6 Ways To Speed Up Your Business Growth With Digital Marketing
Today, everyone talks about digital marketing. However, they are talking about it for a good reason! The internet has taken over the world and people of all ages and from every country are using it. This means that they are also searching for products and services online. That is why many businesses had to go digital and become present online. However, even though you may have built a website and made your social media profiles, you can’t be that easily seen without the interference of digital marketing. So, here are some tips to speed up business growth through this powerful tool!
Understand Your Audience
In order to even engage in proper digital marketing strategies, you have to understand who your target audience is. The more you know about your audience and the better you understand them, the easier and better your strategy to cater to their needs will be. This way, you can develop a strong digital marketing strategy and grow your online sales.
For example, if you look at the pet locator tag company, you will see how they are reaching their audience. They understand that people with pets are the target, and they are trying to reach them by promising safety and the ability always to locate your pet. They know that there are more and more posters of missing dogs and cats, and with their tags, people can simply use the app and track the location to find the animal. This is an example of a nicely chosen target audience and if you do the same, you will know exactly how to cater to the needs of your target audience.
Focus on Your Content
The content marketing part of digital marketing is constantly growing. Today, almost nothing matters more than the content you are putting out, so that’s why you have to make sure it's good. As more businesses go online, the competition is high and that is why they focus more on their content marketing.
High-quality, relevant and informative content, combined with effective digital marketing, can significantly help you gain online presence and authority and simply improve your digital footprint.
Consider Video Marketing, Too
Besides good writing on your blog, social media, and other platforms that you may use, you can also consider some video content. Video marketing has become highly effective when it comes to expanding your business’s presence online. Customers today respond far better and faster to videos than to any other type of marketing; especially if video content resembles trends on social media reels.
As the matter of fact, up to 64% of customers are more inclined to reply to a branded video today. Also, video ads help enterprises expand faster than non-video ads. Video marketing is thus efficient and successful that can easily be carried out through multiple platforms.
Form Collaborations
If you make collaborations online you will have a great approach to distributing a great strain of content marketing. You can easily ride on the success of another company and make use of their own customer base. However, this must be a win-win situation for both sides of the collaboration.
What’s more, if you put in a little effort, you can easily quadruple your reach. Explore any form of collaboration - collaborative content, joint webinars, events, co-marketing - there is something for everyone and your options are basically limitless.
Improve Your Website Design
Another thing to consider is your very website. It goes without saying that you are going to build one since you are taking your business online, but you have to also put a little effort into it. The website not only has to be highly responsive, but it also has to provide a great user experience, be simple and yet contain all the necessary information on it.
Even if you don’t offer online sales and orders, your website still has to shine. This is your face of the company online and here you can post relevant information on your blog, introduce your team, products, services, and above all contact information. Additionally, you should add customer service to your pages which will only build more trust among your customers.
Social Media Marketing
The business world is so competitive today that companies try to use every medium and as many as they can to stand out from the crowd. This is where social media marketing comes in handy. With proper social media profiles, you can easily communicate with our target audience, reach them faster, and even hear their demands and feedback.
What’s more, social media are a perfect means of announcing big changes in your company, discounts, sales, new products, etc. Also, posting ads through Facebook and Instagram has never been easier and it won’t cost you a fortune.
As you can see, digital marketing is playing a major role in any business growth. What’s more, this marketing may even become even more important in near future. Luckily, digital marketing offers dozens of different strategies that you can cater to your own brand and simply rule the online world.
Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.
How to Identify Your Business's Next Growth Opportunities and Set Them in Motion
In a competitive business environment, it's challenging yet necessary to find new opportunities to expand your company and meet new goals. Regardless of the industry you serve, standing out from the crowd is what makes you thrive.
If you lack the knowledge and business acumen to drive growth, your business will likely fail. However, finding new markets and areas for development is no walk in the park. It takes collaboration, thorough analysis, attention to detail and patience to achieve results.
Taking the time to identify growth opportunities will set you up for success and keep your business afloat during the most challenging of times. How do you identify these opportunities, and how can you capitalize on them to achieve exponential growth in your industry?
What Is Business Growth?
While there's no standard system for measuring business growth, it's used as an all-encompassing term to describe a time where a company expands in more ways than one. Here are some of the data points that can be used to tell if a business is growing:
- Revenue
- Sales
- Company value
- Profits
- Size of company
- Number of employees
Numbers that steadily increase over time are a clear indication that a business is growing. It's a direct relationship — the more revenue, the more growth a company will experience, and so on.
However, keep in mind that defining growth by only using these metrics can be unreliable. Businesses may grow in revenue but be limited in the number of employees they have.
Determining growth can be difficult. However, suppose a business has clearly defined its goals and chooses which metrics it wants to improve upon. In that case, it's likely better prepared to identify and expand on growth opportunities.
For example, say one metric a business adopts for measurement purposes is the number of customers acquired. In this case, the more clients a company has, the more growth it experiences.
The business in this example can then find straightforward ways to acquire new customers and improve upon that metric.
Identifying Areas for Growth for Your Business
Now that we know how to measure business growth, let's explore how to identify the areas you can expand upon to fuel your company’s future development.
1. Look at Your Existing Customers
Looking at current customer demands and expectations can help you identify which growth areas are available to your business. Consider why customers feel inclined to buy your products or services.
If you can identify purchasing patterns, you'll then see what other markets you can penetrate. Say you sell kitchen cleaning products. Customers need your items to clean their kitchens, but what else influences their purchase decisions? Do they also require unique cleansers for different appliances?
Being agile and launching new products can help drive your business forward and help you expand into new markets.
2. Analyze Global Markets and Map Your Business
Understanding your role from a global industry standpoint can position you to grow your business in the future.
For example, if you only sell in the United States, there could be growth opportunities overseas. It’s vital to see what other international businesses are similar to yours, so you know how you can stand out from those competitors.
One step in this analysis is to create a reliable business map to give you a clearly defined location in which you operate. Using a visual aid by importing crucial location data will assist you in making informed decisions that can positively impact your business.
3. Perform Direct Competition Analysis
One of the most straightforward ways of identifying growth opportunities is to first analyze your competition's performance and where they're experiencing shortcomings in their own operations.
Capitalizing on your competitors' weaknesses is a core business strategy that can elevate your company and help you grow within the industry.
Consider performing a direct competitor analysis to stay informed and up-to-date about your competition. You'll inevitably find new ways to reach their customer base and improve your return on investment (ROI) as a result.
4. Use Social Media
Because so much of our world is digital and more people spend time on social media platforms than ever before, they can serve as a valuable resource for your business. Customers tend to use social media to review the products or services you offer to them.
Regularly checking your multiple social media accounts will become helpful when identifying growth opportunities. Sometimes, they're right under your nose.
Social media offers many benefits for your marketing efforts, and it's likely you leverage it to improve your strategy. Be sure to check up on your competitor's social media to better understand public perceptions regarding their brand and how it measures up to yours.
Business owners have to use all the resources available to identify growth opportunities, and social media is no exception.
5. Stay Informed About Societal Evolution
In the past few years, there have been significant shifts in how people value products and services. Prices for various products ebb and flow, and as a business grows, offerings will change accordingly. Ensure you're staying up to date with general trends in purchasing patterns and what a customer desires.
For example, more people are shopping sustainably. There's more of a focus on buying eco-friendly products and reducing our carbon footprint. With corporate responsibility top of mind, customers' expectations will vary depending on the industry you serve.
Make sure you're keeping a close eye on consumer trends — this will help you identify which areas you can expand into.
For example, let's revert to the kitchen cleaning products company mentioned earlier. Based on the sustainability trend, it may pay off to transition to using only environmentally-friendly cleansers.
While this is only one example, it shows the importance of understanding consumer behavior and meeting new customer demand.
Other Considerations When Expanding Your Business
The ultimate goal is to adequately identify the areas in which your business can grow, whether in size or scale. Taking your company to the next level will be profitable for everyone involved.
Here are some other factors that you should consider when you want to see your business grow and flourish in a competitive environment.
Optimize Internal Processes
We live in a digital world, and there's no sign of reverting to old business practices. You want your company to run as efficiently as possible, and optimizing your processes with automation will be necessary during your growth period.
With the emerging Internet of Things (IoT), artificial intelligence (AI) and machine learning (ML) technologies, many business processes can be optimized for better performance.
Set Budgets Beforehand
The last thing you want to experience is financial duress while you're supposed to be enjoying this growth period. Keep your budgets intact and avoid over- or underspending on crucial marketing efforts. If you know growth is on the horizon, make sure your finances are squared away before moving into the identification stage.
Open Lines of Communication
You want your employees to understand that the goal is to grow, and they should hear it directly from top management. There are no downsides to open lines of communication, and it's even more crucial if your organization is going to experience some changes in the future. Keep your teams up to date on the latest changes and news regarding your business's growth.
Hopefully, you feel more comfortable with the idea of business expansion and can identify the areas of growth you can benefit from.
Be Patient During Periods of Business Growth
The goal of every business owner is to see their company grow right in front of them, which can be deeply satisfying. However, it may take trial and error to see which strategies work best for your operation. By planning and remaining patient during this period, you’ll be better prepared to handle whatever disruptions may occur in the future.
Eleanor is the editor-in-chief of Designerly. She’s also a freelance web designer with a focus on customer experience. She lives in Philly with her husband and dog, Bear.
Can Digital Marketing Grow Your Business?
One of the reasons many small businesses turn to digital marketing is the attempt to grow their corporation. However, it is effective as many claims it to be? The good news is that you are likely to notice a huge difference in your customer base and sales with the right strategies to allow your business to reap higher profits. Yet, it is still the case that a large percentage of small businesses have not yet jumped on the bandwagon and are still clinging to traditional marketing in fear of change. However, digital marketing could be the platform you need to take your business to the next level, so if you are wondering how, it can grow your business into a potential global enterprise, here’s how:
Businesses can get on the same level
One of the reasons why digital marketing can be a platform for small businesses is that it catapults you to the same level as some of the largest brands in the world. Regardless of your business niche or size, digital marketing acts as a level playing field for all companies to promote their products and services without requiring multiple physical bases. As a result, small and large companies compete for the same customer base, and you may even come out tops if you are branding and price point is better geared towards your target market.
A cost-effective option
Marketing can be the most expensive outgoing in business, and it can be risky to know which strategies to choose without evidence of immediate results. However, digital marketing is a much more cost-effective option than traditional marketing, which can be monitored using live data on which strategies are working and those that are not as successful. It was discovered In the Digital Marketing Spend Report states that that 40% of businesses had made considerable savings as a result of digital marketing; therefore, by using online tools, your bottom line will be much healthier so that you can use the spare cash to grow your business.
Brand reputation
Brand reputation is a major factor in the growth of your business. Regardless of your niche, there is bound to be tough competition in which brands aim to define themselves in such a crowded market. However, by expertly communicating your brand identity, you may seek new customers. Yet, the technique only proves successful if your public image matches your company’s reputation.
Social media, for example, can help communicate the message of your brand and company values almost instantly, which work wonders for your business’ growth and brand recognition. It can ultimately enhance your reputation and allow you to reach out to customers that may never have found you but have come across your brand from followers sharing your content.
Encouraging to take action through personalization
Digital marketing can be tailored to certain individuals or groups, which makes for a more personalized shopping experience. As a result, it is far more likely that your customers will make a move- either to browse your website or make a purchase. In addition, digital marketing allows businesses to be far more imaginative when it comes to drawing in customers and potentially encouraging them to invest in the brand. By sending out personalized emails to your customer base and adding calls to action on landing pages, for example, you are far more likely to grab your customer’s attention and show good customer service. These techniques are much more subtle as opposed and demonstrate a much friendlier approach, which is a vital aspect for the growth of any business.
Aligns with the contemporary customer
Many individuals now head online to search for a product before they visit a physical shop, which proves that there is more demand for digital stores to produce exactly what they are looking for. Furthermore, with people having extremely busy lives, it is much easier to carry out a quick browse on a mobile device while on the go, either on a search engine or social media. Ultimately, digital marketing allows you to branch out where your customers are. What is more, your products and services can be purchased on a 24-hour basis, without having to shut shop when your working hours have come to an end.
Customers also like to purchase products when they have had recommendations from friends and family. In the modern-day, those in the public eye have the most significant impact on the buyer journey. Celebrity endorsers and influencers are now hired by brands to promote their products and services, which catches the attention of their follower base and ultimately steers them towards discovering your products.
It has also become much more common for customers to watch videos and blogs online when considering making a purchase, as it is an immediate form of customer service, offering advice and guidance.
A vast number of industries are now finding out what customers are seeking in brands – and surprisingly, healthcare is just one of them. Although healthcare is an essential service, it is still highly competitive amongst private businesses such as dental corporations. If you run a business in healthcare have no experience in the marketing sector, it would be worthwhile investing your marketing budget into a professional service. The Hip Agency experts have well-built a dental marketing strategy for you to trial and test the best techniques to connect your brand with the modern customer.
Allows you to go global
The internet has made it much easier for businesses to connect with customers in all four corners of the world. Previously, how would you have made your business known abroad? Typically, large brands would pay for television, radio, or billboard adverts that are extremely costly and may not be as effective as the modern marketing methods.
Digital marketing is instant, low-cost, and can a business’ products can appear in the search results of any country with the correct keywords. Moreover, providing you offer online shipping and having the resources to deal with international customers could open doors for seeking a whole new audience.
How to Better Support Your Business as It Grows
Starting your own business is an exciting yet intimidating endeavor. You might have a great original product idea or service concept, but the actual process of getting a business off the ground and building a successful enterprise can go south easily if you make the wrong moves early on.
That being said, when you actually reach a point where you start to see some substantial growth and development from your efforts, the sense of fulfillment that you feel can be incredible. Such a time means that you will want to keep your foot on the gas, so to speak, and not allow things to start sliding in your efforts.
The best thing that you can do is take the time to consider the things that will allow you to better support your business as it continues to grow. Bear in mind that such measures as you see fit to put in place at the moment might need to be adapted as you continue to go forward.
With that in mind, here are a few things that you can do in order to better support your business as it grows:
Utilize Technology
One of the best things that you can do for your business is implement the most effective technological solutions that make sense for the manner in which your company operates. For instance, there are a variety of software options out there that can assist you and your workers with internal communications. Everything from instant messaging to emails and collaboration tools can be found on a singular platform for ultimate convenience and accessibility.
Using technology is no longer an option in the world of business, but the extent to which you implement technology at your company is entirely up to you. Some things that make sense for another business might not make as much sense for yours, so be sure to weigh your options carefully.
Furthermore, you will want to ensure that you have dependable and reliable IT support on hand to ensure the proper maintenance of your technology. IT support is also essential to have access to for those times when technology plays up or gives up on you. The right support team will be able to address those issues and ensure that your tech is running as it should as your business continues to grow.
Evaluate Your Team
As your business grows and changes, so too will its needs from an internal perspective. The team that you started out with might not entirely be the right team to see things through to the next phase of your business’s life.
You might need to consider recruiting and hiring additional team members to handle the extra work that is coming in. It might also be necessary for you to take the time to retrain current employees who aren’t quite picking up on the new systems and protocols that you are putting in place to accommodate your company’s growth. Ultimately, ensuring that you have the right team on hand is going to be crucial going forward.