In this modern digital world, no vacation rental website can truly reach success without showing up on search engines such as Google. But as most users don’t have a habit of looking past the first few pages, you might be missing out on guests if you don’t appear high on search results. To improve these rankings and drive more traffic to your rental website, developing a good search engine optimization (SEO) strategy is key. With that in mind, there are some of the most effective SEO tips you can use for your rental vacation site to increase your chances of success:
Focus on quality content
Posting detailed descriptions of properties and sharing important information regarding your rental business is crucial for consumers, but it may not be enough to reach success with SEO. Consider adding a blog section to your vacation rental website as well. Simply by publishing a couple of blog posts a month, you can provide your users with more information, drive conversions, and lead to bookings. Keep the subjects closely related to your niche, such as describing how to act in rentals, what to see and visit in the area, etc. Allow sharing and encourage your guests to spread your blog posts around in order to increase endorsements and improve SEO.
Find the right keywords
Every SEO strategy relies on keywords, whether they’re woven into your content or used in page titles and descriptions. So, try to consider which words people would use when searching for a vacation rental and implement them into your content. Utilizing your property type can be a great place to start, along with choosing long-tail keywords (3-5) words. For example, American businesses tend to choose keywords such as “bed and breakfast Maui” or “Charlotte vacation rentals”. Although effective, the issue with these keywords is that they are often highly competitive. For that reason, selecting less competitive but still relevant keywords like “vacation rental for weddings” might be more successful.
Prioritize local SEO
Apart from the property type, it might also be wise to prioritize local SEO and focus on implementing the location of your vacation rental into your keywords as well. Australian rental businesses, for instance, can take a look at Jervis Bay accommodation websites and see the extent of their success. This is likely due to targeted, location-specific keywords. However, local SEO is much more than that. It also means posting high-quality content that would appeal to local audiences, creating a Google Business Profile, and optimizing titles, tags, and meta descriptions. The combination of these simple SEO tactics allows you to expand your outreach and rank higher in local results.
Optimize your images
The images on your website aren’t only vital to attracting customers; they should be optimized in a way that Google and other search engines can “read” them as well. This means keeping file sizes as small as possible without compromising on quality, using names that characterize your property such as “vacation-rental-london-apartment.jpg”, and including keywords in your descriptions (Alt text) that describe your property, e.g. Vacation rental apartments in London. Optimizing your images in this way can significantly affect your website SEO and overall rankings, thus generating more leads and increasing bookings.
Try to get backlinks
Any link leading from one website to another is known as a backlink. They help to make your site appear more authoritative and trustworthy, forcing search engines to assume that your content is relevant and credible, considering the number of links leading to your website. For that reason, your goal should be to increase the number and the quality of sites that link to your content. The easiest way to do this is by linking back to your own website through social media posts or by writing guest posts on local sites, blogs, and magazines. However, you can also attempt to chase websites with higher domain authority by participating in relevant communities, networking with other businesses, partnering with complementary services, etc.
Share on social media
Social media isn’t only good for link building. This is also a great SEO tool that can do wonders for your vacation rental website. Select a couple of social media platforms that suit your business the most, such as Instagram and Facebook, and build your strategy. Write unique profile descriptions on each platform, strategically use relevant keywords in your username, profile, and posts, and create content in the form of images and videos to reach a wider audience and encourage them to rent your properties. User-generated content can also be great for vacation rentals. Create a unique hashtag and let users post their own photos of your property to build trust and increase engagement.
SEO can often be a complex and time-consuming endeavor. But by focusing on the basic steps above and following some effective tactics, you will be well on your way towards improved site rankings and higher vacation rental success.