How AI is Transforming the Digital Marketing Landscape

How AI is Transforming the Digital Marketing Landscape


The evolution of AI can be traced back to the 1950s, when computer scientists first started exploring the concept of machines being able to perform tasks that would normally require human intelligence. And Now AI has been involved in everything including Digital Marketing.

Artificial Intelligence (AI) is making a significant impact on the digital marketing landscape, offering businesses a range of new and innovative ways to reach their target audience more effectively. With its ability to analyze vast amounts of data and automate tasks, AI is revolutionizing the way digital marketing is approached. In this blog, we will explore five ways that AI is transforming the digital marketing landscape.

Personalized Marketing:

  • Tailored Marketing Efforts

One of the most significant benefits of AI in digital marketing is the ability to personalize marketing messages and offers. AI algorithms can analyze customer data, such as search history and purchase history, to tailor marketing efforts to the individual needs and preferences of each customer. This leads to increased engagement and higher conversion rates, as customers are more likely to respond positively to personalized advertisements and offers.

  • Improved Product Recommendations

Another way that AI is transforming personalized marketing is by improving product recommendations. AI algorithms can analyze customer behavior patterns to suggest products and services that are most likely to interest a particular customer. This allows businesses to target their audience more effectively and make the most of their marketing budget.

Automated Campaign Management:

  • Efficient Campaign Execution

Another way that AI is transforming the digital marketing landscape is by automating various aspects of digital marketing, such as email marketing and social media marketing. This not only saves time and resources, but also ensures that campaigns are executed consistently and efficiently. AI technology can automate repetitive tasks, freeing up time for other important tasks, and providing businesses with a competitive edge.

  • AI-Powered Chatbots

AI-powered chatbots are also transforming the way businesses approach customer support. These chatbots can provide quick and convenient support, allowing customers to get the information they need without waiting for a response from a human representative. This improves the overall customer experience and helps businesses to build stronger relationships with their customers.

Predictive Analytics:

  • Data-Driven Marketing Decisions

AI algorithms can also analyze large amounts of data to predict future customer behavior, allowing businesses to make data-driven decisions about their PPC marketing strategies. This helps businesses to optimize their marketing efforts and target their audience more effectively. For example, AI can predict which customers are most likely to make a purchase, and target them with personalized advertisements.

  • Increased ROI

By automating tasks, analyzing data, and personalizing marketing efforts, AI can help businesses to increase their return on investment (ROI) and maximize their marketing budget. This is because AI helps businesses to reach their target audience more effectively and make data-driven decisions about their marketing strategies, leading to increased engagement and higher conversion rates.

Content Creation:

  • Personalized Content

AI can also be used to create personalized content, such as email and social media posts. By analyzing customer data, AI can suggest content that is most likely to engage a particular customer, increasing the chances of conversion. This not only saves time but also ensures that content is tailored to the individual needs and preferences of each customer.

  • Improved Customer Engagement

Personalized content created with the help of AI also leads to improved customer engagement. Customers are more likely to engage with content that is relevant to their interests, leading to increased brand awareness and loyalty.

Ad Optimization:

  • Targeted Advertising

AI can also be used to optimize digital advertising efforts. AI algorithms can analyze customer data to determine which customers are most likely to be interested in a particular product or service. This allows businesses to target their audience more effectively, leading to higher conversion rates and improved ROI.

  • Real-Time Ad Optimization

In addition, AI algorithms can also optimize digital advertising in real-time, adjusting ad targeting and placement as needed. This ensures that digital advertisements are reaching the right audience at the right time, leading to increased engagement and higher conversion rates.

Facts and Figure How AI is Transforming the Digital Marketing Landscape

  • The global AI in marketing market is expected to grow from USD 5.89 billion in 2018 to USD 28.5 billion by 2025, at a CAGR of 27.9% during the forecast period (2019-2025).
  • In 2021, AI technology in marketing is expected to generate $39.7 billion in revenue.
  • The global AI market size was valued at $39.9 billion in 2020 and is expected to reach $97.9 billion by 2026, growing at a CAGR of 16.7% during the forecast period (2021-2026).
  • According to a survey by Accenture, 72% of businesses have already integrated AI into their operations or plan to do so in the near future.
  • AI is being used in various industries such as healthcare, finance, retail, and transportation.
  • AI is expected to create 2.3 million jobs by 2020, while simultaneously reducing the need for certain manual tasks.
  • AI algorithms can automate repetitive tasks, freeing up human workers to focus on more strategic and creative tasks, leading to increased efficiency.
  • AI algorithms can analyze vast amounts of data and provide insights, helping businesses make better informed decisions.
  • AI and machine learning algorithms are being used to perform advanced analytics, such as predictive analytics and prescriptive analytics, to drive business value.
  • By 2020, it is expected that 80% of businesses will have some sort of chatbot automation.

AI is continuously evolving and its applications are growing, making it a crucial technology for the future.


In conclusion, AI is revolutionizing the digital marketing landscape, providing businesses with a range of new and innovative tools and techniques for reaching their target audience more effectively. Whether through personalized marketing, automated campaign management, predictive analytics, content creation, or ad optimization, AI is helping businesses to optimize their marketing efforts, increase engagement and conversion rates, and maximize their ROI. As AI continues to evolve and advance, it is likely that we will see even more ways that it will transform the digital marketing landscape in the future.

Revolutionizing B2B Marketing: The Impact of Marketing Automation

Revolutionizing B2B Marketing: The Impact of Marketing Automation


Time and people are limited resources for operating any business. However, when a firm grows, maintaining personal ties with clients and prospects becomes increasingly challenging. According to a ReportLinker survey, the global market for marketing automation will reach $9.5 billion by 2027, with a potential increase to $12.2 billion by 2030. 

In today's fast-paced business world, B2B companies are constantly looking for ways to stay ahead of the competition. With a growing number of companies adopting digital marketing strategies, the pressure is on finding innovative ways to reach and engage with customers. One of the key ways to achieve this is using marketing automation. As the year 2023 approaches, we see marketers rapidly automating their marketing efforts, which is fuelling the growth of new markets.

Automation is increasingly becoming a necessity rather than a choice. Marketers are now in a better position. B2B conversions are dependent on having reliable, professional contacts and being able to illustrate how a product helps a client's bottom line. Marketing automation has shown to be highly advantageous for B2B organizations, since old, inefficient marketing techniques have long hampered this result. Marketers may be able to devote more time to difficult activities and strategies by streamlining and reducing time-consuming or repetitive operations.

But you may be wondering, why has marketing automation become the topic of every marketer? Well, Marketing automation has made it possible to influence how prospects interact with your business through cleverly positioned adverts and inbound marketing, calculating their likelihood of conversion and facilitating it.

In this blog, we will dive into marketing automation, including its definition, benefits, success stories, best practices, and challenges, and provide valuable insights so that you do not seem to be in the spot where you are unsure of why and how marketing automation can leverage your B2B firm.

  1. The Evolution of B2B Marketing

B2B marketing refers to marketing efforts and strategies aimed at promoting products or services to businesses rather than end consumers. B2B companies sell their offerings to other businesses with the intention of being used as part of the buyer's business operations. B2B marketing has come a long way since its beginnings. In the past, face-to-face interactions and personal relationships were the backbone of B2B marketing. However, the rise of digital technology has led to a shift towards digital marketing methods like email, social media, and search engine optimization.

Today, B2B marketing often includes a mix of online and offline tactics, such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and data-driven targeting. The rise of big data has also allowed B2B companies to gain deeper insights into customer behavior and preferences, leading to more personalized and effective marketing campaigns.

  1. Why Has Revolutionizing B2B Marketing Become Important in Today’s World?

Revolutionizing B2B marketing is crucial for companies to remain competitive, meet changing customer expectations, leverage data insights, achieve cost efficiency, and drive growth and revenue. By embracing new technologies and digital channels, B2B companies can deliver a more personalized and effective customer experience, leading to improved customer engagement and loyalty. This, in turn, drives sales and revenue growth, and helps companies attract new customers and expand their market share. Revolutionizing B2B marketing is important for staying ahead in a rapidly changing business landscape.

  1. Marketing Automation – Defining the New Need

The term "marketing automation" describes the use of technology and software to speed up and automate marketing processes. This can involve activities like lead generation, consumer segmentation, social media posting, and email marketing. Marketing automation seeks to improve the efficacy and efficiency of marketing initiatives so that organizations may reach more customers with less manual labor.

B2B marketing automation is a great step in bringing various stakeholders to the table and starting a conversation about what your business is all about. Optimizing marketing initiatives is at the core of marketing automation. This can entail making the most of the team's time and the audience's attention. 

Marketing automation therefore provides a platform to handle leads all the way through the checkout process, going beyond the conventional ways focused at automating repetitive work inside the marketing department.

Below image shows some generic stats on the success of B2B Marketing Automation currently:

How Does Marketing Automation Work?

Marketing automation works by using technology to automate and streamline repetitive tasks and processes related to marketing. The process typically involves several steps:

  1. Collecting data: Marketing automation platforms collect data on customers and leads, such as their demographics, behavior, and actions on the company's website or social media.
  2. Segmentation: The collected data is then used to segment the audience into different groups based on specific criteria, such as demographics, behavior, or interests.
  3. Creating campaigns: Companies use the segmented data to create targeted and personalized campaigns that are tailored to specific groups of customers or leads.
  4. Automating tasks: The campaigns are set up to be automatically triggered by specific events or behaviors, such as visiting a specific page on the company's website or signing up for a newsletter.
  5. Tracking and measuring: The performance of the campaigns is tracked and measured, allowing companies to see which campaigns are most effective and make data-driven decisions.
  6. Optimizing and iterating: Based on the performance data, the campaigns are optimized and iterated to improve their effectiveness over time.

How Has Marketing Automation Added Value in the B2B Industry?

The benefits of marketing automation for B2B marketing are many. The basic benefits include:

  1. Increased Efficiency: Marketing automation allows B2B companies to automate repetitive tasks, such as email campaigns and lead nurturing, freeing up time for more strategic tasks. This helps companies to be more productive and efficient in their marketing efforts.
  2. Improved Targeting and Personalization: With marketing automation, B2B companies can leverage data and analytics to better understand their target audience and deliver personalized content and experiences. This leads to improved customer engagement and increased conversions.
  3. Better Lead Management: Marketing automation helps B2B companies to effectively manage and track leads throughout the sales funnel. This allows companies to prioritize and follow up with the most promising leads, resulting in improved conversion rates.
  4. Improved ROI: By automating repetitive tasks, reducing manual errors, and improving lead management, B2B companies can achieve better return on investment (ROI) from their marketing efforts. Marketing automation helps companies to maximize the impact of their marketing efforts and achieve their desired outcomes more effectively.

Common Challenges That Implementation of Marketing Automation Brings

While the benefits of marketing automation are significant, there are common challenges that companies face when implementing it. The most shared challenges companies face is:

  1. Integration with Other Systems: Integrating marketing automation with other systems, such as CRM and email marketing, can be a challenge. One solution is to use a marketing automation platform that integrates seamlessly with other systems, eliminating the need for manual data transfer. Another solution is to use APIs to integrate the systems, allowing for real-time data transfer.
  2. Ensuring Data Quality: Ensuring the quality of data in marketing automation systems can be challenging, as incorrect or outdated data can lead to ineffective marketing efforts. One solution is to regularly clean and validate data to ensure its accuracy. Another solution is to use data enrichment tools that can automatically update data and improve its quality.
  3. Measuring Success: Measuring the success of marketing automation efforts can be challenging, as there are many different metrics to consider. One solution is to establish clear goals and KPIs for marketing automation efforts and track these metrics regularly. Another solution is to use analytics tools to track the effectiveness of marketing automation campaigns and make data-driven decisions.

By addressing these challenges, B2B companies can effectively leverage marketing automation to achieve their desired outcomes and drive success in their marketing efforts.

Best Practices for Implementing Marketing Automation in B2B

Implementing marketing automation can be a complex process, but there are steps companies can take to ensure success:

  1. Start with a clear strategy: Before implementing marketing automation, it's important to have a clear understanding of your goals and how marketing automation can help you achieve them. Develop a detailed marketing automation strategy that outlines your goals, target audience, and how you will use marketing automation to reach those goals.
  2. Choose the right platform: Choose a marketing automation platform that meets your specific needs and integrates seamlessly with other systems you use. Consider factors such as features, pricing, and ease of use when making your decision.
  3. Clean and validate data: Ensure that your data is accurate and up to date before implementing marketing automation. Clean and validate data regularly to ensure the best results.
  4. Segment your audience: Segment your target audience into smaller groups based on factors such as industry, job title, or company size. This will help you deliver personalized and relevant content to each group.
  5. Automate repetitive tasks: Marketing automation can help automate repetitive tasks, such as lead nurturing and email campaigns, freeing up time for more strategic tasks.
  6. Measure and analyze results: Regularly measure and analyze the results of your marketing automation efforts to determine what is working and what needs improvement. Use this information to make data-driven decisions and continually improve your marketing automation strategy.
  7. Continuously optimize: Continuously optimize your marketing automation strategy to stay ahead of the curve and achieve your desired outcomes. Keep up with emerging trends and technologies and adjust your strategy as needed.

By following these best practices, B2B companies can effectively implement marketing automation and achieve their desired outcomes, such as improved customer engagement, increased conversions, and better return on investment.

Success Stories of B2B Companies Revolutionizing Marketing with Automation

Marketing automation is making a huge impact in the B2B marketing landscape. Here are a few case studies of B2B companies that have successfully used marketing automation to revolutionize their marketing:

  1. Dell: Dell used marketing automation to improve lead generation and increase the efficiency of their sales and marketing processes. By using a lead scoring system, Dell was able to prioritize leads based on their likelihood of becoming customers. This helped Dell's sales team focus their efforts on the most promising leads and close more deals.
  2. 3M: 3M used marketing automation to improve the efficiency of their lead generation and nurturing processes. By automating repetitive tasks, such as email campaigns and lead scoring, 3M was able to free up time for more strategic tasks and improve the overall effectiveness of their marketing efforts.
  3. Microsoft: Microsoft used marketing automation to improve the targeting and personalization of their marketing campaigns. By segmenting their audience into smaller groups based on factors such as job title and company size, Microsoft was able to deliver more relevant and personalized content to each group. This helped Microsoft improve customer engagement and increase conversions.

These are just a few examples of B2B companies that have successfully used marketing automation to revolutionize their marketing efforts. By automating repetitive tasks, improving targeting and personalization, and measuring success, B2B companies can improve customer engagement, increase conversions, and achieve better return on investment.

The Future of B2B Marketing and Marketing Automation 

The future of B2B marketing and marketing automation is bright, with emerging trends such as artificial intelligence, predictive analytics, and chatbots. The future of B2B marketing is expected to be highly personalized and data-driven, with a focus on providing relevant and valuable content to potential customers. Marketing automation will play a critical role in achieving these goals by allowing companies to collect, manage, and analyze large amounts of customer data, and then use this information to deliver targeted marketing messages across multiple channels.

Some of the emerging trends that are to be witnessed in 2023 by marketers who use B2B marketing automation software, fuelling the growth of their marketing automation industry are:

  • Artificial Intelligence and Machine Learning: B2B marketers are expected to increasingly leverage AI and ML to personalize and automate marketing efforts, improve lead scoring, and gain valuable insights into customer behavior.
  • Account-Based Marketing: ABM is becoming increasingly popular in B2B marketing, as it allows companies to target high-value accounts and deliver tailored, personalized experiences.
  • Omnichannel Marketing: B2B companies are expected to adopt omnichannel marketing strategies, utilizing a combination of digital and traditional channels to reach their target audience and deliver a seamless customer experience.
  • Interactive Content: Interactive content, such as quizzes and interactive infographics, is becoming increasingly popular in B2B marketing, as it helps to engage and educate prospects in a fun and interactive way.

Another trend to watch is the growing importance of customer experience in B2B marketing. Companies will need to focus on delivering a seamless, consistent, and positive experience across all touchpoints to build trust and drive customer loyalty.

Wrapping It Up

In conclusion, marketing automation has the power to revolutionize B2B marketing, providing significant benefits and improving ROI. By automating repetitive and time-consuming tasks, improving targeting and personalization, and providing better lead management, B2B companies can stay ahead of the competition and achieve their marketing goals. To ensure success, companies should align marketing and sales goals, segment target audiences, integrate with other tools, and measure success. By following these best practices and leveraging the power of marketing automation, you can revolutionize your marketing efforts and drive success. 

So, what are you waiting for? Embrace the power of marketing automation and take your B2B marketing to the next level.

We hope that this blog has provided valuable insights into the impact of marketing automation on B2B marketing.

Author’s Bio: 

Purbali Sarmah is a versatile content writer with over three years of experience in the field. Her expertise spans both B2B and B2C domains, with a particular interest in the marketing world, technology, travel, and fashion. With a keen eye for detail and a creative spirit, she believes in crafting compelling content that captures the attention of her readers. She has had a passion for writing from an early age. She developed her writing talents and found her voice as a writer by growing up as a native Assamese and contributing to several regional newspapers and journals. Aside from her professional life, Purbali is deeply committed to making a difference in the world through social work. She strongly believes in spreading happiness and works tirelessly to bring a smile to those in need. Whether she is listening to music or creating a few lines of poetry, she is always finding new and innovative ways to bring happiness to those around her. She holds a post-graduate degree in mass communication and journalism and is currently working as a content writer at Valasys Media. Purbali is a driven and dedicated content writer who is passionate about her craft and the impact she can have on the world.

5 ways Artificial Intelligence improves Digital Marketing

5 ways Artificial Intelligence improves Digital Marketing

Most marketing concept is digital in today's world. Every brand struggles hard to make customer interaction effective and valuable in the online world. Artificial intelligence is a blessing in digital marketing. It is more effective and personal. Brands are coming up with AI to offer interaction and direct communication with customers. It improves customer behavior and even personalizes the customer journey where you can increase the conversion rate, brand loyalty and ROI. 

Now customers also love AI solutions, and they have strong expectations from the brand in terms of AI solutions. They love expectations through which they will love to buy things for the good. In the digital marketing strategy, businesses love to incorporate AI as an added benefit. 

What is digital marketing?

Digital marketing is a type of marketing g that takes place online. It is a new trend, and people are trying to use various methods to grab the attention of online users. Today, every individual has a Smartphone and different apps and Internet connections. All the businesses are developing apps to maximize their business reach. Therefore, the need for digital marketing for these apps is essential. 

Through social media platforms, the apps use digital media strategies to catch the users' attention. Based on taste and preference, people are getting suggestions in digital marketing, which makes the best result with significant improvement. 

The power of AI

AI, artificial intelligence, has tremendous power to establish the business properly. It will give you excellent help to ensure that business works become easy and fast. You will get the best opportunity to display the growth of the business correctly. AI is the latest innovation of technology that brings new meaning to the business and marketing world. You will get tremendous benefits, and it will help the business's overall growth.

AI technology has tremendous power, and no one can deny that it has a strong presence in the world of digital marketing which can bring a big revolution in today's business industry and fulfill everyone's goals.

AI service in digital marketing

AI is an umbrella term; it helps business marketing and even computers where you can make the best decisions for yourself. You can apply the cognitive science technique, which will artificially relate the best program, and it will perform human tasks like natural communication, reasoning and even problem-solving. 

The market of digital marketing is evolving for the better good. It is even crucial for your business, and you can keep up with the latest trends so that they can stay competitive in the business. If there is complete leverage in the AI, the business can improve, and the customer reaction will also increase with revenue potential. It will help you stay ahead in the business competition. Digital marketing with AI technology is there to serve you with the best possible services so that you can quickly rise and shine in the business. 

AI has the power to change the marketing graph, and this technology will even help you Optimize and even speed up the marketing tasks. It will improve the customer experience and even drives conversion rates. The benefits of AI in digital marketing are tremendous. Some business owners still do not understand it, but you must ensure and read below what features it offers and how it has so much impact on the digital marketing concept. 

Here is the list to know how AI helps in the digital marketing process:

Voice Searches

The use of voice technology will shower the best possible way where the users come around and use different accents to make the voice search work better, even with the help of typing the keyword. The trend will have a substantial impact on digital marketers. If an SEO expert follows the SEO strategies with conventional keywords, it will offer the best result with some practical, popular, and common commands through AI. If the website is not AI-enabled, it can cause severe issues, and you may not top the SERP rank. Almost 60% of users love to use AI voice search to search for information. Many of them use it for local business as well. It will bring the business to the top of the search engine and improve its rank in the search result.

With the help of voice search, people get better assistance. They do not have to type the keyword; by speaking, they can find their relevant items and business online. It is an excellent service, and customers are fans of this AI feature.

Awesome customer experience 

The algorithms are chasing and upgrading every day that AI offers more personalized services and makes the journey of the customers reliable. It offers digital marketers the proper opportunity where they can improve the experience through all the channels that make things work in a better way. If there is any strategy that offers digital marketing, then it will offer customer experience with proper quality service. When there is content curation, there is the offer of personalized solutions that turn the customers for the better good. AI improves the customer data, and there is purchase history, demographics, location and preference settings that will offer relevant and even time-sensitive services and offers. It enhances the favorable opinion, which will positively impact d even give the success of digital marketing and its campaign. 

Use of chatbots

In the real world, everyone is machine operated because they are error-free and take less time in human interaction. The business owners have so many followers with so many users that, at times, human interaction and replies may not be feasible. Customers hate to wait, and they love to have human interaction. Hence, today's advanced technology makes it possible to develop AI to interact with customers like humans. They give a fast reply, and there is no question of waiting. Hence, having these AI-enabled chatbots come up with the best expectations will create powerful chatbots that will maximize customer satisfaction. It can even take the digital marketing campaigns ahead to make a good presentation.

Automation marketing process

In most marketing tasks, the employees have to send repetitive emails and create multiple content for marketing purposes. Sometimes the work becomes monotonous. Therefore, having an AI-enabled service makes the task delightful and practical. They can quickly go by the schedule and post on behalf of the human. It makes the work easy and fast. It will not become monotonous for digital marketers. At the best time, they can provide the work, which will not disappoint the customers even because they are getting the mails and news at the right time and help effectively. 

If you are doing any marketing b campaign, then with the help of AI, you can generate more content. These contents are as accurate as humans and can generate positive results to get a promising approach to your business. When AI gets involved in these repetitive tasks, digital marketers can focus on developing new strategies and even look for creative solutions with better strategies. You will get a positive response, and there is one looking back in the digital marketing process. 

Customer prediction behavior

When you look for some items in the shopping app below, you will find automatic relevant items which say "people who bought this item" and "you may also like this." How is an app so efficient in determining your preferences and choices? It's simple! The AI in the app enables these searches based on your likes, interests, and wishlists. They can recommend products and services to you with the help of predictive analysis. They know to know what you will watch and what your preferences are.

The webspace in today's time is overcrowded. There are many things available for consumers. Every business house is fighting high to grab the attention of the consumers. Therefore, they use AI with digital marketing to make the business smart. It ensures that the business grows high and significant. It is an excellent initiative for digital marketing. With the help of AI, you can make the business personalized. AI can bring the potential success rate in the digital marketing campaign and even for different segments of audiences. AI can even provide the service in the language you prefer; hence, interaction becomes smooth and reliable. AI helps in fine-tuning the services that it provides to the customers.


AI has strongly impacted the lives of customers and business owners. In the world of digital marketing, it is one of the most popular areas which one cannot disappoint, and there will be no looking back. The digital landscape in the current market is beneficial and can cause better prospects that will offer chaotic competition services in the long run. One can hear the best result with the AI service in digital marketing, 

If you want to survive in the chaotic market, you must follow the implementation process with AI solutions to ensure digital marketing. It makes the work successful and creates a better and more favorable environment for digital marketing. Hire the digital marketing service from Wordpress development company in USA and enjoy the benefits of the services. 

Author Bio:

Prashant Pujara is the CEO of MultiQoS Technologies Pvt. Ltd., top iOS App Development Company In USA where you can hire web developer for your business. He is in charge of the company's commercial and delivery operations and strategic planning and strategy.

How To Use AI Writing Tools Effectively For Marketers

How To Use AI Writing Tools Effectively For Marketers

Deloitte’s research shows that 73% of AI adopters believe AI is deemed very important to their business today. Digital marketers need to use a lot of digital marketing tools in order to drive brand awareness and growth. Almost all marketers claim that content has been an important part of their overall marketing strategy.

On top of using AI in a lot of SEO efforts, AI writing tools are becoming more and more popular among marketers. The ability to create high-quality content quickly and efficiently is a huge value-add for any business. In this blog post, I want to highlight a few specific ways that AI writing tools can help marketers create more value in their work.

1. Avoid Writer’s Block 

AI writing tools can help you generate ideas and content when you're feeling stuck. 

If you've ever been tasked with writing something and found yourself struggling to come up with ideas, you know how frustrating it can be. However, marketers need to meet deadlines for campaigns and new products. AI writing tools can help break through that writer's block by providing a fresh perspective and new ideas.

Many AI writing softwares can take a prompt or topic and generate an entire piece of original content based on it. This can be a great way to jumpstart your own writing process and get the creative juices flowing.

There are a few AI writing tools that can help marketers avoid writer’s block through idea generation features. Of course, you should explore different ways to come up with article ideas too.

2. Create An Outline Quickly

AI writing tools can also help you create an outline for your content more quickly and easily. This can be a huge time-saver, especially if you're working on longer pieces like guides.

Again, many tools can be used to generate an outline for your content. Just input your topic or prompt and let the AI tool do its thing. You'll end up with a well-organized list of ideas that you can then use to start writing your piece.

If you prefer a visual representation of your content's structure, mind mapping tools may help. Some AI tools, like MindMeister,  can take your inputted text and create a mind map based on it. This can give you a helpful overview of your content and how all the different pieces fit together.

3. Create Clear Instructions

AI writing tools can also be used to create clear and concise instructions for your team or audience. This is especially helpful if you're working on something complex that requires a lot of steps.

No one likes feeling lost or confused when they're trying to follow directions, so making sure your instructions are as clear as possible is crucial. AI step-by-step guide creating tools, like StepShot, can help with this by taking your inputted text and turning it into step-by-step instructions with accompanying screenshots. These tutorials can be useful to your teams internally and your customers externally. 

This can be a lifesaver for both you and your team, and will ensure that everyone is on the same page (literally). Your customers will also love you for that. 

4. Always Start From Research

Market research is always part of the job of a marketer. Don’t forget that research is also a key step when you try creating content. AI writing tools can help with the research stage of content creation, too. If you need to gather data or find sources for your piece, try using a tool like BuzzSumo or Google Scholar.

Both of these AI tools will help you quickly find the information you need so that you can get started on writing sooner.

AI writing research tools can be a huge asset for marketers, and can help them create more value in their work. So if you're not already using AI writing tools, I highly recommend giving them a try. You might just be surprised at how much they can help!

5. Proofread

Humans make mistakes, so does AI. It is crucial to proofread your content before you publish it. Proofreading tools, like Grammarly, can catch any errors or typos. Of course you as the writer, should do the gate-keeping. Another element of proofreading is to check whether the contents created by the AI are up to date. While AI tools will be able to crawl a lot of data online, they may not be able to know the really latest trend in the space that you are working on. So use your human to check if there is anything not logical. 

Grammarly is an AI tool that checks your writing for grammatical errors and provides suggestions for how to fix them. This can be a huge help in ensuring that your final piece is error-free and polished.

6. Don’t Forget Your Audience

AI writing tools can create content that's both informative and engaging. But it's important to remember that your readers are human, too. So while AI writing tools can be a great asset, don't forget to infuse your own voice and personality into your work. After all, that's what makes your content stand out from the rest. You have to imagine what image you want to project for your readers. Every copy is meant to have a target audience. You need to bear in mind that this is the intent of the marketing content from the very beginning. This is not the AI can help (at least for the moment). 

What Are AI Writing Tools?

The greatest AI writing tools make it simple and quick to produce material for your blog, website, or social media accounts.

It doesn't matter what kind of website you're trying to build – if you want it to flourish, there's no substitute for good textual content. And if you don't have the time, money, or language skills to create it yourself, an AI writing tool can save you a lot of trouble.

The finest writing tools make it simple to produce automated material, whether it's blog posts, articles, or advertising. And, thanks to advances in artificial intelligence, writing applications have never been more effective at producing high-quality text in a wide range of formats and themes.

There are several benefits to using one of the best AI writing tools to generate content. For starters, you'll save time and money, and yet you'll still deliver excellent material for your blog or website. Human involvement may extend to some editing before you upload, particularly if you need to create niche or specialized content, but that's about it.

Wrap Up

AI writing tools offer a lot of benefits to marketers, from helping with writer's block to creating outlines faster. If you're not already using AI writing tools, I highly recommend giving them a try. Your content will thank you for it! Thanks for reading! 

I hope this blog post was helpful in showing some of the ways AI writing tools can be used to create more value in marketing work. 

Author Bio

Alan S Lui is a marketing and CRM expert. He was previously Chief Marketing Officer of Fusion Bank, a digital bank Alan launched in Hong Kong. Before that he was Chief Operating Officer of Asia Miles, Asia’s leading loyalty program with 12 million members. You can find more of his insights on and connect with him on LinkedIn

He is currently Director Strategy and Transformation, i-CABLE Communications Group, listed in Hong Kong. 

Best Ways to Use Artificial Intelligence to Supercharge Your SEO Content

Best Ways to Use Artificial Intelligence to Supercharge Your SEO Content

In 2021, Google announced the launch of Multitask Unified Model (MUM) at the Google I/O event. The search engine giant dubbed MUM its AI milestone within Google Search. By using AI to develop a more comprehensive understanding of data across the web, Google will be able to answer more nuanced queries efficiently.

AI is the way forward when it comes to SEO because Google is using it and Google waits for no one. Understanding how Google’s AI-driven algorithms will influence your approach to SEO, especially in terms of intent and semantic search. When you understand the intent and semantics behind a query, you can use the knowledge in your content. 

AI can also help with an effective organic search forecast by analyzing historical trends, growth, seasonality, and events. It can analyze and process analytics data from previous search traffic to determine whether certain patterns or trends drive traffic to your website.

According to over 80 percent of marketers, adopting AI resulted in a quick and positive turnaround. It has led to AI becoming a core component for a range of strategies including SEO. Here’s a guide on how to use AI to power SEO content on your website effectively.

Pick the Right AI SEO Tool

One of the most important aspects of SEO has been to discover hidden ranking opportunities that have not been exploited by anyone else in the biz. It’s one of the areas where AI SEO is proving to be effective and boosting rankings. However, you will need to pick powerful AI SEO tools for your website.

A good AI SEO tool will give you more detailed insights into the keywords you should be targeting, link-building opportunities, and more such insights. This knowledge is crucial to devising a content strategy that will significantly boost your website SEO.

With the competition to rank getting fiercer by the day, businesses need to find unexploited and uncommon topic ideas, keywords, and other SEO opportunities. It might take a lot of time, effort, and creativity when done manually. However, the right AI SEO tool will help you uncover these opportunities faster, and that’s why AI should be part of the SEO strategy.  

Choose Relevant Content Topics

Once you have picked the AI SEO tool that’s the best fit for your business, it’s time to start using AI tech for SEO. Usually, businesses tend to use AI SEO to create new content and optimize the old content on their website. However, discovering content opportunities is only a small part; you’ll also have to consider the search intent.

So far, content optimization has been about SEO tactics like internal links, backlinks, and keywords. However, with the introduction of Google MUM, user intent is one of the crucial SEO ranking factors now. AI SEO can help you optimize content for user intent by creating topic clusters that answer users’ questions, providing optimum content length and proper keywords usage.

AI SEO tools help optimize the content and ensure that the content you develop is a good read. It increases the user dwell time, which in turn indicates to the search engine that the content is useful and ranks it higher. 

Analyze Content Topics

Once you have decided what sort of content topics are good for your ranking, you need to further analyze the topics to get the best out of them. This is where the AI SEO platform comes in handy again. Depending on the AI SEO tool you employ, you’ll get various insights like relevant keywords, title tags, semantics analysis summary, ideal length, and more.

You can then convey this information to your content team to develop a well-optimized piece of content. However, to get the most out of the information, you must first understand what they are. While most of this information is straightforward, things like semantic analysis have a little learning curve associated. Once you understand all bits of information provided by the AI SEO tool, you can then make the data actionable.

Develop the Content

Lastly, armed with AI insights, you will need to start creating AI-based SEO content for your website. Whether you have an in-house content team or have hired an agency to do the job, you must ensure that the content meets several guidelines.

That includes strict adherence to the brand standard, use of targeted keywords, and compliance with the AI SEO report recommendations. It also pays to have an in-house proofreader if you hire an agency's services. It will eliminate all types of errors and typos, from sales copies to blog posts.

These are the best ways to optimize your website content for a good search engine ranking. From developing well-optimized SEO content to optimizing old content, AI SEO can significantly change the SERP ranking of your website and bring in more traffic.

Deep Learning and Its Impacts on Marketing Analytics

Deep Learning and Its Impacts on Marketing Analytics

Have you ever wondered how machines know things about us? We now have Siri, Apple's virtual assistant, that's able to translate human voice to a wide range of commands. For instance, iPhone owners can get answers to their questions, find a way to obscure locations, send a message, and facetime their friends using only Siri.

Additionally, automated driving allows us to go hands-free on expressways, which can be even tested in city traffic. If you are a Tesla owner, then you know the drill.

We've seen a significant improvement in biology and medicine. Scientists have created new molecules for DNA-based drugs and vaccines.

This term deep learning is used quite a lot, but do we actually know what it means and how it will shape the future of marketing analytics? Let's find out in today's article because we will be answering many questions.

What is deep learning?

Deep learning developed from machine learning is an improved performance of artificial intelligence models. The big step when it came to machine learning was the application of Neural Networks-Models. They were constructed to mimic the human brain and process a lot of data.

Surprisingly, these models provided highly accurate outputs in clustering, predictions, and classifications. So, naturally, deep learning comes as a next step in the evolution of Neural Networks.

If we want to make things even more simple, we could say that deep learning is a machine learning technique where massive neural networks learn from a large pool of data and deliver accurate output.

As we mentioned previously, deep learning is at the center of innovations like virtual assistants, hands-free driving, instant audio translation, image recognition, etc. But, how does deep learning affect marketing? Let's explain!

Improves visibility and builds awareness

Companies can apply deep learning to historical marketing data to target a specific audience and even identify potential fields that haven't been tapped yet. Deep learning can mix and match many data sources and learn from them. This way, it identifies patterns and segments that traditional techniques or machine learning can't accomplish.

It's a great way to spot new business opportunities or launch new products or services. For example, Coca Cola started using smart vending machines with integrated virtual assistants to help customers find their favorite drinks and blends.

Recently, we have seen ads that have been created through deep learning; music made using bots, image selection for dynamic placement, data used from social media, and many others.

You have probably noticed how deep learning is affecting the ad industry. While this approach is still limited, we have super personalized offers and ads that lead to a higher engagement. Deep learning goes even one step further by recommending birthday presents based on the interaction on social media.

Creates differentiation

Differentiation is a way consumers experience or depict a particular brand. For example, websites create a more customized experience based on customers' profiles to ensure their clients get relevant content and become more attached to the brand.

An excellent example is the Netflix streaming service, where there are no two customers with the same or similar viewing content.

While it's not a new concept, deep learning also boosted the capabilities of chatbots, allowing them to have a better response to various customer queries. This way, each client gets an elaborate response that helps them decide whether to buy a particular product. On some occasions, we can even say that chatbots are nearly the same as their human counterparts.

Increases conversion

We often see brands that lose customers to the competition. Even though companies use multiple things to stop the conversion and attract clients to their corner, deep learning is the most sophisticated one.

One of the best examples of learning in marketing and recommendation engines can be seen at OTT and e-commerce platforms. And they are only getting better as they draw data from individual customers and inject it into deep learning.

Convenience is one of the best ways to draw conversion, and voice research has become a big thing in India since people feel more comfortable speaking than typing. Additionally, tools like Amazon Echo and Google Home allow customers to research e-commerce websites, using only voice commands.

Retains customers

Customer loyalty is one of the assets you shouldn't neglect. However, it's quite challenging to meet customers' expectations and constantly exceed them in today's competitive market. But deep learning can help here.

Especially in the fashion space, deep learning can predict clients' preferences by using photos they've posted on social media. They can offer a discount on particular products or intentionally push products they will appeal to.

Based on customer purchase patterns, their past search behavior, and the cost of the products they used to buy, e-commerce retailers can apply deep learning to predict the outcome of the purchase and ship products in advance to the warehouse.

Amazon is one of the leading representatives of this model. Once you deliver products on time, you are encouraging customers' loyalty.

In this article, we wanted to explain a couple of ways how deep learning is affecting e-commerce and online marketing. We only mentioned a fraction of things we believed were important. However, deep learning covers a wide range of topics that require years if not decades of research.

Artificial Intelligence Will Play a Larger Role in SEO

Artificial Intelligence Will Play a Larger Role in SEO

More than 80% of marketers who use artificial intelligence (AI) claim significant and favourable results for their businesses. Many companies are incorporating artificial intelligence (AI) into a variety of techniques, such as search engine optimization (SEO) and content marketing. But how do you include AI based SEO in your content?

The use of Artificial Intelligence to assist search engine optimization of a new web page or a website in order to get better ranks and organic traffic is referred to as AI SEO, also known as artificial intelligence in SEO. AI may also help with SERP analysis, keyword research, content creation, optimization advice, and much more.

While it may appear to be hard, AI for SEO is straightforward because it is primarily dependent on how you use your AI application. As a result, your company can use AI to boost your SEO and content marketing in only five simple steps.

Artificial Intelligence (AI) meaning and how does it work?

Artificial intelligence is a form of technology that allows machines to make judgments and solve issues. The initial application of AI was in computers, where it assisted in the development of machine learning. The process of an algorithm understanding to fulfil a task without even being explicitly programmed is known as machine learning.

Image recognition, Speech recognition, Natural language processing and machine translation are just a few of the activities that artificial intelligence can assist with.

Here are a few examples of how AI could aid SEO's day-to-day work:

Analysis of customer intent and competition: To find gaps and keyword opportunities, an automated analysis of organic search and competitor performing material is performed.

SERP Analysis: Monitoring the SERPs for the desired keywords to identify trends and provide insight into next steps.

Automated SEO experimentation and website performance: An AI model could make adjustments to various pages of a website automatically in order to boost organic reach and traffic.

What is Artificial Intelligence in SEO?

Artificial-Intelligence in SEO further develops your present SEO methodology by finding open doors, as related keywords. Its calculations, as well as speed, assist organizations with facilitating the cycle and upgrade the precision of keywords research, search aim exploration, competitor analysis, and that's just the beginning.

How does AI affect SEO?

Artificial intelligence offers a positive effect on SEO. With AI, organisations can work on the precision, proficiency, and execution of website improvement procedures, including the content delivered for SEO. While a few SEOs may be concerned that AI will take over their jobs, AI is merely a tool.

Is artificial intelligence (AI) the future of SEO?

Indeed. With the progress with positive effects of AI, it's becoming more straightforward and more available for organisations to utilise.

Simulated intelligence's capacity to finish many capacities and examine billions of information focuses make it a brilliant advance for any SEO procedure. That is the reason early adopters of artificial intelligence for SEO will regularly benefit the most. You can stretch out beyond contenders, for instance, by making information upheld content that intrigues your perusers as well as lines up with search engines calculations.

Also, you can push ahead with techniques ascending being used, such as reoptimizing old substances.

5 ways to use Artificial Intelligence in SEO:

1. Look for software that uses artificial intelligence in SEO

You must first choose the app that will power your new SEO strategy before your company can begin to embrace the future of SEO. While there are many AI based SEO solutions available, just a few concentrate on content. 

This application can evaluate the SEO of content themes, as well as existing pages, and give significant and information-supported suggestions with regards to keyword focusing on, website optimization, from there, the sky's the limit. It can likewise use extra highlights to foresee the presentation of new or re-optimised content. Regardless of which AI application you select, contribute time investigating your choices and the expense of AI-controlled programming.

You want to go with a platform that is dependable and has a proven track record of success. If you invest your money on the first app you come across, you may receive useless recommendations that direct your content to the second page of search results. You don't want your material to appear on the second page, where just 25% of consumers look.

2. Make a list of content ideas - 

You may start using Artificial Intelligence in SEO once you've found your AI application. In the vast majority of cases, AI will be used to create new material. You can, however, utilise it to reoptimize outdated material.

Start by researching subjects or keywords if you want to develop new material. Concentrate on challenges concerning your company, industry, services or products.

3. Have your topics examined - 

Because each AI application is unique, the process for providing keywords or themes will differ. In most cases, your software will come with a tutorial or instructions on how to use it. The supplier may even handle the application process and transmit the data to your team, depending on the service.

4. Analyse your AI SEO statistics - 

Examine your AI based SEO data next. The report should be reviewed by the team in charge of your marketing and Digital initiatives. They'll want to double-check the information in case there are any problems, questions, or issues.

The recommendations can then be passed on to content authors. You might use a different approach depending on your industry. If your content authors come from several departments, for example, you might want to go over the reports with them.

This proactive approach guarantees that your new material adheres to both brand and SEO rules. If you work with a third-party writing provider, be sure they adhere to your report's guidelines.

Partnering with a full-service firm, which offers not only SEO but also content services, can allow this exchange to be much smoother and less stressful. They'll be able to comprehend it all in your assessment, from keyword suggestions to semantic analysis.

5. Create your own content - 

Your company can begin developing artificial intelligence based SEO content once your writing team is on board. Regardless of the type of content your group or company creates, make sure it:

  • Meets your brand's requirements
  • Use the keywords you've chosen.
  • Refers to the recommendations in your report

The text should also be proofread by your firm. While it's quicker and more enticing to create and publish straight away, you risk sharing information with your viewers that has apparent mistakes or language issues. Spend the effort to proofread and modify all of your content, from product descriptions to blog posts, to avoid succumbing to the temptation.

Serpstat is a go-to platform for digital marketers that offers an AI-powered content analysis tool to help you optimize your website's content for better search engine rankings. It uses NLP algorithms to analyze your content and identify the main topics covered in your text. This feature helps you understand your content's thematic structure and optimize it for relevant keywords and topics. You can use this information to create more targeted content that resonates with your audience.


With AI's inevitable progress, it's become necessary for every marketing agency to rethink their marketing approach to incorporate Artificial Intelligence in SEO.

Artificial Intelligence (AI) tools, such as AI-powered chatbots and their ability to perform numerous roles and analyse large amounts of data, have transformed the SEO scene and are finding their way into general marketing.

Artificial Intelligence (AI) is becoming more and more prevalent in the digital marketing arena each year, assisting marketers in gaining insights from data.

Rather than dragging SEO experts backward, artificial intelligence will provide them with a lot more fantastic ideas.

8 Advantages & Uses of AI in Digital Marketing

8 Advantages & Uses of AI in Digital Marketing

As digital transformation continues to accelerate at a rapid pace, artificial intelligence (AI) is also making inroads across various industries. Since AI has slid into our lives—from chatbots to self-driving cars—it will indispensably be a more essential component of digital products and services in the future.

Today, AI does not only transform the technological world. It also makes a significant impact on the marketing domain. Let’s dive right in to further understand how AI transforms and benefits digital marketing.

Understanding the link between AI and digital marketing

AI applications have been increasing exponentially in various industries. Even digital marketing has emerged as one of AI application’s mainstays. AI technology holds groundbreaking opportunities in the digital marketing landscape. These include helping enhance customer experience and driving conversions through accelerating and optimizing numerous marketing tasks. AI also helps power the creation of predictive analytics, personalized experiences for customers, and targeted marketing, which result in higher returns on investment (ROI).

Today, AI has also become a valuable tool for enterprises to get ahead of the digital marketing game.

The AI edge: advantages and uses

1. Automated content creation

To optimize the way you create content, you can assign some of your content creation to AI. While it cannot completely replace content creation, there are AI tools that are equipped to create email content, messages, and reports based on existing data and basic text templates. They can generate unique content that is similar to human work, thus optimizing complex workstreams. But it is crucial to remember that this AI application must have human supervision.

If you are working with influencers, surely, AI can aid you with your influencer marketing projects.

2. Increased personalization

Per Accenture’s report, 41 percent of consumers switched brands because of a lack of trust and poor personalization. Meanwhile, 80 percent of customers are more likely to make purchases from brands that offer personalized customer experience according to Epsilon’s research.

With AI, you can boost personalization and improve customer retention. AI can use data from your past customer journeys to forecast future outcomes for new customers. It also sends your customers customized automated emails and provides better social media ad targeting. You can consider setting up automated customer journeys in your digital marketing strategy to strengthen your lead growth.

3. Customer service chatbots

AI language processing and recognition continue to evolve. This is why marketers can leverage AI through customer service chatbots, which AI powers. These are advantageous because they can accurately respond to numerous customer queries at once. They also don’t need to rest, so they can deliver good services round-the-clock.

4. User experience (UX) advancement

AI advancement can also level up your customer’s experience. Utilizing deep learning, AI can help upgrade user experience design projects to align elements with what customers want or need to see. Through deep learning algorithms, AI does not only personalize the online experience. It can also analyze volumes of data from a myriad of customers, including their interactions such as likes and shares and their product interests.

5. Dynamic pricing

Aiming to maximize your enterprise’s profits, dynamic pricing helps identify the prices of your products based on availability, demand, customer data, and other factors that can help increase profits. With AI, you can automatically adjust your prices,  even when the demand shoots up but product availability plummets.

There are also AI-produced data that can assist users in tracking price movements and how prices fluctuate depending on the season, trend, among other factors.

6. Improved search engine optimization (SEO)

You can also explore harnessing AI for SEO to improve your site’s traffic and win more conversions for your enterprise.

SEO strategy, which is the process of organizing a website’s content to boost search engine rankings, involves analyzing numerous data from multiple sources and organizing strategy insights. With AI, data analysis becomes seamless. It aids you in spotting trending topics and discovering content gaps as well as in acting on them faster and more efficiently.

7. Better understanding of customer needs and wants

AI supports you in analyzing the buying behavior and decisions of your customers. This enables you to identify what marketing campaigns work best and effectively implement them to your target market to ensure that you meet their needs and/or wants. Likewise, AI also helps improve customer satisfaction and engagement rates.

8. Saves time and money

Marketing automation has been a functional strategy since then. Marketers no longer need to manually copy and paste the content into thousands of emails and change every recipient’s name. With email marketing software, this process can be done in just seconds!

AI-powered software does not only help you identify what content to create; it also helps you know how and when to publish and disseminate it.

By eliminating the process of repetitive tasks manually, you can boost your productivity and focus your efforts on establishing effective digital marketing strategies, exploring business growth opportunities, and other areas where humans surpass technology.

AI as your first-mover advantage in digital marketing

No wonder, AI is changing everything, including marketing.

To capitalize on the power of AI technology, it helps to anchor your marketing strategies on its capabilities. You can consider its use cases and even the listed advantages and uses above to see how AI can impact the way you do digital marketing.

With the available AI tools, you can better enhance employee engagement and customer experience while driving sales for your enterprise. AI’s powerful algorithms are also doing the learning and automation of processes, so it will be easy for you to keep pace with the latest tech and digital marketing trends.

Finally, ensure that you measure your marketing metrics the right way so you can see how your enterprise is making strides in the industry.

5 Ways You Can Use AI To Automate Your Marketing Operation

5 Ways You Can Use AI To Automate Your Marketing Operation

"Predicting the future isn't magic; it's artificial intelligence." - Dave Waters.

When John McCarthy and ten other scientists gathered together at Dartmouth College in 1956 to discuss the concept of artificial intelligence, they were merely exploring a question that was earlier posed by Alan Turing, which was 'Can machines think?" They had no idea how far the concept would actually go. Fast-forward to today, if there's one thing that we can be sure of, especially since Facebook announced its name change to Meta, artificial intelligence is here to stay. 

Businesses must adapt to stay competitive, efficient, and relevant. Every industry is benefitting abundantly from artificial intelligence. And if you aren't already, you should start thinking about using AI to gain more profound clarity on marketing insights. 

This article will explore artificial intelligence in marketing and how to use AI to automate your business marketing. 

What is Artificial Intelligence in Marketing?

Many businesses use artificial intelligence in their marketing strategies to save time, effort, and money. However, there is still some confusion about how artificial intelligence can impact marketing specifically. Artificial intelligence collects information and data based on observations, behavior patterns, and current economic trends in layman's terms.

Source: Canva

Artificial intelligence is mainly used in cases where speed is of the essence. Around 37% of businesses and organizations employ AI already. In marketing, AI's intelligent tools can help marketers understand how best to approach consumers and improve customer communication while minimizing human effort at the same time. 

Businesses aim to improve their marketing strategies to their maximum potential with the minimum possible human intervention required in this process. 

Benefits of Artificial Intelligence in Marketing

  1. Better Targeted Recommendations

Let's be honest - mass marketing is old news now. Customers are not going to respond or interact with traditional advertising anymore. Instead, people prefer personalized, targeted advertising. 

However, your audience is intelligent, and your marketing approach needs to be smart enough to feel tailor-made for your audience. You have to understand your consumer behavior. According to a survey by Accenture, 40% of US consumers prefer buying from brands that offer a personalized experience.

Source: Canva

A significant benefit of targeted marketing is that it saves time sending people ads they wouldn't be interested in. According to Adlucent, 46% of consumers say targeted advertising filters out irrelevant advertising. Another 25% said that targeted marketing helped them discover new great products.

  1. Chatbots Replace Customer Service

Shopping patterns are constantly changing, especially since the boom of e-commerce. According to SaleCycle, the peak online shopping hours are from 8-9 pm. Many shoppers tend to shop in the later parts of the evening. But, of course, you can't expect to have a fully functioning customer service team round the clock. That is where chatbots can be a game-changer for your business.

Chatbots can assist consumers and answer the most commonly asked queries. That reduces human time and effort but still feels more personal to the customer than reading from a FAQ page. Understandably, not all questions can be answered by machines yet. However, that doesn't mean you need to spend a lot of money hiring a customer support team.

Instead, you can hire a virtual assistant to redirect customer queries that a chatbot can't answer. The best part about virtual assistants is that they are more cost-effective, as they are paid hourly, and are flexible with their work timings, so they can even work night shifts, which are slowly becoming peak online shopping hours.

  1. Search Engine Optimization

Search Engine Optimization, or SEO, helps improve customer experience on the internet and is an excellent way for businesses to reach new audiences looking for their products and services. 

Integrating AI into your website can help correct spelling errors and help guide consumers towards the right products. For example, "were you looking/searching for…..?". Artificial intelligence studies behavior patterns and helps find the most relevant search results. For instance, based on your previous search history, AI is intuitive and would know if you are looking for 'Dove,' the beauty brand, or the bird.

Machine learning has evolved so much over the years that if you use your phone to search for a Chinese restaurant, it will show you places close to your geographical location, making search engine optimization beneficial for both businesses and consumers.

However, to make sure your business is optimized for search engines, you need to have relevant keywords in the content of your website and social media pages, which will make your business pop up quickly on search engines like Google and Bing. SEO is a tricky concept, and you need a skilled professional to help you find the best keywords.

A social media assistant can help you research and create keyword-relevant content, which will make it easier for interested consumers to find you online. Since virtual assistants are not permanent employees, you can hire them on a project basis to make your SEO-friendly website.

  1. Content Creation

Are machines smart enough to create content? Unfortunately, it's not a simple question to answer. While artificial intelligence is smart enough to put words together in a cohesive manner, it still lacks a human touch. 

Source: Canva

So the short answer is no, machines are not yet smart enough to create content that can fool consumers into thinking humans made it.

To create content for your brand, you still need a content writer. But there are other aspects of copywriting where artificial intelligence can perform much better than any human. For example, machine learning can help you identify current topics to give writers an idea of what content to create. That saves hours on market study and research.

Artificial intelligence is also great for identifying your existing content and its performance. Figuring out your best performing content can help you create similar types of content to generate better engagement, which will eventually convert into 

While artificial intelligence probably can't replace your content creator, it shouldn't be dismissed altogether but instead be used to scale up your content marketing with minimal human effort.

  1. Optimized Ads

Constantly being bombarded with advertisements can be annoying. That is why so many consumers have installed AdBlock to prevent irrelevant spam. In such a scenario, artificial intelligence can be used to optimize ads to reach relevant consumers.

How does this help? It helps brands narrow down their targets and spends less time and money on advertisements. In addition to that, it also reduces the number of unnecessary ads consumers receive. It's a win-win situation for both parties involved.

Everything we do on the internet is data. Artificial intelligence observes online behavior and converts this data into useful information. For example, it tracks shopping habits and search history, analyzes the pages, social media sites, and accounts we follow, and curates advertisements based on consumer patterns. Artificial intelligence can be a great asset to businesses and consumers when used ethically.

So, Can Machines Replace Humans?

Coming back to Turing's question that inspired artificial intelligence, it's clear that machines can study human patterns and deep learning. Artificial intelligence is here to stay, and the best move for businesses is to adapt and integrate AI into their operations, along with human effort, to maximize their business efficiency.

AI In Recruiting: Can AI Revolutionize The Recruitment Process

AI In Recruiting: Can AI Revolutionize The Recruitment Process

The adoption of artificial technology and machine knowledge in the business sector is changing workplace practices and ethics.

Business application of artificial intelligence may take various forms, from going deeper understanding of the customers' insight to HR application for hiring new recruits.

With AI technology in the hiring process, employers can integrate the candidate's first approach instead of taking any biased decision.

AI-based software tools can collect mountains of data, filter out the right candidate for the job, communicate with the candidate, and help improve hiring decisions. This allows the employees to become better advocates of the employees.

AI has helped many industries bloom, and experts expect the same from the hiring industry.

What Is AI For Recruiting?

AI for recruitment is nothing more than using artificial technology to streamline hiring. It allows the recruiters to leverage their ATS better and provide the ability to hire more efficiently.

Today, AI has become an important piece of technology for HR. However, with the rising need to hire talented individuals, it is impossible for HR to go through thousands of resumes and filter out the right ones. It is humanly impossible.

This is where AI comes into the frame by offering an effective way to screen resumes and filter out the right candidate based on the qualification and requirements.

The trend of using an artificial intelligence recruiter has exploded during the pandemic when remote working has become a norm.

If your organization is yet to adapt to AI in the hiring process, you might lose some of the best talents.

How Can AI Revolutionize The Recruitment Process?

Automation is one tiny part of AI science. But, it is one of the most effective technologies that the modern world is blessed with.

In fact, because of this automation technology, most of the repetitive work and volume tasks have become more efficient and accurate.

Here is how AI is helping the organization to get the best talent for their organization.

1. Application Engagement

AI-based software can really help the organization find the right candidate sharing the same values and work ethics.

The recruiters can add a chat box in the application, which can be a medium of communication between the recruiters and the applicant.

Having a chat box in the AI-based recruiting software adds an additional screening layer to interview the candidates before an official interview.

Furthermore, an AI-powered chatbot comes with machine learning that matures with all the conversations you have with the applicant and prepares more human replies.

2. Resume & Candidate Screening

According to hiring statistics, a corporate job post receives an average of 250 resumes. However, out of all the resumes, only a couple are selected and are called for interviews. And this figure is generally lower for an executive post.

Now just think about how much time an individual would take to go through the 250 resumes, filter out the right candidates, and then call for an interview.

This is where people find AI recruitment software applications beneficial. You can ask the software to filter out the resumes with the right keyword optimization. This helps recruiters save time and find suitable candidates more efficiently.

In addition, there is a few AI-powered recruitment software that offers more to the recruiter. These AI software recruitment tools track the sources given in the resume and evaluate their online presence.

3. Candidate Targeting & Outreach

An organization using AI-powered recruitment tools helps scout the best talent and avoid hiring mistakes via refined keyword search algorithms. These searches allow the recruiter to find the specific attributes.

Candidate targeting with AI can be customized to filter out the applicants based on:

  • Job titles.
  • Earnings.
  • Industrial experience.
  • Educational background.
  • Age and demographics.

Utilizing AI technology in the hiring process can simplify the recruiters. No, it doesn’t eliminate the human touch; it simply automates the process before a candidate can reach the interview phase.

AI Changing The Recruiter Role!

Automation has been a part of the hiring process for some time now. But it is just that it has started to impact the industry more significantly in the last couple of years.

By leveraging AI to automate the hiring process, it can improve the applicant experience and help recruiters get hold of only the best candidate for the organization.