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Mobile Phone Marketing Strategy to Increase Sales

Mobile accessories play an important role in today's world, while mobile phones have become a necessity due to their widespread use. Due to the huge demand for unique accessories, mobile app stores can be found on every nook and cranny of your city. It deals with its own set of difficulties and problems as a normal firm.

Choose a supplier:

In any company, reputation is the most important factor in achieving success. Therefore, it is important to choose your source carefully. No one will return to your store if you sell low quality products or are unable to deliver products on schedules. Buying products from a local retailer is always recommended because they can deliver on time and at a lower cost, boosting your profit margins. In fact, you can contact your cellular accessory supplier directly and save money on products.

An Effective Digital Marketing Strategy consists of the following:

Digital marketing methods can work very well on their own. Mixed with just the right proportions, it is a game made in heaven.

Winning recipe. Search Engine Optimization (SEO) • Pay per click advertising (PPC) • Web design • Content marketing • Social media marketing • Email marketing • and more are some of the most common aspects of digital marketing.

What position do you hold in search results? For your business!

 You can use a variety of SEO techniques, such as:

• Clear your site code and improve page speed • Adjust your site layout and navigation to improve user experience (UX) • Gain links from trusted sites • and more.

Remember that SEO is a long-term strategy, so don’t expect to see results immediately. While SEO takes continuous care to maintain high standards, the benefits to your company are worth the cost.

PPC (pay-per-click) advertising is a form of online marketing where you pay with every click you make:

PPC advertising is a great way to keep your site visible in search results while working at organic levels with SEO. PPC can begin to drive relevant traffic to your site when your ads come to life, and it saves you money on businesses of all sizes. One of the most rewarding features of click-through marketing?

Only when people click on your ad when you have to pay. As a result, you will not waste money trying to reach customers who are not interested in your goods or services. In addition, PPC provides additional identification capabilities, allowing you to log in to your potential customers.

You can target consumers with PPC based on census, location, and even device type. PPC is an important part of successful digital marketing because of these targeting options, as well as its cost effectiveness.

Marketing strategy is required. You will not succeed without a marketing strategy that will help you spread the word. If you run an online business, you will have a great need for marketing. For example, if you start a mobile phone accessories business you should need a large number of mobile accessories at an affordable price for your small retail business so that the amazing mobile accessories you can easily buy from china at an affordable price for your small business and grow your business.

Marketing Ideas to Help You Grow Your Business:

Encourage your customers to leave updates:

Asking about your services with customers is important not only to get their response but also to close any gaps in your organization. Simple questions such as "How did you get our services?" and "Any brief recommendation you'd like to give us" can be asked immediately. Ask customers to share great reviews of your store on social media sites like Google Plus and Travel Advisor.

Keep your social media accounts running?

Your presence on social media should not be blocked at all costs if you want rapid growth of new contacts.

If you invest a lot of effort in this marketing advice, your business store can grow at a faster rate. Continue to provide engaging content that makes readers anxious about the next installment.

Enable Location Based Services:

This marketing strategy is currently being tested, but it provides ample opportunity to grow your business opportunities in the near future.

Encourage clients to use location-based resources such as location and foursquare to find your app store.

This will give you new ways to learn about customer visits to your store and allow them to share information about it with other customers. Plus, a great deal can be a sales bonus!

Provide the required information:

It is your responsibility as the owner of the mobile app store to adapt to the changing needs of your customers.

Customer interests can be protected by exposing mobile accessories in advance and clearly defining their warranty and features.

It is also important to pay attention to what customers want so you can return them to your store next time.

by Nick Loggie

UX-Boosting Tips For Law Firm Websites

Since the internet has integrated into our daily lives, digital marketing has become a viable strategy to find more customers. One of the most popular digital marketing strategies is SEO, primarily because of how accessible it is. As a result, businesses, firms, and organizations from different niches and varying audiences have started developing their own SEO strategies—including lawyers, of course!

With all the free instructional content, it's become easy to learn how to use keywords, leverage links, and optimize for search engines. Likewise, law firm websites have started to pop up and rank well in the SERPs. However, all these optimizations share one goal: get people on your website.

If your website is poorly-designed, messy, slow, and laggy, site visitors won't stick around to explore. This is, unfortunately, the opposite of what you want for your Lawyer SEO. So instead, you should be keeping people on your site for as long as possible, which might result in at least brand recognition—or, at best, conversions.

So, let's talk about user experience, what it is, and how you can improve it on your law firm's website.

What Is User Experience?

User experience is, essentially, how a user experiences and interacts with something (i.e., a product, a service, or a process).

For our case, we're talking about how a site visitor might experience your law firm's website. This can include how they perceive, use, and understand it.

So, if a user is finding no trouble navigating, reading, and clicking around your site pages, they'll have a great user experience. On the contrary, if they're having a terrible time, the website has failed to deliver a positive user experience.

Use experience can be affected by different things, including:

• Site design
• Loading Speed
• Readability
• Accessibility options
• Mobile-friendliness

In other words, anything that would make things easier and more efficient for the end-user is a factor that boosts user experience.

Ways To Boost User Experience On Your Law Firm's Website

Although "user experience" seems too vague or broad, there are a lot of common (and effective) practices that SEO practitioners employ.

Here are a few actionable SEO tips to help you deliver a better user experience:

1. Create A Site Menu

Site menus are an excellent way for people to quickly jump to different pages on your law firm's website. In addition, a few links at the top of your website should help users navigate.

For example, you can add links to your "about us" and "contact us" pages. You can also include important landing pages like areas of law (i.e., personal injury, employment law, etc.)

First-time visitors who find your website through interesting blog posts might not always know anything about you. However, if you impress them with a well-written blog post, they might be curious enough to find out who's behind the content. Having a site menu will allow these new visitors to click around and get more information about you.

2. Make Sure Your Law Firm's Info Is Easy To Find

While building your site menu, make sure your "about" section and contact details are the easiest to find. These are pages that interested site visitors will often look for. They're either looking for info on what your site is about, what your law firm does, or the best ways to contact you.

While some potential clients aren't going to call you up for an appointment right away, they might be swayed after a few of their questions get answered.

An important thing to remember is that your website is your calling card. The whole point of creating high-quality content and optimizing for search engines is to get people to come to your site. So, make sure they have all the ways to interact with your firm (not just your content) while they're there.

3. Optimize The Look Of Your Texts

Custom fonts and interesting text colors are fantastic. You can use them in your logo or as the set font for your headlines. However, it would be best if you didn't use overly-complex fonts for every text on your website.

You want your text (especially your informative content) to be as readable as possible. On the other hand, you don't want site visitors to struggle reading squiggly fonts and neon text.

Although it's the keywords that get your blog posts to rank high, people still need to go to your website and read the content that's on there. If they're having a terrible time reading or understanding your text, you would have wasted all the time and effort you poured into researching and writing your post.

4. Optimize Site Speed

If it takes a painfully long time to load pages on your site, navigating it would be a terrible experience. Some site visitors even leave right after clicking on a page that doesn't load fast enough.

People are spoiled by the internet's accessibility. They're used to getting what they want and need right away. So if it takes too long to jump from one page to another, it means it's also taking too long for site visitors to get what they need.

Here are a few ways to optimize loading speeds:

• Compress images
• Use light website themes
• Minimize animations
• Disable video autoplay
• Using caching

Remember, the less data a website needs to load, the faster it will be. This isn't to say that you can't put as many elements as you need, but you need to optimize them so they don't slow things down.

5. Optimize For Accessibility

When optimizing for user experience, you want to make sure you're considering everyone who could potentially see it.

Some of your site visitors might be using screen readers. Some of them might not be able to read really small text.

So, here are a few things to make sure your site is accessible:

• Make sure your text, layout, and fonts are easy to read.
• Add alt text for visually impaired site visitors.
• Add headings to properly section your blog posts (these headings can also be read by screen readers).

In other words, make sure you're optimizing for every type of site visitor who might come across your law firm's website.

6. Optimize For Mobile-Friendliness

With more and more people using the internet through their phones, mobile-friendliness is now an SEO standard.

A website that looks good on a desktop won't always translate to a smaller screen.

Scaled-down desktop sites present a slew of problems for user experience, such as texts being too small that they're impossible to read and links are difficult to click. Zooming around might work, but that's far too inconvenient and frustrating for your audience.

So, make sure you have a great mobile site that considers the changes in screen size and other functionalities. Adjust your images, layouts, site menus, and the general site organization.

Bottom-line

You want people to stay on your website for as long as possible. Thus, it would be best to make it easy for them to explore, click around, and read your content.

Author’s Bio

JC Serrano is the founder of 1000Attorneys.com, one of the very few private enterprises certified to process lawyer referrals by the California State Bar. His marketing strategies have continuously evolved since 2005, incorporating ever-changing SEO strategies into lawyerleadmachine.com.

by Nick Loggie

Database Architect: Pros and Cons For Marketing Business

You hear the term “database architects” quite often and you probably also know a thing or two about what they do. What you might not know is that they could be a great resource for your marketing business. They work with software designers and design analysts to create databases. Why is this important and how does this help a business? Let’s dive deeper into all the details about database architects, what they do and the pros and cons of hiring one for your business.

What is a Database Architect?

A database architect is responsible for preparing electronic databases. Here are some of the main responsibilities of a database architect:

• They work with a team and use ETL Architecture Standards to create the database. 
• After the creation of the database, they’re responsible for troubleshooting any problems and correcting oversights. 
• During database creation, they work closely with the company’s employees to align the database with the business expectations.
• They continue to maintain, update and upgrade the database.
• Identify database user trends to improve performance.

Database architects are employed by firms that have large databases such as banks and retail companies, as they handle a lot of their client’s personal data. They also work for marketing businesses because analyzing data helps marketing businesses understand their audience trends better. 

Most businesses get confused between database architects and database administrators. We will talk about the differences between the two later in the article but first let’s look at some stats.

• 52% of global businesses actively analyze data to make better decisions.
• Database architects are hired the most by Fortune 500 companies, followed by the tech sector.

Gone are the days of static data warehouses. Previously, organizations dealt with low ROI which led to the emergence of data architecture. Database solutions helped utilize data more effectively. Businesses can now deal with customer related pain points in a more organized and insight-led manner.

Pros of Hiring Database Architect For Marketing Businesses

While a lot of you think that database architects are meant to work only for financial institutions and the retail sector, this isn’t the case. Data architects can be very useful for marketing businesses because of the following reasons:

1. Database Architects Help With Strategic Thinking

Having a database architect in your team helps you gain an overall perspective on business challenges and activities. As a marketing business you need to understand the long-term impact of your strategy. Data architects help you see trends and patterns within your data so that your roadmaps and campaigns can be built on reliable information.

2. Database Architects Help You With Innovation

A database architect can enhance the efficacy of your business processes. Creation and comparison of different data models will help you understand what works the best for your business. This helps you innovate better because you can make decisions and infer outcomes based on real data and insights.

3. Database Architects Simplify The Complex For Your Business

Creating actionable insights from vast data is a tough task for a business. Database architects make it easy by mining all the data your marketing business needs and creating a database solution that simplifies processes in your business. Their solutions can also help convert that data into insights and stories to make it relevant to your goals.

4. Database Architects Can Help Improve Your Marketing Campaigns

Database architects can help you refine your marketing campaigns by creating database solutions that can collate click-through rates data and other data like discount codes, shopping cart, customer feedback, etc. 

The performance of specific campaigns related to specific customer interactions or user sessions will help you improve your targeting. You’ll be able to understand which demographics, timings and other parameters are better for your next campaign. Similarly, customer feedback data for every order or user can be related to the purchases they made.

5. Database Architects Improve Your Overall Business Performance

Database architects can create solutions that capture information on various devices. They can also help improve search results with automated suggestions or common synonyms based on previous search trends. Optimization and creation of databases also helps provide product suggestions based on user preferences with similar characteristics.

Cons of Hiring Database Architect For Marketing Business

While database architects can be quite useful in projecting your campaign outcomes and customer preferences, do you really need one? Will a database architect be a liability instead or an asset for your business? Let’s find out the cons of having a database architect for your marketing business.

1. Database Architects Are Costly

A good database architect can set you back by $100,000 a year while an excellent one could take away around $200,000 a year. If your business size and needs justify this as an investment, you can go ahead with hiring one for your marketing business, however, if you’re a small business with not a lot of data that needs creation of handling, hiring a database architect can quickly become a liability.

2. You Don’t Have A Huge Amount Of Data

Database architects create databases that can solve problems and ease future processes for you. The database they create can be used for various purposes, whether it’s targeting a specific audience from a specific region or looking at customer feedback trends for a product or service you offer. 

If your business isn’t at a stage where you will require a data architect’s expertise, you should refrain from hiring one. If you have a long way to go before you come to a point where there are huge amounts of customer related data to create a database from, there’s no point spending a hefty amount on a database architect who will just sit around and wait for some work to come his way in your company.

3. What You Need is A Database Administrator

A lot of businesses confuse the two positions. Here’s the difference between a database architect and a database administrator for you to understand who of the two you really need.

Roles and Responsibilities of a Database Architect:

• Designs a database according to your business needs and goals.
• Sets data standards for your company.
• Monitors data to improve the design of the database solution on a regular basis.
• Uses problem-solving skills to come up with database models to solve business process problems.

Roles and Responsibilities of a Database Administrator 

• Adds data in the database.
• Is responsible for database security and management.
• Uses logic based skills to troubleshoot database problems.
• Maintains the data in the database.

As can be seen, the two roles are different from each other. While a database architect comes up with solutions to use the available data in a better way to solve a business problem or optimize processes, a database administrator simply adds, maintains and manages the available data.

What your business might need is someone who is responsible for the security and management of your data. If that’s your only goal and you have no complex database problems to solve then a database administrator is the right one to hire.

The average salary of a database administrator is approximately $88,000 a year.

Data Drives The Future Of Your Business

Whether hiring a database architect now is on the cards for you or not, the future of any business can be projected via data. Data helps you learn about your audience and your customers and devising the right database solutions can skyrocket your business into the hall of fame. Generating data should be the first goal of any  business followed by analyzing that data to understand trends. Creating database solutions is the next step. This is where the role of a database architect comes into play. 

Data before ideas.

Author Bio:

Aneesha is a Content Contributor at DistantJob, a remote agency that helps worldwide organizations hire qualified software engineers. Her love affair with writing began when she was only ten years old. As she grew up, filling the pages of her diary with poetry transformed into writing real-life stories, experiences, and informative articles for national and international publications. With more than a decade-long experience in content marketing and business development, her love for all things "communication" is seen in everything she does.

by Nick Loggie

How to be more creative in social media advertising. Tips for e-commerce business

Social media provides a great opportunity to organise communication between your product and your audience. Allowing you to reach your customers directly and involve them in the interaction. But it’s hard to break through to your customers through the veil of information noise. 

Here are some tips to help your e-commerce business with social media advertising

1. Tell your own story 

Your product is unique and gives your customers an inimitable experience. Telling your own story distinguishes you from a range of similar products. Come up with a character that embodies your product and make up its story. 

Where is it from? What does it like? How does it use your product? Why does he like your product most of all? By gradually telling a story, you create a new world where this character and your product play the main role. It is always interesting to follow the story and your customers will be intrigued to know how it will finish. Keep their attention with all the new details and at the same time introduce your product. 

2. Use different formats

When telling your audience about your product, try to be creative and use different formats. The audience will be bored with only reading long texts about the product or viewing one-type pictures. Don’t forget that you can use a great variety of formats including videos, movies, gifs, emojis, texts, lyrics, interactive games, quizzes, interviews and many others. 

Your customers do not want to hear only about your product, they rather want to be interested and entertained. Look for parallels between your product and pieces of art, jokes, memes, quotations from literature and movies and show your audience that your product is interesting first of all. 

3. Interact with your audience

When your communication is unilateral and you only tell and tell your audience how your product is good, but you don’t encourage them to act. Customers remain passive and less willing to get in touch with your brand. Involve them into communication! 

Come with contests and competitions, motivate them to do something they will enjoy, encourage them to create. Let them make videos and publish their best masterpieces in your social media accounts. Your business will also benefit from User Generated content (UGC) and attract new customers

Invoke any activity connected with your brand. Teach them how to improve their creations and ask them to use their newly acquired skills. Play with your audience and let them perceive communication with the brand as a game. When they get positive emotions, they will associate these emotions with your brand. Isn’t it what you want?

4. Host an AMA

Use the AMA (Ask me anything) format as a means of interaction. Invite your audience to ask you any questions about your product, how it is done and how it is best to use it. By doing so, you will show your expertise and that you are a real expert in your sphere.

Tell your customers some lifehacks to use your product in an unusual manner to get unexpected results. Tell them about pitfalls of using the product and warn you audience that they should use it properly. Remember, not only do such questions reflect their interest in your product, but they also allow you to say something new about your products. Don’t miss this chance. 

5. Invite experts

Customers may perceive your information as subjective and directed at promoting your product. Then let them hear the voice of neutral experts. Invite professionals and make a regular category of expert talks. 

You don’t need to pay these experts to praise your brand, let them stay uninvolved. This will increase trust to their words. Experts just should express their unbiased opinion and explain the characteristics of your product from the viewpoint of science or professional application. This is what you provide to your customers. ` 

6. Make shareable content

Another way to attract the attention of your audience and increase the number of mentions of your product is to produce or get involved in viral content. People remember best the things that surprise them by creating a WOW effect or causing strong emotions. 

They don’t remember rational, but they remember emotional instead. If so, give them these emotions. What almost all people like are cats, kids, jokes and extraordinary skills. You can produce such content to make them keep your brand in mind for a long time. 

Try to make a content which they will want to share with their friends and show to their relatives. Thus, you will naturally extend your audience without additional efforts. 

7. Track the feedback 

Be flexible. You may endlessly love your accounts in social media and the content you publish, but let your audience express their opinion and listen to it. Let them speak out in the way they can. Collect feedback through your business’s account, track what people say about your brand on other websites. Be aware of what people think of you and your product and what they would like to be changed. 

You work to satisfy them first of all, while your own likes and dislikes are a secondary matter. Consider their preferences and think how you can adjust your product according to their tastes. When you make any changes in the product, don’t forget to tell your customers about them. You make the product for your customers, and they know better what they want. Demonstrate that you hear them by discussing their feedback and show that satisfying their needs is the first thing that you want.

8. Make tutorials

When people get acquainted with your product, not all of them are aware of how to use it properly. Develop instructions, how-to’s, tutorials – any materials that will help them to use your product correctly and without any problem. Think a step forward and determine what problems customers may have with your product. Address these potential issues and see how grateful your audience will be. It’s quite easy, but it’s a great way to show that you care about your customers. 

Author Bio

Anna Clarke is the owner of online writing company 15 Writers. She is a successful entrepreneur with over 20 years’ experience in freelancing, academic essay writing consulting, specialising in Business, Economics, Finance, Marketing and Management.

by Nick Loggie