The number of small businesses investing in digital marketing keeps rising. So, just developing a killer website, investing in SEO, and promoting your business on social media is not enough. To stand …
A digital marketing strategy needs to be frequently revised to stay successful. Here are the latest trends to keep an eye on for 2019. Technology keeps evolving and we all need to keep up with the la…
If you are not convinced that newsletters are an effective tool, then I have some good news — this has already been checked. DISQUS asked 1,421 people if they subscribed to newsletters and 70,6%…
Many aspiring entrepreneurs choose affiliate marketing as their first business venture. Affiliate marketing is among the most popular marketing models and is great for starting out in the business wor…
Most shoppers do not trust social media influencers, a survey has indicated. In the research for BBC Radio 4, 82% of people who took part said it was not always clear when an influencer had been paid…
Since its inception E-commerce has grown at an amazing rate. The rapid boom has been simply magnificent. This segment has transformed the marketing and business industry and is continuing to flourish …
Search engine algorithms change hundreds of times each year. Most of these changes are minute, won’t affect your rankings, and therefore fly under the radar undetected. However, each year also brings …
By Brooklin Nash Many brands are now stressing authentic advocacy in their marketing plan. Authentic advocacy is a fancy term that simply refers to a type of marketing that relies on personal connec…
You’ve designed a killer website. You’re publishing insightful and engaging content your audiences like. You’ve spent your time and effort creating solid buyer personas and segmenting your audiences…
In these times of intense competition, it is important to stay ahead of the game. You need to deliver the most current and optimized user experience to people who visit your website. Sometimes this me…