tactics to persuade them to take actions you want them to take.
In this article, you will find the best digital marketing courses available online. You may enroll in the courses and get certified as a digital marketer after completion. FYI, since the list includes online courses, it is obvious that you would need the internet to stream online lectures and complete quizzes and assignments.
Therefore, make sure your slow internet does not impede this learning opportunity. In fact, we would advise you to switch to an internet that is well-suited for online learning, for example, HughesNet. Check out their plans and packages and subscribe to one right away. Spanish speakers, however, may seek help from Hughesnet servicio al cliente to get exclusive deals.
Anyway, let’s check out the best online marketing courses now:
- Google Fundamentals of Digital Marketing Course
Google has an online course platform, called Digital Garage, where you can find a roster of courses on a wide range of fields of study, from foundation level to specialization. Fundamentals of Digital Marketing is Google’s most comprehensive course on digital marketing which one can complete under 40 hours.
By studying this free course, accredited by Interactive Advertising Bureau Europe and The Open University, you can master the basics of digital marketing. There are 26 modules, created by specialized Google trainers, which have several practical exercises and examples for better learning.
Also, you may explore other digital marketing courses that Google Digital Garage offers, such as:
- How to Start an Online Business
- How to Make Sure Customers Find You Online
- How to Promote a Business with Online Advertising (Google Ads)
- How to Expand a Business to Other Countries
- Mobile Marketing
- Promote a Business with Content Marketing
- Social Media Advertising YouTube
- Content Marketing Certification- HubSpot Academy
Content Marketing, at the core, is the essence of all-encompassing marketing tactics. In order to learn the art of creating a plan and strategy to implement it to attract new prospects to maintain a healthy relationship.
This free course offers lessons on idea generation, storytelling, and content promotion to help you stand out on saturated content platforms.
- Coursera Digital Marketing Specialization
Coursera, one of the most popular online learning platforms, offers specialization in digital marketing with its course, Digital Marketing Specialization offered by the University of Illinois.
The course comprises six courses, each of which takes 20 hours to complete. This is not a free course, and you will have to pay $592 to complete all courses.
- Udemy Digital Marketing Complete Course
You may also find a highly rated digital marketing course on Udemy, titled Digital Marketing Complete Course. It includes 12 courses, including:
- Market Research
- Search Engine Optimization (SEO)
- SEO Writing
- YouTube Marketing
- Google Ads
- App Marketing
- Email Marketing
- LinkedIn Marketing
- Google Analytics
- WordPress Setup
- Social Media Marketing
- Facebook Ads
The price of this course is $99; however, you may add it to your wish list and enroll in it when there is a discount.
- LinkedIn Learn to Become a Digital Marketing Specialist Course
One of the good things about LinkedIn, besides offering a platform for job hunting, is its learning platform. Here you will find various courses to learn skills and achieve personal and professional goals.
One of the courses you may find on LinkedIn Learning is Learn to Become a Digital Marketing Specialist Course. This is a free course, ideal for beginners, to gain hands-on knowledge on digital marketing.
Bottom Line
Digital marketing is an umbrella term that refers to the actions businesses take to attract customers and promote their products and services on online landscapes. If you are committed to learning marketing skills, then you must take any of the aforementioned digital marketing courses.
Top 5 Best Digital Marketing Trainers on YouTube
Introduction
Digital marketing is expanding at such a rapid pace as the craze of social media amongst users is rapidly increasing. As social media is reaching new heights, different social media platforms are constantly changing their algorithms and testing new features to see how users respond. This has become quite confusing and challenging for marketers to cope with these changing algorithms.
Hence, for this purpose marketers mostly seek the help of digital marketing trainers on YouTube to learn new tricks, though it could be sometimes confusing which YouTube channel to follow. Hence, we have picked out the top 5 best digital marketing trainers on YouTube whom you can follow.
Criteria for Choosing the Digital Marketing Trainers
The rise of YouTube has led many people to become trainers on YouTube. Similarly, with the increasing demand and the trend of digital media, several people have inaugurated their own YouTube channels for the sake of giving marketers training on how to use social media.
However, it is not necessary for all of these channels to be providing the correct information. Thus below are the criteria on the basis of which we have selected the top 5 digital marketing trainers on YouTube:
- Knowledge and expertise: Trainers should be knowledgeable about various aspects of digital marketing, including SEO, social media marketing, PPC, email marketing, and much more.
- Teaching style: The digital marketing trainers should possess a teaching style that is fluent, easy to follow, and understandable to all. They should teach the concepts in a way that users can grab easily, through clear and concise explanations
- Relevance and timeliness: The trainers should be up-to-date with the latest trends and strategies in digital marketing, and provide relevant and timely content to their viewers The goal of the training should be to equip viewers with the necessary skills and knowledge to apply in their own businesses. Trainers should also be able to provide practical tips and advice to help viewers succeed in the digital world.
- Engagement and feedback: The digital marketing trainers should engage with their viewers and provide feedback to help them improve their digital marketing skills. This can be done through live Q&A sessions, comments and discussions on the topics discussed in the training sessions. It is also important that the trainers provide resources such as useful links and additional materials to supplement the learning process.
Top 5 Best Digital Marketing Trainers on YouTube
Here is a list of top 5 best digital marketing trainers on YouTube:
- Neil Patel
Neil Patel is a well-known name in the digital marketing world of trainers, and for exceptional reasons. With more than 20 years of experience in digital marketing, he has worked with the leading companies such as Amazon, Google, and NBC.
A variety of topics are covered on his YouTube channel, including SEO, content marketing, social media marketing, and much more. He provides practical tips and strategies that viewers can apply to their own digital marketing campaigns in as his teaching style is easy-to-follow and engaging as well.
- Brian Dean
Brian Dean is another famous name in the digital marketing industry. He is the founder of Backlinko, a popular blog site and is internationally recognized as the expert in this field. Backlinko is a well-known SEO blog that offers in-depth guides on SEO and link building. Similarly, he offers actionable SEO strategies and tactics on his YouTube channel. Brian's teaching style is quite easy-to-follow, since his tutorials are backed by data and research. He also engages with his viewers and provides feedback to help them improve their SEO skills.
- Gary Vaynerchuk
Gary Vaynerchuk is a well-known entrepreneur and digital marketing expert who has built multiple successful businesses. He focuses on social media marketing and personal branding on his YouTube channel, which offers a mixture of motivational content and practical advice. Gary's teaching style is energetic and engaging, and he provides practical tips and strategies that viewers can implement to their own digital marketing efforts.
- Umer Tazkeer
Umer Tazkeer has a well-established digital marketing channel on YouTube. With over 10k mentees, he has become quite a sensation in the digital marketing field. His well-known course on Facebook ads, twitter ads, SEMrush, Moz, has over millions of viewers. He is an exception digital marketing trainer as his courses are in-depth, knowledgeable and are extremely easy for any beginner.
- Eric Siu
He is the founder of Single Grain, a full-service digital marketing agency that has worked with top brands such as Uber, Amazon, and Salesforce. This experience gives him a deep understanding of the industry and the latest trends and best practices. Eric is also the host of two popular podcasts - Marketing School and Leveling Up - where he shares his insights and knowledge with listeners. These podcasts have a large following and provide valuable information on various aspects of digital marketing, including SEO, content marketing, and social media marketing
Recap of the 5 Best Digital Marketing Trainers on YouTube
According to our research, these are the top 5 digital marketing trainers on YouTube in terms of their expertise, content quality, engagement and interaction with viewers, and their influence. Each trainer brings a distinct perspective and approach to digital marketing.
They all provide valuable insights and education that can help you improve your online presence. We encourage you to check out their YouTube channels and learn from them today. All of these trainers offer something different and can help you become a better digital marketer. You can also find them on other social media platforms, so follow them for even more tips and advice.