Vital Qualities Of A High-Quality Law Firm Blog Post

Vital Qualities Of A High-Quality Law Firm Blog Post

The goal of law firm content marketing is to attract your target audience through high-quality content. This is the whole point of informative, instructional, or entertaining blogs, social media posts, and newsletters.

Legal blogging is the most accessible way for law firms to implement content marketing. A lot of how-tos, trivia, and instructional content come in the form of blog posts. They're easy for you to optimize for search engines and for your target audience to find.

That said, you can't just write whatever and however, you want and expect immediate and maximum results.

Search engines and potential law firm clients are drawn to the best content. In this case, they're drawn to the most valuable ones that can actually help users. So, you must plan, create, and publish thoughtful, high-quality, and useful content to get maximum ROI for your content marketing efforts.

Why Quality Matters For Content Marketing For Attorneys

The better the legal content you make, the more likely your audience will deem it valuable. As a result, they're more likely to stick around, read more, and trust you. On the other hand, poorly-written blog posts, poorly-designed websites, and terrible site accessibility scores will turn people off.

Remember, you don't just want people to click on your blog post. You want them to read it, stick around for more, or visit conversion-focused landing pages.

What Makes A High-Quality Legal Blog Post?

When it comes to content marketing for attorneys, "high-quality" doesn't just include the actual text of the blog post.

It's not enough that you have strong writing skills. You must also pay attention to keyword relevance, readability, user experience, and Lawyer SEO factors. After all, a great 1000-word guide on personal injury laws isn't going to benefit the people who can't read it because of poor font choices, lousy color schemes, and annoying website errors.

Not to mention, you should also consider how site crawlers will index your site. If you ignore crucial Lawyer SEO factors, your blog post may not even rank very high. As a result, your content may not get as much traffic from your target audience.

3 Tips On Boosting Law Firm Blog Quality For Lead Generation

Now that we've discussed the Lawyer SEO and user-experience factors, let's look at the easy and actionable things you can do right now to improve the overall value of your legal blogs.

1. Write For The Average Reader

Again, it's not enough for you to have an excellent command of the language. It would be best if you learned how to present the information in a way that's helpful to the reader.

Remember, your target audience aren't lawyers. They might know a thing or two about the law, but they come to you because they want to know something in the first place. So, you want to ensure that the content you're publishing is digestible to an average reasonable person looking for answers to their questions.

Avoid legalese, very niche slang, and unexplained acronyms. In other words, make your legal content accessible. If your content is too-niche—where the only ones able to understand it are other lawyers and particularly educated people—you lose out on a huge chunk of your target audience.

Not to mention, you don't want people to leave your page to look up the meanings of whatever it is on your content. Chances are, they'll just abandon your blog post and find something else that's more digestible. Therefore, you must ensure your audience gets everything they need in your blog post. Otherwise, your content could be deemed incomplete or thin.

2. Pay Attention To The Formatting

Formatting is a crucial aspect of readability. If you're uploading a giant wall of text with little to no white space, it's going to be hard for your target audience to read and find the information they need. Likewise, if you're not using headings, separating sections, or using indents, your text will look bland, intimidating, and inaccessible.

Here are a few quick tips on leveraging formatting to boost your content quality:

  • Use white space. Pressing the "enter" key here and there will do wonders for your layout. Some content marketers advise that you keep each paragraph at 3-5 sentences max to avoid that huge wall of text we just mentioned earlier.
  • Use bullet points for lists. Listing off every single item can lead to really long, running sentences. Not to mention, it could make it hard for the reader to see every individual listed item. Using bullet points to show off that list makes things easier to read and avoids (again) that giant wall of text that might be intimidating for average people.
  • Use headings. Headings are a great way to section off your content. Remember, anything that's 700 words could be hard to skim, so adding headings for each section should help users know where they are on the page or easily find what they need from your content.

3. Optimize Your Website

Chances are, you're running your legal blog on your website. So, if your website isn't optimized, it will likely affect your legal blog, too. Slow loading speeds, bugs, lack of mobile-friendliness, getting hacked, and many other factors that affect your law firm website will surely affect your legal blog, too.

Here are a few website optimization factors you need to pay attention to:

  • Mobile-friendliness. Pages built to function on wider desktop screens won't do well on phones and other mobile devices. This could lead to poor user experience, bugs, and other things resulting from the website's incompatibility with the devices it's being viewed from. Not to mention, many people do most of their work and play on their phones, so you need to keep up.
  • Internal linking structures. Internal links are used to navigate your website. People might have trouble finding what they need if you have lacking, irrelevant, or poorly placed internal links. Additionally, site crawlers use internal links when indexing your pages, so make sure you're paying attention to them.
  • General user experience. If your website is buggy, slow, suspicious, or generally hard to use, people aren't going to have a good time. They might even leave your site out of frustration, rendering your content marketing efforts useless.

Author’s Bio

JC Serrano is the founder of, one of the very few private enterprises certified to process lawyer referrals by the California State Bar. His marketing strategies have continuously evolved since 2005, incorporating ever-changing SEO strategies into

Mobile Phone Marketing Strategy to Increase Sales

Mobile Phone Marketing Strategy to Increase Sales

Mobile accessories play an important role in today's world, while mobile phones have become a necessity due to their widespread use. Due to the huge demand for unique accessories, mobile app stores can be found on every nook and cranny of your city. It deals with its own set of difficulties and problems as a normal firm.

Choose a supplier:

In any company, reputation is the most important factor in achieving success. Therefore, it is important to choose your source carefully. No one will return to your store if you sell low quality products or are unable to deliver products on schedules. Buying products from a local retailer is always recommended because they can deliver on time and at a lower cost, boosting your profit margins. In fact, you can contact your cellular accessory supplier directly and save money on products.

An Effective Digital Marketing Strategy consists of the following:

Digital marketing methods can work very well on their own. Mixed with just the right proportions, it is a game made in heaven.

Winning recipe. Search Engine Optimization (SEO) • Pay per click advertising (PPC) • Web design • Content marketing • Social media marketing • Email marketing • and more are some of the most common aspects of digital marketing.

What position do you hold in search results? For your business!

 You can use a variety of SEO techniques, such as:

• Clear your site code and improve page speed • Adjust your site layout and navigation to improve user experience (UX) • Gain links from trusted sites • and more.

Remember that SEO is a long-term strategy, so don’t expect to see results immediately. While SEO takes continuous care to maintain high standards, the benefits to your company are worth the cost.

PPC (pay-per-click) advertising is a form of online marketing where you pay with every click you make:

PPC advertising is a great way to keep your site visible in search results while working at organic levels with SEO. PPC can begin to drive relevant traffic to your site when your ads come to life, and it saves you money on businesses of all sizes. One of the most rewarding features of click-through marketing?

Only when people click on your ad when you have to pay. As a result, you will not waste money trying to reach customers who are not interested in your goods or services. In addition, PPC provides additional identification capabilities, allowing you to log in to your potential customers.

You can target consumers with PPC based on census, location, and even device type. PPC is an important part of successful digital marketing because of these targeting options, as well as its cost effectiveness.

Marketing strategy is required. You will not succeed without a marketing strategy that will help you spread the word. If you run an online business, you will have a great need for marketing. For example, if you start a mobile phone accessories business you should need a large number of mobile accessories at an affordable price for your small retail business so that the amazing mobile accessories you can easily buy from china at an affordable price for your small business and grow your business.

Marketing Ideas to Help You Grow Your Business:

Encourage your customers to leave updates:

Asking about your services with customers is important not only to get their response but also to close any gaps in your organization. Simple questions such as "How did you get our services?" and "Any brief recommendation you'd like to give us" can be asked immediately. Ask customers to share great reviews of your store on social media sites like Google Plus and Travel Advisor.

Keep your social media accounts running?

Your presence on social media should not be blocked at all costs if you want rapid growth of new contacts.

If you invest a lot of effort in this marketing advice, your business store can grow at a faster rate. Continue to provide engaging content that makes readers anxious about the next installment.

Enable Location Based Services:

This marketing strategy is currently being tested, but it provides ample opportunity to grow your business opportunities in the near future.

Encourage clients to use location-based resources such as location and foursquare to find your app store.

This will give you new ways to learn about customer visits to your store and allow them to share information about it with other customers. Plus, a great deal can be a sales bonus!

Provide the required information:

It is your responsibility as the owner of the mobile app store to adapt to the changing needs of your customers.

Customer interests can be protected by exposing mobile accessories in advance and clearly defining their warranty and features.

It is also important to pay attention to what customers want so you can return them to your store next time.

Why Is Kale The Best WordPress Food Theme?

Why Is Kale The Best WordPress Food Theme?

Did you know that 89% of consumers use the internet to search for recipes? 79% also trust food blogs to provide information and recipes.

So, if you, too, are planning to start a food blog, you have made the right call. Now the question is, how to start a food blog? Choosing the best free WordPress theme for food blogs would be our first recommendation.

If you're planning to create a website about cooking or food, you should consider purchasing Kale Pro theme. This theme is especially made for food blogs, as it includes built-in recipe cards, a large full-width slider, and a Recipe Index feature. This feature is very user-friendly and allows you to display recipes with ease. If you want to share your recipes with the world, you can also add a recipe card to your site's sidebar.

If you're not into coding and don't want to spend money on a variety of themes, you can also download free versions of Kale Pro. This theme is extremely versatile and requires no technical knowledge. It's also incredibly easy to use and comes with a live theme customizer. This theme also offers premium support and updates. It's a great choice for food blogs, especially those that have detailed recipes.

Kale Pro features a unique front page and a large highlight post. It supports RTL (right-to-left) writing, and includes a WooCommerce integration for selling food. It's also easy to install and customize and includes built-in social networking menus. You can choose which blog feed layout to use, and how to display featured posts and highlighted posts. The theme is also completely compatible with WordPress 4.5 and higher.

For those who are more experienced with WordPress, the premium version of Kale offers a variety of features and benefits. Its design is responsive and retina-ready. It's also SEO-optimized, WooCommerce compatible, and Google Maps integration. Users can use Google Maps shortcode to add a physical location to their recipe. It also includes a Sharebar box exclusive to Kitchener.

One of the most unique features of the Kale Pro theme is its recipe index template. It comes with three demo versions, and you can import one of them with a one-click import option. Each demo includes large featured images and a powerful admin panel. Furthermore, it was optimized for SEO, which means that it loads fast. Those who are serious about their food website will want to purchase the theme.

Kale Pro has built-in ads for your blog. You can display them on blog posts, sidebars, and pages. You can also integrate your Instagram feed with Kale Pro. Jetpack also features social share buttons for your posts. This can increase your site's traffic and improve the user experience. You can even add YouTube videos to your website. This will ensure that your recipes and other content are easily accessible and easy to find.

The Kale food theme is lightweight and SEO-friendly. It comes with multiple blog templates for any type of food blog. Moreover, it offers a full WooCommerce integration. You can easily use this theme for your online store and sell products to your readers. You can also customize your site's design to match your website's unique needs. If you have a food blog, Kale Pro is a perfect choice.

The main theme features

Responsive Design

Fully responsive and great looking on desktops as well as mobile devices such iPhones, iPads and other smartphones and tablets.

SEO Optimized

The theme comes with an SEO-ready structure and optimized source code. Google will love your website.

Custom Colors

You can customize your theme using our extensive theme options. It is easy to navigate because everything is separated into tabs.

Multisites & Browsers

WordPress 4.1+ is ready, support all modern browsers (IE9+ Firefox, Chrome Safari, Opera, Safari, Chrome, Safari).

Final Thoughts and Pricing

KalePro is a great WordPress theme that can be used for blogging. It's also well-suited for food blogs. Even if you don't have any technical knowledge, it's easy to use. The live theme customizer in WordPress allows you to customize and configure the theme to suit your needs. This WordPress theme is also optimized for speed and SEO.

The Kale Pro theme costs $35 and includes a one-time sign-up fee. To receive premium support and updates, you'll need $7.99 per month. We hope you enjoyed this review of Kale Pro's food blog theme. Do you have any questions or comments about this food blogger WordPress theme? We would love to hear from you in the comments.


Kale Pro is a nice and elegant blog theme that can also be used in many other applications. It is simple and visually appealing. Although the theme is simple, it offers many features. The theme comes with one-on-one support, world-class developers and designers, and highly responsive customer service. It is easy to set up and search engine optimized. You will be tempted to upgrade to the Pro version once you have installed it.

UX-Boosting Tips For Law Firm Websites

UX-Boosting Tips For Law Firm Websites

Since the internet has integrated into our daily lives, digital marketing has become a viable strategy to find more customers. One of the most popular digital marketing strategies is SEO, primarily because of how accessible it is. As a result, businesses, firms, and organizations from different niches and varying audiences have started developing their own SEO strategies—including lawyers, of course!

With all the free instructional content, it's become easy to learn how to use keywords, leverage links, and optimize for search engines. Likewise, law firm websites have started to pop up and rank well in the SERPs. However, all these optimizations share one goal: get people on your website.

If your website is poorly-designed, messy, slow, and laggy, site visitors won't stick around to explore. This is, unfortunately, the opposite of what you want for your Lawyer SEO. So instead, you should be keeping people on your site for as long as possible, which might result in at least brand recognition—or, at best, conversions.

So, let's talk about user experience, what it is, and how you can improve it on your law firm's website.

What Is User Experience?

User experience is, essentially, how a user experiences and interacts with something (i.e., a product, a service, or a process).

For our case, we're talking about how a site visitor might experience your law firm's website. This can include how they perceive, use, and understand it.

So, if a user is finding no trouble navigating, reading, and clicking around your site pages, they'll have a great user experience. On the contrary, if they're having a terrible time, the website has failed to deliver a positive user experience.

Use experience can be affected by different things, including:

  • Site design
  • Loading Speed
  • Readability
  • Accessibility options
  • Mobile-friendliness

In other words, anything that would make things easier and more efficient for the end-user is a factor that boosts user experience.

Ways To Boost User Experience On Your Law Firm's Website

Although "user experience" seems too vague or broad, there are a lot of common (and effective) practices that SEO practitioners employ.

Here are a few actionable SEO tips to help you deliver a better user experience:

1. Create A Site Menu

Site menus are an excellent way for people to quickly jump to different pages on your law firm's website. In addition, a few links at the top of your website should help users navigate.

For example, you can add links to your "about us" and "contact us" pages. You can also include important landing pages like areas of law (i.e., personal injury, employment law, etc.)

First-time visitors who find your website through interesting blog posts might not always know anything about you. However, if you impress them with a well-written blog post, they might be curious enough to find out who's behind the content. Having a site menu will allow these new visitors to click around and get more information about you.

2. Make Sure Your Law Firm's Info Is Easy To Find

While building your site menu, make sure your "about" section and contact details are the easiest to find. These are pages that interested site visitors will often look for. They're either looking for info on what your site is about, what your law firm does, or the best ways to contact you.

While some potential clients aren't going to call you up for an appointment right away, they might be swayed after a few of their questions get answered.

An important thing to remember is that your website is your calling card. The whole point of creating high-quality content and optimizing for search engines is to get people to come to your site. So, make sure they have all the ways to interact with your firm (not just your content) while they're there.

3. Optimize The Look Of Your Texts

Custom fonts and interesting text colors are fantastic. You can use them in your logo or as the set font for your headlines. However, it would be best if you didn't use overly-complex fonts for every text on your website.

You want your text (especially your informative content) to be as readable as possible. On the other hand, you don't want site visitors to struggle reading squiggly fonts and neon text.

Although it's the keywords that get your blog posts to rank high, people still need to go to your website and read the content that's on there. If they're having a terrible time reading or understanding your text, you would have wasted all the time and effort you poured into researching and writing your post.

4. Optimize Site Speed

If it takes a painfully long time to load pages on your site, navigating it would be a terrible experience. Some site visitors even leave right after clicking on a page that doesn't load fast enough.

People are spoiled by the internet's accessibility. They're used to getting what they want and need right away. So if it takes too long to jump from one page to another, it means it's also taking too long for site visitors to get what they need.

Here are a few ways to optimize loading speeds:

  • Compress images
  • Use light website themes
  • Minimize animations
  • Disable video autoplay
  • Using caching

Remember, the less data a website needs to load, the faster it will be. This isn't to say that you can't put as many elements as you need, but you need to optimize them so they don't slow things down.

5. Optimize For Accessibility

When optimizing for user experience, you want to make sure you're considering everyone who could potentially see it.

Some of your site visitors might be using screen readers. Some of them might not be able to read really small text.

So, here are a few things to make sure your site is accessible:

  • Make sure your text, layout, and fonts are easy to read.
  • Add alt text for visually impaired site visitors.
  • Add headings to properly section your blog posts (these headings can also be read by screen readers).

In other words, make sure you're optimizing for every type of site visitor who might come across your law firm's website.

6. Optimize For Mobile-Friendliness

With more and more people using the internet through their phones, mobile-friendliness is now an SEO standard.

A website that looks good on a desktop won't always translate to a smaller screen.

Scaled-down desktop sites present a slew of problems for user experience, such as texts being too small that they're impossible to read and links are difficult to click. Zooming around might work, but that's far too inconvenient and frustrating for your audience.

So, make sure you have a great mobile site that considers the changes in screen size and other functionalities. Adjust your images, layouts, site menus, and the general site organization.


You want people to stay on your website for as long as possible. Thus, it would be best to make it easy for them to explore, click around, and read your content.

Author’s Bio

JC Serrano is the founder of, one of the very few private enterprises certified to process lawyer referrals by the California State Bar. His marketing strategies have continuously evolved since 2005, incorporating ever-changing SEO strategies into

Reinvigorate Sales by Focusing on Customer Experience

Reinvigorate Sales by Focusing on Customer Experience

In the fast-paced world of customer service, everyone chases the perfect customer experience. The result is that client expectations have never been higher than now. You’re no longer simply competing with your direct competitors, but also every service experience your client has had. 

Failing is not an option because there’s always someone waiting in the wings to replace you. But where do you start? How do you improve every interaction that your client experiences? 

The answer is simpler than you think. You must take a step back and get to know your client again. Customer service must change because our clients evolve. As they change, so do their needs, expectations, and dealbreakers. 

If you use the same tired personas you developed ten years ago; you’re starting from behind. But it’s not too late if you step up and reacquaint yourself with your target market. With a little research, you can reinvigorate the customer experience and reclaim your leading position. 

For a head start, read through the interesting infographic below. It’s a short five-minute read that’s packed with useful information. 

Did you know, for example, that only four out of ten customers will give you a second chance after a bad experience? The other six will leave and look for an alternative option. 

Just that one fact highlights the stakes of the game. Many companies construct elaborate procedures to recover customers after they fail them. Unfortunately, by that stage, it’s too late. More than half of those clients will move on without looking back. Add in the cost of recovering that client and rebuilding their trust, and it’s a losing proposition. 

Companies should work smarter, not harder. By putting in the effort to deliver an outstanding experience, they can delight their clients from day one. This approach improves the company’s credibility and engenders loyalty in their clients. 

A loyal client base is one of the most important assets a company can have. The customers are not only less likely to leave, but they’ll also actively bring in business for you. And, in the unlikely event that something does go wrong, they’ll be far more understanding about it. Loyal clients are more likely to give your company the benefit of the doubt. 

Would you like to learn more about how to improve your customer’s experience? Do you want to know what makes your clients tick? Start by reading the statistics in the infographic below, and then formulate a plan to reacquaint yourself with your target customers.

5 Expert Sample Emails You Need to Approach New Clients

Let’s admit it, cold email is one of the best ways to approach new clients because it works. 

Nowadays, people are more receptive to their inboxes, as email marketing popularity has increased since 2020 and is still growing. This means more businesses in your niche are emailing your future clients. 

Therefore, well crafted email can be the difference between getting new clients and having your email gather dust in their inbox. In this article we’ll show you step-by-step how to write effective business emails that lead to better customer conversion.

Use AI to Generate Email 

If you are struggling to come up with cold outreach emails then using ChatGPT or other AI tools to create emails is a great strategy. 

To get the most out of ChatGPT when it is creating your emails for outreach you need to make sure to use prompts that provide it with a lot of detail. 

For example you could do a prompt like... 

"Create an outreach email that is 160 words long, follows the PASTOR copywriting model for a (insert business details here) reaching out to (insert company details you are reaching out to)" 

If you aren't happy with the first you can ask it to create multiple versions. 

Finally it is always good to ensure that the marketing material you created is not obviously AI generated as it can hurt your reputation. In order to make sure your content does not show up as 100% AI generated be sure to edit it and then check Originality.AI"

Business Email Introduction Samples 

The following email templates are commonly used when approaching new clients. You can add them to your canned responses of an email client for easier access.

Business introduction 

This is where the potential client gets to know you and the value you propose to provide. Introduce yourself and address them formally – friendly but businesslike.

Hi [Client’s name]

Introduction: This is where you introduce yourself, state your name and how you got to know the client. “I am Carl, we met at Cindy’s fundraiser...” 

Apply the personal touch: You must have done your background research; put that to use here. A compliment or remark about their management practice or business is just the thing. 

Value proposition: This is the pitch, the purpose of the email, make it count. Highlight the major points without going into detail. Keep it short and sweet. 

Free sample: Offer a free service to give them a taste of what you’re bringing to the table. 

Add a call to action: Elicit a response from the client, don’t be pushy. A simple question is enough. 

Kind regards,

[Your name]

Sales proposal

This is your pitch email, and it should have the usual elements of a regular pitch. State your value proposition and the problems you’re looking to solve, add customer testimonials, and call to action. 

Hi [Client’s name]

Introduction: I’ve studied your company, and I believe that our services can help you achieve your aims and objectives.

Value proposition: The solutions we offer include [insert services]. These will help solve your problems in the areas of [insert specific problems]. We recognize there are different players in this field, but we’re exceptional because [insert unique practices]

Customer testimonial: We have helped [insert 2-3 companies and specific accomplishments you helped them achieve]

Call to action: Our services and your needs are a good fit, and I believe we can forge a productive business relationship. To learn more about us, kindly visit [insert website].

Thank you,

[Your name]

Scheduling a meeting 

This email introduces your company to the client. You should use it to establish your expertise and request a meeting.

Hi [Client’s name]

Introduction: Introduce yourself and the company you represent, along with the services you offer.

Request a meeting: Are you open to an initial conversation where we can assess a potential partnership?

Customer testimonial: Add social proof or show who you worked with (insert 2-3 clients) and on what goals and objectives.

Call to action: Prompt them to offer a date when they’re available. 

Best regards, 

[Your name]


It’s not unusual for potential clients not to respond to an initial request for a meeting. Follow up with a request to reschedule.

Here’s a template for that:

Hi [Client’s name]

State your business: I am writing to reschedule a meeting for [insert date, time, and location]. If the meeting is virtual, add contact details or web address. 

Meeting agenda: These are the areas we will cover during the meeting: [insert items to be covered]

Call to action: If you have any questions, please let me know. 

Thank you. 

[Your name]


You’ve met with the prospective client, assessed their needs and goals, and pitched your value proposition. The process may take more than an initial meeting, so you need to keep them engaged with a follow-up email.

This email should build on the meeting, provide additional information on the points discussed, and offer a path forward:

Hi [Client’s name]

Build on the previous meeting: I’m glad you could meet with me the other day. I’ve had some thoughts about [insert detail discussed at the previous meeting]

Provide additional information: The team and I studied the challenges we spoke about, and I’m confident we have the solutions you need. [insert additional resources and other info requested by client]

Call to action: Will it be okay if I schedule a meeting for some time this week to discuss more?


[Your name]

Start with How You Collect Potential Client’s Emails 

One of the first roadblocks that stop people from approaching and converting new clients is how they collect potential clients' emails. 

Randomly searching for emails can be a waste of time and collecting a list can lighten the load. Therefore, be sure to do the following when collecting potential client emails: 

Create a Targeted Lead Magnet Offer 

A lead magnet is a freebie, discount, ebook or offer that you offer potential customers in exchange for data, mainly an email and later use that email to convert them into a paying customer. It’s a trusted customer retention strategy that can be used across all your marketing channels. 

Lead magnets help to lighten your workload as your potential clients will come to you, rather than you trying to chase them down. 

It should be something that will instantly grab your reader's attention. Here’s an example of a lead magnet by Social Bee. They’re looking for new clients who want to learn how to master social media marketing and in term use their tool. They have a clear idea of who their ideal client is, and how to collect their emails to approach them for new business. 

How to Write an Email to a Potential Customer

The easy answer is – when writing a business email, take into consideration all the elements of a good email keeping in mind that it's addressed to a specific category of people that don’t know you yet. So, consider using an email builder to create professional-looking campaigns. 

Since you’re basically introducing yourself to a prospect, there are some things to keep in mind when approaching new clients with an email.

The Subject Line 

First impressions matter. Your email subject line is like the cover by which your book is judged, it is the first thing a client sees, and if it doesn’t get their intention, your email might be treated as just another junk mail.

Here are tips for writing great subject lines:

  • Spark curiosity. Think of a movie trailer; it builds excitement and anticipation. That’s how your subject line should be. It should make the recipient want to click on your email and read it. So get creative without appearing flimsy, like putting ‘Business Proposal’ ahead of the email – it’s too general.
  • Personalize it. People like to feel special. Use that to your advantage. Research your client, learn their preferences, jobs, likes, and dislikes, and incorporate these details into the subject line. This way, your clients get the impression that they are not just one of many who received a broadcast mail. 
  • Use specific and concise language. It is recommended that you use fewer than 50 characters to ensure readers scanning through their mailbox can read it all at a glance.

Email introduction 

You’ve gotten the potential new client to open your email because you wrote a great subject line, but that’s only the beginning. Now, you have to keep the streak going.

Keep it pleasant and warm without appearing frivolous. Introduce yourself and make a bit of small talk rather than jump straight to business. It‘ll make the reader feel your genuine interest in them and be more inclined to grant your audience.

Value for the client

Pitch yourself as a solutions provider who has studied your client’s business and come up with efficient insights. Show them how you can add value, tackle challenges, and alleviate whatever obstacles they may be facing.

For example:

“I see you ship thousands of products a month, and I know how difficult logistics can be. Here is how I can help:” 

Your proposition

Bring up the experiences of other customers you’ve served and their enthusiastic reviews. Let the potential client see what you’ve done for others with similar challenges and how you can do it for them too. 


Business emailing is a fantastic marketing strategy, but it requires skill to execute. There is a checklist of items you need to run through before you hit “send”. Stick to the guidelines and templates discussed in this article, and you’re likely to start in the right place with new clients.


Roman is a content marketer at Mailbird, an award winning email management app that allows you to save time managing multiple accounts. Roman specialises in all things digital and content marketing. 

Database Architect: Pros and Cons For Marketing Business

Database Architect: Pros and Cons For Marketing Business

You hear the term “database architects” quite often and you probably also know a thing or two about what they do. What you might not know is that they could be a great resource for your marketing business. They work with software designers and design analysts to create databases. Why is this important and how does this help a business? Let’s dive deeper into all the details about database architects, what they do and the pros and cons of hiring one for your business.

What is a Database Architect?

A database architect is responsible for preparing electronic databases. Here are some of the main responsibilities of a database architect:

  • They work with a team and use ETL Architecture Standards to create the database. 
  • After the creation of the database, they’re responsible for troubleshooting any problems and correcting oversights. 
  • During database creation, they work closely with the company’s employees to align the database with the business expectations.
  • They continue to maintain, update and upgrade the database.
  • Identify database user trends to improve performance.

Database architects are employed by firms that have large databases such as banks and retail companies, as they handle a lot of their client’s personal data. They also work for marketing businesses because analyzing data helps marketing businesses understand their audience trends better. 

Most businesses get confused between database architects and database administrators. We will talk about the differences between the two later in the article but first let’s look at some stats.

Gone are the days of static data warehouses. Previously, organizations dealt with low ROI which led to the emergence of data architecture. Database solutions helped utilize data more effectively. Businesses can now deal with customer related pain points in a more organized and insight-led manner.

Pros of Hiring Database Architect For Marketing Businesses

While a lot of you think that database architects are meant to work only for financial institutions and the retail sector, this isn’t the case. Data architects can be very useful for marketing businesses because of the following reasons:

  1. Database Architects Help With Strategic Thinking

Having a database architect in your team helps you gain an overall perspective on business challenges and activities. As a marketing business you need to understand the long-term impact of your strategy. Data architects help you see trends and patterns within your data so that your roadmaps and campaigns can be built on reliable information.

  1. Database Architects Help You With Innovation

A database architect can enhance the efficacy of your business processes. Creation and comparison of different data models will help you understand what works the best for your business. This helps you innovate better because you can make decisions and infer outcomes based on real data and insights.

  1. Database Architects Simplify The Complex For Your Business

Creating actionable insights from vast data is a tough task for a business. Database architects make it easy by mining all the data your marketing business needs and creating a database solution that simplifies processes in your business. Their solutions can also help convert that data into insights and stories to make it relevant to your goals.

  1. Database Architects Can Help Improve Your Marketing Campaigns

Database architects can help you refine your marketing campaigns by creating database solutions that can collate click-through rates data and other data like discount codes, shopping cart, customer feedback, etc. 

The performance of specific campaigns related to specific customer interactions or user sessions will help you improve your targeting. You’ll be able to understand which demographics, timings and other parameters are better for your next campaign. Similarly, customer feedback data for every order or user can be related to the purchases they made.

  1. Database Architects Improve Your Overall Business Performance

Database architects can create solutions that capture information on various devices. They can also help improve search results with automated suggestions or common synonyms based on previous search trends. Optimization and creation of databases also helps provide product suggestions based on user preferences with similar characteristics.

Cons of Hiring Database Architect For Marketing Business

While database architects can be quite useful in projecting your campaign outcomes and customer preferences, do you really need one? Will a database architect be a liability instead or an asset for your business? Let’s find out the cons of having a database architect for your marketing business.

  1. Database Architects Are Costly

A good database architect can set you back by $100,000 a year while an excellent one could take away around $200,000 a year. If your business size and needs justify this as an investment, you can go ahead with hiring one for your marketing business, however, if you’re a small business with not a lot of data that needs creation of handling, hiring a database architect can quickly become a liability.

  1. You Don’t Have A Huge Amount Of Data

Database architects create databases that can solve problems and ease future processes for you. The database they create can be used for various purposes, whether it’s targeting a specific audience from a specific region or looking at customer feedback trends for a product or service you offer. 

If your business isn’t at a stage where you will require a data architect’s expertise, you should refrain from hiring one. If you have a long way to go before you come to a point where there are huge amounts of customer related data to create a database from, there’s no point spending a hefty amount on a database architect who will just sit around and wait for some work to come his way in your company.

  1. What You Need is A Database Administrator

A lot of businesses confuse the two positions. Here’s the difference between a database architect and a database administrator for you to understand who of the two you really need.

Roles and Responsibilities of a Database Architect:

  • Designs a database according to your business needs and goals.
  • Sets data standards for your company.
  • Monitors data to improve the design of the database solution on a regular basis.
  • Uses problem-solving skills to come up with database models to solve business process problems.

Roles and Responsibilities of a Database Administrator 

  • Adds data in the database.
  • Is responsible for database security and management.
  • Uses logic based skills to troubleshoot database problems.
  • Maintains the data in the database.

As can be seen, the two roles are different from each other. While a database architect comes up with solutions to use the available data in a better way to solve a business problem or optimize processes, a database administrator simply adds, maintains and manages the available data.

What your business might need is someone who is responsible for the security and management of your data. If that’s your only goal and you have no complex database problems to solve then a database administrator is the right one to hire.

The average salary of a database administrator is approximately $88,000 a year.

Data Drives The Future Of Your Business

Whether hiring a database architect now is on the cards for you or not, the future of any business can be projected via data. Data helps you learn about your audience and your customers and devising the right database solutions can skyrocket your business into the hall of fame. Generating data should be the first goal of any  business followed by analyzing that data to understand trends. Creating database solutions is the next step. This is where the role of a database architect comes into play. 

Data before ideas.

Author Bio:

Aneesha is a Content Contributor at DistantJob, a remote agency that helps worldwide organizations hire qualified software engineers. Her love affair with writing began when she was only ten years old. As she grew up, filling the pages of her diary with poetry transformed into writing real-life stories, experiences, and informative articles for national and international publications. With more than a decade-long experience in content marketing and business development, her love for all things "communication" is seen in everything she does.

How to be more creative in social media advertising. Tips for e-commerce business

How to be more creative in social media advertising. Tips for e-commerce business

Social media provides a great opportunity to organise communication between your product and your audience. Allowing you to reach your customers directly and involve them in the interaction. But it’s hard to break through to your customers through the veil of information noise. 

Here are some tips to help your e-commerce business with social media advertising

1. Tell your own story 

Your product is unique and gives your customers an inimitable experience. Telling your own story distinguishes you from a range of similar products. Come up with a character that embodies your product and make up its story. 

Where is it from? What does it like? How does it use your product? Why does he like your product most of all? By gradually telling a story, you create a new world where this character and your product play the main role. It is always interesting to follow the story and your customers will be intrigued to know how it will finish. Keep their attention with all the new details and at the same time introduce your product. 

2. Use different formats

When telling your audience about your product, try to be creative and use different formats. The audience will be bored with only reading long texts about the product or viewing one-type pictures. Don’t forget that you can use a great variety of formats including videos, movies, gifs, emojis, texts, lyrics, interactive games, quizzes, interviews and many others. 

Your customers do not want to hear only about your product, they rather want to be interested and entertained. Look for parallels between your product and pieces of art, jokes, memes, quotations from literature and movies and show your audience that your product is interesting first of all. 

3. Interact with your audience

When your communication is unilateral and you only tell and tell your audience how your product is good, but you don’t encourage them to act. Customers remain passive and less willing to get in touch with your brand. Involve them into communication! 

Come with contests and competitions, motivate them to do something they will enjoy, encourage them to create. Let them make videos and publish their best masterpieces in your social media accounts. Your business will also benefit from User Generated content (UGC) and attract new customers

Invoke any activity connected with your brand. Teach them how to improve their creations and ask them to use their newly acquired skills. Play with your audience and let them perceive communication with the brand as a game. When they get positive emotions, they will associate these emotions with your brand. Isn’t it what you want?

4. Host an AMA

Use the AMA (Ask me anything) format as a means of interaction. Invite your audience to ask you any questions about your product, how it is done and how it is best to use it. By doing so, you will show your expertise and that you are a real expert in your sphere.

Tell your customers some lifehacks to use your product in an unusual manner to get unexpected results. Tell them about pitfalls of using the product and warn you audience that they should use it properly. Remember, not only do such questions reflect their interest in your product, but they also allow you to say something new about your products. Don’t miss this chance. 

5. Invite experts

Customers may perceive your information as subjective and directed at promoting your product. Then let them hear the voice of neutral experts. Invite professionals and make a regular category of expert talks. 

You don’t need to pay these experts to praise your brand, let them stay uninvolved. This will increase trust to their words. Experts just should express their unbiased opinion and explain the characteristics of your product from the viewpoint of science or professional application. This is what you provide to your customers. ` 

6. Make shareable content

Another way to attract the attention of your audience and increase the number of mentions of your product is to produce or get involved in viral content. People remember best the things that surprise them by creating a WOW effect or causing strong emotions. 

They don’t remember rational, but they remember emotional instead. If so, give them these emotions. What almost all people like are cats, kids, jokes and extraordinary skills. You can produce such content to make them keep your brand in mind for a long time. 

Try to make a content which they will want to share with their friends and show to their relatives. Thus, you will naturally extend your audience without additional efforts. 

7. Track the feedback 

Be flexible. You may endlessly love your accounts in social media and the content you publish, but let your audience express their opinion and listen to it. Let them speak out in the way they can. Collect feedback through your business’s account, track what people say about your brand on other websites. Be aware of what people think of you and your product and what they would like to be changed. 

You work to satisfy them first of all, while your own likes and dislikes are a secondary matter. Consider their preferences and think how you can adjust your product according to their tastes. When you make any changes in the product, don’t forget to tell your customers about them. You make the product for your customers, and they know better what they want. Demonstrate that you hear them by discussing their feedback and show that satisfying their needs is the first thing that you want.

8. Make tutorials

When people get acquainted with your product, not all of them are aware of how to use it properly. Develop instructions, how-to’s, tutorials – any materials that will help them to use your product correctly and without any problem. Think a step forward and determine what problems customers may have with your product. Address these potential issues and see how grateful your audience will be. It’s quite easy, but it’s a great way to show that you care about your customers. 

Author Bio

Anna Clarke is the owner of online writing company 15 Writers. She is a successful entrepreneur with over 20 years’ experience in freelancing, academic essay writing consulting, specialising in Business, Economics, Finance, Marketing and Management.

How To Protect the Data of Your Marketing Agency

How To Protect the Data of Your Marketing Agency

Marketing has been the cornerstone of commerce for about as long as commerce has existed. Today, marketing firms are crucial business partners to various other businesses in every industry under the sun. However, the digital age brings with it a unique, new problem that likewise faces all businesses, up to and including marketing firms. Data is an increasingly important part of how commerce functions in all its forms, and data security is just as essential. With hackers lurking around every corner, you’ll need to take the appropriate steps to safeguard your business and your clients. Here’s what you need to know.

Securing Your Website

Thanks to the internet, businesses can make themselves available to clients around the clock. This benefit comes with numerous logistical problems involving automation, but it also provides an additional challenge regarding the security of your data. Simply put, an unsecure website will be extremely vulnerable to cyberattacks, necessitating encryption and decryption.

While these features are common enough that you may assume they are baked into the internet, this isn’t the case, and you’ll need to pay for SSL certification to protect your company and your clients from the prying eyes of hackers. This is true not only for the possibility of direct data theft, but also for protection from malware. Hackers often like to infiltrate unsecure websites with the intent to plant malicious software to siphon data passively over time or even create “zombies” for use in future DDoS attacks, so encryption is an absolute necessity. E-commerce functionality doesn’t stop at your website, however.

Securing Your App

E-commerce apps are an increasingly inevitable part of most business models these days. This makes sense, because they further increase the access to your services that you can offer customers, and that leads to an increase in sales. However, this creates an additional means by which hackers can potentially steal the market data of your company, for example, and it represents another potential risk for your clientele. The biggest problem with these apps is a necessary evil of how they’re developed. APIs (application programming interfaces) are frameworks for the development of e-commerce apps that allow businesses to throw their hats into the e-commerce ring without investing too much time or money into software development, something that would otherwise be quite costly in terms of both time and money.

Using this kind of shortcut has a drawback, because doing so will entail blindly accepting any flaws in the API, putting your app at risk. A common tactic among today’s hackers is to purchase APIs for themselves, scouting for weaknesses present in those APIs, and then leveraging that knowledge against companies that used those APIs for their own apps. API security has become a necessity in a world where e-commerce functionality is essentially mandatory for businesses who want to stay competitive.

Securing Your Network

While there are many places in which you and your clients both have skin in the game, you also need to consider where you alone are vulnerable: your company’s network. Your network will interface with your website and your app, meaning that its security is important no matter what. However, the network can be a point of entry in and of itself, meaning that it requires its own cybersecurity measures. First and foremost, you’ll need to cover your bases. Antimalware is essential, because while you can often avoid malware entirely by avoiding unsecure websites, client businesses may not have secured their own websites, potentially putting you at risk.

On the other hand, businesses face more unique cybersecurity needs. Intrusion detection and prevention software are important for stopping an attack in progress, while network traffic monitoring is an important means of preventing attacks well before they happen by observing and reacting to suspicious activity that may indicate an infiltration attempt or scouting. DDoS attacks aren’t exactly common, but they are so elaborate as to be virtually impossible to prevent without the appropriate software.

Creating Highly-Targeted Account-Based Marketing Strategies

5 Tips for Creating Highly-Targeted Account-Based Marketing Strategies

Marketing campaigns are often hit or miss. 

You publish a ton of blog posts to your site or start a new campaign on Facebook. You might get a few sales, but responses are lukewarm overall.

What if you could start the sales process by identifying and selling directly to high-value accounts?

That’s what account-based marketing is all about — a strategy that lets you take a more focused approach to marketing. It allows you to dive straight into engaging and delighting target accounts.

Of course, you’ll need a cohesive strategy to make account-based marketing work for your business. Fortunately, you’re in the right place. 

Here, we’ll look at five great tips for creating targeted account-based marketing strategies.

What is Account-Based Marketing?

Account-based marketing or ABM is a strategy that involves turning accounts into customers. In essence, you’re identifying high-value accounts, building relationships with stakeholders, and developing personalized campaigns.

With account-based marketing, you start with accounts that are a good fit (after filtering out low-quality leads). Then, you proactively reach out and engage them with personalized content that’s specific to their needs.

Account-based marketing essentially flips traditional inbound marketing — a strategy where you create and optimize your content to attract potential customers.

Inbound marketing is akin to casting a wide net — you’re creating different types of content in the hopes of “catching” a fish. Account-based marketing is much more focused. You’re honing in on one account and focusing your energy to haul them in.

The advantage here is you’re not just relying on blanket marketing campaigns. A properly implemented account-based marketing strategy has the potential to grow your bottom line thereby increasing your business capital.

Benefits of Account-Based Marketing

Here are a few reasons more companies are implementing account-based marketing into their overall strategies.

Aligned Sales and Marketing Teams

Sales and marketing teams are ultimately responsible for reaching target audiences and generating sales. But problems can arise when there is misalignment — sales teams are kept out of the loop of what the marketing team is doing, and vice versa. 

This misalignment can cost your company sales in the long term. Sales teams could have valuable insights that marketing teams can use to develop their campaigns.

With an account-based marketing strategy in place, your sales and marketing teams can stay aligned behind the scenes. This allows both teams to create more consistent and personalized experiences for each account.

Shortened Sales Cycles

Sales cycles tend to be much longer for more complex products. For a B2B solution, there can be anywhere from 6 to 10 people involved in a purchasing decision.

That many stakeholders in a purchase decision slow down the sales cycle. Landing a lucrative account can take anywhere from a few months to more than a year.

Account-based marketing is unique in that it allows you to reach and hone in on the primary decision-makers. By targeting those who have the authority to make decisions for their company, you can shorten the overall sales cycle.

More Efficient Use of Resources 

Time and money are two of the most valuable resources for any business and how well you ace time-management will decide the outcome of your projects. Unless you have considerable resources at your disposal, you can only pursue so many opportunities at a time. 

Account-based marketing allows you to eliminate unqualified prospects early on. Sales and marketing can focus more of their efforts on accounts that are more likely to increase your sales based on qualification factors.

Another added benefit is you can measure the return on investment (ROI) of each account. This allows you to determine which accounts were more profitable to your bottom line and dig deeper to find out why. You can apply what you learn to drive your marketing strategy forward.

Now let’s look at the strategies that you can implement to create account-based marketing strategies.

How to Create Targeted Account-Based Marketing Strategies

Account-based marketing can drive measurable results for your business. But you’ll have little to show if you simply tackle accounts head-on without any planning. 

Taking that approach might even cause you to lose an account because you didn’t take the time to nurture that relationship. Follow the steps below to put together an account-based marketing strategy.

1. Put Together an Account-Based Marketing Team

Implementing an account-based marketing strategy is rarely a one-man effort. It requires cooperation and coordination across different departments.

The first step is to put together an account-based marketing team. Ideally, your team will consist of the following roles:

  • Head of account-based marketing: The head of account-based marketing is responsible for putting together strategies for each account. They also report directly to leadership on the results of each campaign.
  • Campaign manager: The campaign manager is responsible for identifying high-value accounts to target. They often use campaign management tools, and work with the sales and marketing teams to ensure their efforts are aligned.
  • Content manager: The content manager oversees the planning and creation of that content. They’ll use tools like Grammarly to ensure that all content is free from grammatical errors.
  • Sales manager: Sales managers are responsible for managing the sales team, providing relevant training, and devising strategies to hit sales targets. Often they use sales funnel software to convert leads into sales.

Each of these individuals will play a crucial role in executing your account-based marketing strategies. In addition to marketing and sales reps, don’t forget about other key team members.

For example, your customer success reps should also be aware of and align with your account-based marketing strategies to improve customer lifetime value.

2. Define Target Accounts

A common tool that marketers frequently use is a buyer persona — a representation of your ideal customer based on market research. It helps you gain a better understanding of your customers.

But with account-based marketing, we’re focusing more on organizations as a whole and less on individuals like “Millennial Molly” or “Technology Tom.” It’s a subtle but important distinction.

Your account-based marketing efforts will have more of an impact when you identify accounts that are a good fit for your products or services.

Start by examining the organizations that generate the most value for your business in terms of revenue. What are some of the characteristics they share?

Look for companies that have the following in common:

  • Industry
  • Annual 
  • Company size
  • Location
  • Tech stack

For example, if your most profitable customers tend to be from the education industry and have annual revenues of $2 million, these are the types of accounts you’ll want to prioritize.

Consider gathering feedback from employees who work directly with the company’s most profitable accounts. They likely have valuable input that can help with this process.

3. Research the Buying Committee

Most B2B organizations have a buying committee that handles complex purchases. These committees are made up of individuals whose responsibilities include researching different vendors and authorizing purchases.

As you put together account plans to target, you’ll want to learn more about how decisions are made and who the key decision-makers are. The more you know about each member, the more prepared your marketing and sales teams will be.

A survey conducted by Demand Gen Report found that 97% of B2B buyers said that knowledgeable sales reps were important to them.

It’s not always easy to identify who is part of a buying committee. Companies don’t exactly broadcast that information on their corporate websites or social media pages.

However, decision-makers tend to be managers, executives, and directors. Use LinkedIn to help with this step. With advanced search filters, you can search for specific job titles and narrow down your list of who you’ll eventually reach out to.

But don’t reach out to contacts in your list right away. Take the time to research the responsibilities that each decision-maker has, dig deeper to find out what their respective needs are, and make sure the prospect’s information is correct. 

4. Create Personalized Content

Your efforts will be more successful when you personalize content for each account. It demonstrates that you understand their specific pain points and allows you to position your products or services as the solution by using product management for each account. 

Here are some ideas to get started with:

  • Identify what kind of content decision-makers engage with on social media platforms like Facebook and Instagram. Then join the groups they’re in and contribute relevant content to conversations they’re part of.
  • Distribute content like blog posts and informative articles on channels that are relevant to each account. For example, if you know that certain accounts subscribe to an industry magazine, try getting published in that magazine.
  • Use affiliate marketing to get backlinks from other websites and blogs. This will help any content that you publish rank higher in the search results.
  • Design powerful visuals, a data visualization infographic, to engage your audience. This will make your content more attractive and boost conversions.
  • Gather specific case studies that demonstrate how your products or services address pain points that certain accounts are experiencing. 
  • Create custom landing pages that are tailored to each account. Use these landing pages with your campaigns in Google Ads (if you’re running them).
  • Use QR code generators to create dynamic QR codes that can be used in marketing landing pages to provide personalized access to gated content, product pages, and social media pages.

Throughout this process, you’ll want to work together with your marketing and sales teams to ensure you’re communicating the right messages

5. Measure and Analyze Your Results

It’s important to monitor the effectiveness of your account-based marketing strategies. How many new accounts did you close? How much revenue did you generate from these campaigns?

By reviewing your results, you can identify any gaps in your strategy that might need to be revised. For example, if high-value accounts didn’t respond well to your efforts, you might need to adjust your messaging to focus on a different pain point.

Don’t be discouraged if your results weren’t that great the first time around. Take what you’ve learned and continue to apply them to future campaigns.

On the other hand, if your account-based marketing strategy delivered a significant return, it means that you’re on the right track. Continue refining your strategy to drive even more revenue for your company.