Personalization has been around for quite some time. There is no doubt that marketers have been rooting for it since long, but a large percentage still seems struggling with personalization. The forem…
No matter what business you have, an effective marketing strategy is necessary to boost your sales and profits. Marketing is a field that constantly changes, what worked a few years ago may be irrelev…
Instagram is one of the most popular social networks right now, with over 500 million daily active users. However, it’s also the platform that makes both brands and individual users work hard for popu…
As part of any online marketing strategy, SEO is integral to driving consumers to your business via online platforms. Effective marketing highly demands it. Search Engine Optimization (SEO) is a co…
Landing pages also go by the name of destination page or lead-generation page as these are where your leads are taken to through the various channels you put out there on the Internet. But the use of …
The Internet, and specifically Google, has changed the way people think, post, advertise and even exist in the corporate world. One has to constantly update their presence on social media to stay rel…
Marketing consists of creating a series of touch points that resonate with your audience. That can be in the form of blogs, social media, PR, events, and much more. There are paid and organic strategi…
Accurate keyword research is imperative for a successful digital marketing strategy. Keyword research is indicative of market demands and tells you what consumers are searching for and therefore inter…
Whether you’re going through a complete rebrand or a less radical brand rejuvenation, a website redesign is a great opportunity to give your digital marketing efforts a boost. Everything from your bra…
Do you know the impact consistent blogging can have on your small business? Discover five secrets about how to blog to boost your marketing.